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MTN FrontRow launched: watch what you love

Posted by radio On December - 30 - 2014 ADD COMMENTS

Yesterday was a mega day for MTN: as they officially launched  MTN FrontRow,  premium entertainment network that brings you all the TV series and movies you love, even if you’re not an MTN subscriber – and you could get the first month FREE.

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You won’t even have to install a dish, buy a box or take out a bank loan. From only R179 a month, you can sign up to MTN FrontRow Club and play our content instantly at any time via your browser on your computer or mobile device, or on our Android app (an iOS version is coming soon!). You can even stream to your TV via your devices.

 

And once you have subscribed, you can rent brand-new blockbuster movies and more from only R15 a film on MTN FrontRow Premiere even before they’re added to the main catalogue.

 

But what would convenience and a great price be without exceptional content? As an exclusive offer on MTN FrontRow Club for the launch, you can view the thrilling pirate adventure series Black Sails, from executive producer Michael Bay (the brains behind Transformers, Bad Boys and Pearl Harbor). It’s a hard-hitting tale: those of you who love the grown-up drama of Game of Thrones will get hooked on Black Sails too.

 

If you get seasick easily, fear not: on MTN FrontRow Premiere, you can rent How to Train Your Dragon 2 – a sure-fire hit for the whole family – and, fresh off the cinema circuit, Guardians of the Galaxy, the gung-ho space adventure that ruled the box office this year.

That’s just a tiny taste of the thousands of TV series and movies in our catalogue, which stretches from today’s hits to all your favourite classics that you can now watch over and over again.

 

Ready to try out MTN FrontRow? Simply visit our website and sign up for the special launch offer of R179 a month for all you can watch, or pay R399 a month and we’ll throw in a full 10GB of streaming data – that’s about 28 hours of viewing on us.

Even better, the first 1,000 subscribers on MTNFrontRow.com will get their first month of viewing FREE!

 

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Digital Media Revenue to soar

Posted by radio On October - 27 - 2014 ADD COMMENTS

Although there is dramatic change in the way consumers spend their money, digital revenues in other segments remain relatively small. Internet access provides the potential for expenditure on digital content, yet outside of Internet access revenue itself, digital revenues will still only account for a fraction of the overall

Digital media background concept

Nevertheless, digital is on the rise both in terms of consumer and advertising revenues. Without Internet access included, digital consumer revenues will increase from 2.1% of total consumer revenue in 2013 to 2.7% in 2018.

 

Digital consumer revenue will overtake non-digital consumer revenue in 2016 and will account for 55.3% of the market in 2018, helped by dramatic increases in the number of mobile Internet subscribers.

 

Digital advertising

In 2009, digital advertising revenues comprised just 1.9% of overall E&M advertising revenue. Advertisers have since seized upon the measurability and spending guarantees of Internet advertising, with digital advertising constituting 5.1% of 2013 revenues and forecast to make up 9.7% of revenues in 2018.

 

Despite dramatic growth, traditional advertising media will still prevail, with the likes of television and radio revenues still guaranteeing the kind of captive mass audiences that the Internet cannot yet offer.

 

Internet access revenues aside, the tipping point from traditional media to digital media remains a long way off in South Africa, in terms of revenue at least. Companies and advertisers would still do well to focus on the digital consumer, who may well have greater disposable income, but for the time being traditional media will still constitute the majority of revenues.

 

 

 

For more on this visit www.pwc.co.za/outlook

 

 

[Source: PwC]

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There is no doubt that digital is having a profound impact on both advertising and marketing with digital tentacles creeping into every industry. Speaking at the Future of Media & Advertising conference, Luke McKend, Country Manager for Southern Africa, Google, said mobile has become pervasive and thoroughly embedded in the world we live in.digital

 

Last year we predicted that by the end of 2014 more people would be searching Google on their mobiles than on desktops. It happened … in January 2014,” he revealed. “We never anticipated how quickly mobile was going to become a core part of our business.”

 

As a result of all the different platforms that media is now consumed on, the industry’s concept of measurement has had to change. The concept of a four screen world – phone, tablet, laptop and TV– has become a reality with screens used interchangeably. While media owners typically belong to one of these screens, problems arise when you look at each screen in isolation. However, the notion that we have to use digital in isolation has been blown apart – even though most people don’t use all four screens simultaneously.

 

As soon as digital is thrown into the equation, said McKend, the competitive landscape is dramatically altered, opening local players up to global competitors. What marketers need to remember, he stressed, is that digital is not about clicks or views, but about the products sold.

 

McKend illustrated brands which are successfully using digital media, including Red Bull which has used digital to re-invent its brand. In the online space Red Bull is associated with extreme sports, offering highly engaging content. “Red Bull has completely re-imagined their brand and positioned themselves as content publishers who happen to sell carbonated sports drinks on the side.”

