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Ligwalagwala FM is currently running an on air campaign called Ntjintja Guluva (change gangster) aimed at educating and assisting the community from combating crime and criminal activities. In line with this campaign, the station featured on-air Zakhele Shadrack Thobela aka King Sisonke a former prison inmate during Kusile Mzansi where he shared his prison stories.

 

“King Sisonke” resides in Boschfontein, served a 9 year sentence behind bars for a crime he committed in his village. He was found guilty in 2002 by the magistrate court and he was charged with murder, possession of fire arm and robbery, then he was sentenced to 15 years in prison. He was granted parole in 2011 after serving 9 years in prison because of his good behaviour and showing remorse for the crimes he committed. He will complete the remaining 6 years of his prison time outside of prison under strict terms and conditions.

 

When asked about life in prison he had this to say, “In prison life stops you can’t do whatever you like wherever you like and even the food is not served within normal hours. You do not get to manage your life the way that you wish, your life is run with a remote control.”

 

He further states that he would like to thank his community of Boschfontein for accepting him back. “I have changed and I am now living a positive life. It is really discomforting to live your life with a criminal record; it is a stigma that will always follow you wherever you go. Most people associate me with these criminal activities and as a former inmate I feel like I am always a suspect,” he says.

 

King Sisonke has released two albums; a gospel and a traditional album. He composed his first gospel album while he was imprisoned. With both albums he wants to demonstrate that he is a reformed man.He is currently unemployed and holds four certificates that he graduated from while in prison; Grade 12, Theory of Music Grade 1, Economic Empowerment Project, Life Skills and Family Conflict Resolution.

 

“This campaign will bring forth, real life stories that will be shared by real people on radio like King Sisonke in order to touch the lives of all South Africans. We are currently working with professionals who will also come on-air motivate and provide solutions to the youth of South Africa. We have planned outside broadcasts that are in the pipeline and will take place in prisons around Mpumalanga.” Said Ligwalagwala FM Station Manager, Mr. Rio Mabunda.

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Adaptation of radio ad copy to a video world

Posted by radio On July - 15 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

‘Radio copy should adapt in a visual world’, the workshop on radio advertising at Ad School (AAA) might as well have been aptly titled. The workshop streamlined the creative process of ad writing in today’s society, as well as how it intertwines with media planning and buying. Marketing and media analyst, Chris Moerdyk puts this contemporary narrative as a “multi-lane motorway interchanges that look like spaghetti gone mad.”

 

The average consumer is exposed to almost 10 000 marketing messages a day, the whole issue of getting the attention of readers, listeners and viewers is becoming a source of increasing deliberation. This compels the copywriter to be more creatively involved in ensuring attention through integrated approaches.

 

The workshop encompassed an array of models, most notably, the trends that are prefaced by the ‘audience’ community itself. The ideal situation is for the ad writer to appease the sensibility of an ever connected society who are always on the go and have a short attention span.

 

Keeping with timeliness, the Career24’s ‘second chances’ campaign was exemplar of creative strategy to woo consumers. The campaign uses an array of iconic radio voices to communicate the brand message that Careers24 is where you need to be if you are looking for a new job or the ideal candidate. It is aesthetically treated to address problems such as unemployment and thus a message that can be engaged by the majority of South Africans. If the local radio ad scene wants to purvey ‘ideals’, it first has to diagnose a nations psyche and come up with solutions to challenges facing it.

 

However the workshop could have done with some savvy of its own in regards to content. Given the formidable partnership of AAA and Radio Advertising Bureau, where a platform is created for industry heavyweights to discuss modern day copywriting advances, the expected result would be there to be an online story about the goings on of the workshop. Unlike Joburg Radio Days which had a consistently perpetuated hash tag that broadcasted everything within the confines of the workshop, the ad school hosted gathering fell short of regular updates. Which did little to epitomise the convergence spoken about.

 

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Lotus FM Mandela Day telethon

Posted by radio On July - 10 - 2013 ADD COMMENTS

Lotus FM collects school shoes and raincoats in aid of the underprivileged  

 

If Nelson Mandela – an ordinary man, a shepherd boy from a rural village in a small little country on a very big map called South Africa- became the most honoured man of our time – what’s stopping you?

