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[Issued by: Independent Newspapers KZN]

 

Operating as a 24/7 news organisation has benefited all three editions of the modern Zulu newspaper, Isolezwe.

Audited sales figures presented at the end of February show year-on-year growth of 3% for the daily, 9% for the Sunday and a massive 25% leap for the Saturday.

Explaining how his titles are countering the prevailing downward trend in newspaper sales, editor Sazi Hadebe says: “Isolezwe‘s popularity is fuelled by more than just an editorial formula, or a knack for writing in the vernacular.

 

“The people who work on the title live it. We live in the townships and suburbs and care about the people around us. We write about real issues – often everyday things that matter to readers. And we write as though we’re talking with our neighbours, with open honesty and respect.

 

“Through consistency and high standards, we’ve earned a reputation for credibility so readers come to us for the ‘freshest’ news and an angle they can trust and relate to. “But, like our readers, we also know how to have a good time. Our entertainment team is out there. It’s a priority in the weekend titles, we’re known for our excellent coverage of all music genres – from the latest DJs to traditional maskandi, isicathamiya, jazz – our readers have eclectic taste and so do we.

 

“Sport, especially soccer, is another drawcard. Here we go beyond the game, with calendars, posters, fixtures, as well as post and pre-match columns and features on current and past players.”Adding the Saturday (ngoMgqibelo) edition a year-and-a-half ago gave us the chance to strengthen our editorial team. Along with the Sunday (ngeSonto) staff, we’ve been able to bring more depth and breadth to our newsroom. As a result, we have a tight, highly skilled 24/7 news operation serving all three titles.

 

“We work together to break news but each edition has a distinct tone and content focus. Sunday has a more laid-back, weekend vibe. Popular features include gossip and news about national celebs. “Human interest stories feature prominently on Saturdays, sport has five dedicated pages, we provide solid advice on various topics – the most popular of which is sex. And Isolezwe ngoMgqibelo‘s compact pull-out seven-day TV guide is a great value add,” says Hadebe.

 

Their approach must be working because sales, readerships and advertising revenues are increasing across all three editions. Hadebe is quick to add that contributions from the distribution, marketing and advertising functions are key to the brand’s success. As well as good relationships with radio stations, advertisers, entertainers, artists and community organisations.

 

Selling 87,175 after five years, Isolezwe ngeSonto has increased its dominance in the Sunday Zulu market and opened a clear gap between itself and the No 2. In just its fifth audited quarter, Isolezwe ngoMgqibelo sold an average of 73 448 copies, up from the 58,851 copies sold in Quarter 4 2011.

“There’s still plenty of scope for us to grow,” says Hadebe, “we’re well set-up and ready to take on more. Watch this space.”

 

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Capetonians to welcome Smile 90.4fm

Posted by radio On March - 6 - 2013 ADD COMMENTS

Following the recent announcement of a new radio station for Cape Town, joint chairpersons of Cape Town Radio (Pty) Ltd Anant Singh and Dr Ernest Messina, revealed today that Smile 90.4fm is the name of the new radio station.  Smile 90.4fm will soon hit the airwaves providing entertainment, information and inspiration to listeners in the Cape Metropolitan area.

 

In a joint statement, Singh and Messina said: “Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile.”

 

Clive Ridgway, Programme Director of Smile 90.4fm added: “Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special. For this reason Smile 90.4fm is launching not as a radio station, but as an audio brand, with the purpose of making a positive contribution to the Cape Town community and being relevant in the information age.

 

“The presenters, some of whom are well-known throughout the country and also through other community and commercial radio networks, will come as a pleasant and welcome surprise to listeners. They have been handpicked to appeal to a cross spectrum of people in our community. They will present and connect with the listeners within the context of the vision and values of Smile 90.4fm. Our presenters themselves are reflective of who we are as a radio station, and what Smile 90.4fm will advocate and espouse in terms of our positive values, commitment to development, upliftment and social engagement in our community,” continued Ridgway.

 

Tony Mallam, Managing Director of Smile 90.4fm, added: “Smile 90.4fm will present a mix of music and talk. The language of the brand will be a seamless combination of conversational Afrikaans and English. We are committed to amplifying voices and messages that genuinely reflect and add value to the lives of everyone who has made Cape Town their home. The Smile playlist comprises of a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist. The station is aimed at the 25 to 49 year-old age group in the upper LSM’s.”