 

He stressed that one of the key challenges resulting from the digital revolution is how to buy and sell in a digital world.

 

The panel discussion following McKend’s presentation included Marcus Stephens, GM: Publishing, Kagiso New Media and Brett Loubser, MD of WeChat and focused on issues such as how digital facilitates disruption, changes the distribution model, and enables rapid execution. The panel agreed that consumer touchpoints need to be critically analysed and that the onus is on advertisers to create great content to ensure people watch it rather than choose to skip it.

 

McKend concluded by saying he hoped that any advertisers who have had interaction with Google have some form of positive ROI to show for it.

 

 

[Source: Redzone]

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YouTube on a rampage over licencing

Posted by radio On June - 19 - 2014 ADD COMMENTS

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It’s being reported that the media sharing giant will be removing indie artists of all genres from its site According to Forbes.com, some of your favorite videos may disappear forever from YouTube.

 

The news comes as some music trade groups have criticized YouTube’s plans to potentially block the content of certain labels from appearing on YouTube’s free, ad-supported Website unless they sign deals to participate in the new, subscription streaming music service. The deals that YouTube is offering are on “highly unfavorable, and non-negotiable terms,” according to a news release issued by the Worldwide Independent Music Industry Network last month.

 

YouTube declined to comment on the terms of the deals, but said in a statement that the new service would provide new revenue for the music industry.

 

The site, which is owned by Google, has already signed licensing deals with most of the music industry’s major distributors, however, the independent labels are refusing the allegedly unfair deals that Google has set up for them.

 

With YouTube building up a paid subscription service, the indies are being faced with two options; sign the licensing deals or face being left off the service AND have your content removed from the site.

 

While we wish that we had a 100% success rate, we understand that is is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience”, says Robert Kyncl, VP and Global Head of Business at YouTube.

The new service is alleged to be called MusicPass and is intended to change the way people use YouTube. Users will be able to download music just like Spotify, iTunes Radio, and Amazon’s recently added Prime Music.

 

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MTN to partner with simfy africa

Posted by radio On June - 5 - 2014 ADD COMMENTS

MTN South Africa has become the first mobile operator in the country to launch a streaming music service following an exclusive partnership with South African based simfy Africa.

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For R49 per month, MTN customers will be able to listen to all of their favourite music via streaming or in an offline mode. Customers can access an endless supply of music across multiple devices including their computer, tablet and smartphone. All customers will have the opportunity to try the full service, and enjoy all of its features during a two week free trial period.

“MTN is proud to be the first to bring an innovative streaming music service direct to our customer’s smart devices,’ says Mike Fairon: General Manager Products and solutions. simfy Africa offers superior technology and a strong focus on the best music content, making them a fantastic partner for MTN. “Customers no longer need to use a separate ipod, MP3 or CD player. Living in the connected world means that there is no need to carry a dedicated music player if a smartphone or tablet can just as effectively fulfil that function,” adds Fairon

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The service will be available to the public from 4 June 2014. The user simply needs to register at www.mtn.co.za and confirm their username and password. All that remains is to download the simfy Africa mobile application from either the Android, iOS or Blackberry stores, or access simfy Africa via their website. This will provide customers with full access to 23 million songs that include a full selection of top international,South African and African content across all musical genres, including RnB, pop, alternative, jazz, soundtracks, opera and SA favourites hip hop, kwaito, Afrikaans and SA rock.

‘We have a strongly African focus’, says Gillian Ezra, Chief Operating Officer of simfy Africa. ‘As a company which is locally based, we ensure that our product is targeted to the needs of the South African consumer, both in technology and music choices. This partnership with MTN will further extend this ethos, allowing us to offer added and exclusive benefits.’

Simfy Africa is an ‘on demand’ service, thus customers can choose the music they would like to hear and access it instantly. Users can choose to listen to tracks or albums, or even set up their own unique playlists, and share any of these with friends via social media. Users also have the choice of accessing the hundreds of pre-made playlists which are easily accessible via the service. Also on offer are the built in personalised radio channels, proving the ultimate ‘sit back’ experience. All music offered on the service is fully licensed.

Simfy Africa launched in South Africa in late 2012, and has been steadily building and improving its service since that time.

“This follows the recent announcement that MTN is providing its customers with free WeChat streaming to the CliffCentral unradio radio station. It is further testament to how MTN is identifying strategic partnerships with content providers that are able to enrich the lives of its customers,” says Mike Fairon: General Manager Products and solutions

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Media Modelling of the future

Posted by radio On June - 2 - 2014 ADD COMMENTS

In a time of browsing and scheming, future media models are all about reading – grasping the attention of the bored consumer – and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate. They will fail because they have not integrated digital strategy with print strategy. They will fail because they have not understood digital margins vs. print margins. They will fail because they cling to the banner ad and have failed to develop viable alternatives and are facing competition now, not just from other media houses, but from the brands themselves and their advertising agencies.

