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DStv audio and radio channel number changes

Posted by radio On May - 28 - 2013 ADD COMMENTS

[By DStv Online ]

 

MultiChoice will change the channel numbers on its audio and radio channels on DStv at midnight on Tuesday, 11 June 2013. The channels are currently in the 100 number range on the audio bouquet and will now be changed to the 800 number range. For example, DMX-Adult Contemporary which is currently channel number 101 will change to channel number 801.

 

The changes have been implemented to eliminate duplication with channel numbers on the video channels. The changes should not impact customers in any way as the channels will stay where they currently are located. MultiChoice recommends a decoder reboot to customers who experience any problems on the audio bouquet after this change.

Download the flyer
for your convenience, or take a look at the changes below.

 

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SABC Radio Increase Audiences

Posted by radio On May - 28 - 2013 ADD COMMENTS

Following SABC Radio’s exceptional performance at the recent MTN Radio Awards, and  now the portfolio has also delivered a sterling performance in the May release of the (The South African Audience Research Foundation) SAARF RAMS data which covered the period Oct 2012 – Mar 2013.

 

SABC’s share of all adult listening increased to a substantial 68.8%. This represents a 1.3% share increase from last year’s 67.5% and is certainly the highest share SABC Radio has achieved since the early 2000’s

 

10 Stations posted healthy audience increases from the previous period, 3 remained stable while the remaining 4 experienced marginal declines. Share of LSM 7-10 listening remained stable from the previous year with SABC accounting for 52% of all listening in this lucrative market segment PBS Radio collectively delivered 36.3% and PCS Radio 15.7% share in the LSM 7-10 market.

 

Leslie Ntloko, GE: Radio says, “The SABC has a constitutional mandate as a public service broadcaster, to encourage the development of South African expression and to play an important role in shaping the future of South Africa. With the fight for the hearts and minds of South African Audiences, SABC Radio’s healthy audience performance is commendable and needs to be maintained especially in light of the new primary market commercial players recently launched in Gauteng, Western Cape and KZN. In today’s more complex media landscape, it is important for the SABC to continue to engage with the South African audiences both to ensure that these public purposes reflect what is important to them, but also measure the SABC’s contribution in these areas”.

 

10 SABC Stations recorded audience gains from the previous period with Ligwalagwala FM gaining a significantly higher 213 000 listeners after a recent period of declines.  Munghana Lonene fm, Lesedi fm, RSG and Ukhozi FM also gained new listeners in various demographics. The 2 national stations SAfm and 5FM also posted healthy increases. The stable set comprises of METRO FM, Umhlobo Wenene FM, Good Hope FM, Motsweding FM and Trufm. SABC Radio in total gained 353 000 new listeners over previous period and currently reaches 26 725 000 South African adults.

 

[Issued by:  SABC]

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Radio and digital – a media love affair

Posted by radio On May - 27 - 2013 ADD COMMENTS

Marketers who blend radio and digital into integrated campaigns can experience far stronger return on investment than if they used these channels separately.

 

That’s according to Ian Drummond, Mediamark Digital Sales Manager, who says that radio and online complements each other’s strengths in a manner that delivers exponential returns when they are used together. For that reason, marketers should be looking at media buys that allow them to jointly plan and strategise campaigns across broadcast and online channels.

 

“Though it makes sense to plan campaigns across a range of channels, our experience shows that radio and online have a particularly special relationship,” says Drummond. “They complement each other’s reach and target audiences quite nicely, and they are also mediums that many users consume at the same time.”

 

Radio can influence how consumers behave when they’re back online, says Drummond.

 

The awareness that radio drives can have a dramatic impact on an online campaign – from past campaigns we’re seen that people who have been exposed to a radio activation are up to seven times more likely to click on a banner.

 

Marketers should consider peak usage times for radio and online as they allocate budget – not only the times of the day when people are more likely to be listening to the radio, but also the time of the year.

For instance, general Web browsing numbers experience some drop-off when people go on leave over school and public holidays, while radio numbers remain fairly consistent. At the same time, certain Web services experience peaks over holidays – for example, many people use Skype to speak to relatives overseas over the Christmas and New Year season.

 

Drummond notes that another benefit of radio is that people can listen to a radio station while they browse the Internet at work or on a mobile device.

Radio gives you an often-captive audience – people listening in cars and offices – while online is an ideal platform for interacting with them. “Radio is a more passive medium, offering opportunities to send a punchy call to action messages to users, while online is a channel where they can carry out the action such as requesting more information, filling in a form or making a purchase” says Drummond.

