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The future of SA Radio Part A – PwC Report

Posted by radio On October - 12 - 2016 ADD COMMENTS

South Africa’s radio market witnessed another year with slower growth in 2015. Total radio revenue grew by just 0.6% in 2015, reaching R4.3 billion. The market is expected to pick up and grow by a CAGR of 4.0% over the forecast period. By 2020, the market will be worth an estimated R5.3 billion.


There has been a small increase in listening time, but figures remain low from a historic perspective. Time spent listening to the radio grew four minutes between November 2015 and March 2016, from 3 hours 11 minutes to 3 hours and 15 minutes, matching the figures recorded in September 2015.


As of May 2016, the South African public broadcaster (SABC) brought in a new quota system, requiring 90% of the music played on its 18 radio stations to be from local artists.

Radio listening at home dominates, but in-car listening has seen the biggest increase between February 2014 and March 2016.


The new Radio Audience Measurement (RAM) survey to be released by the Broadcast Research Council (BRC) will replace the existing survey provided by SAARF. The new BRC RAM seeks to ensure that the dynamism of radio listening is captured and analysed and will add some additional layers of insight.


Forecasted Growth


Radio plays an important role in the South African advertising market, accounting for around one-tenth of total advertising expenditure in the country.


Total radio revenue, comprising advertising spend only, rose to R4.3 billion in 2015. This represents just a 0.6% year-on-year increase from 2014, a further decrease on the 3.6% growth observed in 2014. Last year thus marks the second year with lower growth which may indicate some of the pressure that traditional advertising mediums are experiencing as advertising budgets increasingly move towards the Internet. This recent sluggish growth in radio ad spend leads to a more modest future growth outlook, with a 4.0% CAGR predicted to 2020.



[Source: PwC Media & Entertainment Report]

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SABC Radio celebrates Heritage month

Posted by radio On September - 22 - 2016 ADD COMMENTS

As part of Heritage Month, the SABC as the Public Service Broadcaster, has lined up various activities in celebrate the nations heritage.


These will include:

5FM’s Cape Town Live Loud music event takes place on Saturday, 24 September at Kenilworth Racecourse and Nick Hamman Nick and Mike “Mad Money Mike” Bossenger will be road tripping throughout the Western Cape ahead of the event. Nick and Mike’s previous challenge, building up to Small Town Live Loud in May, included the pair walking 300km’s from Johannesburg to Polokwane. This time they’ve opted to drive and listeners can expect an epic road trip full of surprises. 5FM Cape Town Live Loud takes place on Heritage Day,24 September, and the duo will be showcasing some heritage sites along their journey.  Their road trip kicks off from Plettenberg Bay, stopping at several towns including Knysna, Mossel Bay and Hermanus before reaching Cape Town. Nick will keep listeners updated on the journey, the places they visit and the amazing things they see.


Metro FM:

SABC’s biggest commercial radio station, METRO FM will celebrate 30 years of excellence in broadcasting.  The station will host METRO FM Summerlife Festival at Marks Park, Emmarentia, Johannesburg on Heritage Day, 24 September 2016.  The festival will be an outing for the whole family and will boast a line-up of South Africa’s finest musical talent.  It will offer festival goers two stages with over fifteen acts and a mouth-watering spread of gourmet food and drinks to keep them in the 30 years of METRO existence.


Motsweding FM:


Motsweding FM is celebrating Setswana Heritage by implementing an edutainment competition for listeners.  The competition aims at educating listeners about the Setswana cultural heritage and encompasses digital elements and also rewards programmes that enhance the teachings of traditions in a fun and interactive way that attracts both the young and older market.  Two listeners with the correct answers about the Setswana tradition related question stand a chance to win R3000 cash prize weekly.




RSG will cover a wide variety of topics, snippets and promos that focus on heritage and tourism during September.  A special emphasis is placed on farming and sustainable food production in partnership with Syngenta. This see daily crossings for the week of 12-16 September for discussions about farming technology and excellence as well as a competition where listeners can win R2,500 cash each day.  On Thursday, 22 September a live broadcast will take place from Upington in the Northern Cape, where the focus will be on humour involving story-telling, traditional food and emphasise how humour is an integral part of the Afrikaans culture and heritage.



