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There’s a certain twilight zone feel about life these days. All of our absolutes are no longer absolute.

 

And just when you think it can’t get any crazier… it does.  The entire Donald  Trump story feels like it was plagiarised from a Ben Elton novel.

 

It doesn’t feel any less crazy in the advertising world. Everything we took as absolute 15 years ago has exploded. There’s a great video doing the rounds in the radio industry of a presentation that marketing guru, Professor Mark Ritson,  gave to the Commercial Radio Conference in Australia in October last year. It’s quite long but it’s well worth a view, not just for radio people, but for anybody in advertising who is trying to make sense of the seismic shifts the industry is experiencing.

(View the video here: https://www.youtube.com/watch?v=hgQHpgUk20c )

 

Ritson points out that 15 years ago you wouldn’t have believed that, worldwide, digital advertising would outstrip all other sectors by 2020 (which all predictions say it will.) Even more unbelievable is the fact that over 50% of all advertising in 2020 will go to to just 2 companies, Facebook and Google. Two companies that virtually nobody had heard of 15 years ago (well, we certainly hadn’t heard of Facebook as it was only founded in 2004.)

 

So, who are the losers going to be? Perceived wisdom says it’s going to be a disaster for traditional media, that it already is a disaster for print and press, while the demise of TV and Radio is inevitable.

 

This is a very plausible prediction, irresistible even, but only if you’re unable to see beyond a narrow definition of media as either traditional or digital.

 

What Ritson does superbly in his presentation is to bust the myth that we can define advertising in such narrow terms. It’s like we have two clear and distinct columns. On one side we have boring and unmeasurable traditional media. On the other we have sexy and measurable digital, and every medium has to fall into one or the other.

 

However, does this categorisation actually make any sense? Ritson makes the point that over 50% of Americans now listen to radio online. So does that make radio a digital medium? By 2020 over 50% of Out Of Home’s (OOH) revenue will come from digital. Does that make OOH a digital medium?

 

Digital giant Amazon’s great new disruptive initiative? They’re building bookstores. Not virtual bookstores but real bookstores made of bricks and glass and stocking real books. So does that make Amazon a traditional business?

 

It’s a nonsensical categorisation. And it’s completely unnecessary. The truth is that all currently ‘traditional’ media will ultimately operate in a digital space. So, for that matter, will every business. Digital is not a medium, it’s the market place. A good marketer understands that digital is the place where we convert the sale. It’s the end of the consumer journey, but not necessarily the beginning. The beginning of that journey is still so often what we know as traditional media.

 

One of the main reasons marketers are shifting to an ‘and’ and not a ‘versus’ approach is that those who have tried a digital-only strategy are beginning to understand that it carries some serious limitations. We know that banners don’t really deliver. Then there’s the fact  that digital audience metrics are not standardised and are certainly less rigorous than those used to measure radio.

 

Did you know that a consumer need only watch 3 seconds of a video (not even full screen) for it to be deemed that they watched the entire video?

Meanwhile, Facebook has admitted to inflating the measurement of video viewing by 80%. Traditional media would simply never get away with being that unaccountable and vague.

 

It seems to me that any product or trend that takes a market by storm tends to go through 3 distinct phases. First off there’s the Revolution phase where literally everybody embraces the new product and nobody can see any of its flaws.  The old order is declared well and truly dead.  Next comes the Reflection phase where the hype calms down and people start to critically analyse the new product. Maybe, just maybe, the old order had some merits. Finally, there’s the Realignment phase where the new product does dominate (because it genuinely is a game changer) but the best bits of the old order are retained.

 

A lot of marketers are firmly in phase one… Revolution. They’ve embraced a ‘digital first’ advertising strategy which basically means putting everything into digital. In his presentation, Ritson argues that this is no strategy at all.  In fact ‘digital first’ has effectively killed strategy for many brands. They’re choosing their media before asking themselves the most fundamental of marketing questions: What’s my target segment? What is my brand position? What is my communication objective?

 

The result is that a lot of big brands are sacrificing awareness for a series of supposed one-on-one engagements. They’re putting the cart before the horse. One-on-one engagements are gold but only if you know you’re talking to the right person and you’re sure they understand who you are and what you stand for. It’s the classic one-night stand as opposed to a meaningful relationship.

