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Posted by radio On January - 19 - 2013 ADD COMMENTS

Motsweding FM Angels – a CSI movement made up of the radio station’s staff members, launched its 2013 Back2School programme on Friday 11th. The Angels, together with educators, learners and their parents spent the day at Onkgopotse-Tiro Comprehensive School in Tsetse [Mahikeng] giving the school a face lift by cleaning, painting and refurbishing all 23 classes and general surroundings.

The school which is named after South Africa’s student activist, Abram Onkgopotse Tiro, under the leadership of Principal Edwin Kgonothi, achieved I00% pass for both Grade II and 12 in the 2012 academic year.

The Angels also presented the learners with much needed essentials, which include school socks, sanitary towels, toothpaste, soap, etc.

“Education is a very important weapon in fighting poverty and a much valued brick in build-ing a better future for South Africa and Africa.” said Motsweding FM Station Manager, Sibongile Mtyali, during the donation hand-over. She pledged the station’s continuous sup-port to the learners and urged them to stay in school despite the challenges they face every day.

Mr Edwin Kgonothi thanked Motsweding FM Angels and indicated that the gesture will not be forgotten. This he said in the presence of officials from the North West Province Department of Education, Ngaka Modiri Molema Regional Office, who showed up after hearing the call to action on Motsweding FM. The delegation was led by Central Circuit Manager-Mahikeng, Mr Pat Mmolawa who ex-pressed gratitude and appreciation to Motsweding FM Angels for their continued support, selflessness and commitment to community development and nation building.

The Angels will continue to spread love on Monday 22nd January 2013 at Batswana High School, a school which like Motsweding FM, celebrated 50 years in 2012. The program for Batswana High School will however be different in that the focus will only be on emotional preparedness of the leaners to face the 2013 academic year.

Issued by: Motsweding FM

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Posted by radio On January - 17 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

Radio sponsorship is a numbers and lifestyle game. Radio mirrors people’s lifestyles and sponsorship on radio operates with that DNA. It works because it is specifically calculated and targeted at the market the sponsor or advertiser wants to reach. In this way, it is more direct and cost effective than television. While television and print have the advantage of visuals, radio just merely needs to grab the listener’s consciousness. And radio is more immediate. Promotions and sponsorships make up one of the biggest growth areas and revenue in commercial radio. It is estimated that it already accounts for about 20% or more of most stations’ annual income.

But when a promotion or sponsorship is done well, it is win/win situation for the advertiser and the station. And it has to be, otherwise partnership would not exist.

Let’s take Metro FM’s mid morning show, Total Bliss and its partnership with international cosmetic company, Elizabeth Arden as an example. Total Bliss is presented by Azania Osaka, a very good looking woman who commands attention in the public. Elizabeth Arden is targeting females. But the company has had to check Azania’s influence in the media as well the number of audience her show has. And they would check that with the South African Amps Research foundation, which has information on Amps from year on year to weekly and daily assessments.

Azania’s listeners are as urban as she is. And her profile has shown that she is well groomed and so fits in perfectly with the Elizabeth Arden Market as well. She can also influence her listeners. What she does on a weekly basis is have celebrity make up artist and Elizabeth Arden ambassador, That Mashishi on Total Bliss to give make up tips for specific occasions. Currently they’re looking at holiday grooming /make up tips. She has also had a model and the South African face of Elizabeth Arden, Lerato Moloi on the show, speaking about how the products work. With a good sponsorship you get the listener’s buy in while the advertiser basks in the glow of a trusted and influential radio station presenter or DJ.


Social media used by both parties also lends a hand in extending the net’s reach. And the result will be in the audience flocking to Elizabeth Arden stores to buy their products. Another example is the sponsorship deal that MTN struck with Metro FM by sponsoring the Robert Marawa daily sports show. This deal came with a competition that the listeners who are sports fans, come up with a new name for the show. The fan/listener that comes up with a winning name would win R20, 000. They had to play by SMS-ing their name suggestions to a specified SMS line. Besides the revenue gained from the sms’s, MTN, as a constant feature on the sports show (and through the competition) is able to then influence other fans/listeners that are not already with the telecommunications brand to join it.  The brief of the competition stipulated that the name of the new show had to have MTN in the name suggestion. After 12000 entries from listeners across the country, The Metro Fm Sports Centre is now called 083 Sports @6 with Robert Marawa and the partnership is on for three years.  There’s a lot that can and will happen to reap the financial benefits of this union.

