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[Issued by: Supersport]


Rugby commentary’s ebullient duo of Makhaya Jack and Kaunda Ntunja will soon be extending their insights on rugby to the big screen as SuperSport once again sets the trend, launching a first for the country, an exclusive isiXhosa rugby magazine programme dubbed, Vula – Ngumbhoxo Lo, which translates as “Open – This is Rugby”.

Kaunda Ntunja
Image by: Supersport

“I’m so looking forward to the start of Vula. It’s definitely going to be a show with a difference, like no other. The way we are going to put it out there, non-rugby lovers will be converted after just one viewing,” promised Ntunja.

 Premiering on Tuesday evenings on SuperSport 4 from 6pm, the show will feature the latest news from the rugby world, match previews and reviews with top rugby personalities, some of whom have played the game at the highest level, all in the isiXhosa Language.


Vula will also aim to educate the viewer about the rich history of black South African rugby with interviews with the many stalwarts who took up the oval ball in the many townships across the country.

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5FM Mentorship Programme kick-starts in June

Posted by radio On March - 3 - 2013 ADD COMMENTS

5FM’s mentorship opportunities are two weeks long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM. An open day is a full day at 5FM – a one day whirlwind tour of what happens on and off air.


Mentorship dates for 2013:


Mentorship programme – 24-28 Jun

Mentorship open day – 23 Oct

Mentorship programme – 25-29 Nov





1.  Email with your name, age and region where you live; a 100-word motivation as to why we should pick you and what your aim in obtaining this experience is all about; and 5 things that make you stand out from the crowd. Please also specify whether you are interested in taking part in the 2-week mentorship, or to attend our open day.

2.  It does not matter if you are studying, working, chilling or still at school – if you love 5FM, you stand a chance to be picked.


1.  Any content produced by an intern during the duration of their time at 5FM is owned by 5FM, unless permission is granted otherwise by management

2.  The internship programme is an experience for which you will not be remunerated

3.  Interns need to be located in Johannesburg for the duration of their 2 week internship at their own expense


Again, if you’d like to take part, mail with your reason. Also, please also specify whether you are interested in attending our open day or in taking part in the 2-week mentorship programme.


Please note that we have received over 2000 applicants so please be patient. If you have submitted your motivation and have not been chosen, send it in again!


[Issued by: 5fm]


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Listen up guys and girls, if you are grade 9, 10 or 11 and want to expand you knowledge, experience a world of adventure, explore new land and express yourself, then the Boxer Youth Leadership Programme 2013 is where you need to be.

All you have to do to enter is write a 500 word essay that begins with the words “Thanks to Human Rights Day, It’s my right to…” and who knows, you could be chosen to spend a week in KZN.

Get to your nearest Boxer store now and submit your essay. You have until the 28th of February 2013 to enter. Don’t miss out.

For more information visit the Boxer website on, you can also visit the official Boxer and Ukhozi FM Facebook pages.


Source: Ukhozi FM

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The math behind SABC Radio Ad splits

Posted by radio On February - 25 - 2013 ADD COMMENTS

[By Kagiso Mnisi]


As radio advertising rate cards would have it, a list of ad sizes and discounts that a station has to offer is made public knowledge. This information can be a useful determinant for a brand or company to place an ad within a perimeter that is favourable. SABC radio has on its rate card offers also put up ad splits, these are  indicators of advertising that can target specific geographical albeit the national broadcaster’s omnipotent reach. This means a company can advertise to Eastern Cape customers only via a station such as SAfm for instance.


The official position of the SABC to have MG5 group, which comprises of Metro FM, Good Hope FM and 5FM; is meant “to harness the power of these stations as a collective, and offer access to a tightly defined target audience”. Considering that these stations are garner  for an urban and technology savvy listenership, the SABC “is able to leverage on the individuality of each station and create a powerful vehicle to reach a lucrative target sector that this contingent intimately understands”, according to the release published last year in March..


Ad-splits for the MG5 group

Metro FM

The station boasts an excess of 6million listeners which it punts as “high flyers” and are comfortably placed in a multicultural South Africa. Metro’s weekly schedule between 7am-8am, which would typically be when folk are well in the swing of going to work, has a tee-totaling rate of R11, 040 per 30 seconds of advertising. The ad-splitting in the regions of Gauteng, Western Cape and KwaZulu Natal tips at R5,040; R3,090 and R3,090 of rating respectively.


