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On your marks, get set, go! The Umhlobo Wenene fm 10km Classic Race and 5km Fun run will see professional runners, aspirant runners, staff members and school children sprinting their way to the finishing line for a chance at a medal at this year’s race which will be celebrating its 24 years of existence on Saturday, 23 March at Kings Beach, Summerstrand.

 

This prestigious race is organised by the station in partnership with one of Nelson Mandela Bay’s oldest athletics club, the Correctional Services Athletics Club. One of the key objectives of this prestigious race is to encourage an active and healthy lifestyle among staff members, school children and our listeners and also give them a chance to interact with our station personnel in a fun and relaxed environment.

 

One of the unique traits about the Umhlobo Wenene fm 10km Classic race and 5km Fun run is its corporate social investment element. The station promotes the race by inviting schools from disadvantaged communities to submit as many entries as possible and the school that submits the most bulk entries and participates on race day wins a computer lab and an outside broadcast at the school. A handover ceremony is then done during the broadcast. “As a station, we are immensely proud to have kept this race going for 24 years and using technology as a tool to empower our children and furthering their knowledge beyond the classroom through the donation of a computer lab” says Marketing Manager of Umhlobo Wenene fm, Ayanda Makaula.

 

Entry fee for participation in 10km race is R30 and R15.00 for the 5km Fun Run. Lucky draws of prizes to the value of R10 000 will also be one of the highlights of the race. Entry forms are available at SABC PE offices, Brian Bands (Cape Road) Sportsman’s Warehouse (Summerstrand) and Brocketts Sports (Uitenhage). Entries for the race close Friday 22nd March 2013 and late entries will be done at the Kings Beach on race day at 5am.

 

[Issued By: Imhlobo Wenene FM]

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Smile 90.4FM announces exciting new line-up

Posted by radio On March - 14 - 2013 ADD COMMENTS

ANCHORS TO ENTERTAIN, INFORM AND INSPIRE LISTENERS

 

New Cape Town radio station, Smile 90.4fm, will hit the airwaves on Monday, 25 March at 7am. The long awaited newcomer to the local radio industry announced its exciting line-up today. Managing Director Tony Mallam and Programme Director Clive Ridgway of Smile 90.4fm, said: “We’re entering a new era in broadcasting in the Cape Metropolitan area. True to the station’s forward thinking approach, the new line-up will not only entertain and inform, but also inspire our listeners. Each individual has been handpicked for their skills and we’re confident that we have a strong and competent team on board.”

 

Ridgway continued: “Our talk and tunes format has been designed to provide a unique listening experience to the Capetonian audience and an attractive modern platform for radio advertisers. Our music format is a mix of adult contemporary and pop hits aimed at 25 to 49 year olds. The play list comprises 50% South African songs and 50% international songs. Regular music research will be conducted on the playlist to ensure that the station is in tune with our target audience.”

 

Lizma van Zyl, Head of Talk Content at the station, added: “The other 50% of our content will be talk. Our talk will be a mix of news, actuality, listener participation, regular features as well as interaction between News and Actuality presenters and anchors.

 

“The talk will be a seamless mix of Afrikaans and English with a typical Cape Town flavour. Our overall programming sound will be positive and energising with the intention of making a real contribution to the Cape Town community,” said Van Zyl.

 

The station will kick off with an ‘info hour’ from 6 to 7am, spearheaded by news heavyweights Reinard Ludick and Bobby Brown. Said Ridgway: “The Breakfast Show will follow, anchored by the best young radio professional around right now, former Ofm presenter, Eloise Pretorius.  Cato Bekker, another talented youngster with local and American radio experience, will produce the 7 to 10am Good Morning Cape Town.

“It will be the first time in the history of radio in Cape Town that a breakfast team will be led by two women. On the content side, they will be supported by Bobby Brown and well known sports journalist, Brandon Baatjies,” Ridgway said.

A familiar voice to Cape Town audiences, Benito Vergotine, takes over from 10am to 1pm. “Benito has years of broadcasting experience and brings a wonderful warmth to the airwaves. Newcomer Danie Marais will follow from 1 to 4pm. Danie, an accomplished journalist with broad knowledge of pop culture, will guarantee entertaining radio.” Ridgway commented.

The afternoon drive time slot (4 to 7pm) will be spearheaded by someone who needs little introduction, Maurice Carpede. Ridgway added: “Maurice has been on radio up north for years and has also hosted various programmes on national television. We’re delighted that ‘Mr Personality’ has decided to make the move to Cape Town and join our exciting new venture.”