The same elements would apply if say a wine company from Cape Town targeting an upper LSM contacted KFM for a sponsorship deal. It is recommended that a sponsorship always be backed with an airtime campaign. Sponsorship should be regarded as an additional rather than a replacement for mainstream advertising activity. And the budget is usually determined by the advertisers, but it can be the other way around when the sales team of a radio station seeks sponsorship.

 So it’s all about pairing. The numbers and the target market have to make sense to the sponsor to ultimately ensure a favourable or desired return on investment.        


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Posted by radio On January - 16 - 2013 Comments Off on 702 RING IN THE CHANGES WITH NEW LINE UP FOR THE NEW YEAR

Talk Radio 702 and 567 CapeTalk have announced a number of line-up changes which will come into effect from Monday 14th January 2013. A brand new sports show has been added to the weekday and Sunday schedule. Sports Talk with Udo Carelse will broadcast from 20h00 to 21h00, Mondays to Thursdays and from 19h00 to 21h00 on Fridays and Sundays.

“We like to say that for a talk station, we listen a lot, and this is true of the feedback we receive on our programming choices too,” said Talk Radio 702 station manager, Pheladi Gwangwa.

“Listeners have indicated a strong desire for more sports content, and we know that we are, largely, a sports mad nation, so the introduction of a sports-dedicated show has been on the cards for a while. Udo was a natural choice to host this show and we look forward to hearing from our listeners about Sports Talk.”

Udo Carelse has been working on radio for 12 years, starting as a sports reporter. From here he grew into TV sports broadcasting and has presented sports shows on SABC, and Supersport. He is still involved with content generation, writing and production as well as special features for Supersport. He has been hosting the Weekend Breakfast on Talk Radio 702/567 CapeTalk for the past year as well as hosting various other talk shows across the stations on an ad-hoc basis.

“Sports is big news in South Africa and it comes up in all our current affairs shows, Sports Talk will offer a more formal platform to unpack those conversations,” said Carelse. “As South African sports fans, we feel a sense of ownership over our sports teams and players and I’m really excited to be interacting with listeners who are so passionate about the issues we’ll be discussing.”

The ongoing popularity of Solid Gold music weekends has prompted two other changes.

The first is the introduction of Solid Gold Jukebox Saturday, a new show that will celebrate classic Rock n’ Roll, from the early days of the 1950’s through to the Rock n Roll heydays of the 1960s.

Solid Gold Jukebox Saturday will be presented by Benjy Mudie, who has 35 years’ experience in the music industry and has launched numerous South African bands. Benjy is also the voice behind the cult radio show, Rock of Ages which has enjoyed a loyal following on numerous stations.

Talk Radio 702 and 567 CapeTalk are excited to have another legend of South African music radio joining the Solid Gold team: Kenny Maistry. Kenny will be presenting Solid Gold from 13h00 to 16h00 on Saturdays and Sundays.

Kenny has been a music DJ on South African radio since he started at Capital Radio in the early 90s. He has worked on a number of stations including 94.7 Highveld Stereo and has also appeared on numerous TV shows, endearing himself to legions of fans.

As a consequence of these changes, Udo Carelse will no longer be hosting the Weekend Breakfast. Listeners can now tune into Kgomotso Matsunyane, who has a long standing relationship with 702 and CapeTalk and has proved very popular with listeners. South Africans may recognise Kgomotso from her TV show, Late Night with Kgomotso as well as from the breakfast show on Kaya FM. An academic, writer, director and producer, Kgomotso brings a wealth of experience and loads of personality to the Weekend Breakfast show.

The changes also mark the end of an era for a number of long running shows on the talk stations. On the weekends, it is time to say a fond farewell to The Bandstand, The Jazz show, The Movie Show and Believe it or Not. Weeknights say goodbye to A word on… which has been dispensing expert advice on matters ranging from cars to financial planning for many years.

The advisory elements of this show will come through in other programming on the stations, both in formal slots on Weekend Breakfast and as a topic necessitates discussion.

“In addition to saying goodbye to these shows, we say goodbye to some of their hosts, who have been part of the 702 family for a few years,” said Gwangwa.

Eleanor Moore and her Bandstand will be missed by her many devoted followers, as will Gary van Dijk who has been presenting The Jazz Show and Treasure Tshabalala who had been a host on Solid Gold weekends.