 

Advertising sales will be a combination of the efforts of Mediamark and direct sales. Mallam continued: “We are looking at both local and national sales. The direct sales team will be headed by Magriet Paulsen, who has years of experience in both Cape Town and Gauteng. National sales will be managed by Mediamark. We decided on using an established and experienced media sales house for speed of entry into the market, as building a credible sales team for national clients takes time and is expensive. Mediamark already has established relationships and credibility with the national advertising market. They are highly respected and recognised in the market and also handle sales for East Coast Radio in KwaZulu Natal and Jacaranda in Gauteng.

 

“We thought long and hard about our advertising strategy. We are targeting a potential audience of around 600 000 people and we are competing with other stations based in Cape Town. Our advertising rates are affordable and fair. They are forward-looking but we are aware we need to build audience. We therefore have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future,” Mallam commented further.

 

Mallam added that BrandsRock was appointed as the new audio brand’s agency. “We approached a number of agencies and they all presented excellent campaigns. In the end we selected BrandsRock as their campaign was most in line with what we had in mind. Nomfundo Calana has been appointed as Marketing Manager. She comes with a wealth of media experience and will form an integral part of our team.”

 

Smile 90.4fm is designed on the principle that strong, functional and meaningful relationships are rooted in shared values and aspirations. Singh and Messina concluded: “We are confident that we have assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement – a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm.”

 

[Issued by: Cape Town Radio (Pty)Ltd]

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New commercial isiZulu radio station, Vuma 103 FM, based in Durban, KwaZulu-Natal, has announced that it has concluded an agreement with specialist radio sales house, United Stations, in a strategic alliance to drive its national and agency advertising business.

Left to right Phindile Grootboom, Vuma 103 FM Sales Manager, Memoria Masilela, Sponsorship and Promotions Executive United Stations, Brenda Jackson, Marketing Manager Vuma, and Rivak Bunce, Managing Director United Stations

 

 

The inspirational, family and lifestyle-focused station launched in late November 2012, has a large broadcast footprint extending across Greater Durban, Pietermaritzburg and the North and South Coast and according to Chief Operating Officer Nolan Vernon, has begun to make a significant impact on the market. 

 

“Vuma has an exceptional advantage as it was borne out of KNI, a community radio station which had a massive listener base of hundreds of thousands developed over ten years, which has moved over to our station.” says Vernon. “Since going on air, we were, and continue to be, encouraged by the number of interactions and by the positive responses received in the social media sphere, which gives us a good indication of the growing audience.” 

 

“The first few months have been focused on developing the content and programming, and, of course, settling in.” he says. “Now we are moving into a phase to develop advertising features and partnerships, and United Stations is an obvious choice in helping us achieve these business aims.” 

 

“United Stations brings a team of seasoned and passionate sales professionals, as well as the tools, the strategy and a brand-focused approach into the partnership that is designed to deliver business results for advertisers on Vuma 103 FM.” says Rivak Bunce, Managing Director of United Stations.  

 

“The partnership approach is key, and a relationship has been created between the sales house and the station to ensure that a shared passion for radio and advertising is reflected in professional and creative delivery to advertisers.” says Bunce. “With imagination and innovation, together with the Vuma team; we aim to present focused, integrated solutions to advertisers and to go beyond traditional airtime campaigns.”

 

United Stations has assigned a brand-focused business development team led by seasoned radio advertising strategist Michelle Randall.  They will marry advertisers’ objectives with Vuma 103 FM’s initiatives, utilizing a wide range of properties including on–air and online content, sponsorships, promotions, special events and targeted programming.

 

Radio, together with its social and online media platforms, has become much more interactive now. This coupled with the immediacy of radio, means that there are infinite opportunities to create the right kind of message and provide effective marketing solutions for our advertisers.” says Vernon. “We have designed Vuma to make this process of delivering a responsive audience really easy, and we look forward to working closely with United Stations and agencies and advertisers in creating these campaigns.”

