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In a boost for tourism and the positive positioning of the Nelson Mandela Bay, Algoa FM is the proud media and music partner for the first African “Color Run™” in the city. Known all over the world as “The Happiest 5k on the Planet”, the fun race will be run on Spring Day, September 1 – which is also the start of tourism month.




First run in Phoenix, Arizona, in January 2012, The Color Run™ event toured 50 US cities and three international cities in its first year, attracting over 600 000 participants, 650 000 Facebook fans, and over 4 million views on YouTube, while raising donations for over 60 charities.





“As the leading radio station in the region we understand the importance of tourism to the Metro economy. We are pleased to be able to support this iconic event in the Friendly City – its natural home on the African continent,” says Algoa FM Marketing Manager Toinette Koumpan.


Participants set off wearing white – anything from white T-shirts to white tutus. A festival of colour is sparked by the starting gun. Volunteers shower runners with clouds of brightly-coloured powder at each kilometre mark – they go from white to yellow, red, blue and then purple over the course of the run.


The powder used is made from eco-friendly coloured corn-starch and food-grade colouring. The race ends with a colour-throwing party where Color Runners and spectators get to make the world a brighter place, turning the finish line into what CNN iReport described as looking “like a tie-dye convention”.


This year The Color Run™ will be splashing its trademark palette over 100 US cities and scores of cities across Europe, Australia, South America and Asia, with over a million participants worldwide. “Every day, hundreds of people make requests on our Facebook page for us to bring the event to their favourite city,” says Snyder. “We’re now excited to be answering the call in South Africa!”


The Color Run™ organisers chose PE because locals have a reputation for giving 100% when it comes to supporting events in their city. It’s all about having fun, celebrating life and promoting healthy living, getting all of PE up and out and enjoying a unique community experience, he says.
Entries are open for The Color Run™ 5k event in PE. For more information on how to enter visit, or pick up an entry form at Brian Band Sports in Newton Park, News Café at the Boardwalk, or the Zports offices in Sydenham.


Because if you miss this one, there’s only one colour you’ll be … blue.


[Source: Algoa FM]


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SAfm in partnership with the ACT & UJ

Posted by radio On August - 1 - 2013 ADD COMMENTS

SAfm in partnership with the Arts and Culture Trust (ACT) & UJ Arts and Culture Centre at the University of Johannesburg (UJ).


The ACT | UJ Arts and Culture Conference, will be held at UJ’s Kingsway Campus on 06 – 08 August 2013.This year’s conference has attracted participation and support from a number of influential players in the arts and culture space, including the European Union (EU), British Council, the European Union National Institutes for Culture (EUNIC) network, Arterial Network and the Visual Arts Network of South Africa (VANSA).


Arts and Culture conference is in the position to invite arts, culture and heritage practitioners, academia and people who are involved in the commerce of the arts and culture industry. The conference will have rigorous debate around trade and exchange in the arts and culture environment. Content will go beyond trade and exchange in economic terms but the conference will also look at the multi-dimensional perspective which includes the interchange of ideas, research, information and knowledge.


A second edition of the SA Arts and Culture Listing, an up to date national database of industry stakeholders, will be released at this year’s conference. Arts industry stakeholders that are engaged in performing arts, visual arts, music, dance, heritage, arts training, community art, literature and South African arts and culture festivals, as well as agencies engaged in the sponsorship of arts and heritage will be included on the database.


For more information or visit:

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Pointers and realities for Radioworks

Posted by radio On August - 1 - 2013 ADD COMMENTS

[By Kagiso Mnisi]


The zeitgeist of thought leadership infiltrates our daily experiences from corporate management, to personal branding and even the fluff normally associated with lifestyle. This year’s Radioworks is set to lead with some of the most revered minds in the field of radio within the parameters of advertising, programming and the science of convergence. Headlining are Ralph van Dijk, Cannes Radio Lions jury president and founder of Sydney-based audio advertising.


