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Ukhozi’s future, history and pioneers

Posted by radio On June - 21 - 2013 ADD COMMENTS

[Written by: Kagiso Mnisi]

 

Whilst other other stations launch, spats over wardrobe in parliament do the rounds and Nelson Mandela’s health is fodder for news folk all over the world this month; Ukhozi FM celebrates 53 years as a forerunner on the airwaves. As one of the biggest radio stations on the planet and the largest in Africa, the station has grossed a listenership of 7.2 million over the past decade. Broadcasting in Isizulu, Ukhozi has made interesting waves through ‘useful content that is delivered with poise and deftness, affirming the cultural identity of its listeners.’

 

Interesting being operative, recent times have seen the station acquiring the talent of personalities such as DJ Sbu and Chilli M. The advent has clearly flagged Ukhozi as a polymorphous media entity that is able to move with the times. Among its stable it boasts long sitting figures such as Dudu Khoza and Linda Sibiya who currently hosts the breakfast show, Vuka Mzansi. Sibiya has been one of the pioneers to warm up to the hearts of Ukhozi listeners, these are folk who ‘have a sense of community and cultural affinity’ and the pride of the station.

 

With the broad sweep of convergence, the station has raised its hand for count with an online interface that shames some of the more cosmopolitan SABC stations. It has all the flourishes of modern day radio such as online streaming and solid social media presence. This is light years ahead from the 1940s when K. E. Masinga read the first 3 minutes news bulletin in isiZulu at 7:30pm. The History of the station is a fable the stuff of legend and inspiration. Annals tell us that amid boredom with the teaching profession, he knocked on SABC’s Regional Superintendent, Mr. Hugh Tracy’s, office door for a more fulfilling vocation.

 

In a time when black people were seen as underlings by white supremacy, Masinga’s packed enough smarts to the liking of broadcasting authorities. Up to the time of Masinga’s first bulletin, South Africa had only English and Afrikaans services. Special services in African languages were introduced by the SABC on the 29th of September 1942, broadcasting from 9:30am on Tuesdays, Thursdays and Saturdays. Employers of blacks were urged by the Department of Native Affairs to encourage their employees to listen to the programmes. The main aim was to inform blacks about the progress of the war (in no doubt propagandist fashion), and to instruct them of the action to take in case of any emergency. Some years later, black radio stations started broadcasting on medium wave under the umbrella name of Radio Bantu.

 

Masinga was later joined by Hubert Sishi, and Guybon Mpanza to form a triumvirate of sorts. During that era live soccer and boxing broadcasts, drama and serials, music and request programmes were staple for listeners of the station. The year 1975, marked an abandonment of the name Radio Bantu and Black Radio Stations were given new names under ethnic groupings, such as Radio Zulu, Setswana, etc. Post democratic ’94 another overhaul, the ruling regime did away with separatist tags and Radio Zulu became Ukhozi FM.

 

Ukhozi FM’s celebration of its 53 years was recently held at the Royal Show Grounds in Pietermaritzburg, KZN. It was gesture for the station to connect with its listeners and way of extending gratitude for the many years of support. Its core being between the ages of 16 and 34 (LSM 4-8), sees the station at the fore front of emerging trends and liking from a broad spectrum of society. It is a feat where the future’s prosperity is the result of dedication and perseverance by those who came before such as the pioneering K.E. Masinga

 

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Xolani Gwala returns to 702

Posted by radio On June - 21 - 2013 ADD COMMENTS

Talk show host Xolani Gwala is to join Talk Radio 702 from Monday 1 July. 

 

Gwala will take over the afternoon drive show, 16h00 to 18h00 weekdays on 702, from current host David O’ Sullivan who moves to the early breakfast show, 04h00 to 06h00 on 702 and 567CapeTalk.  Ray White who has been hosting early breakfast returns to Eyewitness News (EWN). 

 

Talk Radio 702 Station Manager, Pheladi Gwangwa, said she was “thrilled Xolani is coming home”. She said discussions with Gwala started “as far back as a year ago”. Explaining the shift in the 04h00 to 06h00 slot, Gwangwa said: “David is a seasoned broadcaster capable of driving the early breakfast show to cater to the increasing listenership that is awake earlier in the mornings”.  