 

As such, advertisers can use radio to activate online campaigns by, for example, steering customers to a website or social media presence, where they can access more information and act on an offer. With mobile channels such as mobi sites and SMSs, customers don’t even need to wait to get back to their PCs to take action.

 

Drummond says the implication is that marketers need to think strategically about how to pair radio and the web to maximize their spending. They need to consider factors such as how radio and digital can reinforce brand messaging, when each channel reaches users, and what type of users each addresses.

 

[Source: Mediamark]

 

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Ligwalagwala FM invades Phalaborwa

Posted by radio On May - 24 - 2013 ADD COMMENTS

SABC Mpumalanga’s leading radio station Ligwalagwala FM is celebrating 31 years of broadcasting excellence by hosting a series of events around its foot print. The station will set Phalaborwa alive on May, 25 2013 in a form of a live broadcast at Mthunzi Bar Lodge & Car Wash in Lulekani township.

 

The listeners will witness a live broadcast of Asambe Drive Show hosted by DJ Madumane on Friday the 24th as build up to the main event on Saturday 25th of May. The Hit Parade (07h00 – 10h00), Sisonke Midday Grooves (12h00 – 14h30), The Zone (18h00 – 21h00) and Party Time Reloaded (21h00 – 00h00) will also air live from the venue.

 

This is going to be an intimate experience for music lovers. Vibrant DJs, AfroTellus, Madumane, Shabba and The Prince will set the decks alight.

 

“We are taking radio to our people particularly in far flanged areas; this is Phalaborwa’s turn to put face into the voices of their favourite presenters”. Said Mr Rio Mabunda, Ligwalagwala FM Station Manager.

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International Soul Divas Live in South Africa Concert will hot up Cape Town this July!

Soul Divas CeCe Peniston, Robin S and Sybil, as part of the Good Hope FM BIRTHDAY BASH, will hot up Cape Town this July! The sublime threesome will give a once off performance on Saturday 6 July at GrandWest Arena, Grand West outside Cape Town.

 

The all-female New York City Orchestra will provide the supporting act – which makes the evening a rare celebration of soul and female talent. Good Hope FM DJ’s will be connecting Cape Town with live music, leading up to the show.

 

Dance music queen CeCe Peniston has performed for former US president Bill Clinton (twice!), Pope John Paul II and Aretha Franklin. She was also the first international female artist to be invited to perform in South Africa after the abolition of apartheid.

 

 CeCe Peniston’s hits (delivered in a voice that is reminiscent of a full bodied red wine) include “Finally”, “Keep on Walkin’” and “Gotta Know (Your Name)”.

Her compatriot, the singer and songwriter Robin S, can boast of a list of hits that include “Show me the Love” and “Luv 4 Luv”, which she delivers in a voice that ranges from mellow to one capable of packing a punch. Sybil is the surprise here. She has hitherto achieved fame for her cover versions, but it’s her voice that will grab music lovers. The latter can be compared to a sparkling golden chardonnay capable of finding your sweet spot effortlessly.

 

The divas will be supported by the talents of the New York City Orchestra.

 

This unique orchestra consists of female virtuosi, who are capable of performing both classical and contemporary music with equal aplomb.

This is a big event on the music calendar.

 

The International Divas Live in South Africa concert takes place on Saturday 6 July in the Grand Arena of GrandWest.

 

Tickets range from R325 to R495.

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So very epic and soul moving

Posted by radio On May - 21 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

Imagine aboard the mothership and a hologram of the late maestro Barry White towers you with an overwhelming soothsaying of sorts. Possibly an anecdote from ‘Our theme’ as heard in his ’81 release with wife Glodean. That is the kind of gravity that Shane Ngwenya’s show, The Epic Rhythm, has over Kaya FM listeners from 18:00 to 22:00 on Fridays and Saturdays . With his demi-god like voice (deep and omnipresent for someone his tender age), Ngwenya sure knows how to start a party that is nothing short of sophisticated and well paced. His genesis on radio manifested at Rainbow FM as a volunteer presenter before leaping to the self-assured world of Afropolitans.

 

A representative of Kaya’s narrative within the 6-10 LSM himself, though not in age but in the progressive and mature sense, Shane evokes the steadiness of a stern captain when steering The Epic Rhythm. Savvy in timing and the sensibilities of his listeners, he is the kind to set a lonely weekend evening ablaze with a to and fro dabble between eras of soulful partying. The 80s at 8 feature is the purest example of that, where Ngwenya reminiscent of soul priest (perhaps Ike Hayes) transports all those discerning to a time when blue lights in the basement were still the ultimate party trick. The 80s at 8 is a wave of ‘fro-disco, pop and earliest remnants of New Jack Swing.

