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OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product.

Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – drawing, squeezing ketchup and digging up plants in preparation for his parent’s anniversary. His dad catches sight of him enjoying the dirt, just as he fields a text from Mom saying she’ll be back from work in 20 minutes. Dad has enough time to get the clothes in the washing machine and still prepare an anniversary surprise!

 

“The ad shows how with OMO Auto, a quick wash is enough for tough stain removal,” said Henry Muchauraya, Marketing Manager – Laundry, at Unilever. “We believe dirt is good. OMO allows people to spend less time washing and more time living.”

 

Muchauraya explained how Unilever research had revealed that men were already sharing laundry duties and have no problem doing so. Thanks to this insight, it made sense to run a TV ad that shows men handling the laundry for the family, reflecting changes already happening in society.

 

In-house research by Unilever reveals that more and more men are doing the laundry every week. OMO is one of the first brands to leverage this key learning in their advertising, bringing men to the centre of laundry activities, and subverting the standard, “Moms taking care of family chores” narrative.

 

Social-media reception of the ad, and the #JustAQuickWash campaign it is part of, have shown that the message resonates with women as much as men.

 

“The response we are getting tells us that South African women are comfortable seeing men in roles different to the historical norms,” said Muchauraya. “In our ad, the black man is a present, engaged father figure ready to step in to handle a quick load of laundry with OMO Auto.

 

“I think we’ve been able to add something to this conversation, which is why the campaign has grabbed people’s attention,” said Muchauraya. “We’ve also been able to help combat media stereotypes about gender roles and to tell a more progressive family story.”

 

Muchauraya said the campaign was in line with Unilever’s global commitment to changing the portrayal of gender in advertising and to shifting perceptions away from stereotypical roles.

 

The #JustAQuickWash campaign includes a social media rollout and a competition that invites customers to post a video showing fun outdoor activities they can share with their family now that OMO Auto lets them spend less time on washing.

 

“We’re proud to run a campaign with such clear brand communication, but a progressive message as well,” concluded Muchauraya.

 

 

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Vodacom will significantly reduce out-of-bundle prices for all customers from mid-October. For pre-paid and customers on top-up packages, the out-of-bundle rate will drop by as much as 50% once the new 99c per megabyte tariff comes into effect on 15 October. The out-of-bundle rate for post-paid customers was reduced from R1 per megabyte to 89c on 1 October.

“Over the last few years, we’ve significantly brought down the cost of voice tariffs and moved customers to more affordable plans. We undertook to reduce out-of-bundle rates, and we’ve now delivered on that too.  This saving on data costs follows our reducing data prices by 18.9% over the last year alone.

 

“More needs to be done. We need to expand 4G coverage still further, and keep pace with an increase of more than 45% in sustained data traffic demand. Both of these come at a cost, and we have invested some R32.7 billion over the last four years. However, lack of access to spectrum is hampering our ability to drive down infrastructure costs and in turn, enable us to pass savings to the consumer,” said Shameel Joosub, Group CEO of Vodacom.

 

Vodacom has recently introduced a series of measures to encourage in-bundle adoption and minimise out-of-bundle usage. These include sending in-bundle data usage notifications which include personalised Just4You offers, which provide better value, and sending customers out-of-bundle data usage reminders which carry the actual rand value. All customers receive the first notification once R10 has been spent out-of-bundle, and depending on the customer profile, they can be sent up to 10 trigger notifications to encourage in-bundle data usage.

 

“Our Just4You platform provides personalised offers for customers and helps to drive down costs. More than 40% of our customers used voice or data bundles in the past financial year, an increase of around 25%, and our aim is to increase usage still further. Accelerating price reductions for data creates greater value for customers,” concludes Joosub.

