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GfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers’ viewing habits.

Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription. That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.

 

The study-which surveyed 1,250 people representative of urban South African adults with Internet access-shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.

 

Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.

 

Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”

 

The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.

 

“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”

 

 

*GfK’s annual ViewScape study is run in 19 countries: Australia, Brazil, Belgium, France, Germany, India, Italy, Japan, Kenya, Netherlands, Nigeria, Mexico, Poland, Singapore, South African, Spain, Sweden, UK, US. Full country reports are available for purchase.

 

 

[Source:GFK.com]

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Orange (www.Orange.comand Vivendi (www.Vivendi.com)  have joined forces to meet the expectations of the fast-growing African continent, keen to consume cultural goods and rediscovering, after three decades in which cinemas had all but disappeared, the unique experience of the big screen in the best technical conditions and absolute comfort.

 

CanalOlympia is the leading network of cinemas and performance venues deployed by Vivendi in central and Western Africa, with 8 cinemas open to date, twenty by the end of 2018 and several dozen in the next few years. Every week, several thousand spectators visit each of the cinemas, all equipped with a cutting-edge projection and sound system.

 

As part of this partnership, Orange will offer its “Cinédays” programme in all the CanalOlympia cinemas where Orange is present, i.e. 8 African countries and a dozen multi-purpose cinema and performance venues. Cinédays was launched in the UK in 2004. Today, it is available in Romania, Luxembourg, France, Belgium and Morocco. It enables Orange customers to benefit from a 2 for 1 cinema ticket offer once or twice a week, to invite a person of their choice to share an enjoyable moment at the cinema together.

 

 

The offer will initially be launched in Cameroon, quickly followed by Senegal, Burkina Faso, Guinea Conakry, and Niger, then Mali, Madagascar and the Democratic Republic of the Congo as the CanalOlympia network is deployed.

 

The CanalOlympia cinemas offer a varied programme including French films, films from different African countries, American blockbusters and productions specifically aimed at young people. Orange Studio may contribute to the programming with new co-productions as well as its extensive catalogue of European and African films.

 

Orange will provide its expertise and know-how to ensure the best connectivity and to improve the digital distribution of films in the various CanalOlympia cinemas.

 

Orange’s contribution to this ambitious project will also include the integration of Orange Money, its flagship mobile-based money transfer and financial services offer, now available in 17 countries with over 37 million customers. For the first time, you will be able to pay directly at the cinema using your mobile thanks to the digital tills.

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The Southern African Music Rights Organisation (SAMRO) is a membership-based organisation that administers the performing right in musical works on behalf of its composer and publisher members.

 

SAMRO plays a key role in the music ecosystem of South Africa and regularly engages with other players in this ecosystem, including its members, other copyright management organisations, and users of music, the recording industry, as well as policy and lawmakers.

 

 

Following the presentation of the new SAMRO strategy at the AGM of November 2017, which focusses on member-centricity, operational and governance efficiency and policy review, the membership at that meeting gave SAMRO the mandate to engage in a full policy and systems review.

 

 

This review has included various engagements with members, included Roundtable meetings in Johannesburg, Capetown and Durban, and has included assessments of the rules governing membership, distribution and directorship at SAMRO.

 

 

Also under review have been the distribution rules governing the calculation of royalties earned for the arrangement of gospel and traditional music that is in the public domain (so called “DP” works). A musical work is classified as “DP” by SAMRO when it does not enjoy copyright protection and is in the public domain (domaine publique, DP). Contrary to various media reports, DP is not person but a system identifier to classify works that are in the public domain.

 

 

In an article published on 1 April 2018, it was alleged by the media that SAMRO is involved in the unlawful deduction of royalties pertaining to re-arrangements of music that is in the public domain (i.e. not copyright-protected). SAMRO stands by its rejection of the allegation that it has acted unlawfully and views the statements as deeply false and misleading.

