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A brilliant new partnership between Red Carpet Creative and international broadcast partner, Travel Africa Network, sets out to reshape the media landscape, leveraging a global audience to reboot the travel and tourism industry throughout SA and Africa.

 

This collaboration between Red Carpet CREATIVE (RCC) – a PR, marketing and production agency for the luxury travel and hospitality sector, and Maggie Mutangiri, the Founder and Director of Travel Africa Network, was initiated earlier in 2020.

 

Red Carpet celebrates its 11th year in operation this September 2020, with the global proliferation marking its greatest milestone.

 

The innovative collab offers a 360-degree inter-continental marketing approach, with real-time audience interactivity. Geared towards local and international travel audiences, the broadcast business model with editorial-digi-commerce integration aims to reboot brands with a stronger bounce-back and global footprint. Their goal being to drive the rise in sustainable tourism, wildlife conservation, and economic SME stabilization.

 

“Africa has so many stories to tell. A continent rich in natural wildlife, culture, and undiscovered experiences. We will be showcasing the best this beautiful country and continent have to offer, highlighting its people, places, and natural wonders. Giving Africa a platform to tell its story to the world.” Notes RCC Founding Director, Jade Allen.

 

“With COVID19 becoming a major challenge for the tourism industry in 2020 and halting most, if not all, of this enormous sector of the economy, we believe we must get creative. Shifting our offerings and marketing strategies to stay afloat. There remains uncertainty not only as to how transport and accommodation services are able to implement strategies to facilitate social distancing measures, but also around how the regulations and tests at international borders will operate…

 

As the tourism industry works hard to recover from the impact of the current pandemic, tourism marketers are responsible for implementing the right marketing strategies to ensure their destinations remain competitive. Generating destination appeal in new and existing markets is essential in determining a city, resort or region’s global competitive position and its overall economic and developmental success.” Explains Matungiri.

 

The March 2021 launch of the Travel Africa global broadcast TV channel will deliver content to 135+ million homes and hotels across Europe, Middle East, and North Africa; covering everything from African culture, to gastronomy, the best places to travel and stay, and destination documentaries. A subsequent partnership has been forged with DSTV’s Spice TV, covering broadcast throughout SA and Africa with an additional 14 Million daily viewers.

 

The media impact of this is substantial. “The migration of both editorial and advertorial content with digital commerce from print and online to international broadcast is one of the ways we aim to offer brands a targeted, fast-reaching, and powerful platform for immediate conversions,” says Allen.

 

Using on-screen QR code integration for immediate ecommerce conversions – brands can now also drive bookings, purchases, and inquiries in real-time whilst watching their favourite 24-hour Africa Travel channel.

 

Red Carpet Creative’s global media partners, travel bloggers, influencers and photojournalists represent the publicity leg of their media landscape. “Celebrated film and TV presenters have joined us in pioneering yet another platform plugin with broadcast to social media content streaming via IGTV (Instagram TV) for direct engagement with local audiences.”

 

Long-seeded relationships built up and nurtured over a decade, culminating experience, and trust. Over the past decade Red Carpet has represented a host of bespoke travel, hospitality and lifestyle client brands such as Quoin Rock Wine Estate, La Petite Ferme, Webersburg, Benguela Cove, Haute Cabrière and Pierre Jourdan, Marriott Autograph Collection, RGBC, Blue Amber Resort, Dermalogica, Cape Royale, Shangri-La Nitida and The Grey Hotel.

 

“Our team of celebrity presenters include Bonnie Mbuli, Jeannie D, Katlego Maboe, Tracey Lange, Harmony Katolundi, Jade (Daniel) Hubner, Josie Eveleigh, Ayanda Dlamini, Mamohau Seasane and Seth Shezi, to name a few. As well as international TV show hosts Ernest White II (Fly Brother PBS) and Jennifer Su, both of whom are US based… All talk-worthy, enticing client content can be propagated across the continent via our plethora of media and social network channels,” she adds.

 

Calls-to-action for brand ROI will further be driven by social network affiliate programmes and promotions. “Affiliate programmes with #promocodes for booking specials, wildlife conservation and humanitarian donations or online purchases will be available for clients to further drive instant calls-to-action, with incredible offers throughout the travel and tourism sector.”