 

The move comes as David requests more flexibility to deal with a personal issue regarding his son, who is autistic.  “My son requires more attention as he gets older, and this move allows me to dedicate more time to him and his needs, while still allowing me to pursue my passion of being on the radio”.

 

Gwangwa said that there could not be a better broadcaster than David to take the Early Breakfast show and set the mood for the day’s programming both in Cape Town and Joburg. Gwangwa added: “These changes are part of the station’s long term strategy to remain relevant to our audience in a dynamic and ever-evolving society.” 

 

Gwala is currently the host of the morning show on SAfm. He joined the SABC newsroom in 1995 as a news reporter and Ukhozi FM news reader. He later became a current affairs producer and anchor. 

 

In November 1998, Gwala joined Talk Radio 702 as a news reporter and anchor. He subsequently re-joined the SABC as a Zulu news anchor, worked as news editor/anchor for RAMfm in the Middle East and returned to South Africa to host AM Live on SAfm.

 

Gwala said he was “excited to be re-joining 702. Afternoon drive is a show with pace and I will give you a wrap of the day’s news and current affairs in two hours. The lines are open all the time and talk-back will continue to form an integral part of the show.”

 

Ray White, an experienced journalist, said he has enjoyed every minute of hosting early breakfast and looks forward to returning to EWN. 

 

[Issued by 702]

 

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Powerful day one via social media

Posted by radio On June - 19 - 2013 ADD COMMENTS

[Written by Kagiso Mnisi]

 

Smack on the dot at 06h00 on Tuesday 18th June 2013, Power FM’s first day proved to be a burst of well expected energy.

 

The day had arrived to hear what this name studded station had in store for the masses. The tone set to wow with thought provoking talk, the official ‘christening’ came by way of Gauteng premier Nomvula Mokonyane and a few spirited words by the station’s boss, Given Mkhari. Amid the breakfast show, social media also ran amok with well wishes, scepticism, taunting of other stations and general enquiries about Power’s transmission.

 

However the trump came when Kaya FM’s breakfast host, Bob Mabena called in to wish Siki Mgabadeli, radio veteran Lawrence Tlhabane and the rest of the team luck. Mabena stoically mentioned that “It is going to be a long road” for the station. This comes as no fable given that it took Kaya almost 16 years to have mastery over its own brand positioning.

 

A tweet that by far signalled the stations intent to purvey world class content was the announcement that Tim Modise will be interviewing former President Thabo Mbeki in the coming days. Power lifted off satisfactorily and the stream of comments on social media show that masses have been waiting for a station of its calibre, one that is representative and reflective of their daily discourse.

 

These are some of the social media comments on the day of the launch:

Gugu Lethu.. ‏@guglesh_gugu5h

1st Lady of Gauteng and @MkhariGiven are on aır @Powerfm987 wıth the Power Breakfast Team..

 

Ntando Kunene ‏@ntandohk5h

“Inclusive authenticity” what defines @Powerfm987! Congratulations to @MkhariGiven, his partners and the team for this important milestone!

 

Khathutshelo Bapela. ‏@Kay_TheRadio4h

POWER RT @TimModise: I’ll be interviewing President Thabo Mbeki this Thursday at 9pm.

Retweeted by Siki Mgabadeli

 

Azania mboya ‏@azaniamboya2m

@702David can’t wait for Xolani Gwala to provide some rare balance & integrity on 702, Listen to Power FM if you are tired of Eurocentric bias

 

ThandieN ‏@MsTtee5m

702 needs some competition though.. I hope Power FM is not just loaded with popular names and no zing.

For live streaming visit www.powerfm.co.za

 

 

 

 

 

 

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[Witten by Kagiso Mnisi]

 

The art of great copy for radio ads has faced challenges in the age of YouTube, image libraries and many other digital design applications. The ability to write a compelling 30 second radio spot with 78-80 words has been swept ashore in the stream of convergence instead of being part of the wave.