 

SABC radio station Lotus FM is delighted to announce its commitment to honouring Nelson #Mandela’s legacy by celebrating Mandela Day. This is when Lotus FM staff, freelancers and stakeholders come together to dedicate 67 minutes of their day to ensure that Madiba’s dream for the children of Southern Africa comes true.

 

The public broadcaster will host a telethon to collect as many school shoes and raincoats as possible on Mandela Day. All staff, listeners and viewers are encouraged to come down to the SABC KZN -100 Old Fort Road – to dedicate 67 minutes to calling friends, family and corporate companies to donate towards this worthy cause.

 

All raincoats and school shoes donated on Mandela Day will be distributed as part of Lotus FM’s Warm Hearts campaign. “Your gift will help us to realize Mandela’s legacy wish,” says station manager Alvin Pillay.

 

“It is imperative that we teach the children of this country to be the best at whatever they do, they must be the difference, be the change and in their own way, they will be changing their future world”, comments Lotus FM marketing manager Donne Henry.

 

 

But we need your support. If you’d like to donate school shoes and rain coats in honour of Madiba’s Legacy, dedicate 67 minutes by purchasing these gifts and drop them off at SABC KZN – 100 Old Fort Road – or give us a call on 031 362 5444 to register to be part of the telethon.  

 

[Issued by Lotus FM]

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[By Kagiso Mnisi]

 

The measure of cost in reaching consumers by buying adverts in the media, as sought by inflation watch organisation Ibis Media Data Service, reveal that Dstv continues to be a strong contender because of its reduced price of packages. Along with that, radio has also been staking its claim with advertising in comparison to other media due to its consistency in audiences and the ability to converge admirably through new digital platforms.

 

Radio, has soured significantly by 8,01%. Whereas Online media ad rates dropped by 1,3%, cinema rose by 6,2% and outdoor increased by 2,5%. Radio’s talk format, is considered the most reliable as it holds a captive and engaged audience. Primedia’s COO Ryan Till believes radio revenue has the biggest scope for growth of all media in SA and says, “though radio’s share [of the R32bn annual marketing spend in SA] is staying at a relatively constant 13%, the amount of radio ad sales increased 11,4% last year when compared with the previous year.”

 

Till further say, “Of course one thing that is masked in the radio figures is that the medium, due to its fit with digital, is offering advertisers more solutions that cross over from traditional radio to digital, so this distinction in spend can be a little blurry. The volume of this is still relatively small, but it’s where we are seeing more growth.”

 

Black format stations upped their rates by +9.9% and Performance by +1.4%, where rate increase through the swing of 2 massive stations Kaya and Metro pushed overall measure to +10.3%.

 

View local rate card here:

 

SABC

http://www.sabc.co.za/wps/portal/SABC/SABCRATECARDRADIO#

 

702 Talk radio

 http://www.dashoflime.co.za/tookits/702-talk-radio/

 

Heart FM

 http://www.radmark.co.za/pwb_heartfm.php

 

KAYA FM

http://www.kayafm.co.za/kaya-corporate/advertise-on-kaya-fm-95-9/

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Radio Days post the FM era

Posted by radio On July - 4 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

Amongst a flurry of speculations about the future of global radio at the first day of Joburg Radio Days, the single point of agreement is that people make the medium and not stations. The annual conference held at University of Witswaterand has a programme with speakers such as Dan McQuillan of Broadcast Bionics, Gregg Maloka, Ravi Naidoo and Randall Abrahams amongst others; has thus far focused on how audiences can be built beyond traditional listening. This factors in the dynamic that broadcaster can longer dictate to audience but should rather track trends via tools such as Twitter, Facebook and YouTube for engagement.

 

 

Embedded in that philosophy is the ability to be organic as 94.7 Highveld Stereo programmes manager, Ravi Naidoo put it: “during Justin Beiber’s tour in South Africa we sought to have a 16year old Beiliber to manage our social media”. He further said “this was an opportunity to engage Beiber’s fans from a social perspective that an elderly radio practitioner would not have been able to.” Naidoo’s sentiment were also re-iterated in another fashion by Dan McQuillan by saying “stations should see every moment as a viral one” and that “fans not listeners drove creativity and success for Hamish,” when speaking of a radio comedy show in Australia.