 

While Allen joined forces with Mutangiri, establishing local and international media partnerships, production, presenter and content teams for the global broadcast network, Melissa Crous took up the position as Operations Director and Partner at Red Carpet Creative.

 

Crous will oversee the running of all PR, marketing, and event related client accounts, with Allen playing her part in strategic applications and contribution towards conceptual brand development through TV broadcast and travel experiences.

 

Through extensive experience and benchmarking tactics, Crous’ experience covers all industry facets, from media relations and marketing, to graphic design, social media, website development, market research and event management.

 

As Allen, Crous and Mutangiri draw on their team of presenters, production specialists, travel agents, content producers, magazine partners, travel journalists and influencer affiliates, this power trio offers an all-embracing marketing and publicity solution for travel and tourism establishments, enterprises, and industry at large.

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Samsung has collaborated with Vega Design School on a competition that gives young South African designers the opportunity to showcase their impressive design skills. The students were invited to create content that will be used as Samsung Galaxy themes that will be loaded on to the Galaxy Store. The winners, Dean Sartor, Kyle Sartor, Mohapi Polo and Liam Cuffley, will now have their artwork made available to an international audience. The aim of the Design Jam competition is to produce unique artwork designed by the creative vision of young Africans.

“We were proud to see the level of work submitted by the winning students and look forward to showcasing their work on a global stage. We believe that the country is rich in natural talent and look forward to promoting these new pioneers and mavericks. Their skills echo our own pursuit of excellence – design that brings the world to life in innovative ways, “says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

 

The winners were selected based on an online poll by fellow students as well as the public. Vega selected their second year students as the first group of designers to drive this initiative. Over 400 students across Vega’s 4 campuses (Johannesburg, Pretoria, Cape Town and Durban) were involved in the Design Jam competition that took place in 2019. The students worked in groups consisting of 3 to 4 people to design a full theme consisting of wallpapers, icons and Always On displays.

 

The Vega students had an open ended brief allowing them to create a “local is lekker” approach to themes over a variety of categories: sports, cars, lifestyle, nature, monuments and also illustrative designs. Students were encouraged to use a variety of crafting skills and tools such as photography, traditional and digital illustration and/or typography. The winning designed themes will be available on all Samsung devices ranging from entry level to premium including the A-SeriesS-Series and Note devices.

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Advertising Week Africa announces shift to 2020

Posted by radio On September - 23 - 2019 ADD COMMENTS

Advertising Week (www.AdvertisingWeek.com) – the world’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders – has  shifted its maiden Africa edition to 2020.

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed. The date change comes after a joint decision by the event’s Africa-based Advisory Council and other local and international stakeholders, following unrest in South Africa and the resulting reprisal attacks across several African countries.

 

 

Stillwell Partners, global producers of Advertising Week, re-affirmed the commitment to Africa. “Our commitment to launching Advertising Week Africa in Johannesburg is only stronger. From adversity often comes opportunity and we will continue and accelerate all planning and development to ensure the success of Advertising Week Africa in 2020,” said Stillwell President Lance Pillersdorf.

 

 

The following lead up to Adverting Week Africa milestone events will continue as planned:

  • An AWAfrica gala reception honoring the 20th anniversary of the Nelson Mandela Foundation in New York City on 25 September, as a centerpiece of the 16th global edition of Advertising Week in New York City.

  • The next edition of Advertising Week Europe in London in March 2020 will shine the spotlight on the spirit and impact of African entrepreneurs and storytellers.

  • South Africa House on Trafalgar Square will host a special Road to AWAfrica Leadership Reception during AWEurope.

 

 

Tunji Adeyinka, Republicom Group Managing Director and Chair of the AWAfrica Advisory Council adds: “The message of Advertising Week Africa has always been that there is strength in our diversity, and therefore we stand against violence anywhere on the continent. And as our central theme ‘Great Minds Think Unalike’ succinctly illustrates, we are excited to showcase the fact that we may have different languages, practices and belief systems across the continent, but those very differences create a rich tapestry of culture, industry and creativity that represent a massive and hugely positive contribution to our continent and to the world.”

