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Win Bursaries with Geleza Nathi

Posted by radio On September - 9 - 2014 ADD COMMENTS

Geleza Nathi Live the Dream bursary competition is giving away five bursaries, each to the value of R37 000, 00 to deserving students.  Watch Geleza Nathi daily on SABC1 at 5am to find out how you can win.  Geleza Nathi provides edutainment curriculum support for specific learning areas to grades 10, 11 and 12.gelezanathisabc1

 

Hanyani Sono, commissioning editor at SABC Education says “our partner Rosebank College is offering five bursary packages to the value of R185, 000.00.  The bursary package per campus includes fees to study first year at their college, wardrobe makeovers, cell phones, and airtime and access to movies.  Geleza Nathi will give away one bursary package each month over a period of five months through competitions in the programme.”

 

To stand a chance of winning, watch Geleza Nathi on SABC1 at 5am daily.

 

[By : SABC Education]

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A glimpse into SA’s female DJs – Part 1

Posted by radio On September - 1 - 2014 ADD COMMENTS

South African radio has gone through a major transition that has made it even more competitive compared to recent years. New players have come on board and new names have made their mark in an industry were only the best can survive.

Many seasoned radio presenters have struggled to keep up with these industry changes but there is a wave of female DJ’s who have continued dazzling their audiences regardless of these changes.

Bertha Charuma

When one talks about radio veterans, one name that easily comes to mind is that of Zimbabwean born Bertha Charuma. Charuma oozes talent, equipped with a beautiful voice and currently hosts a 9am to 12 noon show on weekdays on Radio 2000.

bertha

Despite having been born in Harare, the 40 something years old Charuma has lived all her life in South Africa. She crossed the border as a 21 year old and kicked off her illustrious career at Radio Bush before crossing the floor to join youthful Metro FM.

After Metro FM, Charuma had a stint at Kaya FM and also did a show on SABC 3 before landing a Radio 2000 gig. She is widely regarded as one of the relevant female DJ’s in radio broadcasting. The music she plays on her show and the format has earned her kudos from her listeners.

“You need to always be relevant. There are many radio stations that are competing for the same market. That brings back the pressure to the station managers to look for vibrant and relevant young people. Most importantly in order to survive, you need to be able to move with times,” she disclosed.

 

Anele Mdoda

aneleAs pretty as they come, Anele is one of the most infectiously vivacious and fun female voices on local radio. She is able to entertain her listeners and she is the quintessential South African go getter in the entertainment business.

Anele became the first woman in South Africa to host a solo drive show and is also known for her on air partnership with Grant Nash. Her glamorous career got off in 2004 when she was a campus DJ at the University of Pretoria, where she was studying politics and international relations.

In 2007 she took on the radio world after she landed a gig at Highveld Stereo and formed a ‘lethal’ partnership with Grant. The duo moved together to 5FM where they took over the 12pm to 3pm slot.

She released her book titled ‘It Feels Wrong To Laugh, But…’ in 2012. The book delves about everything from radio to hair weaves. She has also presented the reality show SA’s Got Talent and recently celebrated her 30th birthday in Rosebank.

Nothing can sum her up better than her Twitter bio: “Be as interested as you are interesting”

 

 

Dineo Ranaka

Dineo_Ranaka_own_reality_show_on_Vuzu[1]There is an old thought that December girls are bad! If bad means good, then Dineo Ranaka is doing justice to that notion. A Soweto girl by birth, Ranaka has presented a number of radio shows and has established her name as a household brand.

The super stylish Dineo became successful from co-hosting breakfast show and her reality television show- Dineo’s Diary has sent tails wagging. Her strongest selling point is her creative nature and the distinct manner in which she executes her craft by applying emotional intelligence and pairing it with intellectual intelligence.

Having received training from 5FM legend Barney Simon, Dineo went on to make a name for herself at YFM and numerous television stations.

She is one of the country’s strongest and most influential female personalities in the entertainment industry.

 

 

Pabi Moloi

Simply sensational! One literally runs out of superlatives when describing the cosmopolitan radio and television presenter.

moloiPabi Moloi is one of the anchors on Gauteng’s new commercial radio station Power FM where she hosts the weekend slot from 6 to 9pm. Daughter of former television personality, Nana Moloi, she matriculated at the National School of the Arts before grabbing the radio bull by the horn.

Pabi was born and bred in beautiful Johannesburg and had a stint at YFM were she co hosted the Y-D Awake Breakfast show with Macfarlane and Thato. She has also hosted several television shows that include All Access Mzansi, I Love South Africa, Strictly Come Dancing and the Amazing Date.