Tracey Lange will take over from Carpede. “Tracey is another familiar voice and face in Cape Town, as well as a Bravo! Presenter. We’re really excited about her joining the team.  She’s a bubbly on-air personality and will keep it upbeat during her 7 to 10pm time slot,” said Ridgway.

Mehboob Bawa late night radio’s ‘Doctor Love’, will take over from Lange from 10pm to 2am. Named after famous Indian film director, Mehboob Khan, Bawa’s other interests include movies and being an actor himself, Mehboob is sure to keep his listeners informed on the subject. Jeffrey Stevens will present the 2 to 6am show. Describing himself as the “happy-go-lucky chappy and the most optimistic person I know”, his show is bound to be uplifting.

The line-up changes over weekends with veteran anchor Dmitri Jegels taking care of the 6 to 10am slot. Ridgway continued: “Many people will remember Dmitri from his early radio days and we look forward to welcoming him back on the airwaves.” Gavin Arends is the other daytime host, filling the 2 to 6pm seat. A street smart Capetonian, Arends uses the radio platform to show how perfect the city can be.  Added Ridgway: “Gavin has been involved in radio for the past 20 years and relishes the chance to work with some of his radio heroes.”  

The energetic Kia Johnson takes over from 6 to 10pm with Party Central. “Kia is a television and radio presenter as well as producer. She’s passionate about people, the environment and ‘down to earth’. Party Central will be a first for Cape Town in that Kia will play both English and Afrikaans party hits – music that blends into Cape Town weekend culture. It will be the coolest and most inclusive party in town,” said Ridgway. Philip de Lange will take over the Party Central desk from Kia during 10pm to 2am slot. He describes himself as “a Free State kid with a curious brain and a passion for radio”.

 

The anchors will be supported by experienced content presenters. Continued veteran newswoman Van Zyl: “Reinard Ludick is a passionate Capetonian, TV devotee and animal lover and Bobby Brown has worked in all the mainstream media. Brandon Baatjies is a familiar face and voice on SABC and we’re delighted that this sports enthusiast has joined our ranks. Unity Ruiters has been working in the media industry for close to ten years and is a self-confessed news aficionado. Jo Lennox is a former media liaison officer in the Ministry of Community Safety and has diverse media experience, among other having worked in radio for many years. Florentia Roman is a recently qualified journalist whose ultimate goal was to work in radio.

 

“Our weekend team Leoni Kok and Lynne Matthysen have their work cut out for them, presenting news bulletins and generating compelling content.  I’m confident that the content team will keep listeners up to date with the latest news and events not only happening in Cape Town, but around the world.”

 

Mallam concluded: “Smile 90.4fm is committed to developing new and ground-breaking anchor talent and this new line-up comprises experts in their respective fields. Hear it … feel it … Smile 90.4fm

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SAfm Appoints New Marketing Manager

Posted by radio On March - 13 - 2013 ADD COMMENTS

SAfm has announced Ms Liesl Hefkie as the station’s new Marketing Manager effective March 1, 2013.

In this role Liesl Hefkie will be the custodian of the station’s overall Marketing Strategy. For the last seven (7) years Liesl has worked for the SABC Corporate Marketing office.

Liesl Hefkie

 

Ms Hefkie was in charge and responsible for all the activations, events, campaigns as well as special projects driven by this office for the broader SABC objectives. She also spent close to 2 years looking after the marketing of 2 SABC Radio Brands (SAfm and Radio 2000), where her love for radio deepened.

 

Ms Hefkie holds a Bachelor of Arts Degree majoring in Theatre Arts, Design and Production, English Communication & Literature from the University of Stellenbosch. After spending 4 years in theatre of the arts undertaking various positions to give her an all round view of the industry, she then went into advertising where she was appointed as the production co-ordinator for all Above-the-Line executions for both radio and television.

 

This is where the bug for marketing led her to the SABC Corporate Marketing office. Liesl is not new to the SAfm family having acted as the Marketing Manager for the past 11 months. This appointment now makes her stay official.

 

“Liesl has acquitted herself well while acting and has been instrumental in forging some important partnerships for SAfm and driving some marketing initiatives that will bear fruit for some time to come. She has crafted a Marketing strategy and implementation plan for the new fiscal starting in April.

 

The plan will again benefit SAfm as she strives to create brand awareness and make SAfm a revered brand of some distinction and influence. ” said SAfm, Station Manager Dennis O’Donnell.