Ukhozi FM:


UkhoziFM in partnership with Unique PR and Events will host ‘Imvunge Maskandi’ Festival which is a traditional music festival in Kwadukuza Recreational Grounds, Stanger on 17 September.


‘Umkhosi WeLembe’ is an annual commemoration that celebrates the life and reign of the erstwhile King of the Zulus ‘Shaka ka Senzangakhona’. This year’s ‘Umkhosi WeLembe’ ceremony will celebrate and commemorate 200 years’ Zulu heritage. Ukhozi FM will support this event at Moses Mabhida on 24 September.


Ukhozi FM will support this year’s SATMA AWARDS which will be hosted on 30 September and 1 October in Richards Bay. The SATMA AWARDS speak to all races and cultural diversification through traditional music and heritage in our country.




SAfm Interactive Cooking Session – Join SAfm for an interactive cooking experience with SABC 3 Top Billing presenter Lorna Maseko and Jorge Vallejo’s sous chef, Orli Del Angel, at the world’s 12th best restaurant on 18 September at Freedom Park Pretoria starting from 10:00 till late. This event will bring people, food and music together, recapture and ignite an individual’s passion for cooking and food experience. Come and enjoy various activities happening throughout the day including special cooking session, tour of Freedom Park, kids build a burger and many more…


SAfm “My Heritage” – SAfm in partnership with KZN Tourism are embarking on a three day campaign starting from 23 – 25 September showcasing different heritage sites and the beauty of KZN.




truFM will be hosting a dialogue at Steve Biko Centre in Ginsberg under the topic “Cultural Practices in a Modern Context”.  The panel will include cultural experts as well as a trends analyst.  The dialogue will be moderated by Phethu Soga, the co-host of tru Afternoon (on Mondays to Fridays at 15:00 – 18:00).  The rest of the day will include indigenous games for the kids in attendance as well as a cultural music and dance performances from local groups.  The program for the day will be directed by’ DJ Mantofontofo’ who presents the cultural music show ‘Sigida Ngengoma’ on Saturdays 06:00 – 09:00).

Internally SABC will hold what is called a Heritage Day Cook-A-Thon! Staff, will be encouraged to form teams of not more than five and prepare mouth-watering traditional meals.  Meanwhile SABC Travel office will invite various SABC suppliers to share and assist with travel needs.

Heritage month, allows for SABC to bring a variety of cultural and travel offerings, through its programming on SABC TV channels and Radio.


Good Hope FM:


Good Hope FM will be supporting Northpine United Football Club’s Junior Football Tournament on the 24 September.  This football club services the surrounding low income community and encourages participation in sport.  Good Hope FM will be broadcasting live from the event from 12:00 – 18:00 (The Music Lab and The DJ Lloyd Show).



ThobelaFM, Phalaphala FM, MunghanaLonene FM:


Limpopo based SABC Radio stations will participate on the Indigenous games heritage celebration taking place on 24 September 2016 in Polokwane. SABC Limpopo partnered with National Department of Sports Arts and Culture through airtime sales. In the morning people will participate on 5 kilometres parade from Ngwako Ramatlhodi Sports Centre ending at the stadium where activities and the main event will take place. Listeners will be given an opportunity to compete on different activities such as fashion show, traditional food, traditional beer and many more activities.



Radio 2000:


Radio 2000 will host an on air and digital competition for Heritage Month for its loyal listeners. The station will request listeners to upload pictures of their Heritage Day celebrations using the #myheritage2000 and tag Radio 2000 on Facebook, Twitter and Instagram. Radio 2000 will post all photos to an album on their Facebook page and listeners have to encourage their friends and families to like their photos. During the last week in September, Radio 2000 will select the photos that received the most likes on Facebook and that listener will win a cash prize.


Lotus FM:


Lotus FM will run an on-air and off- air campaign encouraging its listeners, to upload their pictures (depicting their culture) onto the stations social media platforms with the hashtag #LiveYourHeritage.  On Heritage Day the station will select 16 of the best pictures; one lucky winner will walk away with a fully paid weekend stay at Msinzi Resort.  The remainder of the 15 winners will be invited to a traditional South African Breakfast and Morning Rush Broadcast, taking place on Durban’s Golden Mile at California Dreaming.