 

We acknowledge that the treatment of arrangements of public domain works requires attention by ourselves as a membership-based organisation and the Government of South Africa, from a copyright policy and socio-economic perspective.

 

This arrangement rule currently recognises a capped 16.7% copyright royalty share for the portion of the work that the arranger created on the back of the original public domain work.  This percentage is allocated to the person who arranges the DP work. The balance of 83.3% of the royalty share that would have accrued to the rest of the arrangement had the DP portion been in copyright is held back and distributed to all the active musical works belonging to SAMRO members in proportion to the use of their music during the period under review.

 

 

The idea behind this rule is that it would not be equitable for the re-arranger of the music to benefit from 100% of the royalties because he/she has used someone else’s music as a base and has only contributed to a portion of the new arrangement. Royalties are neither collectable or payable for out-of-copyright/public domain works. As such, SAMRO’s licensing arrangements are limited to the copyright-protected musical works of its members.

 

 

SAMRO accepts that this rule, although not unlawful, is ripe for review by the membership to have a more favourable impact on the arranger who decides to “revive” a traditional song that has now fallen outside copyright. The members of SAMRO, during the roundtable consultations, have engaged favourably on this matter and it has been agreed that the percentage payable should be increased from the current 16.7%. It should be noted that the 16.7% level is benchmarked internationally with most similar organisations pegging the percentage between 12.5%-25%.

 

 

Other important matters discussed at the roundtables were:

  • the simplification of membership categories,

  • understanding membership criteria,

  • streamlining of member benefits,

  • the introduction of more independent directors on the board,

  • inadequate music usage reporting by users of music,

  • the Copyright Amendment Bill currently under review,

  • SAMRO’s commitment to transformation,

  • the link between local content music quotas on broadcasters and higher local royalty distributions, and

  • the need for increased member engagement to ensure an increased understanding of how SAMRO operates and its role in the larger music ecosystem.

 

 

It is unfortunate to note that at the Johannesburg roundtable meeting that took place on Monday 23 April 2018, a group of non-SAMRO members forced their way into what was a members-only meeting. It is believed the lack of understanding of the role SAMRO plays in the music industry was the cause of the numerous non-member musicians demanding entry into the meeting. SAMRO is in fact an administrator of active copyright music used by licensees, but is largely and wrongly viewed as the central body responsible for policy and socio-economic issues in the music industry. SAMRO accepts it has a contribution to make in this regard, but it is important to note that SAMRO’s mandate remains limited to its members and to matters of copyright, and specifically the public performance right, in compositions. This means that matters relating to recording contracts, unfair practices between musicians in general as well as any other artist royalties and revenues are excluded from SAMRO’s mandate.

 

 

The executive team at SAMRO is now collating all member inputs and encourages any more submissions to be sent to marketing@samro.org.za.

 

 

The submissions and recommendations will be presented to the membership of SAMRO at an extraordinary general meeting (EGM) in June 2018, where it is hoped that new rules will be adopted that reflect the member’s will and best interests.

 

 

 

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The Independent Communications Authority of South Africa (ICASA) has published its findings in respect of a process to review the framework governing the community broadcasting services sector. This publication of the findings document has also culminated into the draft regulations for the review of the community broadcasting services sector.

ICASA is therefore calling on all interested stakeholders, civic organisations and the public at large to participate and make their written submissions on the draft regulations in order to assist the Authority to come up with an informed regulation put together in the public interest.

 

The review of the community broadcasting framework will address known and unknown shortcomings in the regulatory and operational environment of the community broadcasting services sector. The envisaged outcomes of the review include, but not limited to, streamlining the community broadcasting related regulations, a review of the community broadcasting licensing framework, as well as operational guidelines for the community broadcasting services sector.

 

ICASA will be conducting workshops in different areas across nine (9) provinces to solicit input on the Draft Regulations. The workshops will kick off from 15 May 2018 to 06 June 2018 and the schedule for the workshops will be published in due course.