 

Shane Ngwenya is as grounded as they come given the expected ego-trips rife in the scene. Through the vice of public speaking he frequents high schools to give inspirational talks to the growing mind. These sermons are poised to show a vista to young kids about the possibilities in life despite challenges. Another of his show’s humdingers is the Hip Hop and R&B set played by DJ 1D Nzimande. The music trip during 1D’s display has in it enough mileage to carry pivotal experiences in Hip Hop culture through artists such as Q-Tip ‘The abstract’ and other hip coercing sounds that true followers love.

 

As multi award winning station that caters for the well informed, Kaya’s meteoric rise is not to be capped anytime soon. Giving space to shows such as Ngwenya’s Epic Rhythm, is one of the many ways that the station has foregrounded itself as a bastion of the distinguished. With that tip of the hat, listeners hope that young presenters at the station such as Ngwenya can be given more leeway to manouvre in terms of ideas and other vices that can further the aspirations of Kaya in unchattered territories. Strategic planning for any station is a lifetime feat and with relentless emergence of trends and tastes, Kaya has a toll order to appease Afropolitans. A job they are currently doing diligently.

 

For more on The Epic Rhythm

http://www.facebook.com/shane.ngwenya.9?fref=ts

http://www.kayafm.co.za/on-air/shows/shane-ngwenya/

 

 

 

 

 

 

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Hear ye the talk of the town

Posted by radio On May - 20 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

A couple of years ago whilst an intern at 702’s Eye Witness News, I had an opportunity to shadow Stephen Grootes. In our to and fro chases after stories, a mystic aura would envelope him whenever he cared to dish pearls of wisdom about the brimstone scorching realm of talk radio. Like a sensei or Jedi he would glare in this young urchin’s eyes and say special-power one liners such as ‘talk radio is rock n’ roll, only without the music’. Grootes meticulously manufactured an otherworldly rant about the radio medium (specifically talk) which by any generic notion is perceived to be the stuff of even keenness and full of humdrum about socio political this and that. It is through Stephens double-bespectacled lens that the latest goings on have to be viewed—its rock n’ rollness. It is nothing shorter than a deranged guitar solo when observing the movements.

 

Speculations ran on overdrive when Eusebius MacKaiser bowed from 702 at the peak of a healthy following, he was tipped to be soul training his way to Power FM which launches in July this year. His signature witticism did little to allay any murmurs with most of his tweets throwing hints of a new show at the black owned station. Then as the tabloids in their ooh-ahh kid of glory, an unfounded yarn would be weaved. Sunday World drew first blood by alluding to a ‘rift’ between McKaiser and Power’s boss Given Mkhari. Sunday World came out saying that it “understands that the anchor had a disagreement with Mkhari about his role at the station.” These claims were later refuted by McKaiser on Facebook saying:

 

Eusebius Mckaiser

 

Inaccurate article about me in today’s Sunday World. I liked the title though (the sub-editor deserves a Savannah)

‘Return of the Mac to 702?’

No I am not returning to 702. No, there is no beef between us either — it is an excellent radio station with a great heart and my early coaches and mentors in broadcasting are there. I respect my ex-colleagues hugely. With a malfunctioning SABC we are lucky to have 702. But I am not returning in the near future. Your 702 inside source, Sunday World, is clearly not an eyewitness reporter… 😉
As for me and the gifted Mr Mkhari from POWER FM, let’s just say…watch this powerful space!!
Facts: things that depend on what a tabloid reporter had for breakfast.

 

Just as the wave of responsible journalism had risen and ready to break into irreparable splinters (rendering it now total hogwash), another of talk’s pockets, Safm is forever playing catch up in a bid to be credible. Still reeling from last year’s furore of its presenters being silenced in interviews with political heads, there still is no vista in sight to redeem the station. The introduction of POIB (Protection Of State Of Information bill), should have been a eureka moment for the station to openly debate the merits of this development. Safm’s ‘debate’, ‘insight’, ‘analysis’ motto just does not hold a drop, if anything it is a one way slide to outright patronisation– an equivalent to SABC 3’s news come time to close shop. It is all airy fairy, unwarranted and uncomfortable.

 

With all that jazz, talk is after all abuzz with activity, the kind of happenings Grootes hinted at with his Obi Wan advice. Listen closely and you can almost hear your eardrum vibrating with anything but dullness. Maybe poetry guised as commentary of our restless time. But certainly not boring.