 

However, many other marketers have managed to progress to the Reflection phase. They’ve stopped seeing digital and traditional as mutually exclusive categories.  They’ve realised that an ‘and’ approach bears better results than a ‘versus’ approach. That they can have the best of both worlds: awareness and one-on-one engagement.

 

Traditional radio  is far from dead. It still reaches nearly  90% of South Africans. Marketers are beginning to understand and wake up to the fact that radio is incredibly and probably the most genial of all media in that, when you add it to a campaign with absolutely any other medium, it will improve results.

 

 

A study by Michael Gale, a Marketing Consultant in the USA, showed how radio significantly increased digital performance. For the 13 consecutive weeks where radio supported his digital campaign visitors increased by over 20% across organic search, paid search, display and social. This wasn’t a once-off. This pattern repeated itself over numerous radio campaigns.

https://www.linkedin.com/pulse/can-radio-really-boost-search-performance-michael-gale

 

Gale believes this is due to radio’s ability to create top of mind awareness. “Radio grabs attention, creates interest, and builds desire that supports your digital display, SEO/SEM and social strategy. All these elements together will help generate leads that increase sales.”

 

Taking the ‘And’ approach involves marketers asking themselves a key question:  ‘How do I continue to do the really cool things that digital has allowed me to do, but still achieve the awareness, reach and frequency staples that radio (or other traditional media) is so good at delivering ?’

 

Big brands are starting to get this. The recent Vodacom Instagrannies campaign was all about getting consumers to interact with a digital game on a daily basis. A marketer in the Revolution phase would have ploughed everything into digital media. But Vodacom chose to drive their campaign with a major TV campaign which was then amplified by a highly engaging three-dimensional radio campaign involving content, activations and celebrities.

 

What TV and radio did was to create widespread awareness of and affinity with the Instagrannies. So that when consumers did go online to play the game they already felt a connection to the characters and therefore to the Vodacom brand. This was a meningful relationship with the customer… not a one-night stand.

 

By John Walls

 

Director at Ultimate Media, the leading radio convergence specialist agency in South Africa.

 

www.ultimatemedia.co.za

 

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Metro FM activates MMA16 in style

Posted by radio On February - 22 - 2017 ADD COMMENTS

METRO FM BUILDS UP TO THE BIGGEST AWARDS SHOW OF THE YEAR WITH EXCITING ACTIVATIONS!

 

METRO FM, the South African Broadcasting Corporation’s biggest commercial radio station, is gearing up for the most anticipated awards show of the year.

The 16th METRO FM Music Awards, in partnership with the City of Durban (EThekwini Municipality) and the Kwa-Zulu Natal provincial government, will once again take place at the ICC in Durban on Saturday, 25 February 2017. Ticket sales are fast selling out with general tickets going for R750 and Golden Circle selling at R850.

METRO FM in the lead-up to the award will be holding exciting activations to create hype and excitement. These are the following events:

Wednesday 22 February 2017 – METRO FM Music Workshop – Tate’s Kasi Grill

 

The MMA Music Workshop which is free and open to the public, will be taking place at Tate’s Kasi Grill in Clermont, is about awarding music excellence according to the voting public of South Africa, and to empower the next generation of musicians in South Africa, the music workshop seeks to educate up and coming musicians amongst other things about:

  • The business of music
  • Different music organisations (SAMRO, RISA etc.) and how they can benefit them
  • Submissions of music to radio stations & record labels
  • Packaging of music
  • Technicalities of music i.e. sampling
  • Contracts and how they work
  • Longevity in the music industry
  • Taking ones art seriously

 

Last year saw the success of Yung Royalz who were selected as one of the groups that showed potential during the METRO FM Awards workshop with KZN upcoming artists. The group has since been play-listed on stations such as METRO FM, Ukhozi FM and Umhlobo Wenene amongst others. They have released a music video that is on high rotation with MTV Base. They are also on the Top 40/30 on various radio stations including YFM.