 

“The community broadcasting sector continues to experience challenges relating to, among others, governance, mismanagement or lack of proper management and lack of business ethos. This process is an important intervention on the part of ICASA to ensure the smooth-running of the sector and to bring the necessary changes that will see the sector being regulated in the public and community interest,” says Councillor Botlenyana Mokhele.

 

Mokhele further encouraged full participation in the regulation-making process so that all matters of concern for the sector can be fully addressed. “It would be great to see submissions from the members of the sector and attendance in the upcoming workshops in particular because they will have to comply with the final regulations when they come into effect. This is therefore an opportunity for them to raise any issues they feel ICASA must address to make the sector work better and for the communities they are licensed for,” conclude Mokhele.

The findings document and the draft regulations are available on the ICASA website.

 

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SAfm announces new line-up

Posted by radio On April - 11 - 2018 ADD COMMENTS
SAfm remains a radio station with the largest footprint in South Africa, and it is important to refresh, strengthen and rotate talent to ensure maximum output. The station believes its existing talent and with the augmentation of new personalities, it will remain relevant and ultimately deliver on audience numbers.
The new line-up presents much needed rotation of talent within, and we are excited to announce Stephen Grootes, Ernest Pillay, and Thabiso Mosia as new presenters joining the SAfm Family!
 
 
From Monday, the 09th of April 2018, listeners can look forward to the #SAfmSunrise with Stephen Grootes from 06:00-09:00 weekdays. The show promises to be hard-hitting, informative, and will ease audiences into the day ahead.  Following that is no stranger to the station Bongi Gwala, on The Talking Point from 09:00 – 12:00 with in depth discussions on days topical issues. Criselda Dudumashe brings her well rounded approach to daytime radio between 13:00 – 15:00 weekdays.
 
Ernest Pillay joins the SAfm family to present the afternoon show from 15:00 – 18:00. He brings to the show his wealth of experience as a seasoned presenter spanning over 25 years.
 
SAfm Market Update with Money web provides in-depth analysis on the business and topical economic news between 18:00 – 19:00. Thabiso Mosia kicks in from 19:00 – 20:00 with key sports matters of the day. Ashraf Garda will then unpack socio- political matters on Monday to Thursday from 20:00 – 22:00.
 
SAfm weekends will never be the same, now with more music and less talk presented by seasoned broadcasters such as Michelle Constant, Shado Twala, Rowena Baird and Ricky Stevens to list a few.
 
The station recognises the holistic pivotal role played by news and current affairs. The current affairs programmes will be presented by Tsepiso Makwetla delivering the morning instalment between 05h00 and 06h00 weekdays whilst  Sakina Kamwendo continues with in-depth discussions and breaking stories midday from 12h00-13h00. Elvis Presslin will present the weekend slots between 06h00-07h00.
 
“We invite South Africa to tune in on the 9th of April 2018 and enjoy what SAfm has to offer.  We wish all our  presenters the best and have no doubt that they will make a meaningful contribution to ensure that SAfm dominates the airwaves as a national talk radio station in South Africa”, Peter Mashamba, Acting Station Manager.
 
 
Below is the SAfm New On-Air Schedule
 
Monday – Friday
Time channel
Presenter
00:00-03:00
Stephen Kirker
03:00-05:00
Khanyi Magubane
05:00-06:00
Tsepiso Makwetla
06:00- 09:00
Stephen Grootes
Brad Brown (Sport)
09:00- 12:00
Bongi Gwala
12:00- 13:00
Sakina Kamwendo
13:00 – 15:00
Criselda Dudumashe
15:00 – 18:00
Ernest Pillay
Thabiso Mosia (Sport)
18:00- 19:00
Monday – Thursday
Moneyweb
19:00 – 20:00
Monday – Thursday
18:00 – 19:00 (Fridays)
Thabiso Mosia
20:00 – 22:00
Monday – Thursday
Ashraf Garda
22:00 – 00:00
Monday – Thursday
Naledi Moleo
19:00 – 21:00
Fridays
Lizette Khan
21:00 – 00:00
Fridays
Jon Gericke
Saturdays
Time channel
Presenter
00:00 – 03:00
Mandla Shongwe
03:00 – 06:00
Sidwell Mhlongo
06:00 – 07:00
Elvis Presslin
07:00 – 10:00
Michelle Constant
10:00- 13:00
Shado Twala
13:00 – 16:00
Rowena Baird
16:00 – 19:00
Ricky Stevens
19:00 – 21:00
Lizette Khan
21:00 – 00:00
Jon Gericke
 
