A+E Networks is set to launch leading female entertainment channel Lifetime on MultiChoice’s DStv platform in South Africa at 19:00 on Tuesday, 22 July 2014. The channel will launch on DStv channel 131 and will be available to all DStv Premium customers.
The launch expands the A+E Networks portfolio in Africa, delivering a female-focused entertainment brand to sit alongside History and Crime+ Investigation.
Leading the launch, Tom Davidson, Managing Director of A+E Networks UK, said: “The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market. With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences.”
With an emphasis on fresh and uplifting content, Lifetime in Africa will engage and inspire viewers with a winning formula of quality scripted dramas, Lifetime Original Movies and factual entertainment shows.
An enviable array of Hollywood stars will also appear across the schedule, from Whoopi Goldberg and Harvey Keitel to Courteney Cox and Heather Graham. A+E Networks is also commissioning local content to broadcast on the channel from 2015.
Dean Possenniskie, Managing Director, EMEA at A+E Networks added: “In less than two years we have launched Lifetime into more than 60 countries outside the US, and during 2014, we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”
Mark Rayner, Chief Operating Officer, MultiChoice South Africa commented: “We look forward to welcoming another channel from the A+E Networks stable to the DStv platform. We’re confident the powerful stories told on Lifetime will speak to our customers, uplifting them on a daily basis. We’re always looking for more ways to add even more value to our DStv service – Lifetime will help us to do just that for our Premium customers.”
The territory premiers planned for launch month will provide viewers with a taste of the channel’s original content.
A Day Late and a Dollar Short is a brand new and exclusive Lifetime Original Movie, premiering on Tuesday, 22 July at 20:00. Based on the bestseller by Terry McMillan, and starring Whoopi Goldberg and Ving Rhames, A Day Late and a Dollar Short tells the story of a feisty matriarch, Viola Price (Goldberg). When Viola learns that her next asthma attack will likely kill her, she is determined to fix her fractured family before she leaves this world. While on her quest, Viola must contend with sibling rivalry, teen pregnancy and drug addiction. Additionally, her jailbird son needs to learn how to be a better father, her granddaughter is in bigger trouble than her daughter is willing to admit and Viola’s estranged husband needs saving from his scheming younger girlfriend. It’s the kind of meddling that the Price family hasn’t experienced from Viola in decades and she won’t have an easy time bending them to her will. Mekhi Phifer, Kimberly Elise, Anika Noni Rose and Tichina Arnold also star.
Premiering on the Sunday, 27 July at 20:00, Flowers in the Attic is a Lifetime Original Movie based on V. C. Andrews‘ controversial, cult classic book. It is the twisted tale of four siblings who, after their father’s unexpected death, are convinced by their mother to hide in the attic of their grandparents’ mansion so she can reclaim the family fortune. But when her visits begin to wane, the children endure unimaginable treatment at the hands of their ruthless grandmother. Starring Heather Graham (Boogie Nights, Twin Peaks), Ellen Burstyn (Requiem for a Dream, The Exorcist), and Kiernan Shipka (Mad Men).
Dance Moms is one of the key factual entertainment shows available on Lifetime Africa. Set in Pittsburgh’s renowned Abby Lee Dance Company, Dance Moms follows talented children’s early steps on the road to stardom, along with the determined mothers who will stop at nothing to help them reach the very top. Both mother and daughter are guided under the watchful gaze of company founder and general manager Abby Lee Miller, whose discerning eye and years of experience mean she will settle for no less than the absolute best from her protégés. The show immerses itself in the highs and lows surrounding the dance competition season and the cast’s intense pursuit of National Dance titles. Dance Moms premieres on Tuesday, 22 July at 19:10.
Shahs of Sunset premiering on Monday, 28 July at 20:45, follows a group of young Persian-American friends in Los Angeles as they juggle their active social lives and up-and-coming careers, while balancing the demands of their families and traditions. These passionate socialites are big on the dating and party scene, but face the pressure from their family to settle down and marry within the community. From outings on Rodeo Drive to traditional Persian feasts at home, this series celebrates the unique lifestyle of a close knit group who value what they have and are not afraid to flaunt it.
Content also confirmed for Lifetime in Africa includes exclusive African premieres of the Lifetime Original Movies: Betty & Coretta, starring Mary J. Blige and Angela Bassett, Sworn to Silence with Neve Campbell and Liz & Dick starring Lindsay Lohan. Gripping drama series include the hugely popular series: Suits and the exclusive territory premiere of Orphan Black. Talent led factual entertainment shows including; Kim of Queens and Bring It! join popular reality series including; 24 Hours in A&E and Preachers’ Daughters.
Lifetime is currently available in more than 65 countries, reaching more than 140 million subscribers
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