 

 

The first day at Joburg Radio Days also gave platform to recently launched Power FM and Kaya fm. The former on its twitter campaign before launch, which was inclusive of comers when the station’s marketers consciously followed anyone who bid them well; and the latter on the merits of winning MTN Radio Awards and its steady rise to where it currently is. McQuillan who has worked with radio giants expressed how the local radio scene is so exuberant compared to the morbid landscape in regions such as the UK and America.

 

 

These are some of the tweets that streamed at Joburg Radio Days on day 1

 

Pippa Green @green_pippa5h

Social media has made radio content live longer says @ravi947 at #jhbradiodays

 

Andy Carvin @acarvin7h

“The truly marginalized are those who don’t have the opportunity to engage with the rest of society.” – Prof. Adam Habib at #jhbradiodays

 

Ntumi Kondile @ntumz4 Jul

#JHBRadioDays social networks help enhance radio but shows should not depend on them. It’s a way to engage with some of the listeners!

 

Wits Vuvuzela @WitsVuvuzela5h

@Ravi947: @947Highveld has two businesses, 1 part traditional, other experimental. Create a lab environment. #jhbradiodays

 

Denzil Taylor @DenzilTaylor41m

#JhbRadioDays – All great on-air people are crazy – your job is not to fix them – keep them crazy … I like this one …

 

 

Joburg Radio Days runs from 2-5 July at University of the Witswaterand

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When you think of the month of July you are without a doubt compelled to think of our former statesman Mr. Nelson #Mandela, 27 years he spent in prison, 67 minutes of doing good on Mandela Day and goodwill. All these remind us of how privileged we are and to take a minute to think of and help those who are less fortunate then us.

 

Munghana Lonene FM has made it a practice to make this month a month for giving and making a difference in the lives of our communities. Every year the station partners with different organizations or individuals in building houses for needy families amongst other activities.

 

“Munghana Lonene FM has since 2009 built and handed over more than 15 houses to the needy. We will continue to work very closely with business people and communities on this worthy course”, said Munghana Lonene FM Station Manager, Mr. James Shikwambana.

 

This July 2013 the station in partnership with Botsoleni local church under the leadership of Pastor Malungani a religious contributor to the station hands-over a house on Mandela International Day – 18th July 2013 to a child headed family in Botsoleni in the Malamulele area. The parents died leaving the four kids to fend for themselves. The event will be witnessed by Malamulele local council members, Thulamele District representatives, local business people, local churches and the community at large.

 

“We have made it the station mission to work with communities in identifying families that are in dire need and we step in with the help of our stake holders to pledge our services and assist in restoring pride and dignity to our people”, said MunghanaLonenefmMarketing Manager, Ms.Vongi Nkanyane.

 

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Talk Radio 702 and Liliesleaf will be marking the 50th Anniversary of the Rivonia Raid with a real-time Twitter feed, @RivoniaRaid that will update followers on significant events that led to the raid.

 

On 11th July 1963 the Apartheid Government Police swooped on a farm in Rivonia, which was then on the outskirts of Johannesburg. The farm, called Liliesleaf, had been the nerve centre for the ANC underground and the Police interrupted a meeting on Operation Mayibuye, which was the plan to overthrow the Apartheid government.

 

 

 

Through the arrests and evidence found at Liliesleaf on the 11th July, 12 ANC stalwarts, including Nelson Mandela, Walter Sisulu, Ahmed Kathrada and Govan Mbeki were convicted through the infamous Rivonia Trial and most were sentenced to life imprisonment on Robben Island.

 

The Rivonia Trial was also important in South Africa’s liberation struggle as it exposed the injustices of the Apartheid system to the rest of the world.

 

@RivoniaRaid started tweeting at 12h00 on Tuesday 2nd July. On this day in 1963, ANC leadership instructed Ahmed Kathrada to leave his home and move to a safe house in World’s View owned by the Kreel family, who were ANC supporters. The police had been clamping down on ANC members and Kathrada was also disguised as a Portuguese national.

