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Heart 104.9FM announces the Airborne Reunion

Posted by radio On September - 3 - 2013 ADD COMMENTS



The Airborne band was formed in 1984, has been a popular and regular attraction at venues and concerts in Cape Town and around the country. They are primarily a 5-piece unit consisting of keyboards, bass, lead guitar, saxophone & drums and regularly feature guest artists at their concerts and recording collaborations.AIRBORNE-1[1]


Sean O’Connell, keyboard player and vocalist is one of the founding members of the band and attributes Airborne’s sound and focus on excellence to Tony Schilder, one of his musical mentors who gave him the opportunity to play with ‘The Tony Schilder Trio’ at Club Montreal at the tender age of 15.  After 30 years and almost 60 band members, the core band have come together again to bring you a night of musical and social memories.


2013 marks the 30 year anniversary of the Airborne band which has become a household name having frequented many a venue such as The Galaxy, Club Montreal, The Groove, West End, Peter’s Cellars and more.


“We want to recreate the “Airborne Experience” through music, people, life experiences and the band.” “This event will host 750 people in an upmarket “dance like” concert and will include a live performance by the core band, featuring Tracy Butler and associated artists from over the years.”  “I’m really looking forward to just spending quality time with everyone.” “The memories, the musos – it’s going to be stunning” says Sean O’Connell.


 Performing Artists:


Sean O’Connell, Tracy Butler, Ian Smith, Willie Van Zyl, Angelo Syster, Randall Cyster, Adrian Williams, Calvin Peters, Matthew O’Connell and Jimmy Nevis


 The Event:    The Airborne Reunion Concert

Venue:           Old Mutual Presentation Room, Central Campus & West Campus Venues, Jan Smuts Drive, Pinelands, Cape Town


When:                       Saturday, 07 September 2013

Time:                         18h00 – 24h00

Refreshments:         Bring your own

Costs:                        General: R150 (Round tables of 10)


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Radio with other mediums

Posted by radio On September - 2 - 2013 ADD COMMENTS


What Radio Does For Online

1 Exposure to radio advertising significantly boosts brand browsing.

In “Radio: The Online multiplier”, a study conducted by the RAB UK, putting 10% of the budget on radio increased online brand browsing by 52%

2. Radio is more cost-effective at stimulating brand browsing online than other media combined.

On average 4 x more cost effective according to the Online Multiplier Report

3. Radio has an immediate effect on browsing

Over half the browsing stimulated by radio takes place within 24 hours of exposure to advertising.

4. Radio increases online’s unaided brand recall

In the “RAEL – Radio and the Internet” study unaided brand recall increased 4-fold when 50% of internet advertising budget was deployed to radio


What Radio Does For Newspapers3003997-poster-newspapers[1]

1 Radio adds a more personal, friendly connection to Newspaper campaigns.

Radio is experienced as more personal, and humane, it ands a softer tone to Newspapers more public, high stature and authoritarian image.

2. Radio gets the “out-of-market” consumers that avoid your brand in Newspapers.

Radio is very useful for bringing things to consumers’ attention even if they think they are not particularly relevant to them. For example, a person may feel that insurance products are boring and irrelevant to them, and would never choose to read anything about them, but they would listen to a commercial which addressed the subject in an interesting or engaging way. By contrast, newspaper readers tend to edit in and out as they go, and are quick to exclude or skip over ads for brands which they think (rightly or wrongly) are irrelevant to them.

3. Adding Radio increasing Share of Mind

The medium people spend the most amount of time with his radio. On Average people spend 3.5 hours per day listening to the radio. A brand that dominates this time gets to dominate the mind.

4. Radio dramatically improves brand recall

A study by the US Radio Advertising Effectiveness Research which substituted some newspaper exposures for radio exposure acheived300% increases in unaided brand recall and200% increases in total brand recall.


What Radio Does For Televisionsamsung-led-television-40-inches-40es6200[1]

1 Radio adds a personal, friendly connection to TV campaigns.

Because Radio is personal, friendly and trusted, while TV is public, glamorous but distant.