Sundays
Time channel
Presenter
00:00 – 03:00
Mandla Shongwe
03:00 – 05:00
Sidwell Mhlongo
05:00 – 06:00
The Church Service
06:00 – 07:00
Elvis Presslin
07:00 – 10:00
Michelle Constant
10:00 – 13:00
Shado Twala
13:00- 16:00
Rowena Baird
16:00- 19:00
Ricky Stevens
19:00 – 20:00
Naye Lupondwana
20:00 – 21:00
Documentaries & Drama
21:00 – 00:00
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Established as a mechanism tosupport worthy women filmmakers from across Africa in order to contribute to correctingthe major imbalances within the industry, The Ladima Foundation, in partnershipwith ZIFF, DISCOP Zanzibar and Africa in Motion Film Festival (AiM), willpresent a variety of programs in Zanzibar from the 7th – 15thof July.

 

In order to further its aim of supportingwomen in a variety of roles within filmmaking, video production and relatedcontent development through a range of projects and interventions, The LadimaFoundation will once again present its flagship project, the Adiaha Award for BestDocumentary by an African Woman Filmmaker presented annually at the ZanzibarInternational Film Festival.

 

 

The Award carries with it a cashprize and in its second year will now also provide the winning film with theopportunity to be screened at the Africa in Motion Film Festival in Scotland.

 

 

The Africa in Motion FilmFestival’s founder, Lizelle Bisschoff will also be in attendance at ZIFF topresent, alongside well-known academic and writer Stefanie Van de Peer, aworkshopandselected film screenings on the theme of Africa’s Lost Classics: Histories ofAfrican Women in Film.

 

 

This half-day event will see thescreening for the first time in Africa oftwo lost classics that have been subtitled in English, restored and digitizedby AiM.  Mossane (Safi Faye, Senegal, 1996), and Fatma 75 (Selma Baccar, Tunisia, 1976)have hardly been seen or screened publically. Mossane is the last feature film by pioneering Senegalese filmmakerSafi Faye, and Fatma 75 was thefirst non-fiction film by a female Tunisian filmmaker, a feminist essay filmdocumenting strong female figures in the history of the country.

 

 

The Ladima Foundation will alsobe presenting a program at the inaugural DISCOP Zanzibar that will take placefrom the 11th – 13th July at the Hotel Verde.  The Ladima Foundation will present the WOMEN OF INFLUENCE CONVERSATION, which will bring together the most creative, iconic andculturally relevant women in Africa’s entertainment and media industry.

 

 

Additionally, Ladima will be sponsoring five young women in the industrywho are from East Africa to attend DISCOP Zanzibar 2018.

 

 

The Ladima Foundation is also working with the US Embassy in Dar esSalaam on the She Directs workshop series that will see a selection of youngEast African women filmmakers having the opportunity to hone their craft.

 

 

These projects reflect the core mission of the Ladima Foundation and itsstated key interventions, which include: professional training, educationalsupport, recognition, and networking and community. For more information: www.ladima.africawww.ziff.or.tzwww.discop.com

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eTV to air award winning Winnie documentary

Posted by radio On April - 10 - 2018 ADD COMMENTS

eMedia is proud to bring Pascale Lamche’s award-winning documentary Winnie to the small screen this week.