A well respected figure in radio advertising, van Dijk is behind Australia’s first specialist voice casting service in order to expand the range of voices currently heard in radio and TV advertising and help advertisers adopt a more consistent brand-voice approach. Another conference opinionista is local marketing media darling, Sylvester Chauke. He is widely known as the brains behind the irreverent and memorable campaigns that helped made Nando’s famous and poked fun at South African culture.


Impressive resumes aside, Radioworks should set the tone in workable ideas for the medium. Given the lay of the land, where pop-ups, relentless mobility and change are all in a day’s; approaches to radio advertising and programming have to keep up the pace. It is in these areas where the likes of Chauke should offer credible innovation that reflect the aspirations of this here generation. The change in who sets the tone between a station and the listener is another aspect that the conference can offer well needed discourse on. Audiences are fast becoming changers of their own fates where mass media across the board is concerned. Through this pattern and preferences to a media diet of their choosing by audiences, radio is left to be reactionary than proactive in giving content.


The change in paradigm has left brands that choose radio messaging, to consider leaps beyond traditional audio and employing tools which present a visual aspect. All behind the backdrop of radio still. This leaves room to entertain curiosities such as the treatment of idents, outdoor experiences and other visually stimulating brand extension methods. If radio is to truly work, speakers could sure play their part by touching on the aforementioned.


Other speakers include:



Alex Mthiyane [GAGASI 99.5 FM]

ElanaAfrika [ KFM]

Carl Wastie [GOODHOPE FM]

Darren ‘Whackhead’ Simpson [94.7 HIGHVELD]

Justice Ramohlola [ RADIO 2000]

Matona Sakupwanya [RAB GM]

Yvonne Johnston [ MARKETER AT LARGE]



JOHANNESBURG  TUESDAY 27/08/2013  The Forum, at The Campus, Cnr Main & Sloane, Bryanston  R1000.00 EXCL. VAT


CAPE TOWN  THURSDAY 29/08/2013  15 On Orange African Pride Hotel, Orange Street  R1000.00 EXCL. VAT


DURBAN  FRIDAY 30/08/2013  The Square boutique Hotel & Spa, 250 Umhlanga Rocks Drive, Umhlanga  R700.00 EXCL. VAT



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RSG’s Martelize Brink scoops the Radio award

Posted by radio On July - 30 - 2013 ADD COMMENTS

The annual Huisgenoot Tempo Awards took place at Gold Reef City in Johannesburg on Tuesday 23 July 2013, and RSG’s lifestyle presenter, Martelize Brink was crowned as the Radio Presenter of the Year.


Six finalists competed in each category ranging from movies, TV-series, music, books and radio. Three of RSG’s presenters were finalists in the radio section, along with presenters from commercial stations such as OFM, Jacaranda and Kfm. The public was invited to vote and clearly indicated their choice in the Afrikaans broadcasting platform.


The awards had the cream of Afrikaans artists all in one room and instilled a sense of being proudly Afrikaans and proudly South African.


When asked how she felt after the announcement, Martelize said “RSG has the most amazing and loyal listeners… I didn’t expect to win and it was a huge surprise when they called my name.” Martelize thanked Huisgenoot, largest Afrikaans magazine, for including Radio as a first time category this year. She also thanked RSG for “giving me the opportunity to experience creativity each and every day” she proudly exclaimed. Martelize would have liked to buy each listener a bottle of bubbly to celebrate with her.


A big cheers for Martelize Brink, RSG presenter and winner of the Huisgenoot Tempo Awards – Radio Presenter of the Year 2013!

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BrightRock turns lemons into lemonade on radio

Posted by radio On July - 29 - 2013 ADD COMMENTS

The Big Idea


BrightRock’s ‘needs-matched’ life insurance is the first ever that changes as your life changes. So while most people fear change and the uncertainty it brings, BrightRock clients are encouraged to love change, and the new choices and opportunities it brings – especially during milestone moments that change one’s life forever. For their radio advert, they chose the birth of a child as one of those inflection points.