2 Radio increases the efficacy of TV campaigns

Radio adds cost-effective frequency distribution, more executions and coverage to TV campaigns, and reaches people at more relevant times, all of which result in a strong multiplier effect

3. Radio helps to balance a TV campaign’s media presence throughout the day.

Because Radio is particularly strong in delivering audiences across the morning – in fact, it offers the largest audience of any real-time medium across the morning through to the middle of the afternoon.

4. Radio gets under the radar

Advertising avoidance is increasingly recognised as a challenge to effective advertising. With the exception of cinema, radio is the lowest avoidance medium. TV ad avoidance was measured at almost 3 times that of radio and that was before PVR!


What Radio Does For Outdoor

1. Outdoor is location-specific and radio is time-specific

Radio messages can be broadcast at times of the day when they are most likely to be relevant to the consumer and outdoor messages can be placed in locations where they will be of greater relevance to the consumer. The two work harmoniously in this respect.

2. Radio can add brand character to the brand image built by Outdoor.

Radio is different from visual advertising media in that it doesn’t deal in brand image, it deals in brand character. It’s a fairly subtle difference, and both are components of the wider concept of brand .



[Source: RAB]

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Rowena Baird joins SAfm

Posted by radio On September - 2 - 2013 ADD COMMENTS

Former Metro FM presenter Rowena Baird has joined SAfm as a mid-morning talk show host that used to be hosted by the late Vuyo Mbuli.


Rowena started her broadcasting career in the mid 1980’s at Radio BOP and has spent time at a variety of radio stations over the years, including, among others, stints at Radio 2000, Channel Africa and Metro FM. She’s read the news, presented magazine programmes, presented current affairs programmes, hosted music programmes, presented features and inserts and, of course, talk shows.


Rowena also has Television experience presenting a series of voter education programmes and was a co-presenter of The Breakfast Club on SABC Television in the late 1990’s. Having being part of the media for most of her professional life, Rowena has had the privilege and the honour of interviewing a wide range of people, the scope of which spans from politicians, to musicians – local and international, to actors, to princes and princesses, to poets and social commentators, to entrepreneurs, to fashion icons, to business men and women, to comedians, to playwrights, to sports heroes, to iconic photographers, to captains of the media, to ordinary men and women of South Africa.


Rowena sees her role as creating and being part of the public discourse and leading and officiating over national debate, using the platform of radio.



She will be hosting Morning Talk on air from 09:00- 12:00 Monday to Friday

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Algoa FM does its bit for cancer

Posted by radio On August - 31 - 2013 ADD COMMENTS

The CHOC Lodge is now open to the mothers of cancer patients who are admitted into the Oncology wards at Dora Nginza Hospital. CHOC was the beneficiary to both the 2012 Discovery Algoa FM Big Walk and the 2012 Urban Run and used these funds to get the project off the ground.


“Previously parents had to wait in the cold early morning, from as early as 04h00 for the hospital to open to ensure that they are first in the queue to get treatment otherwise they had no transport fees to go home and return the next day for a subsequent visit to the doctor upon request.  Now the parents and the children have facilities available at the hospital when they require it”, says Branch Manager of CHOC PE, Charmaine Vosloo.


The CHOC Lodge on the second floor of Building K at Dora Nginza Hospital can accommodate 11 teenagers and their moms along with 16 toddlers and their moms complete with kitchen, laundry, entertainment and bathroom facilities.   For the security and comfort of the parents there will be a lodge manager on duty 24/7 along with a relief manager.  The units are equipped with burglar guards and a hall has been cleared where parents can access the CHOC ward without going outside of the hospital.  This hallway is equipped with CCTV cameras to ensure the safety of the parents and their children.

“Even though the lodge is fully operational now, they still require almost half a million rand to maintain the lodge annually.  For this reason we have decided to make CHOC PE the beneficiary for the 2013 Discovery Algoa FM Big Walk”, says Managing Director of Algoa FM, Dave Tiltmann.


Jody Foster, Head of Sponsorships at Discovery said, “We are cognisant of our responsibility to the broader society and our ability to impact positively on the lives of people beyond our members. With this in mind, we are humbled and proud to play a role in the creation of the CHOC Lodge”.