 

Friday 24 February 2017 – Pre-Parties 

 

  • 47th Avenue

Strictly by invite, this event will target those who love fashion and the finer things in life.

 

  • Eyadini Experience

 

This activation will target the Kwaito and house music lovers. It will profile Eyadini and Umlazi on radio through promos promoting the event, interviews on the day and television broadcast. Live SABC 1 music programme LIVEAMP, will broadcast live from the venue.

The line-up at Eyadini is as follows:

  1. MoFlava,
  2. Lerato Kganyago
  3. Sphe
  4. Naves
  5. DJ Jawz
  6. DJ Malwela
  7. Lulo Café
  8. Nasty C (Not confirmed)
  9. Naked DJ
  10. Nasty C
  11. Dr Malinga
  12. Professor
  13. Dj Feel
  14. Dj Merlon

 

Doors Open @ 12:00 Until late.

Tickets are @ COMPUTICKET for the public at R100 General Access & R200 VIP.

 

Sunday 26 February 2017

 

MMA16 WRAP UP PARTY

To close off the 16th Metro FM Music Awards weekend soulfully, a wrap-up party will be held at Maxi’s lifestyle in Umlazi. Guests can enjoy the township lifestyle while listening to their favourite tunes with, some of METRO FM DJ’s such as Amon Mokoena, Sentle, Wilson B Nkosi and Nothemba Madumo.

 

Tickets will be sold at the gate and prices are as follows:

 

VVIP          R950.00

VIP            starts from R350.00

General      starts from R150.00

 

LINE –UP: 

Mc’s

Somizi

Oros

Slot

 

Metro FM Dj’s

Glen Lewis

SPHEctacula & DJ Naves

Christos

Shimza

 

Artists                                                               Residents

Durban’s Finest                                                 Mngadi

Babes Wodumo                                                 Twitty

Professor                                                           Dnzwiri

Dr Malinga                                                         Vuuh

Nasty C                                                              Rocksilver

Amanda Black                                                    Lee

Jezel Brothers                                                    Mfistoz

Big Nuz                                                              stera

Kwesta                                                               Nash Mann

Bongs                                                           Smokie & Luso

Cndo

Lvovo

Zakwe

King Sfiso

Junior B

Junior De Rocka

Joocy

Fisherman

 

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Liberty Radio Awards entries closed

Posted by radio On February - 17 - 2017 ADD COMMENTS

LIBERTY RADIO AWARDS ENTRIES CLOSED, GALA BANQUET BOOKINGS OPEN
After receiving more than 1570 awards submissions from 110 radio stations across South Africa, the entries for the 2017 Liberty Radio awards are now closed.

 

From humble beginnings seven years ago, (receiving less than 200 submissions in its first year), the Radio Awards, now headlined by Liberty, has grown substantially, proving its merit and value in the industry.

 

“We’re thrilled to have attracted such a huge pool of entries from across the entire industry,” says Lance Rothschild, CEO of the Liberty Radio Awards. “The response to the awards has been extremely affirming and shows that the industry is very much in favour of independent, transparent, and credible awards.”

 

“We are just as excited with the huge interest from the industry. We see this initiative as an opportunity for us as Liberty to build partnerships with our communities,” says Sydney Mbhele, Chief Marketing Officer, Liberty Group.

 

“Radio is the most ubiquitous medium, empowering millions of South Africans daily by sharing compelling content and authentic stories. With a 60 year history of empowering the lives of ordinary South Africans and changing their realities, Liberty is looking forward to celebrating excellence alongside an industry that is constantly raising standards for listeners to enjoy more knowledge and understanding, that builds a better society,” adds Mbhele.

 

The Liberty Radio Awards team is currently categorising the entries into packages for the expert panel of adjudicators, who will commence with their review on 13 February 2017. Adjudication will end on Friday 10 March 2017, following which the results will be audited, with finalists being announced at a Gala Banquet at the Sandton Convention Centre on Saturday, 22 April 2017.

 

To book your ticket to the Liberty Radio Awards Gala Banquet, click here

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Anele takes over 94.7 Breakfast Show

Posted by radio On February - 10 - 2017 ADD COMMENTS

On Monday 3rd April, 947 audiences will find that their favourite radio presenters are hosting different shows.