Her definition of success is breaking boundaries, making new rules and being happy and fulfilled.

 

Azania Mosaka

Armed with her school textbooks, Azania Mosaka knew that she wanted a career in radio and television. Her passion and fascination paid off because today she boasts of more than 15 years in the above mentioned industries.

azania

She worked her way up from the graveyard slot to afternoon then morning drive and she recently spent 6 years hosting one of the biggest mid morning shows on Metro FM – Total Bliss.

Between managing the demands associated with being a radio and television presenter, a columnist and business woman, Azania also lands her talents as MC at corporate, media and entertainment events. She is also a producer and director of internal communications television for large organisations such as Sasol and Eskom through her production company Mile Productions.

“Achieving balance is important for a more fulfilling life. Constantly challenge yourself and dream big. Love what you do and enjoy life.”

Other influential South African female presenters that demand mentioning include Shado Twala, Penny Lebyane, Faith Mangope and Basetsang Makgalemela.

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NCA and eNews Prime Time get a new look

Posted by radio On August - 31 - 2014 ADD COMMENTS

On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat. TV vision as a world class news broadcaster.

 

eNCAAll on air logos, stings and graphics have been updated with fresh designs and arieal urban photographs of city landscapes. This will strengthen the positioning in the viewer’s mind and keep the brands  fresh and relevant. The imagery unfolds on screen and takes the brand forward with a distinct edge, distinguishing it from all other news channels.

 

“News is constantly changing because our reality is evolving. News make people feel more connected and in touch with their world. The new look is contemporary and urban, and hopefully does this,” said Cecil Lyons, Head of Marketing at eNCA.

 

According to Monde Twala, Managing Director for e.tv, “It’s amazing what a new and fresh look can do to re-position a product. It compels a fresher approach, a sharper presentation and elevated enthusiasm in a team. The viewers will notice this when they switch on this September”.

 

The eNCA.com website is also undergoing a re-brand as it marks its first year anniversary. The site has enjoyed great success in a short period, both in terms of the online product and its audience. The official Effective Measure numbers show that the site attracted over 730 000 unique browsers this July, which is unprecedented in South Africa for such a young site.

 

“The re-launch corresponds with a refresh of the eNCA brand, which users will see reflected not just in a new logo but also in a lighter, brighter, more open website with content categories delineated more clearly on the home page and section landing pages,” said Tim Spira, General Manager of eNCA.com.

 

Many of the sections have been expanded to provide a broader selection of content, the most notable being the Africa section, which will now include dedicated subsections for West, East and Southern Africa. Broader and deeper pan-African content has always been a key part of the growth strategy, given the extensive skill and experience of the Africa content desk in Johannesburg and bureaus in Nairobi and Lagos.

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[By: Farai Diza]

 

Her beautiful voice streams through the airwaves every Monday to Friday between mid nights to 3am as she does justice to the graveyard shift on Capricorn FM.

1238883_704727169539621_220595270_nAlleta Mathumba describes herself as a very private person but Radio Biz went all out to find out more about her in a series of our question and answer features as we honour women in radio this women’s month.

Currently pursuing her masters in Human Resources, Alleta believes that women have to work as twice as hard to be competitive in male dominated industries. “Sex won’t get you there.”
Below is the full interview

Can you tell us how you decided to venture into the radio industry and what inspired you?

Well I’ve always wanted to be on radio since my teenage years. I’ve been fascinated by the power of the mic, how it can make or break you as a presenter and how radio educates the society with relevant information. Varsity was my only ticket to the entertainment industry so when I got there I knocked at the right doors and Radio Turf gave me the opportunity to spread my wings.

 

Which stations did you grow up listening to and who was your favourite presenter.

Well, the first radio station that I grew up listening to was Radio Bushbuckridge from back home, Mlfm and Metro Fm. I loved DJ Fresh as a presenter, Bob Mabena , Anele Mdoda , Unathi and Penny Lebyane. I’m not even sure if I really had a favourite to be specific coz I listened to different radio stations as I still do even now.

 

If you hadn’t been in radio, where would you have been now?
I’d be sitting in an office working in HR, because my degree and honours qualifications are centred on that area. And as we speak I’m doing my Masters in HR
What is you view on that last 20yrs of SA Radio?

