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Ode to the radio producer

Posted by radio On August - 7 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

Behind every radio show, either tepid or worth listening to, there is structure and form made possible by a content producer. Radio production is at the crossroads in the advent of digital tools. Producers have to ensure that content fits both the traditional and convergent models that are presently used. Here are some producers who explain the need for being multi skilled when orchestrating a radio show

 

 

 

DJ Mixmaster @zakesmixmaster  (technical and content producer for Joburg Radio via Radio En Construction)

 

As part of the Joburg Radio team, that will be exhibiting an experimental radio show, my role is to shape the content in a way that best describes the city’s narrative. Our campaign entails interviewing some of Joburg’s most active artists, crafting the show’s indents and jingles. I’m also a hip hop DJ and beatmaker, so I infuse that background into the show.

 

 

Content production and DJing are similar in that they are both about story telling. The show is multi-pronged through video, sound and other experimental niceties. This allows us to convey the message on various social networking platforms. To me production is all about knowing your position in the market, preparation and more preparation. People tend to think that radio shows just happen from nowhere, there is plenty that goes into it. 

 

 

Ben Matjiu @Ben_Matjiu 

 5FM-logo-1EBD04D524-seeklogo.com[1]

I produce content for the weekend breakfast show hosted by Thomas Msengana on 5FM. The show is positioned in a way that appeases a weekend audience through sports and light hearted commentary. As part of the team, I line up content and ensure that it is well anchored by the host through quick and snappy script writing.

 

 

I inject my knowledge of script writing, which is a craft I’ve honed over time.  I also am a copywriter for Idea Engineers, a communications agency, which arms me with more skill for radio. Of course, today’s radio has to live via Facebook, twitter and websites; so the need to play around with such tools is necessary. The content put on these also goes through an editorial process, so there is no room for complacency even with new way of broadcasting 

 

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Celebrating Women with Heart FM

Posted by radio On August - 6 - 2013 ADD COMMENTS

August is Women’s Month and this year Heart FM is celebrating women at Heart with a glamorous event at “The Lookout”, a magnificent venue located at the V&A Waterfront.

 

On 24 August 2013, Heart FM will host 650 female listeners during an afternoon of fun, conversation, entertainment, style and indulgence. Attendees will find themselves in a beautiful space, evoking elegance and femininity. The venue setup will allow women to engage one another with great conversation, or simply relax and enjoy the day’s entertainment.

 

This year’s event concept is based on the extremely successful Heart FM Style Workshop event model created in 2010. The Style Workshop event aimed to speak to the ‘woman’ within every female, as opposed to the mother, colleague, friend or sister. It was designed to pamper women while at the same time informing them of the latest in trends, finance, etc. The event ran for two years and sold out each time.

 

2013 will see women’s month culminate in the “Celebrating Women at Heart” event. The experience is intended to spoil women with entertaining performances, delicious food, personal pamper sessions and beautiful decor. This celebration will be an afternoon to remember!

 

Entertainment includes: Suga, Irma G, Matthew O’Connell , Jimmy Nevis and hosted by Tapfuma Makina together with the women at Heart – Saskia Falken, Keri Miller and Meghan Hector.

 

Heart FM are true to their word in supporting women in the workplace. MD Gary Petersen strongly supports the empowerment of women – stating that this is a critical issue being addressed in South Africa and globally, not only in the workplace, but in everyday life – and as such he is thrilled to confirm that Heart FM’s vibrant team is comprised mainly of women and that the company continues to be dedicated to the development and advancement of its female staff.  He goes on to say that the “Celebrating Women at Heart” event will be the celebratory culmination of the station’s month-long focus on giving women’s issues a much needed and highly interactive platform.

 

For more information go to : www.1049.FM

Tickets are R300 and include: Complimentary drink, feast style lunch and entertainment

Time: 12h00 – 18h00

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New Time Changes in Jacaranda FM Line-Up

Posted by radio On August - 5 - 2013 ADD COMMENTS

As from today , 5 August, Jacaranda FM will be packaging 4 hours of a great breakfast show into 3 hours. This will allow the station to bring you 20 percent more music throughout your work day.

 

Rian Van Heerden, presenter of the Complimentary Breakfast show and incidentally, winner of the radio personality of the year award (YOU spectacular); said that he is excited at the prospect of bringing our listeners a jam-packed 3 hour slot from 06:00am-09:00am. He concludes, “I look forward to increasing smiles and laughter in the traffic in our new 3 hour show.”

 

Program manager at Jacaranda FM, Naveen Singh, advised that “We are extending our Workzone which will now start at 09:00am with Frankie du Toit on from 09:00am-12:00noon. Barney Simon will follow the line-up from 12:00noon-16:00pm.” Naveen notes further, “for all our rock fans, it’s an extra hour of Barney a day for you and; 20 percent more music in our daytime lineup.”