Internally SABC will hold a Heritage Day Cook-A-Thon! Staff members will be encouraged to form teams of not more than five members and prepare mouth-watering traditional meals.  Meanwhile SABC Travel office will invite various SABC suppliers to share and assist with travel needs.

Heritage month, allows for SABC to bring a variety of cultural and travel offerings, through its programming on SABC TV channels and Radio.

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New community radio station, Sunshine Radio 100.6fm, has hit the airwaves on the West Coast, Swartland and Cape Metropole. Broadcasting from Yzerfontein and Riebeek Kasteel, the station boasts a fresh line-up with anchors aiming to be the light in your life, according to the station’s slogan.


2016 Sunshine Radio - Allan BarnardVeteran radio personality, Allan Barnard and his novice co-host, Heidi Brand, host the Drive Show between 3pm and 6pm.  According to Barnard, he joined Sunshine Radio 100.6FM as station manager and anchor presenter, to “create a radio home for all those people who feel lost in the vast jungle of sausage factory radio stations in the Cape.  In my humble opinion, they all sound the same”, he says, “so we want to stand out for playing familiar music all the time and talking about bread-and-butter issues that matter to ordinary people without too much razzmatazz”.


He started his long career in radio at then Radio Good Hope in 1985, broadcasting local sports results for an hour on Saturday evenings. He joined KFM in 1997 and after more than a decade of presenting the Morning and Afternoon Drive shows alternatively, he moved to 567 Cape Talk and 702’s Solid Gold Weekends for an eight-year stint where, as he puts it, “they put me out to pasture, but I loved every minute of grazing on the hits of yesteryear”.


Barnard, who was born on the West Coast in Saldanha Bay and raised in Cape Town, presents his show from the satellite studio at Kasteelberg Country Inn in Riebeek Kasteel. “I thoroughly enjoy living here. It’s only an hour from everywhere and it’s a small town, where people truly still care about each other.”


His co-presenter, Riebeek Kasteel local Heidi Brand, made her debut as a radio presenter at the insistence of Allan, who says “she is absolutely a radio natural. She is fun, witty and has an approach to radio that is unfettered by previous radio experience. Listeners instantly connect to her down-to-earth humour.  We laugh a lot on the show”.


On work, Barnard comments that “it invigorates me. I want Sunshine Radio to become the favourite radio station for the whole West Coast and Swartland – a station that people call their radio ‘home’. I must admit that it’s a bit scary to be part of a brand new station – I’m already looking forward to my next holiday.”


In his free time, Barnard enjoys reading and is passionate about travel. “I absolutely love planning overseas trips and also really enjoy red wine, sometimes to my own detriment.” He gets his inspiration from the success of others. “Life lessons I’ve learnt is to always be direct and honest, and to demand the same from others. I was sequestrated in my early 30’s due to bad decisions, but overcame that and rebuilt my life successfully. It was a huge learning curve for me,” he adds.


Sunshine Radio’s broadcast reach extends to a combined region of more than 100 000 km² that is home to almost two million diverse listeners. Barnard concludes that “from Vredenburg to Langebaan, Blouberg to Malmesbury, Stellenbosch to Wolseley and Somerset West to Cape Town CBD, Sunshine Radio 100.6FM’s mission is to always be there to keep our listeners company with a familiar sound. Let the Sun Shine on your radio at 100.6fm!”



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Kaya FM 95.9 Home of the Afropolitan is pleased to announce some dynamic changes in its on air content this September with a robust line up of accomplished personalities including; Tebogo “Proverb” Thekiso, Bridget Masinga, Thomas Msengana, and Kojo Baffoe. The changes are part of the station’s continued focus in creating engaging content that appeals to the ever evolving Afropolitan demographic.


On weekends, the “Kaya FM Top 40” which airs every Saturday between 10h00 and 14h00, will be hosted by Proverb who has built his on air profile at Kaya FM with guest appearances across various daytime shows. The show will take a different approach to the traditional countdowns exploring, unearthing and capturing musical narratives influenced by Proverbs experience and insight in music.