Well radio has grown massively and this is because of its relevance to the society and people are actually finding radio more entertaining as it provides the fastest medium of information than other media platforms, back then it was not easy for women to break into the industry because they were discriminated against but now female presenters in the radio industry are given equal opportunity to showcase their talent, that’s progress to me. South Africa has so many radio stations now than it did 20years back and I appreciate the fact that some of these radio stations are owned by Blacks.

 

What do you think still needs to be done within the industry?
The only thing that will forever make radio more entertaining is relevance because radio is the bridge of knowledge to the society.
What is your view on the future of SA Radio?

Radio has improved from how it was 20years back , even the style of presenting and content has improved massively and this can only mean that with the right talent on air and off air the future looks brighter. Look, the only thing that will kill radio is if presenters start making shows about “themselves” forgetting what the listener needs. A listener should always be a priority because listeners are more interested in the content than what you do in your private life.

 

In your view, who has been the best radio presenter for the last 20yrs and why?ali

Tjoo…that’s a tough one because I can name a few, but Bob Mabena, Phat Joe, Gareth Cliff , Moflava, Azania and  Thabiso Kotane because they bring a sense of meaning into radio.
Are females being given enough space on radio? Looking at the anchors of breakfast shows and afternoon drive shows most are dominated by men

Well the unfortunate part is that in order to get recognition in this industry as a woman you need to work twice as hard and I believe that women like Azania, Unathi, Anele Mdoda, Bonang Matheba and Basetsang Makgalemela are an example that indeed there is enough space for woman in radio, although the journey is still long.
Who do you enjoy working with the most and why?

I enjoy working with all my colleagues’ e.g. Eugene Mahlaba because they have crazy personalities and if you combine all these personalities together we make the best team

 

On a lighter note, can you tell us about your most embarrassing moment, on and off air.

My embarrassing moment on air was pronouncing an artist’s name wrongly because with radio being live you can’t pause, rewind to correct or edit your words  whatever you say the public receives it as it is.

 

What is your favourite food, drink, colour, and TV show?

Well I don’t have any favourite food in particular but I can tell you that I don’t like eating meat for consecutive days , I love African food,  I like physi drinks, and on TV I love watching talk shows

How do you chill when you aren’t tweeting or working?

I am very private person, hence it’s not easy to spot me in public places unless if its work related. I like to be indoors most of the time.

 

What advice would you give to women struggling to break into male dominated industries?

As a woman you have to work twice as hard to be competitive in male dominated industries. Sex won’t get you there.

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Gareth Cliff warns the old ways

Posted by radio On August - 26 - 2014 ADD COMMENTS

In the 1980s and even the early 1990s, the music record business was a goldmine. Turnover was sky-high and despite excess at all levels, many (even small) labels made an absolute fortune.

radio[1]Every artist who was a major global success relied on the sale of records for the majority of their income and the publishing, marketing and merchandising opportunities that came with it made many people very, very wealthy. There are tales told of how a certain record company in New York ordered $4000 of fresh flowers delivered to their offices every week and that a fleet of black limousines were kept outside the doors just in case an executive, star or producer needed to go anywhere. It was sex, drugs and rock ‘n roll. They thought the goose would never stop laying golden eggs.

 

Then came Napster. Peer-to-peer music file sharing on the internet pulled the rug out from under the record companies and almost overnight the intellectual property, technology, ownership of product and publishing of music became forever different. The whole business model started falling apart. Of course the industry reacted like they all do when they feel a deathly threat approach – they called in the lawyers. The lawyers shut down Napster, and like a hydra, out of every severed neck, three new heads sprung forth. With ever-diminishing profits and mounting legal fees, the recording business slowly (much too slowly) started realising their days were numbered.

 

Piracy became the word they used for what people called sharing. They were cut out of the deal and fans went straight to each other or the source for what they wanted. Today, most people in the music business make the lion’s share of their income from performances and merchandising – and many either have their own small record companies, or work independently. Some even release content online for free.

 

The dinosaurs that presided over the collapse of the music business either retired with whatever fortune they had amassed before the collapse, or fought on and lost out. Men you couldn’t get an appointment with if you were Michael Jackson are now not much relied upon much for advice about anything anymore.

 

Radio is over 100 years old. Guglielmo Marconi is supposed to have patented radio in 1909, and got the Nobel Prize for it. The media at the time, and thus popular opinion, held this to be true. Actually he had stolen the idea from Nicola Tesla. In 1943 the US Supreme Court confirmed – after 34 years – that Tesla, and not Marconi was responsible for “conceiving of, and patent the principles of radio.” Marconi’s claim was struck down. Theft is not a great way for any medium to be born, I think you’ll agree. Since then, its chequered history has run the gamut of being both chief propaganda vehicle for fascist regimes and as a tool for freedom and information in the developing world. Radio engages, connects and entertains millions all over the world. Well, the content does.