This illuminating work brings fresh perspective and insight into the life of the anti-apartheid activist and human rights advocate Nomzamo Winnie Madikizela-Mandela.

 

The documentary won a Sundance Award in 2017.

 

 

Winnie explores Mandikizela-Mandela’s contribution to the struggle against apartheid from inside the country and includes interviews with Madikizela-Mandela herself, those who were closest to her, and those who sought to extinguish her radical capacity to shake up the order of things.

 

 

 

“With acquisition of the rights to Winnie, the eMedia Group is proud to contribute to the collective understanding of our history, as we continue to do every day in our various media properties,”  says eMedia Holdings CEO says Andre van der Veen.

“We are particularly excited to be able to offer this award-winning production to our OpenView viewers as part of our commitment to bringing high-quality content to our free-to-air satellite platform. We have also made a library of our key Winnie Mandela interviews and stories available on our YouTube channel so that our viewers are able to watch these enlightening interviews at their convenience.”

 

Mapi Mhlangu, MD and editor-in-chief of eNCA says:”In South Africa we have lived through turbulent times, and coming to terms with that history is often difficult. The passage of time often distorts as much as it allows for better insight into the past.  Making sense of that past remains absolutely key to imagining a better future, though. In that spirit we hope that this documentary will help many South Africans confirm what they already know, gain new insight into what they have long believed about our collective history, but also, to help inform how we remember someone as important to our history as Nomzamo Winnie Madikizela Mandela.

 

 

“The life of this singular woman is indeed humbling, and holds many lessons for those of us who have benefited from her work over her long life,” says Mhlangu.

 

Marlon Davids, e.tv’s head of channels, says: “We look forward to scheduling Winnieon e.tv and on Openview to enable South Africans to see this excellent film in their numbers.”

 

 

Lamche’s account of the political life of Madikizela-Mandela includes fascinating archival footage, extensive interviews with her, her daughter Zindzi, and those who sought her downfall. Though firmly on the side of Winnie, this film nonetheless offers a unique perspective of recent South African history. In the process, it restores Madikizela-Mandela as a key figure in the liberation of South Africa.

 

 

The documentary will premiere on eNCA on Wednesday, 11 April, at 9pm, after which it will broadcast to all South Africans on e.tv and OpenView.

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9 Days to Go: JYDC Production

Posted by radio On April - 10 - 2018 ADD COMMENTS

Jozi Youth Dance Company (JYDC), presents their 4th annual production called Domaine, from 19 – 22 April 2018 at the Roodepoort Theatre.

Jozi Youth Dance Company is a one of its kind, platform for young dancers, exposing them to professional choreographers and dancers. They gain invaluable experience, performing to sold out audiences, preparing them for the cut-throat dance industry.

 

This is JYDC’s 4th season and promises to be one of their best yet. This year we present to you Domaine (translated from French, meaning “realms”).

 

Our dancers will involve the audience, taking them on a journey through different worlds, stepping seamlessly from one existence to the next.

 

Over the past 4 years, JYDC have welcomed young dancers from all over Gauteng in order to give them a platform to showcase their talent and inspire the next generation of professional dancers. Under the directorship of Jayd Swart, the company has grown, not only in number but also quality of dance.  “Young dancers need to be given the opportunity to show what they are capable of.  We train them in both technique and expression and motivate them to achieve new heights while preparing them for a future in dance” said Swart.

 

Domaine, the largest and most spectacular of shows produced by JYDC is guaranteed to set the stage on fire.  “This year, we have the most magnificent lineup of choreographers, each bringing their own distinct personality to the stage” said Swart.  Choreographers include, Shannon Glover, principle dancer from Johannesburg Ballet, Phume Sikhakhane and Kingsley Beukes, both cast members of Disney’s theatrical production of The Lion King currently performing in Asia, Evan Van Soest, professional dancer and choreographer, Cayley Hodson, resident choreographer of JYDC and Jayd Swart herself who is a well-established international contemporary dance choreographer.