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South African radio presenter and Idols judge Gareth Cliff is to lend his voice talent to TV’s number one hit animation, Disney’s Phineas and Ferb. Cliff has been cast as a Ducky MoMo salesman in the third season of the BAFTA-nominated and Emmy-award winning animated comedy series.

In South Africa, the series is broadcast on Disney XD (DStv Channel 304), which has consistently ranked as the most popular kids channel in the country.

 

Animation fan Cliff is just one of the latest of a worldwide legion of celebrity guest stars including David Beckham, Ben Stiller, Michael J. Fox, Selena Gomez and Slash. With more than 100 episodes and counting, the TV series, which has proven a hit with adults and children alike, has attracted over 289 million viewers worldwide and boasts First Lady Michelle Obama as one of its many fans.
Series creator and executive producer Jeff ‘Swampy’ Marsh comments: “Dan Povenmire and I shared our love of comedy when we were creating Phineas and Ferb; it was one of the things that bonded us creatively. Having had the opportunity to work with some of the best talent over the first few seasons of Phineas and Ferb has proved immensely popular with the fans and is incredibly exciting for us. Adding the talented and hugely funny Gareth Cliff, who is loved by kids and adults across South Africa to that list, is hugely exciting”
With his episode premiering in South Africa at 9.45am on Saturday 16th March on Disney XD (DStv Channel 304), Cliff adds: “I really enjoy Phineas and Ferb, so I am thrilled to be part of such an iconic series. Doing a voice-over cameo is a first for me, so I jumped at the challenge! It’s a show that both adults and kids of all ages can enjoy together and I can’t wait for everyone to see my episode.”
In the episode Tri-State Treasure: Boot of Secrets, Phineas and Ferb venture on a city-wide quest to help their father unearth a missing piece of Danville history, unaware that there are other less scrupulous collectors close behind them. Enter Cliff, who voices an antique dealer who has a Ducky MoMo in his possession, which Candace (Ashley Tisdale) tries to buy. Meanwhile, Doofenshmirtz makes himself younger to win a children’s film festival. The episode also guest stars Tim Curry as Worthington.

 

Now in its third season, the series has gone from strength to strength. Currently Phineas and Ferb is the number one rated show on Disney XD and the top animated series on Disney Channel (DStv Channel 303) with kids. The show recently enjoyed its highest ever ratings quarter with 94 million viewers watching across EMEA.

 

Disney Channel recently announced that it had ordered a fourth season of the BAFTA-nominated and Emmy Award-winning TV series, and will see new episodes rolling out into 2014. The popularity ofPhineas and Ferb has been mirrored across Disney’s other pisions as the Disney Channel show achieved its best ever quarterly ratings across EMEA, and spawned not only a phenomenally successful movie but books, music, apps, magazines, consumer products, and a feature film in development for 2014 from Disney Studios.

 

Phineas and Ferb centres around the adventures of Phineas and his English stepbrother Ferb – played by British actor Thomas Sangster (Nanny McPhee, Love Actually) – who set out to conquer boredom and make every day of their 104-day summer holiday count, much to the annoyance of their older sister, Candace, played by Ashley Tisdale (High School Musical). The series is co-produced and created by Dan Povenmire (Family Guy) and Jeff ‘Swampy’ Marsh (The Simpsons).

 

[Source: garethcliff.com]

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[Issued by: Supersport]

 

Rugby commentary’s ebullient duo of Makhaya Jack and Kaunda Ntunja will soon be extending their insights on rugby to the big screen as SuperSport once again sets the trend, launching a first for the country, an exclusive isiXhosa rugby magazine programme dubbed, Vula – Ngumbhoxo Lo, which translates as “Open – This is Rugby”.

Kaunda Ntunja
Image by: Supersport

“I’m so looking forward to the start of Vula. It’s definitely going to be a show with a difference, like no other. The way we are going to put it out there, non-rugby lovers will be converted after just one viewing,” promised Ntunja.

 Premiering on Tuesday evenings on SuperSport 4 from 6pm, the show will feature the latest news from the rugby world, match previews and reviews with top rugby personalities, some of whom have played the game at the highest level, all in the isiXhosa Language.

 

Vula will also aim to educate the viewer about the rich history of black South African rugby with interviews with the many stalwarts who took up the oval ball in the many townships across the country.