 

After 14 years on 947 breakfast radio, Darren Simpson will move to the afternoon drive and Anele Mdoda will become the first South African woman to take over a commercial breakfast show.

 

Darren made the announcement on the Breakfast Xpress, noting that he has spent 18 years of his radio career on breakfast radio, and it is time for a lifestyle change and a new challenge.

 

“It has been a privilege to wake up Joburg, and I have achieved all of the milestones that I set out to achieve in morning radio – growing audience, commercial success, awards and most importantly, we have changed lives on this show,” he said.

 

He added that the timing of the change was prompted by a need to re-prioritise his life.

 

“Breakfast radio is physically and emotionally exhausting. I don’t think people realise all the demands that are placed on a breakfast show – the extensive preparation that goes into it and all that is required for the station and for clients. As the host, I am often here until 9pm at night.

 

“I have a young family and last year, I hit a point where, despite being in Johannesburg, I hadn’t seen my kids awake for three straight days. It set off alarms for me, and I realized that something had to change.”

 

The station was open to the opportunity to freshen the two drive time shows. Drive time radio is critical in Joburg, where traffic dictates the routines of significant numbers of commuters. Recent research from the new Broadcast Research Council (BRC) survey shows that 947 has particularly high incidence of in-car listening in both mornings and afternoons.

 

“We’ve been following this traffic and listening trend for some time, and feel confident that it’s the right time to bring some new flavour into these shows, while retaining the personalities who our audiences love and relate to,” said 947 station manager, Ravi Naidoo.

 

Anele Mdoda started her commercial radio career with 947 when she joined the station with partner Grant Nash to host an evening show in 2006. She then moved to national station, 5FM before returning to 947 in 2012 to take on a solo drive time show.

 

Anele’s star has continued to rise and she has branched out into TV, now hosting her own daily talk show, RealTalk with Anele on SABC3. She will continue to host both her radio and TV shows in 2017.

 

“After five years on 947’s drive show, I am honoured to take on the challenge of the breakfast show. My first big radio break was at 947 and I am thankful to management for believing in me and giving me this opportunity. The station, and the breakfast show in particular, is home to radio royalty with personalities like Darren Simpson, who has continued to evolve the breakfast show and create radio magic. I know that he’s going to be a tough act to follow. Radio is and always will be a very personal platform and I am driven by the connection I have with my listeners. I will always work hard to deliver content that evokes emotion, makes people laugh and gets them thinking. I’m looking forward to the next part of this incredible journey on 947,” she said.

 

“Anele’s flair for talk and interviews will suit the breakfast slot which offers more time for extended conversations, in between the music mix. She’s certainly got the gravitas to host the breakfast show, and we love that she’s come full circle to this point, on 947,” said Naidoo.

 

 

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My Station Awards Voting Now Open…

 

The My Station Awards gives listeners the opportunity to vote for their favourite stations via an online form available on the Liberty Radio Awards website.

 

Radio listeners have a chance to vote for their favourite radio station in the My Station category of the Liberty Radio Awards.

 

Listeners can simply visit www.libertyradioawards.co.za to complete the online voting form. All voters go into a draw where one lucky winner will win a prize to the value of R30 000. In addition, the winner will win 2 tickets to the Liberty Radio Awards gala dinner (Terms and Conditions Apply).

 

Not sure how to advise your listeners to vote? Tell them to follow these simple steps:

 

Visit libertyradioawards.co.za

On the home page, click the button that reads’ Vote – My Station

Complete the online form

Click ‘submit’

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What’s new with the Liberty Radio Award

Posted by radio On February - 3 - 2017 ADD COMMENTS

The Liberty Radio Awards aims to present a credible, well-judged transparent programme that promotes and recognises excellence in radio, with the objective of ensuring that radio remains one of South Africa’s foremost media choices. Read more

 

 

MY STATION AWARDS VOTING NOW OPEN…

 

The My Station Awards gives listeners the opportunity to vote for their favourite stations via an online form available on the Liberty Radio Awards website.