The ad, which had been running on the station, was about a dad meeting his new-born son for the first time. The implicit message of the advert, given the slogan ‘love change’, is that outdated attitudes should also change, but some listeners did not interpret it in this way… so BrightRock, after a lively debate on Jenny Crwys-Williams’s show in which a caller called into the show and expressed his dislike for the ad, responded by giving listeners a chance to change their ad.


Why Radio


Radio was the medium where the listener debate was sparked so the campaign naturally needed to follow the same channel. The campaign was also supported with a Facebook campaign.


How it worked

Listeners were encouraged to go to BrightRock’s Love Change Facebook page and click on the ‘You change our ad’ application. Entrants read the brief to understand the objectives and the message BrightRock wanted the ad to convey. They would then complete the script on a template and submit. A panel of judges selected the top 10 scripts which were then voted for by the public. Once the votes were counted, the judges made the final selection and a winning script was announced and recorded.


Throughout the four week campaign the initiative was featured weekly on the Talk Radio 702 Ad Feature show where listeners were kept abreast of the how the campaign was progressing, and encouraged to participate. In addition to this editorial exposure on the Ad Feature show every week, the campaign was supported with live reads and generic 30 second spots on the station. This was also leveraged via social media platforms such as Twitter, YouTube, SoundCloud and LinkedIn. Today, Jessica le Roux’s winning ‘Fatherhood freak-out’ can be heard by all Talk Radio 702 listeners on air.


The Results

BrightRock Brand Manager Suzanne Stephens says; “The campaign was very successful. Our objective was brand awareness in a context that would highlight a key tenet of our business – the concept of co-creation. In all the feedback we’ve received both directly and indirectly from our stakeholders, we have certainly achieved this objective. A few of tour achievements include:


• 10 interviews on Talk Radio 702

• 1 interview on Kaya FM

• 83 minutes of radio interview time with an estimated value in excess of R750 000

• We launched BrightRock’s Facebook page

• We reached 278 000 people in our peak week on Facebook

• We had an unprecedented number of calls to our call centre, together with hits on our website


What the client thought

“The combination of radio and social media creates excellent talk-ability while creativity and innovative thinking generates increased exposure. This same co-creation philosophy applies to how our product works”.



[Source : RAB]


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Ukhozi FM’s takes over Gauteng!

Posted by radio On July - 26 - 2013 ADD COMMENTS

Ukhozi FM, the number one radio station in Africa is embarking on a creative mission to invade the Gauteng Province on an initiative called “The Township Takeover” which is part of its Beyond KZN Strategy. The initiative includes a number of Outside Broadcasts throughout the weekend in some of the major townships of this most ‘vibey’ part of the rainbow nation, starting on the 26th to the 28th of July 2013.


Friday the 26th of July 2013
WHERE: The Pan African Shopping Mall, Alexandra Township
TIME: 12:00 midday till 18:00 pm
WHO: Ukhozi FM’s Mroza (Nethezeka no Khozi) and DJ Sgqemeza (Woza Nabangani Bakho)


Later On:
WHERE: Living Waters Bible Church, Tembisa Township
TIME: 18:00 till 22:00 pm
WHO: Ukhozi Team (UNkulunkulu Nomunt’Omusha)
WHERE: Executive Lounge (Alexandra Township)
TIME: 20:00 pm till 02:00 am
WHO: Ukhozi FM’s Chillie M. aka Daddy (Konakele) and Khathide Ngobe aka Tsthatha (Isizib’esimanzonzo)


Saturday the 27th of July 2013
WHERE: George Goch Hostel
TIME: 09:00 am till 12:00 midday
WHO: Utalagu (Sigiya Ngengoma)
Later On:
WHERE: White House Café, Spruitview
TIME: 19:00 pm till 02:00 am
WHO: Chillie M. aka Daddy (Chillers) and Sthandwa Nzuza (Vul’isekele)


Sunday the 28th of July 2013
WHERE: Christ Ambassadors Gospel Church, Vosloorus
TIME: 08:00 am till 11:00 am
WHO: S’bu Buthelezi (Indumiso)


These exciting broadcasts are not to be missed as they incorporate the faces that are always hidden behind your radio box, the best talent that Ukhozi FM has in store. Therefore, Ukhozi FM urges all of Gauteng and the nearest areas to come in their numbers and witness their favourite and number one radio station taking over the place of gold!