 

Increasingly, technology invented in 1909 seems out of step with things that were invented only ten years ago and exponentially improve almost bi-annually. Mobile technology, the internet, integrated systems all get better faster and the cost of producing quality content gets cheaper every day.

A big media company used to be the only place that could afford to make great content and pay for the license they needed to broadcast. Now radio stations have lots of staff, expensive programming, onerous licence conditions, interfering regulation, gerontology of the talent, atrophying of the production processes and a host of parasitic satellite businesses that fight over commission: The above-the-line, below-the-line, digital, social-media, PR, strategic and marketing agencies they need to employ to get their hands on the advertising budgets of large companies. It’s perverse. The link between the audience and the product or service is so complicated that viral videos of cats spread with greater ease and less expense. Do you know that Clear Channel, the biggest broadcasting business in the US with over 850 radio stations has not made a profit since 2008?

 

According to publicly released figures, gross advertising revenue for South Africa’s broadcasting industry is estimated to have increased in value from just over R2-billion to close to R8.5-billion between 1994 and 2006. It is hard to know just how much is being made now – but between the major media owners, it’s a lot. Much of it is the result of years of brand-building, research, hard work in programming and selling opportunities to advertisers. All that money is made by connecting audiences with products or services.

Audiences tune in to hear or see or read things they are interested in, and clients get to sponsor, advertise or outright interrupt that connection in order to get the consumer’s attention. Now that the internet is here, a renaissance is so overdue that the baby may well walk out of the womb, fully developed and speaking.

cliff gareth_cliffcentral

 

Where we’re going, I do not know, but I am absolutely sure that the old ways are not going to work forever. Like the music, movie and publishing business, broadcasting has to change. We know that quality content and talent – inspiring, intelligent, entertaining and empowering – will always attract an audience; and we know that audiences change their minds overnight.

When the migration to new platforms and the gear-shift to new habits takes place, it will do so without warning and those who didn’t act fast enough or played it safe will be left with gigantic corporate carcasses and egg on their faces. Just because things have worked one way for a hundred years doesn’t mean they always will. If you don’t believe me ask London cabbies what they thought of Uber in 2009; or Kodak what they thought of digital cameras in the 90s. I’m backing Tesla, not Marconi.

 

 

[Source: GarethCliff.com]

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MultiChoice launches single view DStv HD Decoder

Posted by radio On August - 26 - 2014 ADD COMMENTS

MultiChoice has released its first HD single view decoder, the DStv HD Decoder, which will make great HD quality viewing and Dolby Digital 5.1 surround sound accessible to more DStv customers. This decoder will replace the existing standard definition single view decoder.SingleViewHD_LG

 

The DStv HD Decoder’s user interface is similar to the DStv Explora as it’s also locally developed by MultiChoice. Most functions can be performed from DStv Central, accessed through the blue DStv button on the remote control. This user interface makes for easier navigation through the HD menus and helps customers discover great DStv content available via multiple search options directly from the remote control.

 

Mark Rayner, COO for MultiChoice South Africa said: “We recently made HD channels available to all DStv customers with the necessary HD equipment. This decoder now makes those HD channels more accessible. High definition creates a far superior television viewing experience in terms of picture quality and the Dolby Digital 5.1 surround sound adds a new dimension to the audio experience. The DStv HD Decoder will open up a new world for many DStv customers.”

 

The decoder is XtraView capable and can be paired with selected XtraView compatible decoders (excluding the SD PVR).

 

The DStv HD Decoder is available at R499 or at R799 with installation. Customers can purchase the decoder directly from MultiChoice branches or from leading retailers.

 

The DStv Explora, launched a year ago, is MultiChoice’s full-feature PVR. Both decoders are manufactured in South Africa, with the user interface software designed and developed by MultiChoice.

 

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Redi Tlhabi powered by wheels of change

Posted by radio On August - 25 - 2014 ADD COMMENTS

[By: Farai Diza]

 

The ambitions we had when we were growing up undoubtedly had an impact as we chose our career paths. A lot can attest that the people we watched on TV and idolised in many forms somehow contributed to our ambitions.

 

redi-tlhabiFrom breastfeeding her baby during her live show, to publishing a book that scooped a prestigious award for its punted nonfiction prose, Redi Tlhabi (Nee Direko) has been there and done that. A workaholic by note, Redi’s quickly learnt  not to commit to everything that pops up in her inbox.