 

All voters go into a draw where one lucky winner will win a prize to the value of R30 000. Find out more and how to vote

ADJUDICATION PANEL

In excess of 65 people will constitute the adjudication panel for the 2017 Liberty Radio Awards. We had an excellent response to the call for adjudicators and have assembled a panel which includes several Station Managers, Programme Managers, Producers, Editors, Radio Trainers, Marketing experts, and some radio consultants.  This panel will commence adjudicating and reviewing the submissions from 13th February 2017. Read more

 

LIBERTY RADIO AWARDS BANQUET TICKETS NOW AVAILABLE…

 

The Liberty Radio Awards Gala Banquet will take place on Saturday 8th April at Emperors Palace. It’s a celebration of the radio industry and is the industry’s must-attend event of the year. Tickets for the Banquet are now available. To book your tickets, Click here or contact melissa@libertyradioawards.co.za

 

08 April 2017 | Emperors Palace | R950 ex VAT

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Magoda joins Umhlobo Wenene FM

Posted by radio On February - 1 - 2017 ADD COMMENTS

In December 2016, Umhlobo Wenene FM bid farewell to one of its well respected talk show host Mr Luzuko Koti after a solid 5 years with the station. This year the station is proud to announce the appointment of another seasoned and well respected broadcaster Mr Siphiwo Magoda. Mr Magoda is not new to the SABC as he has 20 years of experience within the SABC.

 

Mr Magoda started his career in 1982 when he joined radio Transkei as an operations controller, reporter and news reader, senior reporter, news and current affairs presenter. Mr Magoda has been trained and has also had international exposure; he was afforded an opportunity to train as a journalist at the British Broadcasting Corporation in London. He also had an opportunity to be trained in change management at the Canadian Broadcasting Corporation in Toronto.This seasoned broadcaster also worked as an intern at the CBC’s St Johns Radio and Television in New Foundland in Cananda. Back at home Mr Magoda worked as a News Reporter for Good Morning South Africa. Ahead of the historical elections in 1994, Mr Magoda played a pivotal role as he was tasked with interviewing all major South African Political Party Leaders.

 

Umhlobo Wenene FM welcomes Mr Magoda as a host of Umxholo which is a midnight talk show. For a midnight talk show Umxholo enjoys a fair share of audiences ,sitting at 472 000 listeners ,the show is on air daily from Monday to Friday  between 24h00 – 03h00.His first show  will be on Wednesday the 01st February 2017.

 

The station Manager would like to welcome Mr Magoda to the team and wishes him all the best. Mr Mnci says, “I have no doubt that Mr Magoda will take the show to greater heights due to his experience as a journalist and a tried and tested broadcaster.”

 

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Metro FM Music Awards 16 Finalists are…

Posted by radio On January - 24 - 2017 ADD COMMENTS

WHAT’S NEXT IS ALL THAT MATTERS’

 

METRO FM, The South African Broadcasting Corporation (SABC)’s biggest commercial radio station, recently announced the finalists for the 16th Metro FM Music Awards (MMA16), with the theme, ‘WHAT’S NEXT IS ALL THAT MATTERS’.

MMA16_300X169

The 16th Metro FM Music Awards will once again be hosted by the Kwa-Zulu Natal Province in association with eThekwini Municipality. METRO FM is also excited about the return of BP, Audi and African Brank as sponsors, as well as the edition of a new sponsor Caivil. SABC 1 is once again the broadcast partner for the awards.

 

The awards will be held on Saturday 25 February 2017 at the Inkosi Luthuli Convention Centre (ICC) in Durban, Kwa-Zulu Natal and will be broadcast live on SABC1.

 

The finalist announcement also officially opened the voting lines for the public to vote for their favorite artist/s in the various categories. Voting lines open to the public at midnight on the 17 January 2017 and close at 23:59 on the 12 February 2017 via the official USSD line *120*1512#  . Voting for Song of the Year will close on the night of the awards, at a time communicated during the main event. USSD rates will be charged at R1.50 per minute.