Leigh Bennie has been ably presenting A Word On… among many other segments and shows during her tenure at 702. She will be missed.

The legendary Barry Ronge will continue to offer movie and celebrity buffs his insights on the latest releases in his Friday slot on the John Robbie show and on the Weekend Breakfast with Kgomotso Matsunyane.

Kate Turkington remains on 702 and CapeTalk as a travel correspondent with a weekly feature on Sunday mornings with Kgomotso Matsunyane.

“We are privileged to name many of the country’s top broadcasting talents among our presenters at 702 and CapeTalk and we are excited to go into 2013 with this refreshed line up,” said Gwangwa.

For the full line up as well as more information on the shows and hosts, visit

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CNBC AFRICA, Africa’s largest business television news channel, will be hosting a LIVE debate at the upcoming World Economic Forum (WEF) in Davos, Switzerland. The 2013 forum will take place from January 23 to January 27. The hour-long broadcast of the debate ‘De-Risking Africa’ will be hosted by CNBC Africa’s senior anchor Bronwyn Nielsen from 3pm CAT.

 The esteemed panellists include:

 Goodluck Ebele Jonathan – President of Nigeria

·         Jacob G. Zama – President of South Africa

·         Aliko Dangote – President and Chief Executive Officer, Dangote Group, Nigeria

·         Louise Arbour – President and Chief Executive Officer, International Crisis Group (ICG), Belgium

·         Sunil Bharti Mittal – Chairman and Group Chief Executive Officer, Bharti Enterprises, India

“CNBC Africa’s attendance as a debate broadcaster at this year’s forum is the first by an African television station. This is a notable milestone in the history of our channel as it indicates recognition of the role the channel is playing in disseminating information about Africa’s investment and trading opportunities,” said Roberta Naidoo, Managing Director for the ABN Group.

 Around 2,200 participants gather for the event every year, attending some 220 sessions over the week-long forum which unites international politicians, business leaders and journalists from across the globe to discuss and shape global, regional and industrial agendas with regards to economics, health and the environment.

 “CNBC Africa’s presence in Davos is testament to the growth and interest that Africa is increasingly generating on the global economy,” said Godfrey Mutizwa, CNBC Africa’s Chief Editor. “The De-Risking Africa debate featuring the leaders of the continent’s biggest economies and its biggest investor last year, will be an important window into the continent’s growth drivers.”



Issued By: CNBC Africa

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Posted by radio On January - 15 - 2013 ADD COMMENTS

Issued by: Lotus FM

Thirty years in life sounds short, but when it comes to radio, 30 years is a lifetime. When these 30 years have been filled with Festive bhangra’s, dazzling events, pure Indian music, slapstick comedy, outside broadcasts and cultural victories one will know they’re celebrating a milestone.

What started out as a radio station broadcasting in Durban to mainly the Indian community has today become one of South Africa’s most–loved Indian Radio Station.  

Indian programmes started in Natal in 1932 and were broadcast from the old studios in the Durban City Hall on Mondays and Fridays from 18:00 – 18:20. There were no ‘live broadcasts and the programmes in Tamil, Telegu, Hindi, Urdu and Gujerati consisted entirely of music played on gramophone records. The very first announcer was the late Abel Peters who was known as ‘Thunderbolt’.

The Indian programmes were always broadcast from the transmitters of the English Radio Service at the SABC. In 1983 the SABC realised that there was a great need for a fully-fledged radio station aimed at the Indian community. Isabel Van der Linder was the first Station Manager, followed by Fakir Hassen who was appointed as station manager from 1985 until 1995. His tenure was followed by Khalik Sheriff, then Naresh Veeran, Shanil Singh, Gail Samuels and currently Alvin Pillay heads up the station.  

Thirty years down the line, the station has broadened its listenership and reaches a countrywide audience. With more than 360 000 listeners – the station has been hailed for keeping Indian culture alive.

Lotus FM celebrated its 30th birthday on the 8th of January 2013 and what better way to have started the day than not just listening to your favourite radio station but watching a live simulate broadcast on SABC’s Expresso Morning Show.  

The show featured Lotus FM’s Morning Rush Show driven by one of their most talented presenters Neville Pillay and his team, who was also accompanied by Station Manager Alvin Pillay, Marketing Manager Donne Henry and Programmes Manager Santosh Beharie.