The walk is taking place on Saturday, 26 October 2013 at the NMMU Cricket Fields in 2nd Avenue, Summerstrand, including a 4km and 8km walk.


Walkers can expect to make a day of the event with live entertainment by Melissa Allison including many healthy and fun activities.


Entry fee for both the 8km and 4km starts at 8am for only R35 with an entry fee of R10 for all children under the age of 18 and free entrance for children in prams. Children under 18 who would like to receive a goodie bag and t-shirt will need to pay the full adult rate to participate in the walk.


Medals will be awarded to the first 7 500 walkers to complete the event.  Goodie bags will be awarded to the first 7 000 participants and t-shirts to the first 6000 participants to register for the event.


Entries open on Monday, 2 September and entry forms will be available from Sportsman’s Warehouse, Brian Bands, Action Sports, Sports World, the Footballer, Brookets Sports, all three Virgin Active gyms in Port Elizabeth as well as the Algoa FM office. There will also be an online entry available via

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Time opportune to radicalise radio

Posted by radio On August - 30 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]


Radioworks 2013 by Radio Advertising Bureau had been impressively punted well in advance across various channels. The conference had enjoyed momentum, mainly through the talent it had planned to bring such as Sylvester Chauke, Ralph van Dijk, Stan Katz, Unathi Msengana and many others. On first entrance by the scribe, which had been duly late in the day’s programme. Van Dijk was in the throes of dishing the kind of smarts needed to radicalise radio.



It after all is a medium that has thrived from hot heads: Howard Stern, Pirate radio of 60s punk rock off the coast of Britain, Phat Joe and Khabzela. The Cannes 2013 Radio Jury President & Founder of Radio specialist agency, Eardrum (Australia), pummeled that radio’s survival in regards to advertising revenue lies in its ability to tap into the effervescence of popular culture.



This rhetoric evoked remembrance of the iconic radio advertising such as the inception of Cell C on the local scene circa 2001. The sultry voice of the unseen lady behind the advert, reverberated throughout the collective psyche of the nation and won the cellphone service provider ample subscribers.



All because of the mystery behind it. Other successful campaigns during this time would include Y-FM’s voice overs, which were signatory of the radical culture that the station stood for. “This kind of Radical Thinking is a sound for sore ears in this day and age,” says Van Dijk.



It is typical of brands for brands to involve themselves with the cutting edge and contemporary and radio has to appease that sensibility. However its sometimes stringent rules hinder the dynamic by being behind. This largely due to a lack of engagement between the brand world and consumers of brand. Rather bizarre in these times of social media.



Treatment of radio ads has garnered to be directional and devoid of allure. “This preachy approach should be turned on its head,” says Van Dijk. The radio ad needs to be entertaining once more and not an intellectual endeavour to listeners, Facebooker or hashtaggers in Twitterville. The ‘back to basics’ way of approach need not be boring but rather audacious as well. And that is the sound of radical thinking according to our esteemed guest at Radioworks.






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Seasoned radio fundi, Zane Derbyshire, joins the East Coast Radio management team as programming manager from Monday, 2 September.


 In his various roles in the radio industry Derbyshire has been always actively involved with on-air talent and promotions. Of his appointment at East Coast Radio, he says, “I am most looking forward to be working with one of the best programming teams in the country. I see it as a real privilege to be leading this team.”


Derbyshire takes over from Naveen Singh, who has moved to Kagiso Media’s other majority owned radio station – Jacaranda FM. Derbyshire believes he has a good ear for on-air talent and says, “I love working with different personalities and think this is going to be an area of focus for me initially. There is a lot of talent to unearth at East Coast Radio and I hope to develop them to their full potential, giving listeners the most compelling on-air and digital offering 24/7.”


Derbyshire’s strong broadcast background began back in 1999 at campus radio. From there he joined Algoa FM as a producer and programming assistant before moving to 94.7 Highveld Stereo in 2007 as music compiler and presenter of a South African music show. Most recently Derbyshire has been music manager across Primedia’s various music stations.