 

Over the years Liesl has garnered the experience required for her new role from the different managerial capacities she has served under. She brings a wealth of knowledge that will help further entrench SAfm’s position and enhance the brand.

 

[Issued by: SAfm Publicity]

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Thomas Mlambo joins SABC Sport

Posted by radio On March - 12 - 2013 ADD COMMENTS

The South African Broadcasting Corporation (SABC) announced that highly respected sports presenters, Mr. Thomas Mlambo and Mr. Tshepo Mabona, respectively have returned to the public broadcaster. The duo will join a high calibre of presenters within the sports division. Their appointments are effective immediately.

Thomas Mlambo
Image by:Supersport

 

Mr. Tshepo Mabona said “I am happy to be back at the SABC, as this is the organisation that has made me who I am today.  I arrived as a boy and experienced a number of challenges as a man. However the organisation has demonstrated that they are willing to bend over backwards to accommodate talent that they have groomed, and personally this has always been the SABC that has shown that they are serious about football.  I would like to take this opportunity to welcome Thomas as this is a homecoming for me.  I look forward to a significant growth, year on year as well as to show the viewers that sometimes you see the game better when you’re sitting on the bench.  “I am back”.

 

Mr. Sizwe Nzimande, Group Executive: Sports said “We are really excited about the gentleman returning to the organisation that discovered their talent. We have high expectations that they will continue with their unique styles of presenting and will showcase their in-depth knowledge when it comes to sports”.
“We wish them well in this new endeavour and they have our full support”.

Mr. Mlambo and Mr. Mabona will present sports shows like ‘Laduma’.

 

Issued by: [SABC Group Communications]

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The Port Elizabeth Toy Run®, a non-profit and annual charity event, today handed over R165 000 raised during the 2012 event to five beneficiaries in the Metro at a function held at the Diaz Club. In its twenty-first year, the 2012 event gained momentum with good weather on the day of the bikers’ Toy Run® helping to boost the figure raised in 2011 by more than R10 000.

 

Annual fund raising through the Toy Run® focuses on supporting children through pre-identified, well established organizations in need.

The 2012 beneficiaries are:

1. Bethel Safe House in Swartkops R30 000

2. Ncedanani Pre School in KwaNobuhle R35 000

3. Sunrise Pre School in Greenbushes R35 000

4. Victory Kids in Newton Park R20 000

5. Zama SA in New Brighton R20 000

 

This R140 000 will answer the call of need to assist these five beneficiaries to pay for food (vouchers will be allocated), educational equipment, enhancement and maintenance to premises conducive to learning (mainly the pre schools) and children’s beds and bedding, amongst others.

 

The remaining R25k is paid out as follows: Morewag Primary R7500 and Winterberg School R5000 for selling the most Toy Run® lucky draw tickets; Algoa Cares (AlgoaFM) R3500 to various organizations; Drosty Home R3000 and R6 000 food vouchers for Winterberg School.

 

The Toy Run hosted 350 children at its annual children’s parties: 300 at the Nelson Mandela Bay Stadium and a further 50 at the Aurora Centre for the Handicapped. Hundreds of toys donated by participating bikers and the public have been handed out to underprivileged children across the Metro with the help of Zwartkops Round Table 195.

 

The committee wishes to thank all its participating sponsors, the public, bikers and its volunteers most sincerely for their support, without which we would not be able to reach out to hundreds of children in the Metro through the annual Toy Run®.

 

The 22nd Anniversary of the Port Elizabeth Toy Run®, in 2013, aims to raise R220 000. The event takes place Sunday 24 November 2013 and we look forward to the support of Port Elizabeth businesses, the public and the local biking community in helping us to help the children.

 

[Issued By: Algoa FM]

 

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Mediamark Events has arrived

Posted by radio On March - 11 - 2013 ADD COMMENTS

Mediamark has launched its new Events division, assisting in the provision of multimedia marketing solutions that will address advertisers’ goals across media channels.  This division will be working closely with its serviced radio stations in order to commercialise events that are owned and operated by the stations.

 

Warren Bedil, previous Commercial Director of Jacaranda FM, has been appointed as Business Development Director of Mediamark Events. Bedil says that the division plans to utilise the strengths of the respective brand properties to attract headline, sub and associate sponsors.  “This will ensure longevity and profitability of events such as Jacaranda Day and the East Coast Radio Discovery Big Walk.”

 

“Part of the strategy is to utilise the strength of the Kagiso Broadcasting audience reach to acquire sponsorships,” explains Nick Grubb, Managing Director: Radio at Kagiso Broadcasting.  “This division will be at the forefront of new business ideas and innovation by driving collaboration between companies within the Group.”