Lotus FM further heated the airwaves with a surprising birthday line-up, showcasing previous and existing on-air presenters, airing the best of 30 years. The finale was the Top 30 song competition count down, revealing song 45. Radha (Album – Student of the Year) as number 1 and our lucky Lotus FM winner walking away with R30 000 cash prize.

Station manager, Alvin Pillay says: “For an Indian radio station which has become multi-cultural, the station has now grown into a big national radio station and this is fantastic for us.  Let us continue supporting the station, so that it enjoys many more birthdays.”


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Posted by radio On January - 15 - 2013 ADD COMMENTS

By: Boitumelo Mmakou


Community radio stations have had difficulties with staying relevant over the years, due to the rise of internet radio, and the competing occupancy of commercial radio fast growing, community radio stations have thus had to come up with much more innovative ways to keep in touch with the community and stay relevant, and more than anything build a huge number of listenership.


Image by:Tilo Mokgopo and
Kopano Sibeko-Alex Pioneer.

One such a radio station is Alex FM, “We are a radio station that speaks primarily to the community and create an open platform for the community” says Chris Matlhaku, content manager of the station. The station lives through its motto of being the spirit of the community. Its main purpose has been to serve in the interest of the community and make a difference in each person’s life, “Some of the work that we do, which is listed on the terms of our license is to help the community find missing persons, for unemployed people to find jobs, students who are doing well to get bursaries and advertise local businesses. We are all about community empowerment” states Chris. Thus, the attitude of Alex FM besides providing quality broadcasting is to provide fresh content that will appeal to the community. Alex FM ensures that the 91000 listeners in Alexandra and the surrounding areas such as Sandton, Marlboro, Kempton Park, Limbro Park, Midrand, Tembisa, Edenvale and Germiston know what is happening in and around their neighbourhoods.


It is a radio station by the people for the people, presenters at the station work on a volunteer basis. They are people who are based in the community and know their community well. Through the Alex FM internship program, the station is working on empowering young people in the area by providing a window into the world of radio broadcasting. Through the program, the station hopes to help interested community members build a career within the media industry.


There are always challenges that come with running a community radio station and according to Chris, finance is a challenge for Alex FM “One of our challenges is finance, because we are a small community radio station, we will always be defined as that, we do not always get the funding that we need. Advertiser would rather invest their money in a station with a larger audience. We rely on government funding and assistance”. The radio station continues to produce content that is not highly influenced by its sponsors, and government funding, and provides objective information, entertainment and music that cater for their audience.


Due to lack of funds the station has overcome many hurdles since its establishment in 1994. In 1998 Alex FM renewed a four year license with the Independent Broadcasting Authority, but the change of management during that time, lack of communication between those with the radio station and lack of sponsors, the station failed to renew the contract in 2001.


The license issues of Alex FM have also affected the location of the radio station; Alex Sankopano a well known community centre at 12th Avenue was home to Alex FM during 1995 till 2001; however the station relocated to 69  2nd Avenue in Alexandra after the renewal of their license in 2008.  “The relocation of the radio station has affected us as a brand, people who knew the old location are still going to the old address when they need us, we have had to put up bill boards with our new address to create awareness of our new home” says Chris . The full come back of Alex FM in 2008 introduced a new host of presenters, equipment and vibrant energy. Since its return on air, it has been fighting an uphill battle to remain on the air waves.


Nonetheless, regardless of all the negative responses, and the struggle to remain a powerful voice for the community of Alexandra Township and its surrounding areas, the station has achieved a lot in the past year, having recently set up a live stream through their website, and continuing  to  play music that listeners enjoy, creating content and shows that will cater for everyone and ensuring that the people of the community know about the station through word of mouth, banners all around the township, social networks and the stations involvement in community projects.

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Posted by radio On January - 13 - 2013 ADD COMMENTS

By: Kgomotso Moncho


Metro FM’s lunch time show, The Secret Ingredient (TSI) from 12 – 3pm with Amon Mokoena and Thato Mataboge is just over a year old, having been launched in April 2011 when Metro FM announced its new programming. In its short tenure it has created a favourable following and has gone through a few changes.