On weekdays, the evening 22h00 to midnight slot gets a meticulous makeover with an arts and culture show that showcases the modern creative world. Seasoned presenter Bridget Masinga will be anchor presenter every Monday to Wednesday and as well as Sundays between 22h00 to 24h00. Bridget Masinga has always been one to challenge her own comfort and broaden her horizons. She started her career as a Miss South Africa contestant before moving to television and radio. As part of aligning its focus in classical and contemporary African art and design, the “Karibu” show which similarly aims to reconnect Africans with their history whilst reflecting on successes and challenges hosted by Mike Siluma will move from its Sunday slot 22h00-24h00 to Thursdays between 21h00-23h00 .


The “Epic Rhythm” mix show airing Friday’s 7pm-10pm and Saturday 6pm -10pm.has evolved to a sophisticated musical experience providing unique mix of sounds for the Afropolitan moving into the weekend. Thomas Msengana will host the “Epic Rhythm” show from the 9th of September with content crafted for an audience enjoying their prime. As an accomplished radio host Thomas, established his radio prowess with young Afropolitans with the epic “Harambe” show with Bad Boy T, Lee and Sanza on Y FM.


Thabo “T-Bose” Mokwele the host of Best T in the City will add the new “Touch of Soul” Sunday music show from 14h00 to- 18h00 to his on air portfolio. The show will be a presentation of Soul, Lounge, Gospel classic RnB and contemporary songs from the continent of Africa and the world.


In addition, entrepreneur, writer, facilitator, content architect, former Destiny Man magazine editor and speaker Kojo Baffoe will be hosting a new in depth talk show due to broadcast from October 2016.


Kaya FM celebrates 19 years in broadcasting since its inception on the 1 August 1997. The leading South African radio station has evolved over the years from a mainly jazz station to a multi-platform, multi-content platform that speaks to a distinct Afropolitan audience.


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5FM warms up for Joburg & CT Live Loud

Posted by radio On August - 16 - 2016 ADD COMMENTS

The station announced, in June the return of Joburg Live Loud and the addition of Cape Live Loud this September. In the run up to the biggest station events of the year, 5FM will host live events with some of the 5FM DJs and featured acts in Gauteng and Cape Town.

5fmjhbKicking off this weekend, Jimmy Nevis takes over Root 44 Market in Stellenbosch on Saturday, 13 August from 1pm. Jimmy is just one of the performers at Cape Town Live Loud on 24 September at Kenilworth Racecourse.


On Saturday, 20 August rapper Emtee and A Reece head to 1 Fox in Johannesburg followed by The Parlotones at Market @ The Sheds in Pretoria on Saturday, 27 August. And on Saturday, 17 September, Dirty Skirts will perform at V an A Food Market.


For more information on the events and the line-up, visit

Check out our video on YouTube for Joburg and Cape Town Live Loud,


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Corporate Durban filled out the ICC this morning to hear four influential South Africans share their wisdom at the FNB Business Women’s Breakfast in association with East Coast Radio*.  East Coast Breakfast’s Darren Maule hosted hundreds of women from all spheres of business who enjoyed a morning of networking and key strategic insights and learnings at one of the most anticipated events on the KwaZulu-Natal corporate calendar.



East Coast Radio’s General Manager, Boni Mchunu, welcomed the more than 800 guests and introduced the #Wonderwomen theme. “Women’s month is not simply a month to recognise the achievements of individual phenomenal women – it is a time when we in the media hold the mirror up to the everyday women who have been, through circumstances, forced to rise up well beyond capacity.”


IT guru, Stafford Masie kicked off the power presentations, drawing attention to the fact that the notion of driving businesses in a masculine way is a thing of the past and that technology is playing a leading role in driving this. “Women are not equal. Women are better!” The former Google Africa boss and self-confessed serial entrepreneur tapped into his knowledge as a technology futurist to highlight that as much as the world today is about technology, it is about humanity. Masie has been involved in several leading-edge technology start-ups. He has played a significant role in the open software arena and is responsible for global partnerships and corporate tech strategy in Latin America, the Middle East, Sub-Saharan Africa and Southern Europe.


Head of FNB Innovations, Yolande Steyn, dished up honesty with a dash of pragmatism, in her account of the challenges, trials and tribulations as a woman in business. The industrial engineer has extensive experience in product development and strategic project management and has played an integral role in consulting, mobile telecommunications, software development, mobile money and innovations. Yolande’s advice to all Wonderwomen of KZN: “We should never underestimate our own resilience and our ability to overcome pretty much anything. Every time you think your problems are bad, just take a look around and you’ll find people who are dealing with much worse.”