As for ALS (African Languages Stations)

Stations that cater for South Africans who vary in ages and speak indigenous languages are positioned in a way that they educate, entertain, support and develop culture. These among others include Umhlobo Wenene, Motsweding FM and Ukhozi FM; which is the leading ALS station in listenership and caters for a Zulu speaking audience. Ukhozi FM’s ad-split rates charts at R2, 550 (Gauteng), 720(KZN) and R4, 920 (Mpumalanga) between 15h00-18h00.


The commerce

The commerce behind ad splits is effectively informed by reach, time of the week and slot. For instance a package which includes news during Metro FM’s morning drive; grosses at R20,490 per 30 second of advertising. This would also apply to items synonymous with that time such as weather, sports, traffic and economics.


Marketers should therefore come up with strategies that are fluid enough to reach a specific audience in different geographical areas. The ad-split concept offers opportunities for the field to be narrowed and leeway for better understanding of markets i.e. tailor made advertising.



Source :Sabc rate card




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[By Radiobiz reporter]

Irish publishing group Independent News and Media (INM) has decided to sell its South African unit, Independent News and Media SA (INM SA) for R2 billion to the Sekunjalo Consortium, headed by Cape Town business mogul and philanthropist Dr Igbal Survé.


Survé is the CEO of the Sekunjalo Group, which through its JSE-listed Sekunjalo Investment Holdings has interests in health, technology, marine and telecoms businesses. He said the consortium was a broad-based black economic empowerment group that included trade unions and a number of other parties from different parts of the country. The sale comes after the Irish group’s problems of high debt, which has seen the publishers take radical steps to restructure, including selling its flagship UK title, The Independent, in recent years.


INM’s plans to sell its South African business were first confirmed last July when it was announced Investec and Hawpoint had been appointed to advise on the sale. Other parties interested in buying INM SA included consortiums led by Cyril Ramaphosa, Moeletsi Mbeki and owners of The New Age newspaper, The Gupta Family. The sale still has to go through the finalisation of further approvals and a final agreement is to be signed by both parties. There’s also the INM shareholder approval to be considered and the green light has to be given by Competition Authorities in South Africa. The Competition Commission process is expected to take three months.


INM South Africa constitutes the country’s largest English-Language newspaper group boasting titles such as The Star, Pretoria News, Cape Argus, Daily News, Cape Times, The Mercury and Isolezwe, to name a few. Survé has announced big plans for Independent Newspapers, but he has also stated how delighted he is to bring it home. The group was previously owned by Anglo American and was sold in the mid 1990s to the Irish INM. 


His plans for Independent include expanding on its electronic publishing and to increase the number of titles in vernacular languages, praising the success of Isolezwe in KZN. “The iol website has more than 2.5 million individual visitors and this can be improved upon. I would also, ideally, like to see every province have a newspaper title in their local language, such as Sepedi in Limpopo,” said Dr Survé.


He also said he would like to expand the brand into Southern African countries like Mozambique, as well as in East Africa targeting, Kenya.  In a climate that deems the future of print media bleak since the emergence of digital and social media, as well as citizen journalism, Survé says he is optimistic about Africa.“I believe in my continent and we need to reflect positively about ourselves. The media is an important medium to convey such a message of Africa and to grow the continent intellectually and economically. The newspaper industry can be grown and South Africa has great potential,” he says, pointing out he’s not the only businessman with this view.


“Warren Buffet has just bought a lot of newspapers and there are countries like Brazil and India where readership is growing. And in Africa, literacy is growing. It’s a question of content.” His commitment and passion for nation building he says is the main catalyst for his interest in the media. Another motivating factor is his feeling that the newspapers he reads are negative and that there are other positive stories and viewpoints that are not being captured.


He has been criticised for having close ties with the ANC, which critics say may threaten editorial independence. But he emphasises that he is an independent thinker and therefore he is all for editorial independence. There are no plans to change the current management of INM SA, but the name of the group may change once the deal is completed.  