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Happiness Is A Four Letter Word on VUZU AMP

Posted by radio On October - 4 - 2017 ADD COMMENTS

What does happiness really look like? Three friends must soon give up their pretences and discover the true meaning of happiness on Happiness Is A Four Letter Word, this Friday on VUZU AMP

 

VUZU AMP continues to raise the bar by switching things to up  to amplify your viewing experience. In the past month, we’ve elevated our Friday lineup with local content as V-EntertainmentBeing Bonang and Take Me Out Mzansi have been airing back to back from 19:00. What’s next level? Movies!

 

Starting on October 6th at 21:30, you will now be able to catch a movie on VUZU AMP! That means after all that prime-time entertainment to wrap up the week, you can stock up on more popcorn for a good flick to check out with the day ones.

To kick things off, get ready to catch Happiness Is A Four Letter Word, a well-received South African film that follows the lives of three friends as they navigate careers, relationships and happiness.

 

ABOUT THE MOVIE

The Thabang Moleya directed romantic drama is based on a novel penned by Nozizwe Cynthia Jele, also with the same title. The film chronicles the story of three friends who are on a mission to find their ‘happy’ while sustaining public perceptions of having it all together.

 

There’s Zaza (Khanyi Mbau) – a glamorous trophy wife to whom the material sparkle of life appears to appeal. She epitomises the model contemporary South African woman living the life that would easily entice most with its opulent allure.

 

Mmabatho Montsho portrays the life of Nandi – a perfectionist lawyer. If anyone seems to have it all figured out – its her. Her career is thriving and she’s getting ready to tie the knot. But while things seem rosy on the surface, she is not coping.

 

And then we have the creative spirit of the circle. Princess, played by Renate Stuurman, is a trendy art gallery owner who does not miss an opportunity to keep her dating schedule on the go!

 

Soon, the women will find out that happiness does not come with a manual. They must each begin an inward journey of self-discovery and discover happiness outside the parameters of what they’ve known.

 

Tune in on Friday, October at 21:30 on VUZU AMP 103 to watch their journey unravel.

 

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PwC Report : The future of Music

Posted by radio On October - 3 - 2017 ADD COMMENTS

South Africa’s music revenue is on a growth curve. Total music revenue was R2.2 billion in 2016, up 2.7% on the previous year. The live music sector continues to be the growth driver as recorded music sales decline. However, while the live segment is set to maintain its momentum, recorded music revenue will begin to revive as South African consumers increasingly sign up to the market’s digital services. Total music revenue is forecast to rise at a CAGR of 5.0% to reach R2.8 billion in 2021.

Recorded music set to rise on the back of healthy streaming growth. As in many markets, audiences are not only turning away from owning physical music product, but they are also set to reduce their consumption of digital downloads, with downloading revenue forecast to decline for the first time in 2017 by 7%. South Africa is able to boast a wide range of music streaming services, with newcomers still coming to market with differentiated, competitive offers, further boosting consumer demand for subscription-based listening.

 

  • Physical recorded music is in steep decline. Sales totalled just R463 million in 2016, down from R562 million in the previous year, and from R992 million in 2012. Physical recorded music revenue is forecast to decrease at a CAGR of -18.4% over the next five years to be worth only R168 million in 2021.

 

  • Live music plays a key, and growing, role. Ticket sales and sponsorship revenue will continue to rise at a pace that will see live music take an increasing share of total music revenue, increasing from 55% in 2016 to 62% in 2021. Live music revenue will rise from R1.2 billion in 2016 to total R1.7 billion in 2021, a CAGR of 7.4% over the forecast period.

 

The headline change in the music industry has to be the marked consumer shift away from purchasing and owning recorded music to showing an increasing preference for subscription-based, music-rental services. A similar trend is being experienced across the globe in the consumer music-streaming spending figures and forecasts, with the rate of change the only significant differentiator.

 

As with other markets, that shift to subscription-based streaming looks to have come at a cost to the music industry, with a sharp decline in digital music downloads, a format that is losing favour in most countries. Music-streaming platforms will continue to grow, with much of that activity driven by the region’s younger demographics.