 

Elton Ollerhead, Mediamark’s Managing Director explains that adding the Events division to the company’s offering allows Mediamark to expand on solutions that can be presented to advertisers.  “It allows advertisers the ability to buy multi-channel solutions from one provider whilst at the same time allowing Mediamark to develop new ways in which to monetise commercial radio station inventory and opportunities around their event aspirations.”

 

According to Bedil there are brands that have an appetite for eventing and Mediamark Events will identify these brands and offer them the opportunity to engage with the audience in a unique way.  The Events division will streamline and standardise the process of monetising events, as well as make events richer for attendees as it aims to have a more diverse set of sponsors who may offer activations or product sampling. The division will further offer clients access into markets via multiple contact points including on-air, online and on-the-ground exposure.

 

To begin with, Mediamark Events will focus on Jacaranda FM and East Coast Radio as their respective event strategies are at an advanced stage.  Once the division is well established, the other Mediamark stations will follow suit.

 

[Source: Mediamark]

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Q&A with SAfm’s Xolani Gwala

Posted by radio On March - 11 - 2013 ADD COMMENTS

[By: Kgomotso Moncho]

 

The name Xolani Gwala associates itself with respect and authority when it comes to the News, Current Affairs and the Talk Radio spheres. Gwala is a man of a few words and he admits to not being particularly good at being interviewed, although he conducts interviews diligently in his vocation.  It’s his work and professionalism that do the talking for him. He is currently employed by the SABC as the host of the Morning Drive Time show, AM Live on SAFM.

In 2008 he was appointed the news editor and anchor for RAMfm broadcasting in the West Bank and Israel in the Middle East. From 2003 to 2008 he hosted SAFM’s mid-morning daily talk show, Morning Talk with Xolani Gwala.

During that time he was also a host of Asikhulume/Let’s Talk, a one hour Nguni/English weekly current affairs show on SABC 1 which helped elevate his profile to a wider audience. He also freelanced as a Zulu newsreader on SABC 1 as well as a stand by presenter for SABC 2’s English Breakfast Show, Morning Live.

He joined the TV English news desk as a writer and news anchor in 2002 and worked on SABC 3’s current affairs programme, News Hour as a co-anchor. 

In June 1998 he joined P4 Radio, (now known as Gagasi FM) in Durban as a senior journalist and English news anchor. From 1995 to 1998 he joined the SABC newsroom as a news reporter and Ukhozi FM news reader.  He worked for Radio 702 as a freelance news anchor and reporter in November 1998. He later became Ukhozi’s current affairs producer and anchor and Lotus FM’s current affairs producer.  

With a few words, he lets us into his world.

 

Please tell us where you grew up in KZN, what your childhood was like and how that influenced your career choice?

I grew up in a place called Impendle, about 50 to 60 kilometres outside Pietermaritzburg. As in all rural areas of this country, at that time in particular, and to a large extent even now, I grew up in a sea of poverty and underdevelopment. In that environment, you don’t even have the luxury of an informed career choice. Actually, it was only when I moved to a Catholic boarding school, St Mary’s Seminary in Ixopo that I got to know about things such as journalism.

 

How did it all start for you?

I started in earnest at the then Natal Technikon, now Durban University of Technology. I was doing Media Studies there and started frequenting campus radio doing bits and pieces there. That’s when I really thought, it was possible.

 

What tools and lessons did you pick up in your early work in KZN that you still apply in your work now?

I suppose it was at that point that I learnt to work hard to be diligent.

 

What is your work ethic?

Hard work and professionalism. I have no time for people who have no respect for what they do.

 

What does it take to be a successful news anchor/talk show host like yourself?

I’m glad you think I’m successful. But my job requires commitment, passion, professionalism and hard work. I love it.

 

What appeals to you about the news/current affairs and politics beat?

The possibility of making a difference in my world.

 

Which do you prefer, Radio or Televison and Why?

Radio. I just love it more.

 

Did you welcome the wider recognition that came with Asikhulume?

For me it was an opportunity to do what I do in a different platform. Nothing more, nothing less.

 

How do you deal with bad publicity?

I suppose it comes with the territory.

 

What are the highlights of your career thus far?

I suppose, my work in the Middle East was one of those.  It was an amazing experience. I would do it all over again if I could. But in truth, every show is so different that everyday is an experience.

 

What can go wrong and how do you deal with that?

