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Mediamark Events has arrived

Posted by radio On March - 11 - 2013 ADD COMMENTS

Mediamark has launched its new Events division, assisting in the provision of multimedia marketing solutions that will address advertisers’ goals across media channels.  This division will be working closely with its serviced radio stations in order to commercialise events that are owned and operated by the stations.

 

Warren Bedil, previous Commercial Director of Jacaranda FM, has been appointed as Business Development Director of Mediamark Events. Bedil says that the division plans to utilise the strengths of the respective brand properties to attract headline, sub and associate sponsors.  “This will ensure longevity and profitability of events such as Jacaranda Day and the East Coast Radio Discovery Big Walk.”

 

“Part of the strategy is to utilise the strength of the Kagiso Broadcasting audience reach to acquire sponsorships,” explains Nick Grubb, Managing Director: Radio at Kagiso Broadcasting.  “This division will be at the forefront of new business ideas and innovation by driving collaboration between companies within the Group.”

 

Elton Ollerhead, Mediamark’s Managing Director explains that adding the Events division to the company’s offering allows Mediamark to expand on solutions that can be presented to advertisers.  “It allows advertisers the ability to buy multi-channel solutions from one provider whilst at the same time allowing Mediamark to develop new ways in which to monetise commercial radio station inventory and opportunities around their event aspirations.”

 

According to Bedil there are brands that have an appetite for eventing and Mediamark Events will identify these brands and offer them the opportunity to engage with the audience in a unique way.  The Events division will streamline and standardise the process of monetising events, as well as make events richer for attendees as it aims to have a more diverse set of sponsors who may offer activations or product sampling. The division will further offer clients access into markets via multiple contact points including on-air, online and on-the-ground exposure.

 

To begin with, Mediamark Events will focus on Jacaranda FM and East Coast Radio as their respective event strategies are at an advanced stage.  Once the division is well established, the other Mediamark stations will follow suit.

 

[Source: Mediamark]

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Q&A with SAfm’s Xolani Gwala

Posted by radio On March - 11 - 2013 ADD COMMENTS

[By: Kgomotso Moncho]

 

The name Xolani Gwala associates itself with respect and authority when it comes to the News, Current Affairs and the Talk Radio spheres. Gwala is a man of a few words and he admits to not being particularly good at being interviewed, although he conducts interviews diligently in his vocation.  It’s his work and professionalism that do the talking for him. He is currently employed by the SABC as the host of the Morning Drive Time show, AM Live on SAFM.

In 2008 he was appointed the news editor and anchor for RAMfm broadcasting in the West Bank and Israel in the Middle East. From 2003 to 2008 he hosted SAFM’s mid-morning daily talk show, Morning Talk with Xolani Gwala.

During that time he was also a host of Asikhulume/Let’s Talk, a one hour Nguni/English weekly current affairs show on SABC 1 which helped elevate his profile to a wider audience. He also freelanced as a Zulu newsreader on SABC 1 as well as a stand by presenter for SABC 2’s English Breakfast Show, Morning Live.

He joined the TV English news desk as a writer and news anchor in 2002 and worked on SABC 3’s current affairs programme, News Hour as a co-anchor. 

In June 1998 he joined P4 Radio, (now known as Gagasi FM) in Durban as a senior journalist and English news anchor. From 1995 to 1998 he joined the SABC newsroom as a news reporter and Ukhozi FM news reader.  He worked for Radio 702 as a freelance news anchor and reporter in November 1998. He later became Ukhozi’s current affairs producer and anchor and Lotus FM’s current affairs producer.  

With a few words, he lets us into his world.

 

Please tell us where you grew up in KZN, what your childhood was like and how that influenced your career choice?

I grew up in a place called Impendle, about 50 to 60 kilometres outside Pietermaritzburg. As in all rural areas of this country, at that time in particular, and to a large extent even now, I grew up in a sea of poverty and underdevelopment. In that environment, you don’t even have the luxury of an informed career choice. Actually, it was only when I moved to a Catholic boarding school, St Mary’s Seminary in Ixopo that I got to know about things such as journalism.