 

As in many developed markets, streaming has proved the saviour of the recorded music industry in South Africa. A healthy mix of local and international players have combined to create a compelling service for consumers, and uptake is easily enough to offset the fast-declining physical and downloads market.

 

Coupled with a live music market in good shape, the music segment has a positive outlook over the next five years.

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PwC Report : The future of Radio in SA

Posted by radio On October - 3 - 2017 ADD COMMENTS

The South African radio market will continue to grow each year. Advertising revenue, which makes up the entirety of total revenue, will pass the R5 billion mark in 2020 as advertising agencies capitalise on South Africa’s loyal radio listenership.

 

The South African radio market totalled R4.4 billion in 2016, up 2.4% on the previous year. Over the next five years, total radio revenue will grow at a 3.9% CAGR, hitting R5.4 billion in 2021.

 

Radio advertising revenue is projected to increase each year of the forecast period and opportunities for further advertising growth lie in the rise of smartphone usage, access to affordable data and data-driven campaigns.

As the number of mobile phones increases, more consumers can access radio content as and when they like, widening the potential for advertising investment as listenership grows across community, public broadcaster and commercial stations.

 

Total radio revenue in South Africa will continue to grow. Radio revenue will increase at a 3.9% CAGR over the next five years, with revenue rising to R5.4 billion in 2021. DAB+ and DRM trials continue. These trials will continue across South Africa throughout 2017, with all three tiers of radio broadcasters participating.

  • Radio apps grow in popularity. The rise in radio apps like Radio South Africa and the release of smartphones that enable DAB+ offer consumers further opportunities to listen on the go.

 

  • Local content policy impacts listenership. Listenership has faced a period of uncertainty after the implementation of a 90% local content policy on radio stations by the SABC in 2016.

 

  • Advertising revenue is on the rise. Ad revenue will increase as stations enjoy an enduring base of loyal listeners, enabling agencies to improve targeted ad campaigns. Connected listeners, fuelling data-driven campaigns, will be the enablers of—still nascent— programmatic advertising opportunities.

 

  • The portable radio remains the device of choice. Portable radios are popular, but a rise in mobile Internet subscribers should help mobile listening make gains.

 

 

 

[Source: PwC E&M Outlook 2017-2021 Report]

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Naspers increases stake in Delivery Hero

Posted by radio On September - 28 - 2017 ADD COMMENTS

Naspers, a global internet and entertainment group and one of the largest technology investors in the world, today announced a transaction to obtain 22,359,857 shares of Delivery Hero stock from Rocket Internet for €660m (US$775m) at a price of €29.50 per share. The purchase increases Naspers’ stake to 23.6% and positions the company as the largest shareholder in Delivery Hero.

 

 

Naspers initially invested in Delivery Hero in May of this year. Since then, the company executed a successful IPO in June and delivered strong half-year results as a public company on September 26, 2017.

 

 

“Delivery Hero is already the leading online food ordering and delivery marketplace in most of the countries in which it operates and our increased investment demonstrates our confidence in the long-term prospects for the company. The food delivery sector is still underpenetrated and growing rapidly across the world. Many markets have experienced significant traction already, but we believe the potential is far greater in high-growth markets than that observed in the West,” Naspers CEO, Bob van Dijk said.

 

 

“We are delighted that Naspers is increasing its stake in Delivery Hero. We share the same long-term belief in our business and we will continue to benefit from their experience to grow our business globally,” said Niklas Östberg, CEO, Delivery Hero.

 

 

Growing its position in online food ordering and delivery is consistent with Naspers’ strategy to invest in platforms with global potential that offer online marketplace services in high-growth markets. Delivery Hero has outstanding growth prospects and has high levels of consumer engagement in the markets where it operates. In addition to the investment in Delivery Hero, Naspers recently led an $80M Series E investment in Swiggy, a leading food ordering and delivery platform in India. Through majority-owned Movile, Naspers has a leading food delivery business in iFood, operating in Brazil and Mexico (under the brand SinDelantal), and Naspers also operates Mr. D Food, a food delivery business in South Africa.