 

And they will fail because they have failed to understand their changing consumer – the millennial generation who read when they are bored, when there is nothing else to do or view or play with. These were some of the very interesting insights coming out of the Digital Innovators Summit in Berlin recently. The objective of the seven-year-old event is to help content business leaders develop better strategies and media models in the digital era, but the opening advice to delegates this year was to ditch the ‘D’ word, reports TheDrum.com in a very insightful article on the media summit.

 

If you are still talking about your digital model and your print model, you might as well put your pen down and retire. It is integration or bust.

Reading is key. Ten years ago I attended a global print conference in Cape Town which already warned of an increasing ‘alliterate’ generation that can read, but chooses not to. This was of course before the advent of social media.

 

Future media models were envisaged by the Digital Innovators Summit, as follows:

 

  • Native content is something we hear a lot of in South Africa, but mainly from the digital and advertising agencies, not publishers, which are losing a slice of major advertising revenue as a result.

     

  • Include the “social dynamic”. Stories need to be told differently for the different social networks, from Facebook to Twitter to Instagram and Vine, for example.

     

  • Reimagine news from a mobile perspective and learn to tell it differently. My Twitter feed scrolled so fast these past few weeks with the same tweets from the #Oscartrail from different media and journalists, that I could hardly keep up. It was disruptive and extremely repetitive. There has to be a different way. The worst is when people try to “serialise” their tweets with ‘Parts 1 – 10 when they are trying to make a point. Just like we don’t translate radio content for TV, too many are still trying to write for social media and mobile applications like they do for print. Déjà vuanyone? We made the same mistakes in the early days of online media!

     

  • The banner ad is dead (long live the banner ad!), and magazine publishers were told to look to new sources of revenue from “native and programmatic advertising”. Reporter Peter Houston from TheDrum.com explained in his article that “prescriptions for successful native included quality content, clear labelling and strong social integration”; and programmatic advertising was described as “an opportunity to exploit booking efficiencies to free up time for cross-selling and creative consultation with commercial partners”.

     

  • And this is where we get to the part where publishers were told to act more like marketing agencies. That makes sense, because many agencies have been acting as publishers recently with the increasing use of branded and native content. For more on native content and recent international trends, here’s an indepth article from Forbes last month

     

  • Then there were partnerships for content distribution and ecommerce deals for readers, such as in the travel and leisure markets makes sense and many of our local publishers are being very successful with commercial brand extensions, travel tours and fashion websites, etc.

     

  • And here’s a very interesting one: publishers have been urged to invest in technology startups to bring talent and opportunities into legacy publishing businesses – something we have seen a couple of our big local media houses do with some success.

The advertising industry has learnt the hard way and in many ways is ahead of publishers in reimagining new ways to reach consumers with innovative content marketing across the different media spectrums that vie for the consumers’ attention. Publishers would do well to keep an eye on the agencies and brands which have long been predicted to become their own branded media platforms

 

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Icasa sets sights on new spectrum bands

Posted by radio On May - 29 - 2014 ADD COMMENTS

 

Although Icasa regulates all spectrum between 9kHz and 1THz, Stucke explained that the authority has not really attempted to tackle anything above 30GHz until now.

 

Icasa only has a spectrum licensing framework that goes up to 30GHz. We don’t know how to regulate spectrum above 30GHz,” he said.

 

Stucke said the first challenge is that the current spectrum fee regime doesn’t make sense above 30GHz as it will prove prohibitively expensive. He explained that the issue is resolvable and Icasa intends addressing it so that the industry can take advantage of EHF spectrum.

 

Icasa, he said, must still determine which licensing models are most appropriate – whether the frequency should be licence-exempt or licensed in some way. He said the conventional licensing model for spectrum is well understood, but is slow, cumbersome and expensive. The licence-exempt model tends to work quite well for Wi-Fi, but only for personal hotspots, he said. “It’s not always as good for commercial uses as there is no provision for protection [from interference].”

 

Because of its properties, EHF spectrum is most likely to be used for short-distance, high-capacity, point-to-point links – providing “very fast throughput using relatively small antennas with very high gain”, according to Wapa executive committee associate and spectrum expert Jens Langenhorst. One application, Langenhorst said, would be for providing high-speed backhaul between small cellular sites (so-called picocells).

 

However, EHF spectrum has a number of problems, including the fact that it is only really suitable for short-distance communications (typically 2km or less) and the fact that it is highly susceptible to so-called “rain fade”. Also, specifically around 60GHz, oxygen in the atmosphere “absorbs” radio signals and causes significant attenuation.