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5FM Mentorship Programme kick-starts in June

Posted by radio On March - 3 - 2013 ADD COMMENTS

5FM’s mentorship opportunities are two weeks long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM. An open day is a full day at 5FM – a one day whirlwind tour of what happens on and off air.

 

Mentorship dates for 2013:

 

Mentorship programme – 24-28 Jun

Mentorship open day – 23 Oct

Mentorship programme – 25-29 Nov

 

 

THE SCREENING PROCESS:

 

1.  Email intern@5fm.co.za with your name, age and region where you live; a 100-word motivation as to why we should pick you and what your aim in obtaining this experience is all about; and 5 things that make you stand out from the crowd. Please also specify whether you are interested in taking part in the 2-week mentorship, or to attend our open day.

2.  It does not matter if you are studying, working, chilling or still at school – if you love 5FM, you stand a chance to be picked.
 

TERMS & CONDITIONS:

1.  Any content produced by an intern during the duration of their time at 5FM is owned by 5FM, unless permission is granted otherwise by management

2.  The internship programme is an experience for which you will not be remunerated

3.  Interns need to be located in Johannesburg for the duration of their 2 week internship at their own expense

 

Again, if you’d like to take part, mail intern@5fm.co.za with your reason. Also, please also specify whether you are interested in attending our open day or in taking part in the 2-week mentorship programme.

 

Please note that we have received over 2000 applicants so please be patient. If you have submitted your motivation and have not been chosen, send it in again!

 

[Issued by: 5fm]

 

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Listen up guys and girls, if you are grade 9, 10 or 11 and want to expand you knowledge, experience a world of adventure, explore new land and express yourself, then the Boxer Youth Leadership Programme 2013 is where you need to be.

All you have to do to enter is write a 500 word essay that begins with the words “Thanks to Human Rights Day, It’s my right to…” and who knows, you could be chosen to spend a week in KZN.

Get to your nearest Boxer store now and submit your essay. You have until the 28th of February 2013 to enter. Don’t miss out.

For more information visit the Boxer website on www.boxer.co.za, you can also visit the official Boxer and Ukhozi FM Facebook pages.

 

Source: Ukhozi FM

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The math behind SABC Radio Ad splits

Posted by radio On February - 25 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

As radio advertising rate cards would have it, a list of ad sizes and discounts that a station has to offer is made public knowledge. This information can be a useful determinant for a brand or company to place an ad within a perimeter that is favourable. SABC radio has on its rate card offers also put up ad splits, these are  indicators of advertising that can target specific geographical albeit the national broadcaster’s omnipotent reach. This means a company can advertise to Eastern Cape customers only via a station such as SAfm for instance.

 

The official position of the SABC to have MG5 group, which comprises of Metro FM, Good Hope FM and 5FM; is meant “to harness the power of these stations as a collective, and offer access to a tightly defined target audience”. Considering that these stations are garner  for an urban and technology savvy listenership, the SABC “is able to leverage on the individuality of each station and create a powerful vehicle to reach a lucrative target sector that this contingent intimately understands”, according to the release published last year in March..

 

Ad-splits for the MG5 group

Metro FM

The station boasts an excess of 6million listeners which it punts as “high flyers” and are comfortably placed in a multicultural South Africa. Metro’s weekly schedule between 7am-8am, which would typically be when folk are well in the swing of going to work, has a tee-totaling rate of R11, 040 per 30 seconds of advertising. The ad-splitting in the regions of Gauteng, Western Cape and KwaZulu Natal tips at R5,040; R3,090 and R3,090 of rating respectively.

 

As for ALS (African Languages Stations)

Stations that cater for South Africans who vary in ages and speak indigenous languages are positioned in a way that they educate, entertain, support and develop culture. These among others include Umhlobo Wenene, Motsweding FM and Ukhozi FM; which is the leading ALS station in listenership and caters for a Zulu speaking audience. Ukhozi FM’s ad-split rates charts at R2, 550 (Gauteng), 720(KZN) and R4, 920 (Mpumalanga) between 15h00-18h00.

 

The commerce

The commerce behind ad splits is effectively informed by reach, time of the week and slot. For instance a package which includes news during Metro FM’s morning drive; grosses at R20,490 per 30 second of advertising. This would also apply to items synonymous with that time such as weather, sports, traffic and economics.