 

 

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Entries open for SAB Environmental Media Awards

Posted by radio On September - 2 - 2019 ADD COMMENTS

The SAB Environmental Media Awards and Environmentalist of the Year, now in its 31st year, is calling for entries.

The awards acknowledge and recognise the work of dedicated members of the South African Environmental Media who excel in their reportage of all current environmental matters, across written, photography, video and audio.

A new category, the SAB Environmental Community Award was announced last year during the 30th anniversary of the SAB Environmental Awards to recognise community-based environmental projects. Entries need to highlight the project’s successes, providing examples of best practice in order to be eligible.

 

 

“A winning entry would include the quality of the initiative, the number of people reached and/or involved. We are also looking for evidence of changed behaviour, measurable outcomes and addressing issues relating to the specific community affected,” said Zoleka Lisa, SAB VP Corporate Affairs and Sustainability SA. The prize is valued at R15 000.

 

Entrants may be nominated or self-nominated, in a 500-word motivation. The recipient will be decided on by the SAB Environmental Media Judging Panel.

 

A special award, the Nick Steele Memorial Award for Environmentalist of the Year, is also presented to the individual who the judges believe has made an extraordinary effort to look after the local environment.

 

SAB has committed to several sustainability goals to be achieved by 2025 in the areas of Water Stewardship, Smart Agriculture, Climate Action, Circular Packaging and Entrepreneurship.

 

One of these initiatives includes adopting a holistic approach to water stewardship, as part of a broader community reliant on the same water resources. “We believe it is common sense to seek a world that is cleaner and more environmentally friendly to create an atmosphere and economy that are conducive to doing business,” said Zoleka Lisa, VP Corporate Affairs and Sustainability SA, SAB. “We are striving for a better world, and are proud to recognise others who are doing the same.”

 

The categories for the SAB Environmental Media and Environmentalism Awards 2019 are as follows:

  • Written Media Award (Print and Online)

  • Photography Award (Print and Online)

  • Video Media Award (Television and Online)

  • Audio Media Award (Radio and Online)

  • The Macqubu Ntombela and Ian Player Cub Awards for environmental journalists with less than two years’ experience in the Industry (Print, Photography, Video and Audio Media categories)

  • Nick Steele Memorial Award for the Environmentalist of the Year.

All category winners will receive a cash prize of R15,000. The four winners of the Macqubu Ntombela and Ian Player Cub Awards will receive R7,000 prize money. The Nick Steele Memorial Award winner will receive R15,000.

Media Entry requirements and details

Entrants for the SAB Environmental Media Awards and Environmentalist of the Year must submit via the online portal.

  • Entries close on Friday, 13 September at 17h00.

  • Entrants are to submit work published between 01 September 2018 and 31 August 2019.

  • For information and submissions, go to sabenviromedia.co.za.

  • Entrants need to register to either enter the SAB Environmental Media Awards or nominate someone for the SAB Environmentalist of the Year and the SAB Environmental Community Award 2019.

Winners will be announced at the awards ceremony on Tuesday, 29 October 2019.

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Ogilvy make senior appointments

Posted by radio On April - 7 - 2018 ADD COMMENTS

Following the recent appointment of Alistair Mokoena as CEO, Ogilvy has spent some months finding just the right person to fill his previous position as MD of Ogilvy Johannesburg, where Alistair served for three years. We’re happy to announce that we have finally found her in Elouise Kelly!

Elouise strengthens our team in several ways, bringing experience, talent and the people skills needed to develop and communicate the streamlined, effective and well-aligned One Ogilvy offering we’re driving with Next Chapter. Next Chapter is Ogilvy’s strategic approach to the demands and realities of the Modern Marketing era.

 

With the ongoing emphasis on Delivery – Ogilvy’s approach to Operational and Execution Excellence – we are also delighted to announce the appointment of Tracey Edwards to drive this process in our organization as Chief Delivery Officer.

 

Elouise Kelly, Managing Director, Ogilvy Johannesburg

 

Elouise comes to Ogilvy with a wealth of experience as an award-winning marketer and with hands-on knowledge of growing brands, leading effective teams and driving communications, branding and business strategy in the media space.