 

Rare as it is for sterling copy to clinch accolades, it is not a dead practice as the FNB Steve campaign has illustrated. In its wake the campaign led to a 40% increase in sales since inception. “The campaign came about by trying to turn a slice of life insight on its head. Most of it came from customer complaints such as ‘how dare a bank call me at 7:30pm in the evening, selling me something,” says Barrett Whiteford, head of marketing at Credit Card and Vehicle finance.

 

Two years in the run has made ‘Steve’ a member of most radio listening households. Its traction lies in the ability to resort to quirky mischief when ‘Steve’ tries to lure customers away from FNB. His attempts are turned down by the FNB customers who then rattle off a list of reasons that they will remain loyal to their bank.  This approach to radio advertising has resulted in more than 10 999 opened (and swiped) FNB Gold Cards since the launch. Beyond radio, the campaign was also supported by print and television.

 

Ever since the ‘Steve’ crusade, the lay of the land has thus far resulted in greater challenge for copywriters to produce more engaging and creative material. Radio as a low involvement medium allows listeners to do other things whilst listening, it therefore requires strategies that are salient oriented, which is contextually valuable for a writer.

 

FNB’s ‘Steve’ campaign has proven that visual has not deterred the radio copywriter at all. It has redefined the way radio commercials are treated and given a new lease of life to the copywriter to challenge him or herself to produce above average material.

 

 

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Walk for Freedom with Metro FM

Posted by radio On June - 15 - 2013 ADD COMMENTS

Metro FM will be hosting the annual “Walk for Freedom” event as part of commemorating “June 16” in Soweto.

2013 will be the station’s third year to commemorate “June 16” through this event which seeks to remind our listeners of where we come from as a people. On June 16 we will stage the walk from Morris Isaacson High School to Phefeni Junior Secondary School in Vilakazi Street where the march will end. This walk will be instrumental in ensuring that the station maintains and grows the audiences within the target market.

 

Metro FM wishes to honour all the young people who lost their lives in the struggle against Apartheid and Bantu Education. The proposed “Walk for Freedom” will give the listeners an opportunity to retrace the steps of those heroes who resuscitated the fight for democracy as well as giving the youth of today an opportunity to experience what their predecessors went through.

 

This event will support the station’s programming position as a progressive urban lifestyle brand that is reflective of its history by contributing towards educating the current youth and future leaders about our legacy and ensuring that the message of our history is relayed and remembered, lest we forget where we come from. The station presence will also create an opportunity for a brand visibility.

 

The station will contribute towards educating the current youth and future leaders about our legacy, highlight the meaning and understanding of Bantu Education and encourage youth to be positive and opportunistic.

 

In the evening the station will host the Young and Free Celebration powered by MTN, and it aims to celebrate youth day as an important day in the country’s calendar. This activation will also be star-studded with the likes of DJ Black Coffee, award-winning Donald, DJ Zinhle, AKA, Metro FM’s very own DJ’s Naves & Sphectacula, Lulo Café’ and last but not least, the Station’s Amon Mokoena.

 

Details for the “Young & Free” Celebration

Date : 16 June 2013

Venue: Zone 6 Diepkloof, Soweto.

Warehouse No. 28, Blackchain Centre

Time: 3pm – till late

Entrance fee: R50 at Computicket or R100 at the gate.

 

Metro FM’s Message:

South Africa, nothing will ever compensate for your loss, but we can become each other’s companion. Let us join hands in commemorating the class of 1976, in our walk for freedom on June 16th at 06:30 from Morris Isaacson to Phefeni Junior Secondary School, Soweto.

 

[Issued by Metro FM]

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Good Hope FM and Absa keep Cape Town warm

Posted by radio On June - 14 - 2013 ADD COMMENTS

For the past nine years Capetonians have warmed the hearts of the city’s needy by donating generously to Good Hope FM’s annual Keep Cape Town Warm campaign and for the fifth year running, Absa Bank once again committed the organisation’s time, resources and support, to focus on issues closer to the heart of the Mother City.

 

Every year thousands of Capetonians are left destitute by the cold winter and with the already cold weather in the Mother City, this year would be no different. In a bid to help the many families that suffer, Good Hope FM and Absa Bank have again joined hands for the annual Keep Cape Town Warm campaign, hoping that Cape Town residents will once again step up and support this initiative this winter by donating generously to the city’s needy.