 

How did it all start for you?

I started in earnest at the then Natal Technikon, now Durban University of Technology. I was doing Media Studies there and started frequenting campus radio doing bits and pieces there. That’s when I really thought, it was possible.

 

What tools and lessons did you pick up in your early work in KZN that you still apply in your work now?

I suppose it was at that point that I learnt to work hard to be diligent.

 

What is your work ethic?

Hard work and professionalism. I have no time for people who have no respect for what they do.

 

What does it take to be a successful news anchor/talk show host like yourself?

I’m glad you think I’m successful. But my job requires commitment, passion, professionalism and hard work. I love it.

 

What appeals to you about the news/current affairs and politics beat?

The possibility of making a difference in my world.

 

Which do you prefer, Radio or Televison and Why?

Radio. I just love it more.

 

Did you welcome the wider recognition that came with Asikhulume?

For me it was an opportunity to do what I do in a different platform. Nothing more, nothing less.

 

How do you deal with bad publicity?

I suppose it comes with the territory.

 

What are the highlights of your career thus far?

I suppose, my work in the Middle East was one of those.  It was an amazing experience. I would do it all over again if I could. But in truth, every show is so different that everyday is an experience.

 

What can go wrong and how do you deal with that?

A lot can go wrong with live news and talk radio such as guests not pitching up or guests using foul language or exhibiting unacceptable behaviour. There are also technical difficulties of all sorts. The point is you never rest until your show is over.

 

What’s a typical day like for you?

I’m up at  3am every morning, at work by 4am. There’s two hours of preparation. The show goes on the air between 6am and 9am. Thereafter there are post- show meetings and other engagements usually until about late afternoon. I put in two hours or so of gym. Then there’s dinner and lots of reading for the following day…and sleeping around 10 pm.

 

Besides news, what other things pique your mind?

I love the word, spoken and written. I love cinema and theatre. I love the arts. I’m fascinated by the world.

 

What kind of music/books are you into?

I read all kinds of books, fiction and non-fiction. And I’m a hip hop head! And other music of course.

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[Issued by: Independent Newspapers KZN]

 

Operating as a 24/7 news organisation has benefited all three editions of the modern Zulu newspaper, Isolezwe.

Audited sales figures presented at the end of February show year-on-year growth of 3% for the daily, 9% for the Sunday and a massive 25% leap for the Saturday.

Explaining how his titles are countering the prevailing downward trend in newspaper sales, editor Sazi Hadebe says: “Isolezwe‘s popularity is fuelled by more than just an editorial formula, or a knack for writing in the vernacular.

 

“The people who work on the title live it. We live in the townships and suburbs and care about the people around us. We write about real issues – often everyday things that matter to readers. And we write as though we’re talking with our neighbours, with open honesty and respect.

 

“Through consistency and high standards, we’ve earned a reputation for credibility so readers come to us for the ‘freshest’ news and an angle they can trust and relate to. “But, like our readers, we also know how to have a good time. Our entertainment team is out there. It’s a priority in the weekend titles, we’re known for our excellent coverage of all music genres – from the latest DJs to traditional maskandi, isicathamiya, jazz – our readers have eclectic taste and so do we.

 

“Sport, especially soccer, is another drawcard. Here we go beyond the game, with calendars, posters, fixtures, as well as post and pre-match columns and features on current and past players.”Adding the Saturday (ngoMgqibelo) edition a year-and-a-half ago gave us the chance to strengthen our editorial team. Along with the Sunday (ngeSonto) staff, we’ve been able to bring more depth and breadth to our newsroom. As a result, we have a tight, highly skilled 24/7 news operation serving all three titles.