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What women want

Posted by radio On February - 22 - 2013 ADD COMMENTS

[Issued By: RAB]

Claire Mawisa, Kaya FM Head of Content says; “This time slot is more interactive and has a slower pace than both breakfast and lunch time shows – perfect for the female listener who loves to engage and discuss topics in depth. All women love to chat! I think it was traditionally known as ‘the female slot’, but I do feel that men should not be ignored, as they are also listening.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

I think the 9-12 slot is perfect, because there is an intimacy during this time slot that other shows can’t compete with. Advertising in this space has the opportunity to be less hard-hitting, to truly connect with our listener. We certainly have a strategy around women / females as we believe that the family purchasing decisions are still held by them. We celebrate successful women on air (where possible we use female experts as contributors) and through our Kaya FM activations.


Cindy Diamond, Sales Director: Inland at MediaMark says; “This slot is a great place to connect with all office listeners and people working from home (‘working’ encompasses stay-at-home moms as well as entrepreneurs and professionals). It’s a time of day where things are less frantic and there’s more propensity to listen to the radio for longer periods of time. The commonly-held belief is that those not too busy to listen will be more relaxed and receptive, and that many people listening at this time are not commuting and therefore have a higher propensity to engage via phone, SMS, email and digital platforms. I think the old presumptions about women being the focus during mid-morning relied on the stereotype that women stay at home and are busy with ‘housework’ at this time.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Adult contemporary stations and those broadly targeting 25-49 year old listeners through music (I include Heart 104.9 FM, East Coast Radio, Jacaranda FM and Gagasi 99.5 in this category) tend to appeal to female listeners across the day. There is no set time that will get you the most success with females as a category. What’s important now is what kind of consumer is being targeted? If you want to reach a large number of female audiences with a brand message, then morning drive is still the best option. But if you want a more experiential campaign to promote attributes of a brand, the more sedate environment of 9-12pm will help the promotion stand out.

Malani van Huyssteen, Primedia Group Sales Manager says; “With commercial radio, we generally build audiences across the day. Programming is aimed at a broad audience across socio-economic, political, age and gender lines. There is no distinction made between male and female audiences. On talk radio, topics are chosen due to public interest, timeliness and relevance criteria for a broad audience. It follows then that there will be topics and issues for which the audience will ‘self-select’ out of personal interest. The same goes for music radio, which is targeted across all groups, depending on the station’s given license conditions. For example, 94.7 Highveld is an ‘adult contemporary’ station generally aimed at 25-49 year olds, as opposed to a classical music station.

Audiences are generally loyal to a specific radio station, rather than a certain presenter or time slot. This is unlike TV, which is programme-driven, and therefore easier to segment by gender choice.

This does not necessarily mean that radio is not a suitable medium for messages targeted specifically at a female audience. If marketers have a female specific product, it is the creative message that drives the response, rather than the presenter or the time slot”.

Florence Kikine, Head of Media Strategy, SABC Radio Sales says; “No two women are the same, want the same or appreciate the same and factors including life stages, profession, location and educational background may account for this. Radio is generally designed to appeal or speak to the different groups or markets of the population. If you look at ‘morning drive’ it generally appeals to people on the go; news, finance, business, weather, traffic interspersed with music and humor.


The African Language Stations generally deliver more females listeners across most of their time slots than males, with early mornings dominated by this group and delivery as high as 66% on some. This could be because many females have to wake up earlier to prepare the family for the day.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Females, just like their male counterparts have various needs and communication requirements that are either time-dependent or circumstance-driven, so there is no one slot to direct them to. Women enjoy interacting with each other or with experts as they are the ones mostly responsible for the running of the household. In most stations the 9-12 slot caters for that interactivity with family or female orientated topics.


It is vital that marketers don’t narrow their search for female listeners to only one slot. Women’s’ socio-economic lifestyles are fast changing in South Africa. As more and women take charge of leadership roles within the economy, their listening habits are shifting too.

Women have a need to engage with one another, listen to and admire each other’s’ success. We have integrated this within our programming to feature more success stories from women in government, business, sport, and community builders.

African Language stations such as Ukhozi FM and Lesedi FM are popular amongst women in townships and rural areas because of their educational and informative formats. These women respond well to ‘agony-aunt’ type features.  Advertisers like Unilever (runs an educational feature with household tips on the OMO mailbag campaign), Tiger Brands (Mama Koo campaign), Sanlam (Takalani Sesame educational campaign) and many more, have all successfully benefited from the mid-morning shows audiences on SABC ALS radio stations.