 

In 2012, Capetonians contributed towards the campaign by donating more than 4 000 blankets and 5 000 bags of clothing. Almost R18 000 cash was donated by listeners towards this annual goodwill drive, in the aim of aiding the city’s disadvantaged through the Good Hope FM Keep Cape Town Warm campaign with the support of Absa Bank. At the launch of the campaign on Wednesday, 5 June 2013, the campaign received 350 blankets, donated by the Tsogo Sun Cullinan Hotel and generous donations of blankets, clothing and non-perishable food were received from residents in the Southern suburbs during the campaign’s first outside broadcast on Wednesday, 12 June from Guy’s Convenience Centre in Plumstead, with the Good Hope FM breakfast team broadcasting from the venue from 06:00 to 09:00.

 

This year Capetonians will again be encouraged to be part of this initiative by donating blankets, clothes and non-perishable foods, and assist in the aim to make the winter months more bearable for the city’s less fortunate inhabitants. Donations can be dropped off at the SABC studios in Sea Point, Absa Bank branches or at the various outside broadcast points across the mother city.

 

“Good Hope FM has in its 48 years of broadcasting in Cape Town always strived to assist the community through its CSI initiatives. Absa has once again joined forces with Good Hope FM as we embark on our annual Keep Cape Town Warm campaign, which is an ideal time to assist especially after the city has been battered with harsh winter weather this past weekend which displaced 9 000 homes. Though we are the vehicle for the campaign, without the assistance of our sponsors and listeners we are unable to achieve our objectives, so the donations of blankets, clothing and non-perishable food items allows us to connect all Capetonians with the less fortunate through their generosity.” Says Good Hope FM Marketing Manager, Meegan Kieffer.

 

“At Absa community Investment forms a crucial part of our business and as such we are committed to playing a broader role in communities in which we live and work. It is through citizenship that we are able to contribute to the growth of our economy and put our customers and communities interests at the heart of what we do. We believe in making a difference and leaving things better than we found them.” Says Karen Barry, Regional Executive: Sales and Service, Absa Western Cape.

 

Numerous outside broadcasts will be hosted across the city to make Capetonians aware of this campaign, and listeners, local residents, road commuters and passers-by are encouraged to drop off donations at these broadcast points. The outside broadcasts will take place on the following dates and from various locations:

Thursday 13 June – UWC, Bellville – OB from 09:00 to 12:00;
Wednesday, 19 June – Eskom, Bellville – OB from 09:00 to 12:00;
Wednesday, 26 June – McDonald’s, corner of Kerk and van Riebeeck roads, Kuilsriver – OB from 06:00 to 09:00;
Saturday, 29 June – Vangate Mall, Athlone – OB from 12:00 to 15:00;
Wednesday, 3 July – Post Office Head Office, Cape Mail Centre, Epping – OB from 09:00 to 12:00;
Friday, 5 July – Shell Monument Motors, Main Road, Paarl – OB from 06:00 to 09:00;
Wednesday, 10 July – BP, Merryman Street, Stellenbosch – OB from 06:00 to 09:00;
Saturday, 13 July – Coco’s on the Village Square, Hermanus – OB from 12:00 to 15:00;
Saturday, 18 July – Blue Route Mall, Tokai – OB from 12:00 to 15:00;
Friday, 26 July – BP Garage, Main Road, Green Point – OB from 06:00 to 09:00;
Wednesday, 31 July – ACSA, Cape Town International Airport – OB from 09:00 to 12:00.

 

In addition to the campaign’s outside broadcasts where clothing, blankets and non-perishable food are collected, a soup kitchen will be set up with Good Hope FM DJ’s, volunteers and celebs will be cooking soup to be distributed from the Night Haven Night Shelter in Napier Street, Green Point to the underprivileged. The soup kitchen, teamed up with ad outside broadcast, will be set up on the following two days:

Wednesday, 17 July – Granger Bay Hotel School – OB from 15:00 to 18:00 and again on
Wednesday, 24 July – Granger Bay Hotel School – OB from 15:00 to 18:00.