 

“We work together to break news but each edition has a distinct tone and content focus. Sunday has a more laid-back, weekend vibe. Popular features include gossip and news about national celebs. “Human interest stories feature prominently on Saturdays, sport has five dedicated pages, we provide solid advice on various topics – the most popular of which is sex. And Isolezwe ngoMgqibelo‘s compact pull-out seven-day TV guide is a great value add,” says Hadebe.

 

Their approach must be working because sales, readerships and advertising revenues are increasing across all three editions. Hadebe is quick to add that contributions from the distribution, marketing and advertising functions are key to the brand’s success. As well as good relationships with radio stations, advertisers, entertainers, artists and community organisations.

 

Selling 87,175 after five years, Isolezwe ngeSonto has increased its dominance in the Sunday Zulu market and opened a clear gap between itself and the No 2. In just its fifth audited quarter, Isolezwe ngoMgqibelo sold an average of 73 448 copies, up from the 58,851 copies sold in Quarter 4 2011.

“There’s still plenty of scope for us to grow,” says Hadebe, “we’re well set-up and ready to take on more. Watch this space.”

 

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Capetonians to welcome Smile 90.4fm

Posted by radio On March - 6 - 2013 ADD COMMENTS

Following the recent announcement of a new radio station for Cape Town, joint chairpersons of Cape Town Radio (Pty) Ltd Anant Singh and Dr Ernest Messina, revealed today that Smile 90.4fm is the name of the new radio station.  Smile 90.4fm will soon hit the airwaves providing entertainment, information and inspiration to listeners in the Cape Metropolitan area.

 

In a joint statement, Singh and Messina said: “Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile.”

 

Clive Ridgway, Programme Director of Smile 90.4fm added: “Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special. For this reason Smile 90.4fm is launching not as a radio station, but as an audio brand, with the purpose of making a positive contribution to the Cape Town community and being relevant in the information age.

 

“The presenters, some of whom are well-known throughout the country and also through other community and commercial radio networks, will come as a pleasant and welcome surprise to listeners. They have been handpicked to appeal to a cross spectrum of people in our community. They will present and connect with the listeners within the context of the vision and values of Smile 90.4fm. Our presenters themselves are reflective of who we are as a radio station, and what Smile 90.4fm will advocate and espouse in terms of our positive values, commitment to development, upliftment and social engagement in our community,” continued Ridgway.

 

Tony Mallam, Managing Director of Smile 90.4fm, added: “Smile 90.4fm will present a mix of music and talk. The language of the brand will be a seamless combination of conversational Afrikaans and English. We are committed to amplifying voices and messages that genuinely reflect and add value to the lives of everyone who has made Cape Town their home. The Smile playlist comprises of a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist. The station is aimed at the 25 to 49 year-old age group in the upper LSM’s.”

 

Advertising sales will be a combination of the efforts of Mediamark and direct sales. Mallam continued: “We are looking at both local and national sales. The direct sales team will be headed by Magriet Paulsen, who has years of experience in both Cape Town and Gauteng. National sales will be managed by Mediamark. We decided on using an established and experienced media sales house for speed of entry into the market, as building a credible sales team for national clients takes time and is expensive. Mediamark already has established relationships and credibility with the national advertising market. They are highly respected and recognised in the market and also handle sales for East Coast Radio in KwaZulu Natal and Jacaranda in Gauteng.

 

“We thought long and hard about our advertising strategy. We are targeting a potential audience of around 600 000 people and we are competing with other stations based in Cape Town. Our advertising rates are affordable and fair. They are forward-looking but we are aware we need to build audience. We therefore have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future,” Mallam commented further.

 

Mallam added that BrandsRock was appointed as the new audio brand’s agency. “We approached a number of agencies and they all presented excellent campaigns. In the end we selected BrandsRock as their campaign was most in line with what we had in mind. Nomfundo Calana has been appointed as Marketing Manager. She comes with a wealth of media experience and will form an integral part of our team.”