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In a boost for tourism and the positive positioning of the Nelson Mandela Bay, Algoa FM is the proud media and music partner for the first African “Color Run™” in the city. Known all over the world as “The Happiest 5k on the Planet”, the fun race will be run on Spring Day, September 1 – which is also the start of tourism month.

algoa

 

 

First run in Phoenix, Arizona, in January 2012, The Color Run™ event toured 50 US cities and three international cities in its first year, attracting over 600 000 participants, 650 000 Facebook fans, and over 4 million views on YouTube, while raising donations for over 60 charities.

 

 

 

 

“As the leading radio station in the region we understand the importance of tourism to the Metro economy. We are pleased to be able to support this iconic event in the Friendly City – its natural home on the African continent,” says Algoa FM Marketing Manager Toinette Koumpan.

 

Participants set off wearing white – anything from white T-shirts to white tutus. A festival of colour is sparked by the starting gun. Volunteers shower runners with clouds of brightly-coloured powder at each kilometre mark – they go from white to yellow, red, blue and then purple over the course of the run.

 

The powder used is made from eco-friendly coloured corn-starch and food-grade colouring. The race ends with a colour-throwing party where Color Runners and spectators get to make the world a brighter place, turning the finish line into what CNN iReport described as looking “like a tie-dye convention”.

 

This year The Color Run™ will be splashing its trademark palette over 100 US cities and scores of cities across Europe, Australia, South America and Asia, with over a million participants worldwide. “Every day, hundreds of people make requests on our Facebook page for us to bring the event to their favourite city,” says Snyder. “We’re now excited to be answering the call in South Africa!”

 

The Color Run™ organisers chose PE because locals have a reputation for giving 100% when it comes to supporting events in their city. It’s all about having fun, celebrating life and promoting healthy living, getting all of PE up and out and enjoying a unique community experience, he says.
Entries are open for The Color Run™ 5k event in PE. For more information on how to enter visit www.algoafm.co.za, or pick up an entry form at Brian Band Sports in Newton Park, News Café at the Boardwalk, or the Zports offices in Sydenham.

 

Because if you miss this one, there’s only one colour you’ll be … blue.

 

[Source: Algoa FM]

 

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SAfm in partnership with the ACT & UJ

Posted by radio On August - 1 - 2013 ADD COMMENTS

SAfm in partnership with the Arts and Culture Trust (ACT) & UJ Arts and Culture Centre at the University of Johannesburg (UJ).

 

The ACT | UJ Arts and Culture Conference, will be held at UJ’s Kingsway Campus on 06 – 08 August 2013.This year’s conference has attracted participation and support from a number of influential players in the arts and culture space, including the European Union (EU), British Council, the European Union National Institutes for Culture (EUNIC) network, Arterial Network and the Visual Arts Network of South Africa (VANSA).

 

Arts and Culture conference is in the position to invite arts, culture and heritage practitioners, academia and people who are involved in the commerce of the arts and culture industry. The conference will have rigorous debate around trade and exchange in the arts and culture environment. Content will go beyond trade and exchange in economic terms but the conference will also look at the multi-dimensional perspective which includes the interchange of ideas, research, information and knowledge.

 

A second edition of the SA Arts and Culture Listing, an up to date national database of industry stakeholders, will be released at this year’s conference. Arts industry stakeholders that are engaged in performing arts, visual arts, music, dance, heritage, arts training, community art, literature and South African arts and culture festivals, as well as agencies engaged in the sponsorship of arts and heritage will be included on the database.

 

For more information EMAIL:gilly@thefamousidea.co.za or visit: www.act.org.za

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Pointers and realities for Radioworks

Posted by radio On August - 1 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

The zeitgeist of thought leadership infiltrates our daily experiences from corporate management, to personal branding and even the fluff normally associated with lifestyle. This year’s Radioworks is set to lead with some of the most revered minds in the field of radio within the parameters of advertising, programming and the science of convergence. Headlining are Ralph van Dijk, Cannes Radio Lions jury president and founder of Sydney-based audio advertising.

 

A well respected figure in radio advertising, van Dijk is behind Australia’s first specialist voice casting service in order to expand the range of voices currently heard in radio and TV advertising and help advertisers adopt a more consistent brand-voice approach. Another conference opinionista is local marketing media darling, Sylvester Chauke. He is widely known as the brains behind the irreverent and memorable campaigns that helped made Nando’s famous and poked fun at South African culture.

 

Impressive resumes aside, Radioworks should set the tone in workable ideas for the medium. Given the lay of the land, where pop-ups, relentless mobility and change are all in a day’s; approaches to radio advertising and programming have to keep up the pace. It is in these areas where the likes of Chauke should offer credible innovation that reflect the aspirations of this here generation. The change in who sets the tone between a station and the listener is another aspect that the conference can offer well needed discourse on. Audiences are fast becoming changers of their own fates where mass media across the board is concerned. Through this pattern and preferences to a media diet of their choosing by audiences, radio is left to be reactionary than proactive in giving content.