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Radio station motivates inmates

Posted by radio On August - 28 - 2013 ADD COMMENTS

It was a day well spent with inmates of Middelburg Prison on Saturday 24 August; Ligwalagwala FM took live radio into the premises of this Ligwalagwalafm306[1]correctional centre. The visit was in line with the NtjintjaGuluva (change gangster) campaign aimed at discouraging criminal elements and activities amongst the youth and also to provide a platform for offenders to have a dialogue with their victims.





More than 100 inmates assembled together on an open field to welcome the station. Entertainment was the order of the day; they were showered with Ligwalagwala FM t-shirts and motivational talks.  



The prison visit saw a live broadcast of LwesukaLutfuli from 10am – 12pm presented by Malume Stan and Sisonke Midday Grooves from 12pm – 14h30 with presented by Khaya Angel. The inmates were astounded by the stunning performance of Zakhele Thobela aka King Sisonke who is an ex-convict and has also served his term at the same Middelburg Prison. King Sisonke had these encouraging words to share, “It is not easy to live your life with a criminal record, it takes a while for the community to realize that you are a changed person. You need to accept yourself before the community can accept you.”


A female offender who was sentenced for the murder of her husband also had some encouraging words for females in abusive relationships. “I was convicted for the murder of my husband which happened because of the anger that had built up inside of me because he was very abusive, I now urge all women in abusive relationships to leave and never look back because I do not want them to end up like me.”


The visit was graced by the presence of Regional Commissioner of Correctional Services Mr Tsetsane and the Area Commissioner Mr Mandla Gerald Sibanyoni. The station will continue with its ijobijob activation this week on Friday 30 August 2013 at Makro, Nelspruit where DJ Shabbisto will work as a Store Greeter from 11am – 2pm.


In order to ensure sustainability of this campaign, a young person will be employed to perform the same duties that Shabbisto will be performing at all 5 industries. There will be lots of giveaways on the day, Khibika Natsi with Sweet Mike (12h00 – 14h30) and Asambe Drive Show (15pm – 18pm) with Shabbisto will broadcast live from the venue.


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Lotus FM’s Sunshine Mall to air 250th episode

Posted by radio On August - 28 - 2013 ADD COMMENTS

Lotus FM’s flagship soapie Sunshine Mall will air its 250th episode on 13th September, and it looks to continue at full speed.


It’s making waves as more and more people are tuning in, and it’s receiving rave reviews. David Baskin who writes on entertainment for the Sunday Tribune had this to say in his column: ‘Sunshine Mall is marvellous.  All of it is wonderful.  The location is a mall – great context for domestic and commercial drama – filled with little shops and a glorious variety of personalities.


These are a carefully written collection of characters, covering a wide number of social classes and age groups. Their interactions are vigorous, their engagements compelling.

Emotions are treated with light hearted respect, while the different cognitive universes and worldviews are given the careful handling they deserve. Radio demands greater skill and complexity in dialogue than does television, since the conversations have to communicate so much more.  Sunshine Mall – not just another Globovisionripofftelenovela – is more than ready to migrate to television’.


Raeesa Mahomed produces and directs Sunshine Mall. She has been drama producer at Lotus FM since 2006, and has produced a number of popular dramas for the station. She has been prolific in the media, having worked in film, television and print as well, but this does not take away her obvious excitement at the new achievement: ‘I and Lotus FM management are delighted at the reception and performance of the soapie. I have to give credit to the writer, Nadd Rama, our team of actors, and our technicians’.


Station Manager Alvin Pillay says, “Feedback like this is what every media manager dreams of. Congratulations to Raeesa and her team. We are immensely proud and pleased to have a drama like ‘Sunshine Mall’ on our platform’’.


The drama airs on Lotus FM nationwide on weekdays at 09h45, and the episode is repeated that night at 20h45. Make sure you become part of the thousands who make sure they get their daily dose.