 

Smile 90.4fm is designed on the principle that strong, functional and meaningful relationships are rooted in shared values and aspirations. Singh and Messina concluded: “We are confident that we have assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement – a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm.”

 

[Issued by: Cape Town Radio (Pty)Ltd]

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New commercial isiZulu radio station, Vuma 103 FM, based in Durban, KwaZulu-Natal, has announced that it has concluded an agreement with specialist radio sales house, United Stations, in a strategic alliance to drive its national and agency advertising business.

Left to right Phindile Grootboom, Vuma 103 FM Sales Manager, Memoria Masilela, Sponsorship and Promotions Executive United Stations, Brenda Jackson, Marketing Manager Vuma, and Rivak Bunce, Managing Director United Stations

 

 

The inspirational, family and lifestyle-focused station launched in late November 2012, has a large broadcast footprint extending across Greater Durban, Pietermaritzburg and the North and South Coast and according to Chief Operating Officer Nolan Vernon, has begun to make a significant impact on the market. 

 

“Vuma has an exceptional advantage as it was borne out of KNI, a community radio station which had a massive listener base of hundreds of thousands developed over ten years, which has moved over to our station.” says Vernon. “Since going on air, we were, and continue to be, encouraged by the number of interactions and by the positive responses received in the social media sphere, which gives us a good indication of the growing audience.” 

 

“The first few months have been focused on developing the content and programming, and, of course, settling in.” he says. “Now we are moving into a phase to develop advertising features and partnerships, and United Stations is an obvious choice in helping us achieve these business aims.” 

 

“United Stations brings a team of seasoned and passionate sales professionals, as well as the tools, the strategy and a brand-focused approach into the partnership that is designed to deliver business results for advertisers on Vuma 103 FM.” says Rivak Bunce, Managing Director of United Stations.  

 

“The partnership approach is key, and a relationship has been created between the sales house and the station to ensure that a shared passion for radio and advertising is reflected in professional and creative delivery to advertisers.” says Bunce. “With imagination and innovation, together with the Vuma team; we aim to present focused, integrated solutions to advertisers and to go beyond traditional airtime campaigns.”

 

United Stations has assigned a brand-focused business development team led by seasoned radio advertising strategist Michelle Randall.  They will marry advertisers’ objectives with Vuma 103 FM’s initiatives, utilizing a wide range of properties including on–air and online content, sponsorships, promotions, special events and targeted programming.

 

Radio, together with its social and online media platforms, has become much more interactive now. This coupled with the immediacy of radio, means that there are infinite opportunities to create the right kind of message and provide effective marketing solutions for our advertisers.” says Vernon. “We have designed Vuma to make this process of delivering a responsive audience really easy, and we look forward to working closely with United Stations and agencies and advertisers in creating these campaigns.”

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South African radio presenter and Idols judge Gareth Cliff is to lend his voice talent to TV’s number one hit animation, Disney’s Phineas and Ferb. Cliff has been cast as a Ducky MoMo salesman in the third season of the BAFTA-nominated and Emmy-award winning animated comedy series.

In South Africa, the series is broadcast on Disney XD (DStv Channel 304), which has consistently ranked as the most popular kids channel in the country.

 