Gospel music, which is essentially delivered on Sundays, is another environment that marketers may focus on when targeting female listeners. They ‘make appointments’ to listen to their favourite shows or presenters.

The female domination on radio listeners is not exclusive to ALS; RSG also delivers features including Pet shows, medical matters, book clubs and drama.

Ultimately, What Women Want is à Great programming that is relevant to their needs and is perfectly timed!


The SABC Radio stations deliver more females than males at 13.9 million. The African Language stations alone deliver 11.2 million women, representing 53.4% of all listeners


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[Issued by: Kaya FM]

The annual Africa Energy Indaba is pleased to announce that Kaya FM is an official media partner of its 2013 event.

The fifth annual Africa Energy Indaba (AEI) is the Continent’s premier energy event, endorsed by the South Africa National Energy Association, the World Energy Council and supported by the African Union and the NEPAD Planning & Coordinating Agency. It is the forum and business networking opportunity for decision-makers and leading role-players planning and developing Africa’s energy future.


Africa is the fastest urbanising continent in the world, and must provide enough energy to meet its annual urban growth rate, which is twice as high as that of Asia and Latin America. Africa, as home to the poorest of the poor, must innovate energy solutions for 50% of the world’s impoverished that live here in order to meet its enormous growth potential for the future.


Liz Hart, Managing Director of the Africa Energy Indaba, says “We welcome the opportunity to work with Kaya FM as they share our vision for a prosperous Africa that can achieve sustainable solutions for our Continent in the energy space. They are notably committed to informing South Africans about tomorrow’s growth opportunities in Africa, including the exciting energy sector.”


Kaya FM Managing Director, Greg Maloka agrees, “Our partnership with the Africa Energy Indaba affords our “Afripolitan” listeners opportunities to engage in the debate on Africa’s energy future from a uniquely African perspective, whilst exploring and optimizing new business opportunities on their home ground.”


The Kaya FM listener is defined as “Afropolitan”: a mature, sophisticated, socially-conscious individual rooted in heritage and a progressive thought leader. The Afropolitan is a self-determining, discerning individual who is well informed and a player in the global environment

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OFM to give away an experience of a lifetime

Posted by radio On February - 18 - 2013 ADD COMMENTS

[Issued by: OFM]

Central South Africa is abuzz with exciting news that OFM will give away a sound of your summer experience in Las Vegas in partnership with Emerald Resort and Casino worth R120 000.

A lucky listener and a partner could be jetting off to Las Vegas to see the legendary Elton John perform live in his Million Dollar Piano concert at Caesar’s Palace. This prize includes five nights’ stay at the Emerald Resort and Casino in Vanderbijlpark, four nights’ stay at Caesar’s Palace as well as flights and entertainment.


On air, weekdays from February 18, OFM will play snippets of Elton John songs. Various call-to-action adverts will be used to inform listeners what to listen out for. When they hear the snippet, they will then send an SMS to 36636 (R1.50/SMS) to be in the draw to become a finalist. There will be 20 finalists over the two weeks of the campaign. A winner will be announced on February 28.


Except for on air, the sound of your summer campaign will be promoted across all of OFM’s touch points including our webpage (, mobi-site ( and our Facebook and twitter accounts (@OFM9497). According to OFM Communications Manager Tumi Sefemo, the summer campaign is now in its second year. The campaign celebrates the essence of being a South African. South Africans love summer and what better way than to give our listeners an opportunity to experience summer in a city renowned as a major holiday destination?


In 2012, OFM through a similar campaign, the summer of your life, made the dreams of Maureen Louw come true when she dashed off to Las Vegas to see Celine Dion perform live.