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Stacey Goes Live on Highveld Stereo & KFM

Posted by radio On August - 28 - 2013 ADD COMMENTS

[By Kagiso Mnisi]


Stacey Norman is currently the doyenne rocking 94.5 KFM, which is simulcast on Johannesburg’s 94.7 Highveld Stereo. Her self-proclaimed ‘self-effacing humour’, has warmed her to the station’s listeners with a slant of quick wit on air, which listeners are lapping up at the moment.


Her career path in broadcast kicked off when 94.5 KFM had a CSI program called The Youth Day Experience that allowed High School students to “learn” about radio over a six week period. She speaks to Radiobiz about her advances in the industry.





Radiobiz: Tell us what goes into your simulcast show between Highveld and FM


Stacey: A lot of prep work. My producer, Chris, finds as many pieces as possible. We Skype and go through them one by one- keeping the “ultimate caller” in mind. We take it hour by hour. Once we’ve established what goes where and which features we’ll run, we make a short list. We chat again just after 4 and put the official rundown together.


Radiobiz: During the show we manage two text lines, two phone lines, twitter and Facebook.

Stacey: We try to put as many callers to air as possible, they’re a key part of the overall sound of the show.


Radiobiz: Who did you admire in radio when you were still growing up?


Stacey: I loved…and still love Ian F, Jeannie D was on Goodhope FM at the time presenting 7-10. I always found her so relatable.


Radiobiz: What is your plan for radio?


Stacey: My plan was 7-10. It’s a great time to be on air. The listeners are there by choice and they have a lot to say. The content is looser and there’s too to be conversational, which is more my style. In the future, who knows? Maybe a simulcast drive show? You never know…


Radiobiz: What’s the difference between Cape Town and Joburg listeners?


Stacey: I’ve always said Joburg listeners are more like dogs while Cape Town’s are more like cats.

Joburg listeners are really quick on the draw, always first in line. Whereas Capetonians need a big of coaxing. They’re quite the team, actually.

Both sets are entertaining. Guaranteed laughs every night 🙂



Where do you reside? Joburg or CTN?

I stay in Cape Town and travel to Joburg regularly. Just to broadcast from there and hang out with my work husband, more formally known as Chris- the show’s producer.

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The Power of Regional Radio

Posted by radio On August - 27 - 2013 ADD COMMENTS


Lizette Anderson, Coastal Radio Sales Director, Mediamark

Lizette Anderson, Coastal Radio Sales Director, Mediamark

The biggest impact of regional radio by far, is the connection a regional radio is able to make with its listeners. It addresses its audience in their own milieu where they identify with things happening around them – such as weather conditions, traffic situations, a community fundraiser or highlights of their favourite sports teams. The news is up-to-the-minute, in and about their own region, it’s local and it’s personal. Radio is known as a close friend in whose company you feel comfortable, which means brands can maximise campaigns in a trusted environment.


Regional radio enhances the relationship with its audience further through social media and the Internet, where more and more personal interaction is taking place. Listeners are encouraged to share their opinions through voting polls, by tweeting or by liking something on the station’s Facebook page. In turn, the station gets real-time feedback from its digitally connected consumers who indicate whether they would buy an item or how they feel about a brand.


The combination of radio and digital elements such as the station’s own interactive website or Twitter/Facebook pages has become a driving force for increasing radio revenue. Stats have also proved that radio experienced a gain in market share in 2012 and the first half of 2013. A multichannel approach with an interactive regional radio audience offers the advertiser more value for their money.


The sense of “we are a community” allows regional radio stations to reach and penetrate audiences in a friendly and non-intrusive manner, allowing advertisers to benefit from the audiences’ higher ‘time spent listening’.


Content is rich and developed exclusively to suit each region. Programmes are geared towards its consumers’ lifestyles and interests. Demographic and psychographic information about a particular target audience, enhances an advertiser’s ability to reach receptive audiences effortlessly.


Regional radio stations deliver hot-off-the-press news and pulls communities together very quickly in times of hardship or natural disasters. During such times, advertisers can play a role to help the communities through their social responsibility budgets or to act as drop-off points for food or blankets.


Regional radio has the ability to make people laugh and cry but mostly to be part of something, a sense of belonging which makes it an ideal advertising platform.


[Source: Mediamark]


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