 

As Head of Marketing at SABC, Elouise managed 25 SABC radio and TV brands, achieving 70% radio audience share and 58% TV audience share, as well as hitting a R6 billion commercial revenue target. She built brand loyalty and awareness through interactive marketing campaigns, leading a 130-person team. She reinvigorated the marketing division by reintroducing agency partners and devising a centralised electronic briefing system.

 

Elouise’s vast media experience includes time as CMO/VP of Marketing for ON Digital Media (TopTV), Head of Editorial (Africa) for MTV Networks Africa and Business Unit Director at Jupiter Drawing Room. As Senior Manager for Brand and Comms at MTN Irancell, she helped drive sales of 1,2 million subscribers in just one year into the Iranian market.

 

Elouise brings to Ogilvy her skills as a New Market Strategist, having revamped content and penetrated fresh markets for emerging brands. She also has deep awareness of digital and social strategies and driving audience engagement, from her time at SABC.

 

Elouise is perfectly equipped to drive Next Chapter at Ogilvy Johannesburg and to manage our strategy of aligned, effective delivery on client needs.

Tracey Edwards, Chief Delivery Officer

 

Tracey has long been an integral part of the Ogilvy team. She has worked in PR throughout her working career, including an early stint at Leo Burnett. She later moved to Red Nail as an Account Director before joining Ogilvy & Mather in 2001, also as an Account Director. She rose through the ranks of Account Management until she reached the position of Deputy Managing Director of Ogilvy & Mather Johannesburg.

 

Tracey’s various portfolios have included clients like Coca-Cola, Unilever, Kimberly-Clark, Mondelez, Avis, Investec and Brand KFC.  She led the KFC Brand for 12 years before been promoted to Deputy MD. She also handled the acting MD role at Ogilvy Johannesburg following Alistair Mokoena’s promotion to CEO.

 

Tracey’s move into Delivery is indicative of the importance that Ogilvy worldwide is placing on this position and we’re excited to have a person of her ability to handle this critical responsibility

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OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product.

Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – drawing, squeezing ketchup and digging up plants in preparation for his parent’s anniversary. His dad catches sight of him enjoying the dirt, just as he fields a text from Mom saying she’ll be back from work in 20 minutes. Dad has enough time to get the clothes in the washing machine and still prepare an anniversary surprise!

 

“The ad shows how with OMO Auto, a quick wash is enough for tough stain removal,” said Henry Muchauraya, Marketing Manager – Laundry, at Unilever. “We believe dirt is good. OMO allows people to spend less time washing and more time living.”

 

Muchauraya explained how Unilever research had revealed that men were already sharing laundry duties and have no problem doing so. Thanks to this insight, it made sense to run a TV ad that shows men handling the laundry for the family, reflecting changes already happening in society.

 

In-house research by Unilever reveals that more and more men are doing the laundry every week. OMO is one of the first brands to leverage this key learning in their advertising, bringing men to the centre of laundry activities, and subverting the standard, “Moms taking care of family chores” narrative.

 

Social-media reception of the ad, and the #JustAQuickWash campaign it is part of, have shown that the message resonates with women as much as men.

 

“The response we are getting tells us that South African women are comfortable seeing men in roles different to the historical norms,” said Muchauraya. “In our ad, the black man is a present, engaged father figure ready to step in to handle a quick load of laundry with OMO Auto.

 

“I think we’ve been able to add something to this conversation, which is why the campaign has grabbed people’s attention,” said Muchauraya. “We’ve also been able to help combat media stereotypes about gender roles and to tell a more progressive family story.”

 

Muchauraya said the campaign was in line with Unilever’s global commitment to changing the portrayal of gender in advertising and to shifting perceptions away from stereotypical roles.

 

The #JustAQuickWash campaign includes a social media rollout and a competition that invites customers to post a video showing fun outdoor activities they can share with their family now that OMO Auto lets them spend less time on washing.

 

“We’re proud to run a campaign with such clear brand communication, but a progressive message as well,” concluded Muchauraya.

 

 

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