 

Over the coming days, the story of the ANC leaders as well as well as the Police officers who were tracking them down, will unfold via 140 character tweets, with links to photographs and supporting material from the Liliesleaf archives. Due to the nature of the underground movement, records from the ANC in 1963 are scarce and much of the history is cobbled together from personal accounts and testimonies, taken years after the events.

 

For this reason, exact times, and sometimes even dates, are hard to come by and archivists have worked with the information that they have, to piece together the timeline as best they can.

 

The Twitter timeline will ramp up on the 11th July, when the Jenny Crwys-Williams show will broadcast from Liliesleaf farm, to get more stories from the raid and the subsequent trial. The show will include a real-time re-enactment of the raid itself, which allegedly started at 15h00.

 

From the 12th July, the Twitter feed will shift focus to the Rivonia Trial.

 

Follow @RivoniaRaid for all the details.

 

 

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SABC presence to be felt at the Durban July

Posted by radio On July - 2 - 2013 ADD COMMENTS

SABC partners with the Vodacom Durban July 2013, an annual prestigious event with superb horse racing, high fashion, elegance, fine cuisine and champagne on Sat 06 July at Greyville Racecourse in Durban. This glitzy annual event requires little knowledge of horse racing!

 

The big day offers an opportunity to let your hair down and show off your creativity in an eye-catching outfit. Based on the year’s theme “POSH? OH MY GOSH!  ”, race goers are encouraged to put together garments for the race day that add to the special occasion. The competitive-minded designers enter the race day competitions, and the edgy and daring are showcased in the Avant Garde race day competition.

 

SABC’s spokesperson Kaizer Kganyago says: “SABC is delighted to be part of this prestigious event. As the biggest and leading broadcaster in South Africa, the SABC has to look for opportunities that will affirm its leadership role in media and society. The majority of South Africans aspire to attend events such as these and in most cases do not have the opportunity to do so. SABC’s comprehensive “on the ground” coverage will ensure that there is sufficient reach and leverage of the event. The combined power of SABC Radio stations and SABC TV channels will provide a competitive advantage and bring fresh and exclusive content to the listeners and viewers”.

 

SABC’s involvement at the Vodacom Durban July this year

SABC3: will broadcast a live feed comprising of lifestyle at the horse racing event on Saturday, 6 July 2013 from 14H30 till 17H00.  SABC3’s lifestyle properties such as Top Billing, Expresso, will cover the Vodacom Durban July and 3Talk with Noeleen will do a Vodacom Durban July special with fashion designers and Vodacom representatives in the studio closer to the event.

 

5FM is bringing the party and the power of virtuous to Durban this July for the station’s fifth Durban Takeover Weekend, with a series of events that have become a can’t-miss on the South African social calendar. Held over four days from 4 to 7 July 2013, the 5FM Durban Takeover Weekend ties in with the Durban July where some of 5FM’s top DJs will be performing live, hosting events and giving back as part of 5FM’s CSI initiative, Youngblood5. 5FM heats up The Miller Boomtown Marquee at the Durban July on Saturday, from 11am with the hottest live entertainment hosted by 5FM’s Poppy Ntshongwana and featuring performances from international rapper 2 Chainz who will be sharing the stage with South African artists to the likes of Dimplez, Khuli Chana, AKA, Vigilante and 5FM DJ’s Rob & Fix, Ms Cosmo, Milkshake and House Head Euphonik.

 

The party doesn’t end when the races do – (Live) 5 featuring AKA and Khuli Chana hosted by Catherine Grenfell along with the Ultimix: Weekend Edition will broadcast live from the 5FM Miller Boomtown Marquee, keeping the good vibes going from 5pm to 10pm with the beats from 5FM’s Euphonik and guest DJ’s Kent and others. This year 5FM will also host the hottest and Official Vodacom Durban July After Party taking place at the Wave house, Umhlanga.  Don’t miss, DJ’s Nick Supply, Classy Menace, Locnville and 5FM DJ’s Milkshake, Roger Goode, Euphonik and Stephanie B. The man looking after you that evening will be Rob Forbes from 6pm to 2am.