 

Redi’s journey to broadcasting all began in 1990 when she was 12 years old and watched the release of Nelson Mandela from prison live on television. Her only thought was ‘that should be me shoving the microphone in his face and talking to the camera.’

 

Her ambition subsequently became that of being a news reporter and she has weathered all storms to build a rewarding media career working up the ranks to become one of South Africa’s most distinguished and recognisable broadcasters.

 

Redi hit headlines in February this year when she breastfed her daughter live on air during her show after power outages at home led to the first time mum bringing her four month old baby Neo to work.

 

“Mums must do whatever they can to nurture and respond to the needs of their babies. I once kept Archbishop Desmond Tutu, Kofi Annan, Jimmy Carter and Mary Robinson waiting because I had to breastfeed. I had warned the organisers of the event in advance. They were gracious and understanding,” said Tlhabi who had previously had vowed never to breastfeed in public before she feel pregnant.

 

Tlhabi said mothers can be made to feel as if breastfeeding is a frivolous luxury.

Her book, Endings and Beginnings, was released in November 2012 and won the Sunday Times Alan Paton Award last year.

Tlhabi is a warm hearted, charismatic and thought provoking 36 year old Radio 702 DJ who is loved throughout South Africa. She is also a TV presenter and a well renowned columnist.

Her talk show has proven to be extremely popular because she appeals to South Africans of all races and economic backgrounds. She comfortably crosses cultural lines from suburban housewives, through to academics, politicians and the least empowered listeners in townships.

 

“We have developed a winning formula and there is no need to interfere with it,” Tlhabi said of her show.

Redi boasts of an honours Degree in Political Economy and English Literature and has been a radio and TV journalist since the mid-nineties.

When she is not studying, presenting her show on radio, she reads extensively and runs half marathons.

Redi got engaged to medical practitioner Brian Tlhabi on Valentine’s Day 2010. The couple married on Sunday 12 September 2010 in Mulbarton.

‘My moto to all aspects of life is to respond to what needs to happen at that moment and everything else can wait.’

 

Fact Sheet

Full Names: Redi Direko

Date of Birth: 5 May 1978

Place of Birth: Orlando East, Soweto

Likes: Reading

 

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MultiChoice has announced that it will make HD channels available to all its customers. Effective immediately, customers who have channels in their package that are also available in HD, will see these channels in HD if they have the necessary HD equipment. Previously, only DStv Premium customers had access to HD channels on their package.

 

DStv-digitalIn future when new channels are added to DStv packages and those channels are available in HD, they will be offered to customers with HD equipment, in HD.

 

Currently DStv Premium customers with an HD decoder and an HD capable TV, have access to 20 HD channels. DStv Extra customers will now have access to six HD channels, DStv Compact customers four HD channels, DStv Family and Select one HD channel each. There are currently no HD channels available for customers on DStv Access and EasyView.

 

“High definition has become the standard for premium television around the world – we want to offer our customers the best entertainment possible. HD television significantly enhances the viewing experience – we can’t wait for our customers to start enjoying their DStv entertainment in crystal clear HD quality. This is the way to truly feel every moment!” commented Mark Rayner, COO for MultiChoice South Africa.

 

Customers do not need to do anything to get these HD channels – if they have HD decoders and HD capable televisions, they will see the HD channels that are available on their package in HD within the next week. An easy way to tell whether you are seeing the channel in HD is to look for the words HD next to the channel name on the EPG. More importantly, this won’t cost anything extra – customers will continue to pay the normal subscription fee for their specific DStv package.

 

Please note that only customers with HD decoders and HD capable televisions will see the content in HD – all other customers will see the content in Standard Definition.

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[By: Farai Diza]

 

dj_sbu_sibusiso_leopeMetro FM’s sensational DJ Sbu is just your vote away from being crowned the ANN7’s South African of the year after his name was listed among the final nominees.

 

 

Sbu will not easily sail to the podium as he is up against some of the country’s most inspirational leaders. Archbishop Desmond Tutu, public protector Thuli Madonsela, Free State University’s Professor Jonathan Jansen, musician Johnny Clegg, chair of the African Union Dr Nkosazana Dlamini Zuma and Proudly South Africa’s Leslie Sedibe have all been nominated for the top award.

 

 

 

Meanwhile, Kaya FM Talk Show Host John Perlman was the second radio personality to be nominated after his name popped up in the Spirit of Humanity category. His Dreamfields project has inspired many into giving.