In the beginning there were three hosts: Amon Mokoena, Thato Mataboge and Kgopedi oa Namane. The three of them together were a formidable force and brought a novel lightheartedness to afternoon radio. Namane’s presence brought a level of intelligence to the show. She initiated the Africa Watch feature – which concentrated on what is happening in the African continent while creating awareness, interesting and necessary conversations about Africa and its people.


Mokoena and Mataboge brought in the silly and funny and there was, and is, a clear camaraderie/chemistry between the two. As a result it often felt as though Namane had to fight for her place within the show. And with her off beat intellect, it sometimes felt like she could not fit in or permeate the boys club. The subtleties of this could be felt in the humour between Mokoena and Mataboge. In a sense, Mokoena and Mataboge represent the identity of TSI which focuses less on being newsy and more on the irreverent and funny, as producer, Mike Ndlovu pointed out.


Mokoena has gone to add that “a lunch time show is difficult as people are usually not concentrating, so you cannot bombard them with a lot of info. The show has to be lighthearted to allow people to multitask.” As it stands now, Namane has been relegated to her original role as the newsreader on the show. She is no longer actively involved in anchoring. This probably has to do with the fact that she now also presents a new current affairs show on Top TV called Real Issues (on Top One – channel 150), which is more her style.


On the occasional Friday she presents her Africa Watch slot on TSI where she quizzes celebrities on well they know their continent. This has not been consistent hence the emphasis on ‘occasional.’ Mokoena and Mataboge are now running the show as a tag team. And they pull it off well, except you can’t take them seriously most of the time. This can be good and a bad thing. Good in that they’re doing their brief justice and bad in that they might not be able to pull in more audiences.


Mokoena, who’s worked for stations like YFM, Motsweding FM and 94.7 Highveld Stereo is a good lead anchor, he has experience, but at times his authority is questionable. And although Mataboge has held the fort when needed to, he proves himself to be a very good sidekick. And this might take you back to the breakfast show he did with DJ Fresh during their YFM days, which was phenomenal. Other features on the show include What’s On The Menu, an interactive platform where the presenters get to pique society’s mind on societal issues which are at times controversial and topical – a good quality to the show.

Every Thursday there is a prominent guest which also helps to elevate the profile of the show.


The music found here is RnB, hip hop and House or kwaito. Since South Africa is the biggest market of House music, and since emerging local DJs are starting to produce original music instead of just compiling international tracks, we’re getting more local airplay of house music.


The After School Is After School feature is a favourite and it seems to be a winning formula to end the show. Here the anchors each choose a song and listeners vote for the best or winning tune. The songs are chosen according to a theme which changes every week.

So TSI is a funny, irreverent show which engages its society, but if you’re looking for intelligence or more, this is not your show.  


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Posted by radio On January - 8 - 2013 ADD COMMENTS

 By: Abongile Zizi

Interactivity and audience participation is no new concept to radio; it is a concept that is ever changing and constantly evolving. Radio is immediate and mostly live, Listener driven radio (LDR) is an exciting component of content generation.  LDR has made it possible for stations to further interact with listeners through their technology platforms, their websites, mobiles and viral widgets. The technology behind LDR allows for stations to build communities around their brand and amend programming and content to respond to feedback from listeners. It also presents multiple opportunities for advertisers when used in digital radio. The role of the listener in content production and content decisions is continually increasing.

According to music compiler and presenter at Highveld Stereo, Zane Derbyshire, LDR puts the power back in the listener’s hands and is a cool way to do song requests. Since the station bought the application, it has launched multiple platforms where the opinion of the listener reigns supreme. On Highveld Stereo, Alex J and Phabi Moloi’s shows play music requested by listeners through LDR, the listener then gets an opportunity to dedicate the song to anybody they wish. Furthermore, between 8pm and 9pm listeners are treated to a countdown of the songs that have proven to be most popular throughout the day. “It is typically the songs we would play on the station which shows that we are on the right track in terms of scheduling” Choosing the music that plays on a station through a digital platform by voting for your favourite song is an exciting prospect to listeners, it is an opportunity for them to be in control of the music they listen to.  K94.5 FM also uses LDR technology as part of programming, like in 94.7 Highveld Stereo, listeners can request a song by logging on to the station’s website in order to request and vote for their selection which is then played on air.

Last year Jacaranda FM launched an online radio offering called Ja.FM focusing on Afrikaans music, it is a good example of how LDR can cater for a niche market and target a specific group of listeners. The site also allows listeners to copy and paste an embed code elsewhere, this allows them to still be part of the activities on the site without actually being on the site itself.

