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Van toeka af… Thomas Msengana talks YFM

Posted by radio On October - 22 - 2012 ADD COMMENTS

[Written by Chloe Smith]

Thomas Msengana’s career in radio began at Good Hope FM in Cape Town. It seems like a lifetime ago when Thomas Msengana joined YFM. The year was 1997 and the station had just been launched. co-hosted the Harrambe Show with Lee Kusumba, Msengana was instrumental in communicating the YFM lifestyle, reaching the youth of South Africa through great conversation, a knack for being brave in his own right as a DJ and a love for the radio industry. He left the station in 2006 to join Metro FM. Fast forward to 2012 and the DJ formerly known as Bad Boy T had a candid chat with Radiobiz’s Chloe Smith about YFM then and now ….

Apart from a charming tendency to call me darling whenever the call was breaking up, Thomas Msengana (formerly known as Bad Boy T) is down-to-earth and real in a way that you wouldn’t expect a nationally renowned and loved radio personality to be.

You were with YFM from the inception of the station. What made you decide to throw your lot in with a (then) brand new station? – Randall was the station manager in Cape Town at the time (at Good Hope) and he said to try YFM. It was my first opportunity to get out of Cape Town and I took it.

Do you feel that your experience at YFM helped you grow as a DJ? – Y was a station that was very progressive at the time, brave in its approach to broadcasting. It couldn’t compare to other stations. It had great tactics for gaining listenership. It was true in its essence and what it stood for as a youth station.

Over the last 15 years, how do you feel that the station has grown? – Y is now confined to rules of radio. Back then, YFM was brave enough to play songs that other radio stations weren’t playing, walking away from what record companies suggested they should play. Y and 5 are the same now, which is disappointing.

Do you feel that YFM is catering to their target market? – That’s hard for me to answer to answer cuz (sic) I’m not their target market anymore. Whether they want that style of music or conversation is not for me to say.

You left YFM before the Y Academy was initiated. Do you feel that the programme is providing Young South Africans with an opportunity to break into the radio industry? – Yes definitely. I wish we had an opportunity like that when we were starting radio. But it’s hard to teach someone radio – you either have it or you don’t.  You need to have your own personality, be creative in your own style and find your own style of broadcasting. It’s hard to teach someone that. Everyone sounds the same nowadays and that is the danger of radio. But [the programme] is great thing.

Where do you see YFM in 15 years’ time? – I hope it will go back to basics. Listen to their target market and be brave enough to have its own sound and identity. Sponsors and advertisers will come. Coke was our only advertiser at the beginning – people said the station would never grow. Coke saw the future in the station and I hope they get back in touch with that vision.

The man formerly known as Bad Boy T is a bad boy no more; a married father of two, Thomas says he is now a man who plays golf.

 

Image sourced from:

http://www.cheektochic.co.za/galleries/picture/africa-cup-polo-2011/414-veuve-7

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Phalaphala FM to host the first ever TSHIMA awards

Posted by radio On October - 17 - 2012 ADD COMMENTS

Exciting events are afoot for Phalaphala FM next month. On the 17th of November the station will be hosting the first ever Tshivenda Music Awards (TSHIMA) in Thohoyandou.

In a statement, the station manager Mr. Freddy Sadiki said the Awards have been conceptualised and positioned as the annual event that will provide a platform to recognise, promote and reward local artists who pride themselves by singing in their indigenous language, while contributing to the overall growth and development of the entertainment industry in the region.  Sadiki further said that as a public broadcaster, preservation of language, heritage and promotion of indigenous music are the core pillars of their mandate not only through the playlist but by contributing to the growth and development of local artists”.

Nominees in some of the categories have already been chosen and listeners will be able to vote via sms. The results for Best Tshivenda Gospel, Best Tshivenda Tradition, Best Tshivenda Hip-Hop and the Vodacom Power to You Song of the Year will be chosen by listeners while the rest of the categories will be chosen by a panel of judges.

The event is sponsored by Vodacom and Khoroni Hotel.

source: SABC

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It is world literacy month and radio stations are stepping up to the challenge of education in our country. The “Midday Spice” on Lotus FM and the Midday show on Ligwalagwala FM are doing their bit to answer to the call of education and literacy.

To assist in the plight of libraries in Kwa-Zulu Natal dealing with book shortages, Lotus FM has embarked on a book drive to assist libraries in and around the province to better cater to the literacy needs of their communities. Lotus Fm’s “Midday Spice” programme hosted by Varshan Sookhun and produced by Pravina Maharaj is the driving force behind the programme. The station has appealed to communities to assist by dropping off any unwanted books at selected libraries in the province be it fiction, non-fiction, encyclopaedias, children’s books or textbooks.

Ligwalagwala FM is taking a different approach to the challenge of education and literacy. For many South Africans, financial difficulties are a common hindrance in the pursuit of higher education. Fourth year Psychology student Khetiwe Munsa has received a much needed boost from Liwalagwala FM. Munsa is a student at the University of Limpopo and the winner of a competition currently being run by the station aimed at financially aiding tertiary students to further their studies. “Vul’ ingcondvo (open your mind)” is a competition hosted by Sweetmike on Ligwalagwala FM’s Midday show and airs every Friday. The station has released a statement detailing the competition as one that encourages students to read books, newspapers and other sources of information to expand their knowledge. Contestants from different tertiary institutions are asked general knowledge questions to win. R10 000 will be paid directly into Munsa’s account who hopes to use the money to register for her Master’s degree next year.

Catch the Midday Show on Ligwalagwala FM, from 12h00 till 14h30 and Lunch with Varshan on Lotus FM daily.

 

SOURCES: Lotus FM, Ligwalagwala FM

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Municipal matters reporting gets a facelift

Posted by radio On October - 14 - 2012 ADD COMMENTS

By Abongile Zizi

The role community media can play in improving the communication between local government and communities is a vital one and the Eastern Cape Communication Forum has embarked on a project that is set to strengthen it.  It is the media’s responsibility to be the voice of the people and to bridge the communication gap between government and citizens. Community radio and newspapers have a key role to play in community development through facilitating dialog by spreading information that educates citizens on the inner workings of government and their role in participatory governance.

Established in 2006 the Eastern Cape Communication Forum is a non-governmental organisation playing a vital role in the communication network between media and government in the Eastern Cape, it is within this context that the Municipal Matters reporting project operates.  The project is being run in five municipalities in the area and involves community radio stations and newspapers.  ECCF coordinator, Bongi Bozo says the project is starting to yield good results and is now in its second phase. The first phase of the project involved training reporters from participating media organisations on how to report on municipal matters. This training focused on how government structures are set up and how they function in order to know how to access and disseminate the information. The second phase of the project is the enhancing of citizen participation in government and community engagement in newsrooms.

In the Buffalo City and Nquma municipalities the second phase of the project is well under way.  Community Indabas have been organised in these areas. These spaces of dialog are going to go a long way in fulfilling part of the mandate of the project which is to improve municipal reporting and the community engagement of the small local media organisations involved.

 

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