 

 

The transaction is subject to regulatory approval, will be funded from existing resources, and is expected to close in the first quarter of 2018.

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Cheryl Reddy appointed to Ogily PR Board

Posted by radio On September - 14 - 2017 ADD COMMENTS

Ogilvy Public Relations has announced the appointment of Cheryl Reddy to its board of directors. Reddy – who has been with the agency since 2011 – is currently a Business Director and lead for the agency’s corporate practice.

 

Reddy holds a BTech degree in Journalism and a Marketing Management diploma. She has 10 years of journalism experience, five of which were in the capacity of editor. She has solid experience in construction, mining, architecture consulting engineering and business journalism.

 

On being appointed to the board, Reddy says, “It affords me the opportunity to give my input into the entire business and deliver progress against our key strategic priorities. We are building an agency of the future and I am so proud to be part of the team making this happen”.

 

Managing Director of Ogilvy Public Relations, Joanna Oosthuizen, says, “I am extremely proud of Cheryl and I am confident that she will thrive as a board member. Her dedication to delivering to clients, mentoring and exceptional skill-set is testament to her earning her place on the board. She is a born leader and I wish her well in her new appointment”.

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Forbes Africa is the sixteenth local language edition of the highly successful Forbes magazine – renowned for exploiting various matters as well as many listed based on the level of global wealth and power

 

 

The ABN Group owners of the prestigious Forbes Africa and CNBC Africa platforms have recently appointed Peace Hyde as its new Head of Digital Media and Strategic Partnerships. Hyde will still be maintaining her current role as the West Africa Correspondent for the leading business publication but will also head up the new digital platform, www.ForbesAfrica.com and drive user and engagement as well as create ongoing partnerships with brands and affiliates to cement the dominance of the magazine which is the number 1 read business magazine amongst Africa’s affluent according to a recent Ipsos EMS Survey.

 

 

“The publishing game has changed dramatically in recent years. Forbes Africa has always had a passion for celebrating the people changing Africa and our new digital platform is in line with reaching that goal. The biggest trigger for the change we are experiencing is the imminent shift to digital. Companies like Forbes Africa who have already began investing in this direction as well as creating engaging content will have a competitive advantage and we are excited that this new medium will create a paradigm shift in the way our loyal readers consume content”, says Hyde.

 

 

Forbes Africa is the sixteenth local language edition of the highly successful Forbes magazine – renowned for exploiting various matters as well as many listed based on the level of global wealth and power, offering topics such as “The World’s Most Powerful People” Global High Performers” and “The World Billionaires”. Forbes Africa was launched in October 2011.

 

 

“The managing editor, Chris Bishop is the visionary behind the immensely successful brand that we all love today. In just 6 years, Chris has managed to create a platform that is not only aspirational but also highlights the success stories from the continent while still maintaining the glitz and glamour of the prestigious Forbes brand. Through his guidance the new digital platform will have the same strict editorial standard but now we are widening our scope across the African region to pull in more stories that impact the continent as well as exciting content”, says Hyde.

 

 

“Forbes Africa is now 6 years and with this major push towards digital media, the company is simply carving out strategies to make us ready for the future. We are proud to appoint Peace Hyde to this role to help drive engagement from our millennial audience onto the online platform”, says Frederic Van Devyver, Executive Director, CNBC Africa and Forbes Africa.

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Cape Town Film Market: Developing the Film Industry

Posted by radio On September - 12 - 2017 ADD COMMENTS

The Cape Town International Film Market & Festival will take place from October 12th – 21st 2017 at the V & A Waterfront, with a 4-day business to business event focused on increasing collaboration and supporting the efficiency and development of the film industry across Africa.

 

A unique business focused event,The Cape Town Film Market will see dozens of companies from the film industry participating in 4 days of discussions, networking and workshops all designed to support the growth of the industry, including its affiliate and support services.