A big part of radio content is music, it is an aspect that can draw listeners to the station and it is a big part of why they tune in. According to the latest SAARF RAMS, on average, over a million people listen to 94.7 Highveld Stereo weekly. Putting the power in the hands of listeners and allowing them to form part of the decision making process with regards to the music they listen to speaks directly to the impact they have on content.

Listener driven radio provides a very unique opportunity to artists who are starting out in the music industry, if audiences want to hear a song over and over again; this platform allows them to show exactly how much. LDR Total Request with Alex J on Highveld FM gives listeners the opportunity to choose songs they would like to hear being played less or played more on the station. Like in any democracy, majority rules, the more votes a song receives, the more airtime it receives. Through technology, radio content keeps breaking all the rules and making better what is already the best medium in the world.

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[By Kgomotso Moncho]

Vukile Zondi (28) is the Programmes Manager at Gagasi FM 99.5. He speaks to Radiobiz about life, radio and why he calls Gagasi (The Sound of the city) home. 

 Where did you grow up and what was your childhood like? 

Picture taken from

The early part of my childhood I grew up in Eshowe, in a township now known as King Dinizulu.  It used to be called eGezinsila back then.  In the latter part of my childhood I grew up in Westville in Durban.  I’d say I had a happy childhood with a close knit family and friends, some of whom are still close to me to this day.  I also grew up being exposed to people from all walks of life so I am able to relate and interact very well with people as a result of that.

Did you always know you would end up in radio?

Not really, although I always took a keen interest in radio as a child.  I only really realised I wanted to be in radio when I went on a rugby tour in Joburg in Standard 8 and heard YFM for the first time.  I think it was because it was the first time I had heard a station that I related to entirely.

What did you study and where?

 I studied B.Com Law at the University of Johannesburg.

What do you love about radio? 

Oh wow, where do I begin?  More than anything music is a big part of my life.  So music radio allows me to be exposed to all kinds of music all the time.  I have worked for a rock station, a pop station and two urban contemporary stations, all with their own unique music offerings.  I have therefore been exposed to the best of various kinds of music.  Another thing is the immediacy of radio which appeals to me as a person who easily gets bored with routine.  There’s never a dull moment in radio and on the spot decisions are the order of the day, I thrive under such conditions although they get highly stressful at times.

How long have you been working at Gagasi? 

For a year and 3 months.

 What do you love about it?

As a KZN boy who lived in Jozi for just under 10 years, I love how Gagasi’s staff and audience are uniquely and proudly KZN.  We live in a beautiful province with immense potential in numerous areas.  Gagasi is all about KZN and that’s the thing I love most about us.

 What have been some of the highlights of working there? 

It has only been a year but being part of our Back To School campaign earlier this year was a big one.  I also think that the current summer promotion “Ila Ngil’ Thola Khona” is a huge highlight for me as we have interacted with our listeners all over KZN having thrown parties in PMB, Ladysmith, Port Shepstone and this weekend Ulundi and Richards Bay.  In addition the whole concept revolves around something unique to KZN, our number plates.  It has been an awesome campaign for which we have received a lot of positive feedback and insights.

Do you remember your first day at Gagasi?

I actually don’t.  I was on a month’s leave before starting at Gagasi and in the last week I had already started coming in, so by the time my official day came I was already at home.

 What are the challenges of your job? 

There are too many to count.  I think to put it broadly, as a programming manager you have about 20 something DJs reporting to you, you are also accountable to an MD, the board and 1.78 million listeners.  So there’s a plethora of challenges of all shapes and sizes on a daily basis that one deals with.

What was your first job? 

My first job that I got paid for was as a shop assistant at the Westville Hardware store when I was 15.  My job was to help customers around the shop and carry their stuff to their cars, including stuff like bags of cement, river sand and stones.  My first full time job was as a programming coordinator at YFM.

How do you unwind? 

I watch sports, go out partying, have people over for a braai at my place; I exercise and listen to music that I don’t normally listen to.

 What’s playing in your iPod?

Too many things.  I’m a hip hop head first although I enjoy all kinds of music according to my mood.  At this moment I am listening to a lot of Rick Ross albums and mix tapes, a bit of Big Sean’ mix tape “Detroit” and recently rediscovered an old Busta Rhymes’ album “When Disaster Strikes” which I used to know off by heart as a kid.  Also, as a Durban boy I obviously have my classic slow jams.