A lot can go wrong with live news and talk radio such as guests not pitching up or guests using foul language or exhibiting unacceptable behaviour. There are also technical difficulties of all sorts. The point is you never rest until your show is over.

 

What’s a typical day like for you?

I’m up at  3am every morning, at work by 4am. There’s two hours of preparation. The show goes on the air between 6am and 9am. Thereafter there are post- show meetings and other engagements usually until about late afternoon. I put in two hours or so of gym. Then there’s dinner and lots of reading for the following day…and sleeping around 10 pm.

 

Besides news, what other things pique your mind?

I love the word, spoken and written. I love cinema and theatre. I love the arts. I’m fascinated by the world.

 

What kind of music/books are you into?

I read all kinds of books, fiction and non-fiction. And I’m a hip hop head! And other music of course.

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[Issued by: Independent Newspapers KZN]

 

Operating as a 24/7 news organisation has benefited all three editions of the modern Zulu newspaper, Isolezwe.

Audited sales figures presented at the end of February show year-on-year growth of 3% for the daily, 9% for the Sunday and a massive 25% leap for the Saturday.

Explaining how his titles are countering the prevailing downward trend in newspaper sales, editor Sazi Hadebe says: “Isolezwe‘s popularity is fuelled by more than just an editorial formula, or a knack for writing in the vernacular.

 

“The people who work on the title live it. We live in the townships and suburbs and care about the people around us. We write about real issues – often everyday things that matter to readers. And we write as though we’re talking with our neighbours, with open honesty and respect.

 

“Through consistency and high standards, we’ve earned a reputation for credibility so readers come to us for the ‘freshest’ news and an angle they can trust and relate to. “But, like our readers, we also know how to have a good time. Our entertainment team is out there. It’s a priority in the weekend titles, we’re known for our excellent coverage of all music genres – from the latest DJs to traditional maskandi, isicathamiya, jazz – our readers have eclectic taste and so do we.

 

“Sport, especially soccer, is another drawcard. Here we go beyond the game, with calendars, posters, fixtures, as well as post and pre-match columns and features on current and past players.”Adding the Saturday (ngoMgqibelo) edition a year-and-a-half ago gave us the chance to strengthen our editorial team. Along with the Sunday (ngeSonto) staff, we’ve been able to bring more depth and breadth to our newsroom. As a result, we have a tight, highly skilled 24/7 news operation serving all three titles.

 

“We work together to break news but each edition has a distinct tone and content focus. Sunday has a more laid-back, weekend vibe. Popular features include gossip and news about national celebs. “Human interest stories feature prominently on Saturdays, sport has five dedicated pages, we provide solid advice on various topics – the most popular of which is sex. And Isolezwe ngoMgqibelo‘s compact pull-out seven-day TV guide is a great value add,” says Hadebe.

 

Their approach must be working because sales, readerships and advertising revenues are increasing across all three editions. Hadebe is quick to add that contributions from the distribution, marketing and advertising functions are key to the brand’s success. As well as good relationships with radio stations, advertisers, entertainers, artists and community organisations.

 

Selling 87,175 after five years, Isolezwe ngeSonto has increased its dominance in the Sunday Zulu market and opened a clear gap between itself and the No 2. In just its fifth audited quarter, Isolezwe ngoMgqibelo sold an average of 73 448 copies, up from the 58,851 copies sold in Quarter 4 2011.

“There’s still plenty of scope for us to grow,” says Hadebe, “we’re well set-up and ready to take on more. Watch this space.”

 

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Capetonians to welcome Smile 90.4fm

Posted by radio On March - 6 - 2013 ADD COMMENTS

Following the recent announcement of a new radio station for Cape Town, joint chairpersons of Cape Town Radio (Pty) Ltd Anant Singh and Dr Ernest Messina, revealed today that Smile 90.4fm is the name of the new radio station.  Smile 90.4fm will soon hit the airwaves providing entertainment, information and inspiration to listeners in the Cape Metropolitan area.

 

In a joint statement, Singh and Messina said: “Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile.”

 

Clive Ridgway, Programme Director of Smile 90.4fm added: “Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special. For this reason Smile 90.4fm is launching not as a radio station, but as an audio brand, with the purpose of making a positive contribution to the Cape Town community and being relevant in the information age.

 

“The presenters, some of whom are well-known throughout the country and also through other community and commercial radio networks, will come as a pleasant and welcome surprise to listeners. They have been handpicked to appeal to a cross spectrum of people in our community. They will present and connect with the listeners within the context of the vision and values of Smile 90.4fm. Our presenters themselves are reflective of who we are as a radio station, and what Smile 90.4fm will advocate and espouse in terms of our positive values, commitment to development, upliftment and social engagement in our community,” continued Ridgway.