 

The change in paradigm has left brands that choose radio messaging, to consider leaps beyond traditional audio and employing tools which present a visual aspect. All behind the backdrop of radio still. This leaves room to entertain curiosities such as the treatment of idents, outdoor experiences and other visually stimulating brand extension methods. If radio is to truly work, speakers could sure play their part by touching on the aforementioned.

 

Other speakers include:

 

Darren Maule [EAST COAST RADIO]

Alex Mthiyane [GAGASI 99.5 FM]

ElanaAfrika [ KFM]

Carl Wastie [GOODHOPE FM]

Darren ‘Whackhead’ Simpson [94.7 HIGHVELD]

Justice Ramohlola [ RADIO 2000]

Matona Sakupwanya [RAB GM]

Yvonne Johnston [ MARKETER AT LARGE]

 

Dates:

JOHANNESBURG  TUESDAY 27/08/2013  The Forum, at The Campus, Cnr Main & Sloane, Bryanston  R1000.00 EXCL. VAT

 

CAPE TOWN  THURSDAY 29/08/2013  15 On Orange African Pride Hotel, Orange Street  R1000.00 EXCL. VAT

 

DURBAN  FRIDAY 30/08/2013  The Square boutique Hotel & Spa, 250 Umhlanga Rocks Drive, Umhlanga  R700.00 EXCL. VAT

 

FOR BOOKINGS, VISIT WWW.RAB.CO.ZA  

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RSG’s Martelize Brink scoops the Radio award

Posted by radio On July - 30 - 2013 ADD COMMENTS

The annual Huisgenoot Tempo Awards took place at Gold Reef City in Johannesburg on Tuesday 23 July 2013, and RSG’s lifestyle presenter, Martelize Brink was crowned as the Radio Presenter of the Year.

 

Six finalists competed in each category ranging from movies, TV-series, music, books and radio. Three of RSG’s presenters were finalists in the radio section, along with presenters from commercial stations such as OFM, Jacaranda and Kfm. The public was invited to vote and clearly indicated their choice in the Afrikaans broadcasting platform.

 

The awards had the cream of Afrikaans artists all in one room and instilled a sense of being proudly Afrikaans and proudly South African.

 

When asked how she felt after the announcement, Martelize said “RSG has the most amazing and loyal listeners… I didn’t expect to win and it was a huge surprise when they called my name.” Martelize thanked Huisgenoot, largest Afrikaans magazine, for including Radio as a first time category this year. She also thanked RSG for “giving me the opportunity to experience creativity each and every day” she proudly exclaimed. Martelize would have liked to buy each listener a bottle of bubbly to celebrate with her.

 

A big cheers for Martelize Brink, RSG presenter and winner of the Huisgenoot Tempo Awards – Radio Presenter of the Year 2013!

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BrightRock turns lemons into lemonade on radio

Posted by radio On July - 29 - 2013 ADD COMMENTS

The Big Idea

 

BrightRock’s ‘needs-matched’ life insurance is the first ever that changes as your life changes. So while most people fear change and the uncertainty it brings, BrightRock clients are encouraged to love change, and the new choices and opportunities it brings – especially during milestone moments that change one’s life forever. For their radio advert, they chose the birth of a child as one of those inflection points.

 

The ad, which had been running on the station, was about a dad meeting his new-born son for the first time. The implicit message of the advert, given the slogan ‘love change’, is that outdated attitudes should also change, but some listeners did not interpret it in this way… so BrightRock, after a lively debate on Jenny Crwys-Williams’s show in which a caller called into the show and expressed his dislike for the ad, responded by giving listeners a chance to change their ad.

 

Why Radio

 

Radio was the medium where the listener debate was sparked so the campaign naturally needed to follow the same channel. The campaign was also supported with a Facebook campaign.

 

How it worked

Listeners were encouraged to go to BrightRock’s Love Change Facebook page and click on the ‘You change our ad’ application. Entrants read the brief to understand the objectives and the message BrightRock wanted the ad to convey. They would then complete the script on a template and submit. A panel of judges selected the top 10 scripts which were then voted for by the public. Once the votes were counted, the judges made the final selection and a winning script was announced and recorded.

 

Throughout the four week campaign the initiative was featured weekly on the Talk Radio 702 Ad Feature show where listeners were kept abreast of the how the campaign was progressing, and encouraged to participate. In addition to this editorial exposure on the Ad Feature show every week, the campaign was supported with live reads and generic 30 second spots on the station. This was also leveraged via social media platforms such as Twitter, YouTube, SoundCloud and LinkedIn. Today, Jessica le Roux’s winning ‘Fatherhood freak-out’ can be heard by all Talk Radio 702 listeners on air.