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“Wonderwoman exists in each and every one of us!” Ndalo Media CEO and award-winning media personality, Khanyi Dhlomo, packed a powerful punch with her inspiring story of her journey to get in touch with her inner Wonderwoman and shared how she brings these superhero qualities in everything she does. “The challenge is breaking down the boundary between who we are, what we believe and what we do. The work we do needs to be aligned with our purpose. At the end of the day, we are all Wonderwomen!”


Humour, a magnetic personality and strategic food for thought make for a formidable combination and that’s exactly what entrepreneur, Vusi Thembekwyo, delivered when he wrapped up the morning. Using humour and personal anecdotes, he encouraged women to boldly charter new waters. “Men have had it easy for a really long time. Women have far greater odds to go up against when they want to build lives, build businesses, build careers so I stand before you with a sense of humility knowing that I’m speaking to an audience of powerful people who face odd who, I as a man, would never understand.” Vusi highlighted the changes evident in business today, why those changes are happening  and what we need to do, as professionals and business people, to be able to compete in the new world.


The morning wrapped up with invaluable take-home lessons, loads of inspiration and the establishment of new contacts and networks.


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Popular radio personality and social entrepreneur, Clarence Ford is a man of many words that he puts into action. Having begun his radio career 26 years ago in Namibia for that country’s national station, he has since become a much-loved and trusted voice on South African airwaves, first at Highveld between 2001 and 2002, Good Hope FM until 2007 and thereafter P4 Radio which is today HeartFM.


Clarence Ford _LeisureFin founderThrough radio, Clarence came into contact with his other passion – community upliftment – and has since played an integral role in many community interventions such as enabling 15 Paternoster youth the chance to earn certificates from the Cape Peninsula University of Technology. He has raised over R1 million for deserving schools and charities and has also had the rare opportunity of interviewing a South African icon, Nelson Mandela, three times, as well as broadcasting “live” from Melbourne Australia for the Aids Impact Conference.


While building his radio brand he also simultaneously branched out into business and founded initiatives in the nature, music and travel industries. Among these are the North Sea Jazz Festival – Cape Town, The Love Jazz Cruise, Jazz on the Rocks in Tietie’s Bay, Jazz on the Rocks Plettenberg Bay, The One World – Festival of Healing in the Arboretum in Paarl and a Tri-Nations South East Asia Golf Challenge. This was achieved in partnership with Camissa Solutions, an events, travel and tourism agency. All events in the Camissa stable have profoundly impacted the host communities with youth and the poorest of the poor becoming beneficiaries of the endeavors. Host communities enjoy significant economic impact and skills exchange as a result. Similar initiatives have also been extended to Tietie’s Bay, Plettenberg Bay, Paarl and Clanwilliam with more communities in Ford’s sights for the future.


His latest venture is LeisureFin, an accredited travel financier and booking agent. Through a recent partnership with Nedbank, it offers eligible South Africans access to competitively-priced finance to partially or in full fund travel locally or abroad. Launched in an effort to assist middle-class South Africans discover the world around them, visit family or friends overseas or fulfil their bucket list, it offers clients an end-to-end solution of trusted travel agent and financier in one.


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New community radio station, Sunshine Radio 100.6FM, has hit the airwaves on the West Coast, Swartland and Cape Metropole. Broadcasting from Yzerfontein and Riebeek Kasteel, the station aims to fill a gap in the market for 35+ audiences.


20160722-IMG_6015Says well-known radio personality and one of the founders, Allan Barnard: “The station boasts a selection of well-known presenters with big personalities who have cut their teeth at some of South Africa’s best-loved stations, as well as a few fresh new voices.

We hope to fill the airwaves with the most memorable and entertaining radio, which includes up-to-the-minute news and actuality to complement our music programming.”


Barnard adds that their music mix is based on ‘remember radio’. “It will be a nostalgic blend of light contemporary tunes and retro chic recordings from the 70s, 80s and 90s. Of course we’ll give equal preference to South African and international artists.  Whether it’s a past hit or a potential hit, chances are you’ll hear it on Sunshine Radio 100.6FM.”