The following are the categories for the 16th METRO FM Music Awards to be voted for via the USSD Line:

ALBUM CATEGORIES:

1.         Best African Pop Album

2.         Best Compilation album

3.         Best Dance Album

4.         Best Duo/Group Album

5.         Best Female Album

6.         Best Hip Hop Album

7.         Best Kwaito Single

8.         Best Male Album

9.         Best New Artist

10.       Best Urban Gospel Album

11.       Best  Urban Jazz Album

12.       Song of the Year 2016
SINGLE CATEGORIES:

13.       Best Hit Single

14.       Best R&B Single

15.       Best Collaboration

16.       Best Music Video

17.       Best Remix
METRO FM SPECIAL AWARDS:

The following categories can only be voted online on www.mma16.co.za or via www.metrofm.co.za . The receiver of Lifetime Achiever Award will be chosen by the station:
18.       Lifetime Achiever

19.       Best Styled Artist/Group

20.       Best Produced Album

21.       Listeners Choice (Artist/Group)

22.        One Africa Award
For the second year running, winners in the respective categories will be walking away with R100, 000 prize money per category.

2016 saw the introduction of the 90% local music quota and we have unearthed a volt of South African music. Delivering local music content quota is something we don’t only brag with but something we hope many copy because celebrating your own can never be a bad idea. Charity indeed begins at home.

 

 

Ms Sibongile Mtyali, METRO FM Station Manager stated “In 2017 we are still being legendary but this time around we are not just proclaiming ‘Legends Don’t Stop, They Ask What’s Next’, we are solidifying that statement by anchoring it, by pronouncing, ‘What’s Next Is All that Matters’.  Now, it’s time to push harder than ever before, to learn lessons, to shatter those glass ceilings and be better than your best.

 

 

The SABC and its partners promise to deliver an amazing awards ceremony with a world-class broadcast. We wish all the finalists the best and encourage them to galvanize support and campaign amongst their fans to get votes.

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Liberty Radio Awards Roadshow – Dates Announced

Posted by radio On January - 11 - 2017 ADD COMMENTS

Are you planning on entering the Liberty Radio Awards, but you have several questions about your entries? Save the date in your diary for the Liberty Radio Awards roadshow and find out all you need to know about the Liberty Radio Awards, and have all your questions answered.

librawaw

Roadshow dates are as follows:

 

17 January 2017 Cape Town

18 January 2017 Durban

19 January 2017 Johannesburg

 

And for the areas in the country that will not be having a presentation, don’t feel left out. The presentation will be made available on the Liberty Radio Awards website from Friday 20 January 2017 onwards.

 

You can also contact Lance Rothschild on 082 443 1530 if you have any issues that you would like to have resolved.

 

To reserve your seat or for more information, contact Phila Nkanunu – phila@libertyradioawards.co.za

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Latest RAMS Nov 2016 from BRCSA

Posted by radio On December - 3 - 2016 ADD COMMENTS

The new RAMS from the Broadcasting Research Council of SA are out and the numbers look quite different from what SAARF used to show.

 

See below highlights:

stations

Metro FM declining

  • Metro FM have lost listeners from 4,1m to 3,9m  [Jan – Jun] – [Jan – Sep]
  • Ukhozi FM remained flat at 7,2m listeners
  • Gagasi FM up to 1,4m from 1,3m listeners
  • Power FM broke the 100k line growing to 103k from 99k
  • Talk 702 declined from 547k to 530k listeners a week
  • North West FM is up from 203k to 212k listeners per week
  • Izwi Lomzansi is up to 109k from 93k

 

device-mix

Interesting Listening patterns

dev-mix3

  • 64% listened to one station only, Ndebele & Swati are driving this trend at 73% and 70% respectively.
  • 76% consume radio on their normal radios, 37% use their cellphones , 26% use vehicle radio , 8% listen via TV and 2% through computers.
  • 87% listens from their homes , 33% consumer radio while driving on the road , 11% while at work/school and 6% do so while at restaurants, malls or airports

gp

New Insights

  • 7 Highveld has the highest % of people listening through vehicle radio followed by Talk Radio702
  • Rise FM has the highest % of people listening via Computers
  • Trufm & Rise FM are leading the pack on people listening through TV
  • Bok Radio has high % of people listening in their vehicles

 

kzn

 

 

 

 

 

 

 

 

 

 


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