 

The Results

BrightRock Brand Manager Suzanne Stephens says; “The campaign was very successful. Our objective was brand awareness in a context that would highlight a key tenet of our business – the concept of co-creation. In all the feedback we’ve received both directly and indirectly from our stakeholders, we have certainly achieved this objective. A few of tour achievements include:

 

• 10 interviews on Talk Radio 702

• 1 interview on Kaya FM

• 83 minutes of radio interview time with an estimated value in excess of R750 000

• We launched BrightRock’s Facebook page

• We reached 278 000 people in our peak week on Facebook

• We had an unprecedented number of calls to our call centre, together with hits on our website

 

What the client thought

“The combination of radio and social media creates excellent talk-ability while creativity and innovative thinking generates increased exposure. This same co-creation philosophy applies to how our product works”.

 

 

[Source : RAB]

 

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Ukhozi FM’s takes over Gauteng!

Posted by radio On July - 26 - 2013 ADD COMMENTS

Ukhozi FM, the number one radio station in Africa is embarking on a creative mission to invade the Gauteng Province on an initiative called “The Township Takeover” which is part of its Beyond KZN Strategy. The initiative includes a number of Outside Broadcasts throughout the weekend in some of the major townships of this most ‘vibey’ part of the rainbow nation, starting on the 26th to the 28th of July 2013.

 

Friday the 26th of July 2013
WHERE: The Pan African Shopping Mall, Alexandra Township
TIME: 12:00 midday till 18:00 pm
WHO: Ukhozi FM’s Mroza (Nethezeka no Khozi) and DJ Sgqemeza (Woza Nabangani Bakho)

 

Later On:
WHERE: Living Waters Bible Church, Tembisa Township
TIME: 18:00 till 22:00 pm
WHO: Ukhozi Team (UNkulunkulu Nomunt’Omusha)
And
WHERE: Executive Lounge (Alexandra Township)
TIME: 20:00 pm till 02:00 am
WHO: Ukhozi FM’s Chillie M. aka Daddy (Konakele) and Khathide Ngobe aka Tsthatha (Isizib’esimanzonzo)

 

Saturday the 27th of July 2013
WHERE: George Goch Hostel
TIME: 09:00 am till 12:00 midday
WHO: Utalagu (Sigiya Ngengoma)
Later On:
WHERE: White House Café, Spruitview
TIME: 19:00 pm till 02:00 am
WHO: Chillie M. aka Daddy (Chillers) and Sthandwa Nzuza (Vul’isekele)

 

Sunday the 28th of July 2013
WHERE: Christ Ambassadors Gospel Church, Vosloorus
TIME: 08:00 am till 11:00 am
WHO: S’bu Buthelezi (Indumiso)

 

These exciting broadcasts are not to be missed as they incorporate the faces that are always hidden behind your radio box, the best talent that Ukhozi FM has in store. Therefore, Ukhozi FM urges all of Gauteng and the nearest areas to come in their numbers and witness their favourite and number one radio station taking over the place of gold!

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[By: Kagiso Mnisi]

 

Motsweding FM’s position as a prime-status station got acclaim during the time it had the baritone voice of Sello Phiri. The era of 1971, had the station evolving from Bophuthatswana Broadcasting Corporation to a Radio Setswana, where Phiri read the news in his vintage hypnotic ways. He meteorically rose to be the voice of the Setswana medium and a personality on television show known as Lapologa. The show, had a wide variety of the game show sort as well as music of the era, where the likes of Mohapi Funky Masike and a young Brenda Fassie used to get ample play.

 

 

In its current state, Motsweding plays a wide variety of music that cuts across various genres of music. In the advent of Motswako, it has enjoyed public relations from younger crowd that reveres Setswana infused lyricism of artists such as HHP, Kuli Chana, Mo’Molemi and Notshe. The station’s contemporary energy is channeled by names like Goitse Modimo and Cebo Manyaapelo, who has on countless occasions has taken pride in his learning of radio from former broadcasting stalwarts such as Dan Setshedi and Thapelo Thipe.

 

 

In its vision to be a progressive Urban Adult Contemporary Radio Station of choice to the 1-7 LSM bracket, Motsweding employs a healthy dose of convergence. The station boasts 11,719 followers on twitter and an active presence on Facebook via individual shows. It has muscle in areas of lifestyle, opinion and current affairs which  enjoy reasonable flexing on weekday evenings. The listenership has charted at 3 180 000 since last year December and continues to rise.

 

 

Hardly faltering even long  after the reign of memorable voices of Phiri and Setshedi during Radio Setswana days, Motsweding has kept abreast with the development and evolution of its audience. It has taken the pride of yesteryear and morphed it into contemporary story telling that is engaging.

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