Animation fan Cliff is just one of the latest of a worldwide legion of celebrity guest stars including David Beckham, Ben Stiller, Michael J. Fox, Selena Gomez and Slash. With more than 100 episodes and counting, the TV series, which has proven a hit with adults and children alike, has attracted over 289 million viewers worldwide and boasts First Lady Michelle Obama as one of its many fans.
Series creator and executive producer Jeff ‘Swampy’ Marsh comments: “Dan Povenmire and I shared our love of comedy when we were creating Phineas and Ferb; it was one of the things that bonded us creatively. Having had the opportunity to work with some of the best talent over the first few seasons of Phineas and Ferb has proved immensely popular with the fans and is incredibly exciting for us. Adding the talented and hugely funny Gareth Cliff, who is loved by kids and adults across South Africa to that list, is hugely exciting”
With his episode premiering in South Africa at 9.45am on Saturday 16th March on Disney XD (DStv Channel 304), Cliff adds: “I really enjoy Phineas and Ferb, so I am thrilled to be part of such an iconic series. Doing a voice-over cameo is a first for me, so I jumped at the challenge! It’s a show that both adults and kids of all ages can enjoy together and I can’t wait for everyone to see my episode.”
In the episode Tri-State Treasure: Boot of Secrets, Phineas and Ferb venture on a city-wide quest to help their father unearth a missing piece of Danville history, unaware that there are other less scrupulous collectors close behind them. Enter Cliff, who voices an antique dealer who has a Ducky MoMo in his possession, which Candace (Ashley Tisdale) tries to buy. Meanwhile, Doofenshmirtz makes himself younger to win a children’s film festival. The episode also guest stars Tim Curry as Worthington.

 

Now in its third season, the series has gone from strength to strength. Currently Phineas and Ferb is the number one rated show on Disney XD and the top animated series on Disney Channel (DStv Channel 303) with kids. The show recently enjoyed its highest ever ratings quarter with 94 million viewers watching across EMEA.

 

Disney Channel recently announced that it had ordered a fourth season of the BAFTA-nominated and Emmy Award-winning TV series, and will see new episodes rolling out into 2014. The popularity ofPhineas and Ferb has been mirrored across Disney’s other pisions as the Disney Channel show achieved its best ever quarterly ratings across EMEA, and spawned not only a phenomenally successful movie but books, music, apps, magazines, consumer products, and a feature film in development for 2014 from Disney Studios.

 

Phineas and Ferb centres around the adventures of Phineas and his English stepbrother Ferb – played by British actor Thomas Sangster (Nanny McPhee, Love Actually) – who set out to conquer boredom and make every day of their 104-day summer holiday count, much to the annoyance of their older sister, Candace, played by Ashley Tisdale (High School Musical). The series is co-produced and created by Dan Povenmire (Family Guy) and Jeff ‘Swampy’ Marsh (The Simpsons).

 

[Source: garethcliff.com]

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[Issued by: Supersport]

 

Rugby commentary’s ebullient duo of Makhaya Jack and Kaunda Ntunja will soon be extending their insights on rugby to the big screen as SuperSport once again sets the trend, launching a first for the country, an exclusive isiXhosa rugby magazine programme dubbed, Vula – Ngumbhoxo Lo, which translates as “Open – This is Rugby”.

Kaunda Ntunja
Image by: Supersport

“I’m so looking forward to the start of Vula. It’s definitely going to be a show with a difference, like no other. The way we are going to put it out there, non-rugby lovers will be converted after just one viewing,” promised Ntunja.

 Premiering on Tuesday evenings on SuperSport 4 from 6pm, the show will feature the latest news from the rugby world, match previews and reviews with top rugby personalities, some of whom have played the game at the highest level, all in the isiXhosa Language.

 

Vula will also aim to educate the viewer about the rich history of black South African rugby with interviews with the many stalwarts who took up the oval ball in the many townships across the country.

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5FM Mentorship Programme kick-starts in June

Posted by radio On March - 3 - 2013 ADD COMMENTS

5FM’s mentorship opportunities are two weeks long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM. An open day is a full day at 5FM – a one day whirlwind tour of what happens on and off air.

 

Mentorship dates for 2013:

 

Mentorship programme – 24-28 Jun

Mentorship open day – 23 Oct

Mentorship programme – 25-29 Nov

 

 

THE SCREENING PROCESS:

 

1.  Email intern@5fm.co.za with your name, age and region where you live; a 100-word motivation as to why we should pick you and what your aim in obtaining this experience is all about; and 5 things that make you stand out from the crowd. Please also specify whether you are interested in taking part in the 2-week mentorship, or to attend our open day.