 

The event will include an exhibition space, panel discussions, targeted workshops and networking opportunities that will enable film production companies to interact with the range of affiliate and support industries required for the growth of the sector. Government and associated City support agencies will also be part of this event with a focus on informing and educating producers on issues ranging from funding and tax incentives to permits and location opportunities.

 

Unlike any other film industryevent in the country, the Cape Town Film Market will be a multi-purpose event;a business development and sales opportunity for industry support businesses, anetworking event for all industry stakeholders, and an educational platformwhereby best practice information will be shared across a range ofcompetencies.

 

The event is aimed to encourage collaboration between Cape based companies, as well as to forge relationships across the country and the continent. The event will also create the space for networking between businesses, and between business and government in order to drive the growth of the industry, not just regionally, but across the entiresector. Promoting the Cape as the ideal location for international and local shoots will drive tourism, growth of the industry and overall economic improvement for all associated businesses across the industy.

 

To this end, the event issupported by the City of Cape Town, and Mayor Patricia de Lille has this to sayof the event, “City of CapeTown Executive Mayor Ms Patricia De Lille adds “The City of Cape Town is indeed proud of the Cape Town International Film Market and Festival for making strides in developing the film industry inour city.

 

We are committed toenhancing this growth by positioning Cape Town as the film hub of Africa andsupporting the local film industry as it is a key job creator.

 

We are determined towork harder so that Cape Town can become even more globally competitive in thisimportant sector by creating an environment that attracts investment and moreinternational film productions.”

 

The Cape Town International Film Market and Festival Marketing Director explains further, “the CTIFMF’s aim is to establish collaborative opportunities, discover new voices and to broaden their respective landscapes within which they conduct business – and Cape Town is the perfect setting for this. Cape Town is a brand in its own right, and its alignment with the CTIFMF adds a tremendous amount of credibility and stature to the global film industry brand we are in the process of building.”

 

Four days of speakers and discussions will provide invaluable information from industry organisations and government.

 

All industry stakeholders,including all support services such as logistics, location support andscouting, crew hire, equipment sales and rental, security, catering, transport,post-production, technology and software, and related services are invited to takepart by exhibiting their products and services in the official expo space.Further opportunities for these companies will include networking lounges,speaking opportunities, press conferences for product announcements and more.

 

All industry professionals arealso encouraged to attend the event to enjoy the benefits of the full speakerprogramme, workshop sessions, networking opportunities, and most of all to dobusiness.

 

The Cape Town Film Market will run alongside the Cape Town International Film Festival that will include film screenings from across the world and a complimentary schedule of discussions workshops with a Pan-African and international focus that delegates can also attend.

 

All exhibition and registration information can be found on the website: www.filmfestival.capetown or please email Donovan Winterburn: d.winterburn@hotmail.com

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The South African Broadcasting Corporation’s (SABC) TV Licences division will continue to manage and support the division’s ever popular, fast and secure online payment service through its website www.tvlic.co.za. The website is optimised for any type of device, whether it’s for payment from your smartphone, tablet, IPad, desktop or laptop.

 

The division would like to inform the public that the contract with the service provider has ended and that the www.paymytv.co.za website is no longer in use. In order to continue our online payment service to the public, the TV Licences division has again activated and improved on the functionality of the divisional website, www.tvlic.co.za for ease and convenience of payment across any device from anywhere in South Africa. The public or businesses can continue to make payments safely and securely, change their details including address, view latest statement, log a query or find their nearest pay point location.

 

Payments can also be made at provincial SABC offices, retailers or wholesalers, as well as Post Offices nationally.

 

In addition to the online payments the division has also launched a SMS balance enquiry function that allows the public or business owners fast and easy balance enquiries on their account by sending a SMS with your TV Licence or ID number to 44210. Standard rates apply. TV Licences will continue to utilise innovative platforms like online platforms and payment solutions in order to meet all our clients’ expectations and deliver in world class service. This is how TV Licences believe we can fulfill in our mantra of making a difference and making more possible for all our clients.

 

 

[Issued by: SABC]

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