 

Marketers should therefore come up with strategies that are fluid enough to reach a specific audience in different geographical areas. The ad-split concept offers opportunities for the field to be narrowed and leeway for better understanding of markets i.e. tailor made advertising.

 

 

Source :Sabc rate card

 

 

 

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[By Radiobiz reporter]

Irish publishing group Independent News and Media (INM) has decided to sell its South African unit, Independent News and Media SA (INM SA) for R2 billion to the Sekunjalo Consortium, headed by Cape Town business mogul and philanthropist Dr Igbal Survé.

 

Survé is the CEO of the Sekunjalo Group, which through its JSE-listed Sekunjalo Investment Holdings has interests in health, technology, marine and telecoms businesses. He said the consortium was a broad-based black economic empowerment group that included trade unions and a number of other parties from different parts of the country. The sale comes after the Irish group’s problems of high debt, which has seen the publishers take radical steps to restructure, including selling its flagship UK title, The Independent, in recent years.

 

INM’s plans to sell its South African business were first confirmed last July when it was announced Investec and Hawpoint had been appointed to advise on the sale. Other parties interested in buying INM SA included consortiums led by Cyril Ramaphosa, Moeletsi Mbeki and owners of The New Age newspaper, The Gupta Family. The sale still has to go through the finalisation of further approvals and a final agreement is to be signed by both parties. There’s also the INM shareholder approval to be considered and the green light has to be given by Competition Authorities in South Africa. The Competition Commission process is expected to take three months.

 

INM South Africa constitutes the country’s largest English-Language newspaper group boasting titles such as The Star, Pretoria News, Cape Argus, Daily News, Cape Times, The Mercury and Isolezwe, to name a few. Survé has announced big plans for Independent Newspapers, but he has also stated how delighted he is to bring it home. The group was previously owned by Anglo American and was sold in the mid 1990s to the Irish INM. 

 

His plans for Independent include expanding on its electronic publishing and to increase the number of titles in vernacular languages, praising the success of Isolezwe in KZN. “The iol website has more than 2.5 million individual visitors and this can be improved upon. I would also, ideally, like to see every province have a newspaper title in their local language, such as Sepedi in Limpopo,” said Dr Survé.

 

He also said he would like to expand the brand into Southern African countries like Mozambique, as well as in East Africa targeting, Kenya.  In a climate that deems the future of print media bleak since the emergence of digital and social media, as well as citizen journalism, Survé says he is optimistic about Africa.“I believe in my continent and we need to reflect positively about ourselves. The media is an important medium to convey such a message of Africa and to grow the continent intellectually and economically. The newspaper industry can be grown and South Africa has great potential,” he says, pointing out he’s not the only businessman with this view.

 

“Warren Buffet has just bought a lot of newspapers and there are countries like Brazil and India where readership is growing. And in Africa, literacy is growing. It’s a question of content.” His commitment and passion for nation building he says is the main catalyst for his interest in the media. Another motivating factor is his feeling that the newspapers he reads are negative and that there are other positive stories and viewpoints that are not being captured.

 

He has been criticised for having close ties with the ANC, which critics say may threaten editorial independence. But he emphasises that he is an independent thinker and therefore he is all for editorial independence. There are no plans to change the current management of INM SA, but the name of the group may change once the deal is completed.  

 

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What women want

Posted by radio On February - 22 - 2013 ADD COMMENTS

[Issued By: RAB]

Claire Mawisa, Kaya FM Head of Content says; “This time slot is more interactive and has a slower pace than both breakfast and lunch time shows – perfect for the female listener who loves to engage and discuss topics in depth. All women love to chat! I think it was traditionally known as ‘the female slot’, but I do feel that men should not be ignored, as they are also listening.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

I think the 9-12 slot is perfect, because there is an intimacy during this time slot that other shows can’t compete with. Advertising in this space has the opportunity to be less hard-hitting, to truly connect with our listener. We certainly have a strategy around women / females as we believe that the family purchasing decisions are still held by them. We celebrate successful women on air (where possible we use female experts as contributors) and through our Kaya FM activations.