2.  It does not matter if you are studying, working, chilling or still at school – if you love 5FM, you stand a chance to be picked.
 

TERMS & CONDITIONS:

1.  Any content produced by an intern during the duration of their time at 5FM is owned by 5FM, unless permission is granted otherwise by management

2.  The internship programme is an experience for which you will not be remunerated

3.  Interns need to be located in Johannesburg for the duration of their 2 week internship at their own expense

 

Again, if you’d like to take part, mail intern@5fm.co.za with your reason. Also, please also specify whether you are interested in attending our open day or in taking part in the 2-week mentorship programme.

 

Please note that we have received over 2000 applicants so please be patient. If you have submitted your motivation and have not been chosen, send it in again!

 

[Issued by: 5fm]

 

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Listen up guys and girls, if you are grade 9, 10 or 11 and want to expand you knowledge, experience a world of adventure, explore new land and express yourself, then the Boxer Youth Leadership Programme 2013 is where you need to be.

All you have to do to enter is write a 500 word essay that begins with the words “Thanks to Human Rights Day, It’s my right to…” and who knows, you could be chosen to spend a week in KZN.

Get to your nearest Boxer store now and submit your essay. You have until the 28th of February 2013 to enter. Don’t miss out.

For more information visit the Boxer website on www.boxer.co.za, you can also visit the official Boxer and Ukhozi FM Facebook pages.

 

Source: Ukhozi FM

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The math behind SABC Radio Ad splits

Posted by radio On February - 25 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

As radio advertising rate cards would have it, a list of ad sizes and discounts that a station has to offer is made public knowledge. This information can be a useful determinant for a brand or company to place an ad within a perimeter that is favourable. SABC radio has on its rate card offers also put up ad splits, these are  indicators of advertising that can target specific geographical albeit the national broadcaster’s omnipotent reach. This means a company can advertise to Eastern Cape customers only via a station such as SAfm for instance.

 

The official position of the SABC to have MG5 group, which comprises of Metro FM, Good Hope FM and 5FM; is meant “to harness the power of these stations as a collective, and offer access to a tightly defined target audience”. Considering that these stations are garner  for an urban and technology savvy listenership, the SABC “is able to leverage on the individuality of each station and create a powerful vehicle to reach a lucrative target sector that this contingent intimately understands”, according to the release published last year in March..

 

Ad-splits for the MG5 group

Metro FM

The station boasts an excess of 6million listeners which it punts as “high flyers” and are comfortably placed in a multicultural South Africa. Metro’s weekly schedule between 7am-8am, which would typically be when folk are well in the swing of going to work, has a tee-totaling rate of R11, 040 per 30 seconds of advertising. The ad-splitting in the regions of Gauteng, Western Cape and KwaZulu Natal tips at R5,040; R3,090 and R3,090 of rating respectively.

 

As for ALS (African Languages Stations)

Stations that cater for South Africans who vary in ages and speak indigenous languages are positioned in a way that they educate, entertain, support and develop culture. These among others include Umhlobo Wenene, Motsweding FM and Ukhozi FM; which is the leading ALS station in listenership and caters for a Zulu speaking audience. Ukhozi FM’s ad-split rates charts at R2, 550 (Gauteng), 720(KZN) and R4, 920 (Mpumalanga) between 15h00-18h00.

 

The commerce

The commerce behind ad splits is effectively informed by reach, time of the week and slot. For instance a package which includes news during Metro FM’s morning drive; grosses at R20,490 per 30 second of advertising. This would also apply to items synonymous with that time such as weather, sports, traffic and economics.

 

Marketers should therefore come up with strategies that are fluid enough to reach a specific audience in different geographical areas. The ad-split concept offers opportunities for the field to be narrowed and leeway for better understanding of markets i.e. tailor made advertising.

 

 

Source :Sabc rate card

 

 

 

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