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Taking a non-traditional but effective approach to its advertising and marketing sees SAfm engaging listeners on major highways and arterial routes in Cape Town, Johannesburg and Durban via Unlimited’s Brandyourcar.com, a highly successful transit media platform, during April and May 2013.

 

 

 Brandyourcar.com selected drivers across the country who are employed full-time and spend most of their working day out of the office and on the roads to become brand ambassadors for SAfm, the only talk radio station currently being promoted by the transit media specialist.

 

“These drivers commute in and around the catchment areas that potential SAfm listeners spend their time, thus ensuring that SAfm is always top-of-mind whilst they are driving their vehicles or working in the office,” says Brandyourcar.com’s Executive Head of Sales, Jeff Ostrom.

 

The SAfm Brandyourcar.com advertising creative very cleverly makes use of four different applications, each promoting one of SAfm’s celebrity DJs and the time that each broadcasts their show.

“The campaign therefore not only promotes SAfm, but also generates awareness around its DJs and individual shows. It targets LSM 7 – 10 consumers who enjoy listening to ‘talk radio’ and are aged between 25 and 49,” says Ostrom.

 

“Cars are the obvious media platform to tie in with SAfm, but the ability to leverage off of our brand ambassadors is very exciting as it enables potential listeners to find out all about SAfm and make it their station of choice, and get first-hand accounts of their listening preferences,” he adds.

 

[Source: Primedia]

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5FM has been nominated for an outstanding five Worldwide Radio Summit Awards. The prestigious awards and summit takes place from the 2nd – 4th of May at the Roosevelt Hotel in Hollywood. 

 

5FM is nominated by readers of the industry leader website, AllAccess.com the world’s largest online, news, music and information resource for radio worldwide. Members of the AllAccess.com community recognised 5FM as the music and entertainment authority, nominating the station in five categories out of a total of nine categories in the international section. 

 

Gareth Cliff, nominated for the Best International Radio Personality said “This is awesome for myself and for the station and I am absolutely thrilled. South Africa has the best listeners and they are so diverse and without them tuning in day after day, this nomination would not be possible. For this I thank them”.

 

 

5FM’s nominations:

Best International Radio Personality – Gareth Cliff

Best International Online Presence

Most Influential Station

Most Innovative International Radio Station

Best International Programme Director / Controller – Programme manager Tim Zunckel.

 

 

5FM’s Programme Manager, Tim Zunckel, speaks on his nomination, “I love radio because of its emotions and the tenacity of this extremely close community. Just being nominated amongst the best in the industry, on a global platform, can only be described as an honour and privilege. I am very grateful “.

 

 

Says 5FM’s station manager Aisha Mohamed; “We’re highly honoured to be nominated in the Influential International Radio Station category, especially alongside such globally powerful radio players. It is a huge achievement to have not only the 5FM brand but also Gareth Cliff and Tim Zunckel recognised on a global scale. It is testament to the dedication of an exceptional and talented team and we are very proud to have them part of the 5FM family.

 

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