Moshito Music Conference & Exhibition is back with a bang with its 2016 theme Censored: When the Revolution Could Not Be Televised. This year the conference’s theme is looking back to when music was censored in South Africa by the apartheid government while it also looks forward to how this creative industry shouldn’t go through the same situation again in this democracy. The conference will therefore also look at SABC’s policy of 90% South African music in detail. Legends & young musicians with other local & international industry players will gather at the SABC from the 7th -10th September for the Moshito Music Conference & Exhibition 2016!
Moshito 2016 – Censored: When the Revolution Could Not Be Televised has great topics (please see below) to benefit the new talent and those who are already doing business in the music industry in South Africa & internationally. It will attempt to answer and unpack some of the industry issues when Moshito Music Conference and Exhibition kicks off the 2016 instalment on 08 September.
Facilitated by Moshito Chairperson Sipho Sithole, speakers will include Moshito ambassador and SAMA Lifetime Achievement recipient Roger Lucey, whose musical career was abruptly cut short by the apartheid the Security Police in the early 80s. Joining him on the panel will be Paul Erasmus, a South African Security Police officer who testified to the TRC; as well as artists Carlos Djedje and Jah Seed among others. It promises to make for a fascinating peep into the recent history of SA’s music industry.
Moving things into the era of freedom of choice and closing off Day One will be the topic Whose Market Share is it? The Indie vs Major (The Big Debate). eNCA’s Nontobeko Sibisi will lead the discussion as facilitator, where music big wigs will clarify the confusion that often come with the release and distribution of indie products/artists through major record labels among other issues. Catch speakers Velile Sithole (Native Rhythms), Thabiso Khati (Cashtime Life), DJ Tira (Afrotainment), Sipho Dlamini (Universal Music) and a host of other gurus and executives from both multinational and independent labels.
In the context of South Africa with its multiplicity of ethnic groups and indigenous sound representation, how does 90% local music translate into airplay? This is the question posed under the topic Airplay for What? On Day Two, 09 September.
Rap star Reason, artist activist Eugene Mthethwa, SAMRO’s Rev. Abe Sibiya, prolific singers Sibongile Khumalo and Zonke, the prolific Sipho Hotstix Mabuse, 999 Music’s Arthur Mafokate, and Moshito Chairperson Sipho Sithole will be speakers interrogating the current state of affairs in SA music in relation to the history-making 90% local content.
But being part of a global village means growing beyond local content and boarders. Hence the topic Meet International Music Markets: from Africa to the Americas is one of the most crucial of the conference, also on Day Two.
“The gathering of the grandest music markets from Africa and beyond!” is how Moshito describes this magnificent convention. “This platform is about sharing best practice, challenges and successes. The Dos and Don’ts in managing, promoting and hosting a music markets,” said Sithole.
Moshito Deputy Chairperson Mandla Maseko will be the facilitator, and speakers will include Sonya Mazumdar from EarthSync (India), Morocco Festival Director Matt Sonzala (USA), Brahim El Mazned of Visa for Music (Morocco), as well as delegates from Uganda, Cape Verde, Mauritius, Kenya, France, Seychelles, Poland and South Africa.
There are over 100 panellists participating in over 12 topics – 5 breakaways, 5 plenaries, 2 workshops, 1 music managers meeting, as well as demo and music showcases!
The full list of Moshito 2015’s riveting topic line up is as follows:
DAY 1: 08 September
Topic ONE: Censored: When the Revolution Could Not Be Televised
Topic TWO: Live Events & Production
Topic THREE: Traditional Music Beyond Boarders
Topic FOUR: Music Manager’s Forum Roundtable Discussion (Artist Managers Must Understand Their Role is Now Business Development)
Topic FIVE: Whose Market Share is it? The Indie vs Major (The Big Debate)
DAY 2: 09 September
Topic SIX: Let Your Music Speak: Demo Presentations
Topic SEVEN: YFM Slot
Topic EIGHT: Airplay for What?
Topic NINE: Meet International Music Markets: from Africa to the Americas (Hosted by Africa Music Forum)
Topic TEN: Searching for that Platinum Artist: The hits and misses of an A &R (Artist & Repertoire) manager
Topic ELEVEN: Pitch Perfect Performance
Integrating the Body and Voice “Human Musical Instrument” for authentic and optimal performance. Communicating THIS performance to a captivated audience
Topic TWELVE: Conference Wrap Up
For some of the richest music knowledge this side of the continent and a chance to meet the fascinating and successful people in this industry, make sure you don’t miss this year’s Moshito Music Conference and Exhibition!
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