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SAARF releases first RAMS for 2013 – Commercial

Posted by radio On February - 18 - 2013 ADD COMMENTS

Late last year [December 2012], RAMS figures by South African Audience Research Foundation [SAARF] charted a significant change for some commercial radio stations. The methodology of these RAMS is through self-completion of diaries, which respondents are left to complete in their homes over a seven-day period. Among the risers were Thobela FM, its weekly reach rose from 7.8% to 8.9%, with audience numbers breaking through the 3million mark to settle at 3.119million. The latest RAMS [February 2013] shows that radio listenership is stable, with both time spent listening and incidence of listening remaining comparable to the previous release, RAMS Dec 2012


Listening levels are relatively the same in comparison to RAMS Dec 2012. Contributing to the slight peak is the event of striking farmers in the Western Cape, which listed in the last RAMS along with Nelson Mandela’s admittance to hospital, Mangaung conference and the Eastern Cape floods.


Overall listening levels are:

Seven-day listening – 89.5%, with declines in metros, Gauteng as a whole, and Johannesburg and Soweto specifically. Seven-day listening is significantly up on the 88.1% seen in RAMS Feb 2012. 

Average Monday to Friday – 69.3% [with growth in metros]

Saturday listening – 65.7%

Sunday listening –  65.4%


Time spent listening

Total time spent listening (TSL) per day is down by a minute, marking no change from the previous RAMS. TSL is 3h30 per day, and 24h30m per week.


Demographic ups & downs for commercial radio stations


Kaya FM lost audience in cities and large towns on an average Monday to Friday.

5FM lost audience in cities and large towns [past 7 days ]

Metro FM charts at 2171 in the adults age 15+ bracket with -2.3% diary on diary

Other stations who lost listeners against the previous period are  Capricorn FM, East Coast Radio , Algoa FM, Kfm , Jacaranda FM , 567 Cape Talk

The commercial stations that gained listeners are, Yfm, Gagasi FM, GoodHope FM, Heart FM, North West FM, SAfm and Talk Radio 702.


The second RAMS release of 2013 will be on 9 May 2013.











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The social climax of radio stations

Posted by radio On February - 16 - 2013 ADD COMMENTS

[By: Boitumelo Mmakou]


Currently, radio stations have to compete not only amongst themselves but with the evolution of the internet. People can get information whenever they want to, and download music they want to hear off the internet without having to tune-in to any radio station. Hence the reason why radio stations across the globe has a huge reliance on social media. Social networks such as Facebook have become the perfect way to interact with the listeners.


Metro FM, an urban radio station that thrives on making sure that both their young and old listeners interact with the station. Metro FM gains over 1 136 fans per/week making over 5 260 fans per month, this according to the Social baker, a social media analytics platform established in 2009 to allow all kinds of brands on the social network to compare, contrast and measure themselves to their competitors, in order for the brands to become more effective and maximize their brand through the social network.



5FM which marks itself as a youth radio station with drive and passion to entertain its audience has more than a 90% fan base in South Africa, and just above 1% of fans in the United Kingdom, United States and other neighbouring countries. 5fm has fast become a leading radio station of its kind to have a fan growth of a 748 fans per week. Social Bakers states that 5FM gains around 3 375 fans per month. The station is one that is constantly interacting with the fans.


Highveld stereo’s Express breakfast show is one with diversity, bringing in lots of fun, entertainment and hot of the press news every weekday, between 6am and 9am. The weekday breakfast team consists of the bubbly presenters Darren Simpson, Deysel, Bongani Nxumalo and Sam Cowen. The active team has gained a fan increase of 180 fans per week, and over 708 fans per month.  The Express breakfast show on Highveld stereo is one, that’s on many people’s lips, and fingertips with over 3 553 people who have spoken about the show on Facebook. It is not only because of the great voices that the breakfast show on Highveld lives, but mainly because of the listeners that clearly show their support on Facebook.


One other radio station that is making waves on the shores of Cape Town is KFM. Situated at the heart of the mother city KFM is home of the greatest hits as well as a vibrant gang of presenters, and one in particular being Ryan O’Conner the host of the morning breakfast show on weekdays. The success of this show is coined by the fans that support the show through the social network. According to Social Baker statistics KFM has over 87.6% of fans in South Africa alone, and above 1% of fans in other parts of the country who listen and like the KFM breakfast team. The Cape’s breakfast team has over 416 fans per week, to 1 079 by month.



Thanks to Social baker’s statistics that give insights into just how many fans really do love the radio stations, also radio stations have immense assistance in finding ways to gain more listeners and grow as a station through their success on the social media.


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