 

In past it was considered unusable spectrum, but you can do a hotspot and get a gigabit per second of capacity over it over a relatively short distance,” he said. “60GHz is not usable much beyond 2km and is the one place in EHF spectrum where attenuation is at its worst.”

 

Heavy rain also causes problems, Langenhorst said. However, Simon Yomtov, country MD of networking specialist Ceragon, said South Africa is “an almost perfect place to deploy e-band”. This is because rainfall is fairly low in general.

 

Wietz Joubert, co-founder of Redline Technologies, proposed a different solution. He said so-called “optical wireless broadband” (OWB) technology, which uses optical laser beams to transmit data at high speeds in the 300THz and 400THz bands, could be used in conjunction with EHF equipment to provide high-speed short-haul links.

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Ad Dynamo and Twitter partner for SA growing market

Posted by radio On May - 6 - 2014 Comments Off on Ad Dynamo and Twitter partner for SA growing market

 

Contextual advertising network Ad Dynamo that it has partnered with Twitter to become the platform’s exclusive advertising partner in South Africa. The country has one of Twitter’s fastest growing markets when the company went public at 5.5-million Twitter users (a 129% increase in just a year) — and Ad Dynamo is hoping to help brands take advantage of that growth.

Twitter sa

 

Twitter has thus appointed a local ad sales partner, Ad Dynamo in South Africa. According to vice president of direct sales, Ali Jafari : “South Africa is an important market for us which is why we are investing in it with a direct sales force. This allows us to make brands successful on Twitter. Greater results for brands mean greater results for Twitter which translates into the greater adoption of Twitter.”

 

Ad Dynamo CEO Sean Riley explains that while Twitter’s ad products can be targeted anywhere in the world, his company hopes to assist local brands with planning and managing their campaigns. “Brands need a sales team to work with them, show them best practices and understand marketing objectives,” he says. “Which is where Ad Dynamo comes in.”

 

The cost of Twitter’s advertising is provided transparently to the brand with no markup. The key rationale though, for a brand to work with Ad Dynamo, is that they benefit from local, hands on support from a team that understands performance metrics in the local context. Ad Dynamo’s team has received the same training and access to tools as Twitter’s own internal staff,” he says.

 

Ad Dynamo is tipped to also represent Twitter in other African countries, from Nigeria and Kenya to Ghana, Tanzania, Zambia and Uganda.

 

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Online election results on the fly

Posted by radio On May - 6 - 2014 Comments Off on Online election results on the fly

 

Any election process is reasonably difficult for newspapers purely because of timeliness, that is why most papers supplement stories with queuing voters all the time. However in this year’s elections, there will be a formidable online contingent, where election results and interactive maps will be updated with a snap of a finger.

Izak Minnaar, Digital News' boss chats  about the online offering of election results

Izak Minnaar, Digital News’ boss chats about the online offering of election results

 

The majors at the helm are News 24 and SABC online :

 

The Mail & Guardian has also released a smartphone app for the elections and has set up this special elections zoneon its website while eNCA also has a good dedicated elections web pagewith live results from the IEC feeding to an interactive map. Another interesting online offering to check out is the independently funded SA Votes 2014being run by the clever Khadija Patel.

 

With online in tact, the public broadcaster on TV and radio always rises to the occasion with its army of journalists reporting from across the country. All eyes will be on that as well.

 

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Wronski on election conversations

Posted by radio On May - 4 - 2014 Comments Off on Wronski on election conversations

 

It has been an interesting feat to see political parties using social media platforms to campaign. This has by far been the first election season to have convincingly used the clout of the  internet. MD of Fuseware, Mike Wronski, tracks the milestones of this internet driven process. With the verdict still out on how South Africans will vote on the 7th of May, the data serves as a barometer by revealing the conversations that have been doing the rounds in recent days.

mike wronski

 

 

Mike Wronski reveals :

 

Over 250,000 monthly conversations are happening about political parties and their leaders in South Africa. Although the ANC leads the pack in terms of share of voice, conversations around the party are to a large extent negative. In the last 30 days, conversations around ANC have centered around Nkandla, showing that it is a topic of high priority for South Africa’s digital citizens. DA conversation has revolved around the now-viral Ayisafani ad which was banned by the SABC, and now has almost 1 million views on Youtube. EFF conversation has also revolved around the SABC’s ban of their own ad, and many people have voiced their concern over fairness of the public broadcaster. Agang unfortunately has not generated significant talkability, with a mere 5106 mentions in the last 30 days across online SA media.

 

About Fuseware  http://www.fuseware.net/

Fuseware provides a complete online media monitoring solution for brands. Their real-time monitoring platform provides comprehensive insights into consumer perception of companies, topics and industries – allowing our clients to effectively manage their reputation, understand their social media audience and become better companies through these insights.

 

 

 

 

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