 

As an added bonus, Bernice Silvius, ex-prima ballerina from Johannesburg ballet is training two young aspiring ballerinas, both pupils at Northcliff High School to perform a pas de deux from the famous Don Quixote with Conrad Nusser, principle dancer from Cape Town City Ballet and in true JYDC nature a student, Paige Sundelson, has been afforded the opportunity to choreograph a piece on her peers, also to be showcased in Domaine.

 

JYDC has opened up many doors for company members including a training tour to South-Korea in 2017.  This year, the production forms part of the Grahamstown National Arts Festival line-up.

For more information on the production, Domaine or auditions for the next season, please contact Jayd Swart on 076 213 8867 or e-mail jycontemp@gmail.com

 

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Now in its 10th year investing in tech entrepreneurs in Africa, Meltwater Entrepreneurial School of Technology (MEST) (https://Meltwater.org) (www.MESTAfricaSummit.com) today announced the third MEST Africa Summit, which will take place in Cape Town, South Africa, June 18-20. Formerly the Africa Tech Summit, this year’s event will go Pan-African, bringing together top entrepreneurs, investors and executives from Africa, Silicon Valley and Europe, to network and discuss trends, challenges and opportunities affecting markets across the continent, under the theme The Year of the African Scaleup?

 

Following two successful events in Accra, Ghana and Lagos, Nigeria, this year’s Summit will take place in Cape Town, South Africa – the location of the third MEST incubator, which officially launched (https://goo.gl/LUP9aW) in November 2017.

 

 

MEST is also announcing the MEST Africa Challenge, a Pan-African pitch competition open April 1 in Nairobi, Lagos, Accra and Cape Town. The final pitch event for the competition will be held on Day 2 of the Summit and will include winners from each city’s regional event, which will be held in late April/early May. Details and application can be found at www.MESTAfricaSummit.com.

 

 

“We’re excited to bring together leading players in the tech and investment space from across the continent and the globe once again, this time in our new home in Cape Town,” MEST Managing Director Aaron Fu said. “The MEST Africa Summit serves as a meeting ground for Pan-African entrepreneurs, investors and ecosystem partners, and this year looks to ignite discussion around the real challenges and opportunities businesses face when reaching scale, as the startup space in Africa continues to mature.”

 

 

Panel discussions during the Summit will feature expertise from leading African entrepreneurs, investors and executives, and will highlight those companies looking to scale to new African markets and the partners who can help them succeed. Topics include a debate over the best African country to start a business; a discussion of the latest fintech, agritech and blockchain innovations, why women code better, and more. Tickets are now available at Eventbrite.com (https://goo.gl/QUY4FS). Space is limited.

 

 

MEST is currently accepting applications for partners and speakers. Early sponsors include Merck (www.Merck.com) and MTN (www.MTN.co.za) and ecosystem partners AfricArena(http://AfricArena2017.com), SiMoDiSa (www.SiMoDiSa.org), Wesgro (www.Wesgro.co.za), Alpha Code (www.AlphaCode.club) and Silicon Cape (www.SiliconCape.com). Previous Summit partners include Samsung Business, AB Consulting, Google, Interpay, Agrivi, Interswitch, VC4Africa and more. Past speakers include Mitchell Elegbe of Interswitch, Jason Spindler of I-Dev, Funke Opeke of MainOne, Matt Flannery of Kiva, Iyin Aboyeji of Flutterwave, Angel Adelaja of Fresh Direct, Jason Njoku of iROKO, Tomi Davies of ABAN and more.

 

 

In November 2017, MEST launched incubator spaces in Lagos, Nigeria and Cape Town, South Africa, adding to its flagship incubator and training program in Accra, Ghana. Truly Pan-African, MEST also has a presence in Nairobi, Kenya and Abidjan, Cote d’Ivoire.