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[By: Kagiso Mnisi]


Motsweding FM’s position as a prime-status station got acclaim during the time it had the baritone voice of Sello Phiri. The era of 1971, had the station evolving from Bophuthatswana Broadcasting Corporation to a Radio Setswana, where Phiri read the news in his vintage hypnotic ways. He meteorically rose to be the voice of the Setswana medium and a personality on television show known as Lapologa. The show, had a wide variety of the game show sort as well as music of the era, where the likes of Mohapi Funky Masike and a young Brenda Fassie used to get ample play.



In its current state, Motsweding plays a wide variety of music that cuts across various genres of music. In the advent of Motswako, it has enjoyed public relations from younger crowd that reveres Setswana infused lyricism of artists such as HHP, Kuli Chana, Mo’Molemi and Notshe. The station’s contemporary energy is channeled by names like Goitse Modimo and Cebo Manyaapelo, who has on countless occasions has taken pride in his learning of radio from former broadcasting stalwarts such as Dan Setshedi and Thapelo Thipe.



In its vision to be a progressive Urban Adult Contemporary Radio Station of choice to the 1-7 LSM bracket, Motsweding employs a healthy dose of convergence. The station boasts 11,719 followers on twitter and an active presence on Facebook via individual shows. It has muscle in areas of lifestyle, opinion and current affairs which  enjoy reasonable flexing on weekday evenings. The listenership has charted at 3 180 000 since last year December and continues to rise.



Hardly faltering even long  after the reign of memorable voices of Phiri and Setshedi during Radio Setswana days, Motsweding has kept abreast with the development and evolution of its audience. It has taken the pride of yesteryear and morphed it into contemporary story telling that is engaging.

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Teeing off for a good cause with Algoa FM

Posted by radio On July - 23 - 2013 ADD COMMENTS

A community clinic opened and staffed by volunteer professionals from East London has been selected as the 2013 Algoa FM Winter Charity Golf Day played at the East London Golf Club. Founded two years ago by four East Londoners who decided to “do something positive and try to make a real difference in the community”; the Chesed Foundation operates a clinic in the Mzamomhle area in Gonubie on two Sundays a month, according to founding member Sebastian Paul.


The team consists of doctors, pharmacists, paramedics, nurses and other helpers who volunteer their time and expertise twice a month to help a community which otherwise has little access to healthcare. Between 40 and 50 children are seen at each clinic. The children are referred immediately to hospital when life-threatening conditions are detected.


Paul says the foundation offers both a platform providing decent healthcare for children and a place where caregivers from the community of 40 000 can enjoy a few hours chatting, working on a craft, or learning a new skill. “It is more than a clinic as it provides a safe place for children to play, mothers and grandmothers to meet and chat,” he says.


Funds raised through the golf day will go towards paying for medicines, medical supplies, educational toys, office furniture, playground equipment, and arts and craft materials. The foundation also has plans to open more satellite clinics in Nompumelelo or Duncan Village.


All the proceeds from the Algoa FM 2013 Winter Charity Golf Day will be used to support the clinic. The event will take place on Friday, August 30 at the East London Golf Club. The theme is “Around the World in 18 holes”.


Participating teams are encouraged to select a country to represent and enter into the spirit of the day while doing their bit for this worthy cause.

Airtime on Algoa FM to the value of R15 000 will be up for grabs to the company that hosts the best tee or green on the day.