 

Some of the funds raised during the Keep Cape Town Warm campaign will be used on Madiba Day to refurbish an underprivileged day-care centre in Heideveld on Thursday, 18 July with an outside broadcast from the venue from 09:00 to 12:00.

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The SABC radio station, 2000FM has found a solution and created a radio first by dividing their transmission and enabling the listeners to have a choice to listen to normal programming on the internet and mobile phones then all Sports tournaments that the radio station carries will be on FM channel 97.2-100fm. The dual streaming commenced with the ICC Champions Trophy 2013 tournament and the dual streaming is excellent and has improved the listener’s experience and made it more convenient for them. You can now listen to 2000FM on the go.

 

2000FM station manager Carlito Sheikh said “2000FM prides itself on staying at the innovative cutting edge of new media content delivery systems to ensure that we deliver true public value to our loyal listeners and advertisers. The future of communications in Africa lies in mobile communications, marrying the immediacy of radio broadcasting with mobile technology to 2000FM is a perfect fit as we intend to bring all the action live as it happens to our listeners.”

 

Normal programming will be on audio streaming on the internet and mobile phones. The station is truly covering all the action live as it happens and satisfying their listener’s needs. It has never been done before and 2000 FM is the first to divide their transmission signal into two streams to cater to the listener’s needs and wants. Please see information below on how to access the dual streaming platforms.

 

2000FM is keeping up with the technological trends and staying ahead of the rest in the industry by ensuring that their listeners have multiple ways to listen to the high quality content and marvellous adult contemporary music they expect and deserve. Listen to the fastest growing national radio station.

 

To listen to us via cellphone go to: http://m.sabc.co.za
Click on Radio 2000 in the drop down box
Click on Guide button
Click on Listen Live – FM Broadcast.
To listen to us via streaming audio go to:
http://www.radio2000.co.za
Click on the Listen Live button

 

 

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Content that matters at Unisa radio

Posted by radio On June - 13 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

Unisa radio’s online streaming is the perfect example of the way a student radio station can be influential beyond the gated community of academia. It’s the station’s vision to have content that has an “African voice” and harbours topical issues for discerning audiences across the continent. Available through mobile streaming, it offers programming on academic content which includes educational shows, career guidance, job opportunities, support and student lifestyle.

 

A few words Talifhani Munzhendzi, station manager at Unisa radio

 

Radiobiz: What kind of in-house support do you offer students that are involved in the station to be competitive broadcasters?

TM: We give them practical experience of the real world of broadcasting. We teach them to be open minded and to embrace new technology.

 

Radiobiz: On average what is the success rate in these students getting a job in the industry after leaving Unisa radio?

 

TM: A couple of our students have had success in the media industry, though some go into work in the print media.

 

Radiobiz: How have you used other platforms such as social media to create more brand awareness for the station?

 

TM: We are an online radio station and our priority is online brand activation.

 

Radiobiz: What is your current listenership figures?

 

TM: On average we are listened to 10-15 thousand times by people listening for more than 15 minutes at once, that is the way we can measure the listener. (make sure u get the full explanation on how online figures are measured)

 

 

As partner to Cell C’s take a girl to work campaign, the station has thus far hosted more than 200 girls from different townships in Pretoria and the surrounding areas. Its contemporary inclination on issues, especially politics, has rubber stamped this station outlook as well. Unisa serves as medium for prominent addresses such as the Thabo Mbeki annual lecture (available as podcasts as well) which usually takes place on 25th May, Africa Day. This also accounts for public debates, in recent times the political accountability spar between Agang’s leader Mamphele Ramphele and former Minister in Presidency, Essop Pahad, has also made for good listening on the station.

 

One of the station’s popular shows is The Lunch Break during 13:00 to 16:00; which marks the latest social trends, book reviews, art exhibitions, interviews with artists, curators and musicians, student/lecturer interviews, staff achievements, street talk, community outreach and the daily roundup. This level of content has given the station relevance as a platform that conveys issues that matter be it student or general affairs

 

https://www.facebook.com/UnisaRadio

https://twitter.com/

 

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[By: Kagiso Mnisi]

Prominent in Adil More’s repertoire has always been his way of articulating thoughtfulness in a refreshing way. Since his days as a Y generationer, the man has been able to maintain a mild mannered stance on the airwaves but still with enough presence to make enthusiastic listeners to come back for more. Adil’s campaign at Metro FM began six years ago and after a couple of shake ups by programming he remains one of its most engaging hosts. Radiobiz chats to him about global competition in the radio sector, surveys and e-Toll.