 

Cindy Diamond, Sales Director: Inland at MediaMark says; “This slot is a great place to connect with all office listeners and people working from home (‘working’ encompasses stay-at-home moms as well as entrepreneurs and professionals). It’s a time of day where things are less frantic and there’s more propensity to listen to the radio for longer periods of time. The commonly-held belief is that those not too busy to listen will be more relaxed and receptive, and that many people listening at this time are not commuting and therefore have a higher propensity to engage via phone, SMS, email and digital platforms. I think the old presumptions about women being the focus during mid-morning relied on the stereotype that women stay at home and are busy with ‘housework’ at this time.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Adult contemporary stations and those broadly targeting 25-49 year old listeners through music (I include Heart 104.9 FM, East Coast Radio, Jacaranda FM and Gagasi 99.5 in this category) tend to appeal to female listeners across the day. There is no set time that will get you the most success with females as a category. What’s important now is what kind of consumer is being targeted? If you want to reach a large number of female audiences with a brand message, then morning drive is still the best option. But if you want a more experiential campaign to promote attributes of a brand, the more sedate environment of 9-12pm will help the promotion stand out.

Malani van Huyssteen, Primedia Group Sales Manager says; “With commercial radio, we generally build audiences across the day. Programming is aimed at a broad audience across socio-economic, political, age and gender lines. There is no distinction made between male and female audiences. On talk radio, topics are chosen due to public interest, timeliness and relevance criteria for a broad audience. It follows then that there will be topics and issues for which the audience will ‘self-select’ out of personal interest. The same goes for music radio, which is targeted across all groups, depending on the station’s given license conditions. For example, 94.7 Highveld is an ‘adult contemporary’ station generally aimed at 25-49 year olds, as opposed to a classical music station.

Audiences are generally loyal to a specific radio station, rather than a certain presenter or time slot. This is unlike TV, which is programme-driven, and therefore easier to segment by gender choice.

This does not necessarily mean that radio is not a suitable medium for messages targeted specifically at a female audience. If marketers have a female specific product, it is the creative message that drives the response, rather than the presenter or the time slot”.

Florence Kikine, Head of Media Strategy, SABC Radio Sales says; “No two women are the same, want the same or appreciate the same and factors including life stages, profession, location and educational background may account for this. Radio is generally designed to appeal or speak to the different groups or markets of the population. If you look at ‘morning drive’ it generally appeals to people on the go; news, finance, business, weather, traffic interspersed with music and humor.

 

The African Language Stations generally deliver more females listeners across most of their time slots than males, with early mornings dominated by this group and delivery as high as 66% on some. This could be because many females have to wake up earlier to prepare the family for the day.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Females, just like their male counterparts have various needs and communication requirements that are either time-dependent or circumstance-driven, so there is no one slot to direct them to. Women enjoy interacting with each other or with experts as they are the ones mostly responsible for the running of the household. In most stations the 9-12 slot caters for that interactivity with family or female orientated topics.

However…

It is vital that marketers don’t narrow their search for female listeners to only one slot. Women’s’ socio-economic lifestyles are fast changing in South Africa. As more and women take charge of leadership roles within the economy, their listening habits are shifting too.

Women have a need to engage with one another, listen to and admire each other’s’ success. We have integrated this within our programming to feature more success stories from women in government, business, sport, and community builders.

African Language stations such as Ukhozi FM and Lesedi FM are popular amongst women in townships and rural areas because of their educational and informative formats. These women respond well to ‘agony-aunt’ type features.  Advertisers like Unilever (runs an educational feature with household tips on the OMO mailbag campaign), Tiger Brands (Mama Koo campaign), Sanlam (Takalani Sesame educational campaign) and many more, have all successfully benefited from the mid-morning shows audiences on SABC ALS radio stations.

Gospel music, which is essentially delivered on Sundays, is another environment that marketers may focus on when targeting female listeners. They ‘make appointments’ to listen to their favourite shows or presenters.

The female domination on radio listeners is not exclusive to ALS; RSG also delivers features including Pet shows, medical matters, book clubs and drama.

Ultimately, What Women Want is à Great programming that is relevant to their needs and is perfectly timed!

DID YOU KNOW?

The SABC Radio stations deliver more females than males at 13.9 million. The African Language stations alone deliver 11.2 million women, representing 53.4% of all listeners

 

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