Businesses that would like to participate in the Algoa FM Winter Charity Golf Day can contact Gill Andreas on 043 7077801 or email:


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There was a burst of excitement at Lotus FM, yesterday 18th July 2013 when it was announced that we had surpassed the R2 million mark in pledges towards the Warm Hearts Campaign.



SABC radio station Lotus FM hosted a telethon to collect as many school shoes and rain coats as possible on Mandela Day. All staff, listeners and viewers were encouraged to come down to the SABC KZN offices, address – 100 Old Fort Road – to dedicate 67 minutes by calling friends, family and corporate companies to donate towards this worthy cause. All raincoats and school shoes donated on Mandela Day will be distributed as part of Lotus FM’s Warm Hearts campaign.


 Honourable Speaker of the House-Logie Naidoo, TV Presenter-Jayloshnee Naidoo, Business Tycoon-Vivian Reddy, Actress-Sorisha Naidoo, world class entertainer – Mo Magic, Fashion Guru – Haroon Hansrot and sports personalities – Cody Chetty and Prenelan Subrayen all pitched up to dedicate their 67 minutes to this worthy course.


All raincoats and school shoes donated will be distributed amongst selected underprivileged schools in South Africa, over the next month.


 “A sincere thanks to all our listeners who pledged, your gift will help us to realize Mandela’s legacy, and will assist in building a normal life for underprivileged children in South Africa” says station manager Alvin Pillay.


[Issued by SABC]

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Joburg Day 2013 was officially launched, and is set to take place on Saturday, 14 September 2013 at Crocodile Creek, Polo Club.


Breakfast Xpress host Darren Simpson also proudly revealed that the new event partner for this year’s music festival is one of the leaders in telecommunications, MTN South Africa! “MTN is renowned for setting the standard in sharing the experience with their subscribers, and we look forward to sharing this with our listeners. Having MTN on board as a partner is certainly true to the station’s vision of increasing interaction on mobile and digital platforms ,” said Ravi Naidoo, Programming Manager at 94.7 Highveld Stereo. “MTN has been the proud the sponsor of the South African Music Awards for over 10 years, and their commitment to celebrating local talent is one that is unparalleled.


Set to hold out no stops, Joburg Day enthusiasts can expect the crème de la crème of South African talent to be performing on one stage.” added Naidoo. “The partnership for us is all about bringing the MTN customers the hottest and most prestigious music events, showcasing the best of South African talent. The partnership re-enforces MTN’s support in recognizing and rewarding SA’s talented local musicians. It also has a natural synergy with some of our product offering notably MTN Play”, says Serame Taukobong, Chief Marketing Officer for MTN SA.


Popular rock band, The Parlotones and electronica phenomena GoldFish will be joining a host of sensational acts on the said day such as Locnville, Lloyd Cele, Blackbyrd, Elvis Blue, Jack Parow and Daniel Baron to name a few. Having achieved multiplatinum-selling status locally and recently moving to Los Angeles, The Parlotones are looking forward to celebrating their self-described “anthem rock music with pop sensibilities” at this year’s Joburg Day. “We would not miss Joburg Day for the world! Plans are already in place and all I can say for now is, see you there!” said lead singer Kahn Morbee. Electronica phenomenon, GoldFish had a 22 000 strong crowd on their feet at last year’s Joburg Day during hits like ‘This Is How It Goes,’ and ‘Get Busy Living’. At the forefront of music fusion, this year the talented duo is looking to successfully integrate dance music with jazz and African music elements.


Second to none, Joburg Day 2013 promises to provide an incomparable platform for our homegrown talent to take centre stage and for ‘Joburgers’ to celebrate all that the industry has to offer! Revelers are encouraged to picnic in the warmer weather whilst being entertained by the biggest names in music and radio. Stay tuned to 94.7 Highveld Stereo for further announcements on JOBURG DAY 2013! You can also follow the feed on Twitter at @947Highveld, and use the official hashtag #947JoburgDay.

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