 

Radiobiz : What are your preferred ingredients in creating an entertaining 09:00 – 12:00 slot during weekends?

‘Originality bears longevity’ has always been my compass and everything I engage in. I therefore strive to create output that’s different from what anyone else has to offer as an individual, radio show and a chart show.

 

Radiobiz :How do you and Minnie strike a balance between being agreeable and of opposing views so that your show stays fresh?

There are established expectations and roles from programming and the station that are outlined based on presenter strengths which fortunately diffuse any of the above mentioned potential situation/s.

 

Radiobiz :What other aspects of the radio medium to you still want to explore?

My goal – I suspect every radio presenters goal – is

1) Host a prime time weekly Morning Show.

2) Move up to programming.

3) Complete integration of radio with social media.

 

Radiobiz :Radio has proven to be a resilient medium in South Africa, what do you think the sector still needs to do to compete globally?

Imagine BLACKCOFFEE was a station and not a DJ. In other words improved and clear identity of the sound of South Africa and Africa gives us a prospect to embrace our pride like never before.

 

Radiobiz : Do you think research surveys such as Radio Audience Measurement help programming in any way ?

They are certainly the frame of reference for corporate and that speaks directly to programming. Personally? In my years of broadcast am yet to meet anyone who’s had any kind of contact with surveyors.

 

Radiobiz : Media sites and literature have punted Power FM as the station to watch, as a radio practitioner what good do you think will come out of the station’s presence ?

Options are always welcomed there’s certainly room for that and more. An opinion from a ‘native’ perspective would be an interesting and relatable one.

 

Radiobiz :Are you for or against E-Toll and why ?

I am for any effort that improves the livelihood of all involved as long as it’s within the affordability of its people, there is no point in initiating anything if it’s going to further cripple the majority for the benefit of a few.

 

Radiobiz :Looking back at your time spent on the airwaves, can the pursuit of career advancement ever exist alongside genuine service to the public ?

Yes … otherwise politicians of genuine intentions as few as they may be would never exist.

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Apple Announces iTunes Radio

Posted by radio On June - 10 - 2013 ADD COMMENTS

Apple® today announced iTunes Radio™, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes® can deliver. When you tune into iTunes Radio on your iPhone®, iPad®, iPod touch®, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri® integration, plus the ability to tag or buy anything you hear with just one click.

 

“iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.”

 

iTunes Radio offers music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else. Whether it’s an exclusive single from an up-and-coming band or a pre-release stream of an entire album, iTunes Radio has it all. iTunes Radio will also be home to special events including live streams direct from the iTunes Festival in London and other exclusive iTunes Sessions.

 

Coming this fall, iTunes Radio will offer you an incredibly personalized experience on day one based on your listening history and past purchases from iTunes. In addition, if you’re listening to a song you like from iTunes Radio or your music library you will be able to have a station built around those. It’s easy to create and customize stations based on whatever you want to hear. Search for artists, songs, or genres, and iTunes Radio will instantly build a station around your choice.

 

Let Siri make your listening experience even more fun. Ask Siri “Who plays that song?” or “Play more like this” and Siri will make it happen. Say something like “Play Jazz Radio” or ask for any of your existing favorite stations and genres. Shape your stations by telling Siri what you like and don’t like, or tell Siri to pause, stop or skip. You can also have Siri add songs to your Wish List to download later.

 

iTunes Radio is ad-supported and free for everyone. iTunes Match℠ users get iTunes Radio ad-free, so instead of hearing the occasional ad on iTunes Radio, iTunes Match makes your listening completely ad-free. With iTunes Match, all your music—even songs you’ve imported from CDs—are stored in iCloud®. So iTunes Radio can use information about your entire music collection to make your stations even more personalized. iTunes Match costs $24.99 for a year.

 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 

(Source: Apple.com]

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