Broadcasting in both English and Afrikaans, Barnard continues that they are inspired by countryside living, wide-open spaces and the stories that define the West Coast and Swartland. “We’re privileged to broadcast from this region because we can draw inspiration from the rich tapestry of people, places, tastes and sounds that make up the daily fabric of life out here where the living is still easy.”


General Manager, Elmarie Mostert, adds that their broadcast reach extends to a combined region of more than 100 000 km² that is home to almost two million unique and diverse listeners. She continues: “From Vredenburg to Langebaan, Blouberg to Malmesbury, Stellenbosch to Wolseley and Somerset West to Cape Town CBD, Sunshine Radio 100.6FM will always be there to keep you company.”


Mostert continues that they hope to build strong relationships with advertisers and sponsors. “We hope to shake up the Western Cape radio landscape, delivering a unique audience to our sponsors and clients via the airwaves and the web on Our advertising rates are affordable and fair, and we have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future.”


Barnard concludes: “We’re confident that we’ve assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station. And of course more hits, more entertainment, more fun and more sunshine!”



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Making science and maths fun with ECR

Posted by radio On July - 25 - 2016 ADD COMMENTS

Darren Maule and the entire East Coast Breakfast team broadcasted live from the Sithokozile Secondary School in KwaDukuza last friday, as part of an initiative to make learning science and maths fun.


The early morning chill was forgotten as a buzz of excitement took over. The outside broadcast saw East Coast Breakfast teaming up with the NGO,  Centre for the Advancement of Science and Mathematics Education (CASME), and MAHLE  (an automotive component manufacturer specialising in air conditioning and engine cooling products)  to encourage more pupils to become engineers by sparking their interest in science and maths.


During the three hour live broadcast, Darren and co-host Keri Miller, were involved in fun,  interactive sessions with the pupils designed at celebrating science and maths. Durban artist, Ewok, entertained the schoolchildren with a special science rap that he made up on the spot.


Matric 12 pupil, Andile Mthembu, got high-fives all around when he got all 10 questions correct in the special science-themed edition of The Grand Challenge. Andile won R2000 for his effort!


In another exercise, groups of pupils were given random materials and had to use their knowledge of science and maths to make a functional radiator and a sky rocket. Needless to say, they triumphed!


“This day has been a great success,” says Sithokozile Secondary School principal, Raphael Mtheku.

“My boys and girls have learnt a great deal. It was heart-warming to see how excited the girls were at tackling the radiator challenge and the boys building a sky rocket! Our school is a physical science, mathematics and a commerce school. These are the streams we encourage children to pursue since there is such a huge shortage of engineers in South Africa. We hold extra classes on Saturdays to help pupils improve their performance in science and maths. This morning’s live broadcast, experiments and fun exercises have definitely excited and enthused our learners so they will work hard in physical science and mathematics.”


Darren, a genuine science boffin, echoed the principal’s words, saying “It’s really so empowering to be here encouraging and moulding the future minds of our country and showing them how cool – and important – science and maths are in our everyday lives. Our future engineers are right here. We just need to keep proving to them that science and maths are fun!”

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East Coast Breakfast hosts, Darren Maule and Sky Tshabalala, had their hands full on monday morning when the station’s weekend presenter, Keri Miller, rocked up to fly the “girl power flag” high.  Keri has decided to take one for the girls and join the team while Natarah “Nats” Nadesan is on “Naternity” leave. Nats and her husband, Kirsh Arumugam, welcomed a beautiful baby girl on 1 July 2016, whom they’ve named Isla.

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“I’m super stoked!” says Keri. “I can’t wait to give Darren and Sky some stick!” As far as scores go though, today saw the boys get ahead as Darren and Sky picked on Keri’s PJ’s throughout the show. “It was either get here on time or get dressed!” explains Keri, who drove to the Umhlanga studios from her home in Morningside. “I promise there’ll be no pyjamas tomorrow.”

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Not only does Keri promise to add more sparkle to the mornings but she’s packing some serious spark too! “I can’t wait to teach Darren some nifty yoga moves and get Sky to eat a full vegan meal,” she says. Good luck Keri!


For now though, Keri and the guys have more pressing matters to settle, such as who’s going to make the coffee!



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