 

 

 

 

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It’s that time of the year again where Ukhozi FM hosts its annual June event, this year launched as Ukhozi FM 53rd Birthday Celebration, also themed as Ukhozi FM 53. This celebration will take place at the Royal Agricultural Show grounds in Pietermaritzburg on the 2nd of June 2013, preceded by a full day of activation on the 1st June 2013.

 

The station is turning 53 years old this year and there are a number of festivities in place to celebrate this big day. The station will host a number of outside broadcasts for the week leading to the main event, starting on the 28th of May 2013.

 

The festivities include netball and football matches against the Municipality and entertaining the young and old. This year, our retired and Ukhozi FM legend presenters such as Muvo Maphalala, Mandla Malakwane, Lindiwe Ntuli to name but a few, will be sharing the stage with our current presenters. A big surprise awaits listeners this year, and they will be entertained by the best in South African music industry in genres such as House, Kwaito, Gospel, Maskandi, Hip Hop and pop Music.

 

Tickets will be available at the gate for only R55 per person and doors will be open at 8:00 am. For more information on the event please visit our Facebook page which is www.facebook.com/ukhozifm

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[Issued by:ECR]

 

East Coast Radio now boasts a listenership of 1.873 million listeners every week, making it the biggest independent radio station in South Africa. The latest Radio Audience Measurement Survey (RAMS) figures, the first of 2013, were released by the South African Advertising Research Foundation (SAARF) on Thursday, 9 May 2013.

 

The research period from mid-October 2012 to March 2013 also shows that over a million loyal listeners tune in to the station each day. East Coast Radio’s programming manager Naveen Singh says, “Durban’s number one is actually the country’s number one independent station. This is a huge validation for the on-air teams who have worked really hard over the last year. Their fun attitude and creativity make for great listening.”

 

The station’s general manager Trish Taylor says, “The massive increase in RAMS is testament to the great work that is being done on all fronts at the station. It also comes after our recent nomination for Commercial Radio Station of the Year in the MTN Radio Awards. We’re extremely proud of both these accolades and look forward to continuing to push the boundaries of innovation.”

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Radio and black middle class

Posted by radio On May - 14 - 2013 ADD COMMENTS

[By:Kagiso Mnisi]

 

Buying power by the black middle class contingent is on the rise. This segment has not always been done justice by research data since there were no appropriate tools designed to measure it. This mercurial target market has always eluded researchers, all largely due to preconceived stereotypes and the fact that research houses were always baffled by its complex heterogeneity. The market is always in flux in regards to brand affiliations and more sophisticated mechanisms have to be employed to adequately gauge patterns emerging in that world. The latest RAMS call up is meant to update everyone on the latest movements in radio audiences and black buying power has a keen gaze put on it. This comes at the back of Ramsay Media’s charts as revealing the following in radio listenership by black respondents with a high income per annum:

 

 Metro FM

 

Charted at 59% of respondents as a station of choice for black Top Enders. This research also showed a significant rise in young female listeners.

 

Kaya FM

 

Came as runner-up at 32% which indicates a steady rise.

 

 

The remainder of the top six positions are taken by YFM, SAfm, Talk Radio 702 and 5FM. After that, the remaining stations attract less than 20%

 

 

SAARF’s methodology has observed the number of stations as one of its parameters; its findings reveal that the national average is 2.0 which encompasses both commercial and PBS stations. In fragments there are 38 commercial and 196 community stations that are earmarked for reasearch. Other gauges include obligatory LSM, gender and age profiling.

 

 

 

Highlights

 

Commercial station that has significant black middle class audience

Kaya FM

Core audience: 37 year old with an average income of R15 159.

Total past 7 days listenership (latest):1.353 million

Ad spend: R169.4 million

Main competitors: Talk Radio 702, Classic FM, YFM, Highveld Stereo, Metro FM

USP: Targets a sophisticated and distinguished listenership

Most popular show: ‘Best T in da City’

 

PBS with a healthy black community buy in

Motsweding

Core audience: Adults age 25 – 49, within LSM 5-8

Total past 7 days listenership (latest): 3.321 million

Ad spend: R 75 million

Main competitors: Jacaranda, North West FM, Mafisa, Soshanguve Radio

USP: Largest Setswana station in Southern Africa, it is the radio brand that broadcasts for empowerment and betterment of Setswana speaking audience.

Most popular show: ‘Tsoga Afrika’ with Kabelo Malopyane and Felix Nhlapo

 

 

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