 

Tony Mallam, Managing Director of Smile 90.4fm, added: “Smile 90.4fm will present a mix of music and talk. The language of the brand will be a seamless combination of conversational Afrikaans and English. We are committed to amplifying voices and messages that genuinely reflect and add value to the lives of everyone who has made Cape Town their home. The Smile playlist comprises of a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist. The station is aimed at the 25 to 49 year-old age group in the upper LSM’s.”

 

Advertising sales will be a combination of the efforts of Mediamark and direct sales. Mallam continued: “We are looking at both local and national sales. The direct sales team will be headed by Magriet Paulsen, who has years of experience in both Cape Town and Gauteng. National sales will be managed by Mediamark. We decided on using an established and experienced media sales house for speed of entry into the market, as building a credible sales team for national clients takes time and is expensive. Mediamark already has established relationships and credibility with the national advertising market. They are highly respected and recognised in the market and also handle sales for East Coast Radio in KwaZulu Natal and Jacaranda in Gauteng.

 

“We thought long and hard about our advertising strategy. We are targeting a potential audience of around 600 000 people and we are competing with other stations based in Cape Town. Our advertising rates are affordable and fair. They are forward-looking but we are aware we need to build audience. We therefore have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future,” Mallam commented further.

 

Mallam added that BrandsRock was appointed as the new audio brand’s agency. “We approached a number of agencies and they all presented excellent campaigns. In the end we selected BrandsRock as their campaign was most in line with what we had in mind. Nomfundo Calana has been appointed as Marketing Manager. She comes with a wealth of media experience and will form an integral part of our team.”

 

Smile 90.4fm is designed on the principle that strong, functional and meaningful relationships are rooted in shared values and aspirations. Singh and Messina concluded: “We are confident that we have assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement – a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm.”

 

[Issued by: Cape Town Radio (Pty)Ltd]

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New commercial isiZulu radio station, Vuma 103 FM, based in Durban, KwaZulu-Natal, has announced that it has concluded an agreement with specialist radio sales house, United Stations, in a strategic alliance to drive its national and agency advertising business.

Left to right Phindile Grootboom, Vuma 103 FM Sales Manager, Memoria Masilela, Sponsorship and Promotions Executive United Stations, Brenda Jackson, Marketing Manager Vuma, and Rivak Bunce, Managing Director United Stations

 

 

The inspirational, family and lifestyle-focused station launched in late November 2012, has a large broadcast footprint extending across Greater Durban, Pietermaritzburg and the North and South Coast and according to Chief Operating Officer Nolan Vernon, has begun to make a significant impact on the market. 

 

“Vuma has an exceptional advantage as it was borne out of KNI, a community radio station which had a massive listener base of hundreds of thousands developed over ten years, which has moved over to our station.” says Vernon. “Since going on air, we were, and continue to be, encouraged by the number of interactions and by the positive responses received in the social media sphere, which gives us a good indication of the growing audience.” 

 

“The first few months have been focused on developing the content and programming, and, of course, settling in.” he says. “Now we are moving into a phase to develop advertising features and partnerships, and United Stations is an obvious choice in helping us achieve these business aims.” 

 

“United Stations brings a team of seasoned and passionate sales professionals, as well as the tools, the strategy and a brand-focused approach into the partnership that is designed to deliver business results for advertisers on Vuma 103 FM.” says Rivak Bunce, Managing Director of United Stations.  

 

“The partnership approach is key, and a relationship has been created between the sales house and the station to ensure that a shared passion for radio and advertising is reflected in professional and creative delivery to advertisers.” says Bunce. “With imagination and innovation, together with the Vuma team; we aim to present focused, integrated solutions to advertisers and to go beyond traditional airtime campaigns.”

 

United Stations has assigned a brand-focused business development team led by seasoned radio advertising strategist Michelle Randall.  They will marry advertisers’ objectives with Vuma 103 FM’s initiatives, utilizing a wide range of properties including on–air and online content, sponsorships, promotions, special events and targeted programming.

 

Radio, together with its social and online media platforms, has become much more interactive now. This coupled with the immediacy of radio, means that there are infinite opportunities to create the right kind of message and provide effective marketing solutions for our advertisers.” says Vernon. “We have designed Vuma to make this process of delivering a responsive audience really easy, and we look forward to working closely with United Stations and agencies and advertisers in creating these campaigns.”

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