 

Metro FM  – will be part of the City of Durban marquee during the day at the Durban Vodacom July.  The station will have an Outside Broadcast, 06:00 – 09:00 with Joe (SABC Studio’s), 12:00 – 15:00 with Carole and 15:00 – 18:00 with Sbu, live from the marquee at the racecourse. On 4th July Metro FM will be handing over a house to the family in Umgababa as part of its CSI initiative.  Siphokazi will broadcast live from Umgababa, 09:00 – 12:00 and Amon & Thato will broadcast live from 12:00 – 15:00.

 

Ukhozi FM  will partner with KZN Tourism department and will host a lifestyle marquee at Vodacom  Durban July and a beach party as a closing.  Ukhozi FM and KZN Tourism department will have a fashion show in the marquee showcasing the best of KZN fashion talent. The guests will be entertained with live performances.

 

Other platforms that will cover the event include SABC 1 lifestyle programme,  Selimathunzi, Lesedi FM, Good Hope FM

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Heart 104.9FM – Cape Town’s Beat – is proud to announce the acquisition of Lance Witten as News Editor.

Lance Witten

 

As from today 1 July 2013, Lance  returns to radio – his self-confessed first love – and bring a decade of top-level news and actuality experience to bear for the station.

 

The focal point of Heart 104.9FM’s news content is ‘what Cape Town wants to hear,’ creating a strong bias toward local stories and local voices and Lance is ideally positioned to lead this approach having started his career as a news anchor on UCT Radio before studying Radio, and later Journalism at CPUT. He has remained Cape Town-focused throughout his successful career, having served as a Breakfast Show producer and later as a presenter on ETV news and ENCA – both broadcast from the Mother City.

 

As News Editor for Heart 104.9FM, which currently dominates the city’s evening and weekend listenership, Lance will bring a highly professional ethic and passion for investigating and broadcasting news to the local community. Witten’s brief will include a weekly investigative program and the decision to appoint him to the Editor’s chair is calculated to introduce the station to a broader audience.

 

“Lance’s past experience as an on-air presenter, together with his time in high-pressure newsrooms, will bring a sense of gravitas and a perspective which we believe will be highly attractive to people who are not yet familiar with Heart 104.9FM. There’s no doubt that once they tune in for top-quality news, they’ll also appreciate our genuine commitment to meaningful conversation, and our mix of music,” says MD Gary Petersen.

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Three of RSG’s presenters have been nominated for the annual Huisgenoot Tempo Awards in the category of Favourite Radio Presenter.  Other presenters from commercial Afrikaans radio stations have also been nominated – but only RSG can boast with a whopping 3 nominations! 

 

The category for Radio presenters is one of 19 categories in the annual Awards, which also includes music, movies, TV and literature categories.  Individuals and programs are nominated by a panel that reviews outstanding Afrikaans talent between the periods of 14 April 2012 and 24 May 2013.

 

The public are invited to nominate for their Favourite Radio Presenter until Friday, 12 July at 5pm.  The awards evening will be hosted at the Lyric Theatre at Gold Reef City in Johannesburg on Tuesday, 23 July.  Support RSG, the SABC’s Afrikaans radio service and nominate for their presenters.  All that you have to do is to send an SMS with the letters TEM, the code of your choice presenter (don’t leave a space), and your name to 32113.  Each SMS costs R1 and only 20 votes per cell number are allowed.  The codes for the 3 RSG presenters are:  P1 for Amore Bekker, P4 for Lynette Francis, P5 for Martelize Brink.

 

Amore Bekker is the presenter of Tjailatyd, the afternoon drive time show weekdays from 3pm to 6pm, Lynette Francis presents Praat Saam every weekday morning from 8-9 and is also a SABC2 TV presenter; Martelize Brink is co-presenter of the lifestyle show, Oggend op RSG which airs weekday mornings from 9-12 which is presented from the Sea Point studios. 

 

Each person that casts a vote also stands a chance to win great prizes – ranging from a car, to cameras, perfume, watches and sunglasses – courtesy of the Huisgenoot Tempo Awards competition.

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