 

John-Perlman-350x350

 

Metro FM’s poster girl and seasoned socialite, Bonang Matheba, was nominated in the Trendsetting Celebrity of the Year.

 

 

Media dynamo Basetsana Kumalo was nominated in the Businessperson of the Year category while Simphiwe Mashexa, executive founder of BEAT magazine, was nominated in the Young South African of the Year category.

 

basiek

 

Moegsien Williams, Editor in Chief of The New Age and 24 hour news channel ANN7, said the South African of the Year concept was borne out of a brainstorm on how ANN7 should celebrate its first year and how the newspaper and TV channel could honour South Africa’s 20 years of democracy.

 

 

“There are two underpinning themes to the concept. The first is our 20 years of democracy and the achievements we have made. The second is the idea of being proudly South African. Of being patriotic,” he singled out.

 

 

The public have the opportunity of voting for their favourite extraordinary South Africans till 22 August and the winners will be announced next month.

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Masechaba Lekalake has it all Going On

Posted by radio On August - 13 - 2014 ADD COMMENTS

[By: Farai Diza]

 

Many will know her as the bubbly hostess who recently brought us the game show – Everyone Loves South Africa – that aired on eTV. Some will recognise her as the social issues tackling strong head on the eTV morning show Ekse Lets Talk.

 

Many will leap in thought as they link her with the presenter of numerous other shows that include the MTN game show, That’I’Zak as well as SABC 3’s Creativity game show, Out of the box with Paul Viv, Morning Live, Afro Showbiz and sports show WWP.

masch01

But the majority of South Africans will adhere that they fell in love with her on radio were she hosts The Power Life – a health, lifestyle and sex talk show on Power FM for 7-9pm.

 

“Power Life is the one show that cuts across various demographics on the station. It expands on the more serious matters of the heart and reflects on people’s personal issues, challenges, struggles, and triumphs. People find it easy to talk to me because I listen with genuine interest. Even strangers from outside the radio realm find it easy to connect with me. Radio became the first platform to tap into my calling and it is where I can impact on society.”

 

Meet Masechaba Lekalake

 

Born in neighbouring Zambia to Soweto revolutionaries some 31 years ago, Masechaba spent the first five years of her life in Lusaka and a few more months in Zimbabwe. Aged just 6, she took the long flight to the United States where she joined her parents in California.

 

“My parents travelled a lot so keeping friends wasn’t easy. I moved to the US when I was 6 because my parents went to study there. During those years I would spend most of my time alone because my parents were busy with their studies. I was what they would call a latchkey child, meaning 90% of the time, I was home alone,” she stated.masch12

 

Masechaba would go on to study under the bright lights of Oakland for seven years. Having returned home in 1995, Masechaba knew that her destiny was in the media industry having written children’s short stories that were published in local children’s magazines in the United States.

 

“I’m a shy person but I have learnt to be confident. The confidence was a conscious effort because I didn’t socialise easily. I found solace in books instead,” she confided.

 

Back home, her broadcasting career kicked off at Urban Brew studios but she subsequently resigned and became a freelance writer before joining the SABC. She then went on to become the anchor of terrestrial TV channel eNews Africa.

 

She has established herself among the cluster of vibrant young female broadcasters with other media experiences that include directing music videos and hosting entertainment events.

 

Power FM is barely a year old but Masechaba took it to dizzy heights when she won the stations first MTN Radio Award. Power Life won the Best Commercial Night Time Show.

 

“I believed that we could win the award because I like to affirm positive things but at the same time we were up against very good shows. It’s an honour because this was our inaugural year and the first time at the awards. The team is very happy with this achievement and we hope to grow from strength to strength,” she professed after winning the award.

masch13

She looks up to Power FM colleague Lerato Mbele and believes that women in radio have what it takes to match their male counterparts.

“I don’t subscribe to this industry’s fickle sheep mentality! If God created you different, why you on earth want to be like someone else? I’ve always been and will always be 100% me, inside and out,” she divulged.

She is also riding the crest of a wave as the Chief Executive Officer for Masechaba Media and she is currently an Ambassador for the Gauteng Tourism Authority, Seychelles Islands and Rainbow and Smiles.

 

Fact File

Full Names: Masechaba Lekalake

Place Of Birth: Lusaka, Zambia

Likes: Picnics and inspirational books

Things You Didn’t Know: She can sing but will never do it professionally. She also likes Rihanna and Nicki Minaj. She studied at Boston Media House. Masechaba means ‘Mother of the Nation’

 

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