 

 

Since its inception in 2008, the Meltwater Foundation has invested $20 million into the program, supporting aspiring African entrepreneurs through the training program and incubator. Now in its 10th year, nearly 300 individual entrepreneurs have graduated from the training program and over 50 tech companies have been launched via seed funding and mentorship from MEST. Three companies — Claimsync, AdGeek and messaging app Saya — have been acquired.

 

 

MEST entrepreneurs have developed solutions addressing local and global markets, received outside follow-on funding from global investors, and have gained admittance to top accelerator programs such as Y-Combinator, 500 Startups and TechStars. MEST entrepreneurs have also been selected by President Obama as representatives of the African business community at the U.S.-Africa Leaders Summit in Washington, D.C.; have been named Mandela Washington Fellows, a flagship program of Obama’s Young African Leaders Initiative (YALI); and have been selected for Forbes’ 30 Under 30 in Africa

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Ogilvy make senior appointments

Posted by radio On April - 7 - 2018 ADD COMMENTS

Following the recent appointment of Alistair Mokoena as CEO, Ogilvy has spent some months finding just the right person to fill his previous position as MD of Ogilvy Johannesburg, where Alistair served for three years. We’re happy to announce that we have finally found her in Elouise Kelly!

Elouise strengthens our team in several ways, bringing experience, talent and the people skills needed to develop and communicate the streamlined, effective and well-aligned One Ogilvy offering we’re driving with Next Chapter. Next Chapter is Ogilvy’s strategic approach to the demands and realities of the Modern Marketing era.

 

With the ongoing emphasis on Delivery – Ogilvy’s approach to Operational and Execution Excellence – we are also delighted to announce the appointment of Tracey Edwards to drive this process in our organization as Chief Delivery Officer.

 

Elouise Kelly, Managing Director, Ogilvy Johannesburg

 

Elouise comes to Ogilvy with a wealth of experience as an award-winning marketer and with hands-on knowledge of growing brands, leading effective teams and driving communications, branding and business strategy in the media space.

 

As Head of Marketing at SABC, Elouise managed 25 SABC radio and TV brands, achieving 70% radio audience share and 58% TV audience share, as well as hitting a R6 billion commercial revenue target. She built brand loyalty and awareness through interactive marketing campaigns, leading a 130-person team. She reinvigorated the marketing division by reintroducing agency partners and devising a centralised electronic briefing system.

 

Elouise’s vast media experience includes time as CMO/VP of Marketing for ON Digital Media (TopTV), Head of Editorial (Africa) for MTV Networks Africa and Business Unit Director at Jupiter Drawing Room. As Senior Manager for Brand and Comms at MTN Irancell, she helped drive sales of 1,2 million subscribers in just one year into the Iranian market.

 

Elouise brings to Ogilvy her skills as a New Market Strategist, having revamped content and penetrated fresh markets for emerging brands. She also has deep awareness of digital and social strategies and driving audience engagement, from her time at SABC.

 

Elouise is perfectly equipped to drive Next Chapter at Ogilvy Johannesburg and to manage our strategy of aligned, effective delivery on client needs.

Tracey Edwards, Chief Delivery Officer

 

Tracey has long been an integral part of the Ogilvy team. She has worked in PR throughout her working career, including an early stint at Leo Burnett. She later moved to Red Nail as an Account Director before joining Ogilvy & Mather in 2001, also as an Account Director. She rose through the ranks of Account Management until she reached the position of Deputy Managing Director of Ogilvy & Mather Johannesburg.

 

Tracey’s various portfolios have included clients like Coca-Cola, Unilever, Kimberly-Clark, Mondelez, Avis, Investec and Brand KFC.  She led the KFC Brand for 12 years before been promoted to Deputy MD. She also handled the acting MD role at Ogilvy Johannesburg following Alistair Mokoena’s promotion to CEO.

 

Tracey’s move into Delivery is indicative of the importance that Ogilvy worldwide is placing on this position and we’re excited to have a person of her ability to handle this critical responsibility

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