 What is your vision for the station? 

 To put it simply I would like to see Gagasi grow more into its role as the authority and sound of KZN youth culture and lifestyle.  Naturally, I would also like to see the station breaking the 2 million listeners mark and also growing its profitability so we can stamp our authority as a powerful radio station in the industry.

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Posted by radio On December - 14 - 2012 ADD COMMENTS

[By Kagiso Mnisi]

Product placement is a well understood phenomenon on television and cinema. A brand such as Aston Martin naturally associates with the James Bond franchise or Miway sponsors a prime time soap opera. But recently the phenomenon has appeared more on radio too. The embracing of convergence by radio where the traditional radio conversation now ranges across social media and sms has enabled the medium to extend conversations beyond the live broadcast. Radio is thus rendered fertile for endorsements, branded entertainment and subtle public relations.

How has television fared?

According to the Journal of Management and Marketing Research due to media fragmentation, traditional advertising has seen a decline in pushing products in favour of strategic placements. Cases in point are prime time soapies such as Generations, Muvhango and Isidingo, which have endorsed material like clothing, furniture and banking products. These products are strategically placed throughout the soapie’s plot narrative which audiences can relate to. The consumption of imagery resulting from a well-loved television programme has allowed marketers to influence behavioral patterns through products. Pervan and Martin’s research on the Exploratory Study Of Television Soap Operas reveals that “soap operas are defined by their serial nature where the narrative is controlled not by the reader, but by the producer or distributor”. The recent flurry of reality TV programmes has seen the small screen’s nose peeking ahead of the rest in the race. As seen on SABC 3, Justin Bornello’s Ultimate Braai has elevated Pick n Pay’s banner as the go-to hypermarket for meat products.

Has radio caught on?

Drive time radio slots are considered flagships by many radio stations. They are the advertiser’s main attraction to paraphrase Joanna Wright in an article for The Media. Gareth Cliff’s morning radio show on 5fm, for example, is marked by a mix of news, music and entertainment. The show’s narratives encompasses different characters with Cliff being the protagonist cum agitator, this has seen a franchise such as News Cafe sponsoring the show’s news segment. Cliff’s commentary and parodies of the country’s political landscape give the product mileage via the general ‘Cliff narrative’. The emergence of multi-platforms such as blogging by radio personalities as well as their presence on social media means product placement has room to thrive.

Who is winning the battle?

As much as radio is still the title holder in information purveyance to households across the country, there are still great challenges in getting sound returns on investments from product placements through the medium. Television triumphs through its ability to visually tell desirable stories that viewers aspire to. A trip to a picturesque destination such as the Maldives sponsored by Glenmorangie on Top Billing is too herculean when compared to a live read by Kaya FM’s T-Bose on the latest BMW offering. Internet radio is dealt a sour deal by the perpetual red herring that is this country’s bandwidth issues. To add salt to the wound, marketers are still grappling with models to monetize online content effectively.

Is radio news tainted by commerce?

Brand sponsorships of the radio news broadcast is a common trend and practice. But has the line between sales and news started blurring? News by nature has to be objective, balanced and offer insight into the socio-political paradigm of a country. But what implications are there when a commercial interest is married to this paradigm? Whether editorial premise is set or influenced by the sponsor is an often open question.

Interesting facts

• Generations is viewed by over 4.9 million people daily.

• The latest SABC TV rate setting has become very aggressive. SABC 1′s 20 spot schedule is a massive +34.4% up which with a slump of -9.2% in viewership yields a massive +48.0% Media Inflation Watch (MIW), cost per thousand (CPM) increase.

• According to Mike Leahy’s latest Media Inflation Watch figures, radio rates are up by +7.38% and MIW Index (CPM) is up by +7.38%. Black format stations upped their rates by 8.18%, which with no Performance measure possible, provided a +8.18% MIW Index (CPM). The CIW format stations rates/MIW Index (CPM) is up by 7.01%.

The above article was developed through research using the following sources: The Bottom Line with Evan Davis, South African Country Report Context, and Product placement effectiveness: reinvented and renewed, Exploratory Study Of Television Soap Operas and Media ShopTalk: w/c 10 December 2012 – Media Inflation Watch.

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