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DMMA stand on NAB resignation from SAARF

Posted by radio On July - 1 - 2013 ADD COMMENTS

In the light of the NAB’s announcement to resign from SAARF at its Annual General Meeting, the DMMA(Digital Media & Marketing Association)  would like to publically express our support for all the parties involved:  SAARF, NAB, PDMSA, OHMSA, ACA, AMF and MA(SA).

 

As a member of SAARF with representation on the SAARF Board, we feel sad that almost 40 years of co-operation amongst the role players within the media and marketing communities may come to an end. As a relatively small role player with no vested interests, the DMMA has opted to remain neutral and express its support for all parties involved.

 

The DMMA remains the only official measurement body for digital audience data in South Africa and will continue to provide its members with insightful and reliable data concerning the consumption of digital media across the country.

 

We look forward to healthy collaboration around the measurement of media in South Africa going forward.

 

 

SAARF RESPONDS TO A MEDIA STATEMENT ISSUED BY THE SABC & ETV

 

SAARF and its members are extremely disappointed at the proposed resignation of the NAB from SAARF.

 

SAARF has been the custodian of all industry audience measurement for 39 years and the measurement of television and radio has been an important part of its activities. SAARF wants to state unequivocally that it was not the SAARF Board that refused the NAB proposal for greater representation of broadcast media on the SAARF Board. SAARF members asked the NAB for extra time (two weeks) to consult their constituencies and to evaluate other options before meeting again with the NAB to try and resolve the issue amicably and to get a consensus decision from all SAARF stakeholders.

 

The NAB refused and insisted that the matter be put to the vote knowing well that they could not get the 75% majority required for the approval of a special resolution to change the SAARF Memorandum of Incorporation. At no stage did the other SAARF stakeholders indicate that they were not prepared to consider the request with an open mind – in fact they stated the opposite more than once during the discussions.

 

The news release disseminated by the SABC and ETV contains serious inaccuracies and SAARF will respond in full to the allegations and inaccurate interpretation of the audit findings.

 

[Source: DMMA]

 

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COMMUNITY RADIO GAINS MOMENTUM

Posted by radio On November - 9 - 2012 ADD COMMENTS

It is that time of the year when SAARF releases the latest RAMS and while many trends since the last release have remained unchanged, there are some slight changes in pattern audience behaviour.  Overall time spent listening to radio has remained unchanged, time spent listening to radio in large urban areas continues to decrease. The opposite is true for many community radio stations around the country.

 

 

There have been some significant increases in listenership statistics from community radio stations such as Franshoek 87.6 FM in the Western Cape from 0.2% in August to 0.4% in October. In the Northern Cape more than one station has managed to show significant growth in listenership numbers, Bosveld Stereo listenership jumped from 0.6% in August to 1.7% in October, Moretele Community Radio 106.1FM jumped from 3.0 to 4.7 and Radio Mafisa went from 4.7% to 7.5%. The total increase in community radio listenership in the Northern Cape shifted from 34.3% to 40.1%.  This pattern of increase in listenership is also prevalent in the Free State with a total jump from 36.2% to 36.4%. Limpopo community radio listenership exhibited a different trend with a significant drop from 23.2% to 19.1. Ukhozi FM still leads as an audience favourite, sitting at 51.1%, followed by Umhlobo Wenene FM at 10.1%. Lisedi FM is third with 6.1% of audiences listing it as a favourite.

 

To see the complete presentation, go to: www.SAARF.co.za

 

 

 

 

 

 

 

 

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Recent RAMS Universe Update

Posted by radio On September - 19 - 2012 ADD COMMENTS
The May RAMS 2012 release used the new 2011 population updates from IHS Global Insight, which has taken over from the BMR as a new contractor to SAARF for the annual population updates.
Due to the change in contractor and also the introduction of some methodological changes for estimating the South African population, these updates, which see the adult 15+ population growing by 2.7%, had a significant impact on the RAMS results.

 

The industry should examine these population changes carefully, bearing them in mind when dealing with changed audience results as there can be some trend-line breaks. These are particularly marked when using audience numbers (thousands) as opposed to share percentages.

 

Although the new universe update makes it difficult to establish which movements are due to the population changes and which are not, it is possible to see movements above and beyond those imposed by the new demographic model when users drill down into the data.

 

Users cautioned

However, in general one can say that users can compare audiences across these breaks as the audiences were legitimately and correctly measured at each given point with the best possible measure at that time. Users must just be cautioned that they must do it while keeping the indicated changes in mind, and take care to establish whether significant audience shifts could have been due to the supplier change.

When looking at RAMS data for the past year, however, users cannot do a direct year-on-year comparison on cost per thousand as that could be misleading.

 

However, a period on period comparison from the May 2012 RAMS release onwards can be done. A period on period analysis can also be done for the period up to Feb 2012. By evaluating these trends in combination, real movements can be noted across the universe update. Should the levels leading up to February and after May be relatively stable, then any movement between these months is likely to be the result of the population changes.

 

SAARF has recently written an article on how to deal with the latest RAMS universe update, which can be found on the SAARF website under “RAMS”.

Source: BizCommunity
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RAMS 2012 Release 3

Posted by radio On August - 17 - 2012 12 COMMENTS

The South African Audience Research Foundation released the latest RAMS on Thursday, 16 August at the Bryanston Country Club in Johannesburg.  A presentation highlighted the most important aspects of the latest RAMS release wave, conducted from mid-March to end-June 2012.

 

The following data is only a portion of the presentation highlighting radio station trends. Please visit www.saarf.co.za to see the complete presentation.

 

 

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It’s Idols Time Again

Posted by radio On June - 4 - 2012 Comments Off on It’s Idols Time Again

The eighth season of South Africa’s biggest television talent competition, Idols SA, hits the airwaves on Sunday 3 June at 17:30, with judges Gareth Cliff, Unathi Msengana and Randall Abrahams arriving at the first auditions in style, ready to search for that one elusive superstar who will be South Africa’s next Idol.

Idols SA is a co-production between M-Net and Mzansi Magic this season and on all the Sundays in June, viewers of both these channels will see how the search took the judges from Sandton and Soweto in Gauteng to the sunny shores of Durban, where they encountered a thrilling batch of new contestants – the good, the bad, and the tragically misguided!

The Johannesburg auditions, which took place in Soweto and at the Sandton Convention Centre, will be the focus of this Sunday’s show, while the auditions at Ushaka Marine World in Durban will take centre stage on Sunday, 10 June and the Cape Town auditions at the Table Bay Hotel on Sunday, 17 June. The highlights of the audition tour will be screened on Sunday, 24 June.

“Viewers can look forward to the most spectacular and entertaining Idols auditions to date,” says M-Net Communications Manager, Lani Lombard. “The backdrops of the venues bring an extra dimension to the series, adding more drama to the already high-tension surroundings and it’s evident right from the start that the variety of contestants are adamant to live the Idols dream. Everybody wants to be the next Idol, so be prepared to experience all the emotional ups and downs as the contestants receive their Golden Ticket or get those honest opinions from the judges!”

But who will it be? Two contestants who have already received some media attention are Rethabile Khumalo and Dumi Masilela. The 17 year-old Rethabile Khumalo, who believes music is her destiny, is the the daughter of AfroPop legend Winnie Khumalo, so music runs in her blood. Multi-talented 23 year-old soccer star, Dumi Masilela, who sees no conflict in a dual soccer and singing career, has been praised for his talent and charm.

Apart from being screened on M-Net and Mzansi Magic, Idols will also be available on other platforms. From Sunday, 3 June, DStv viewers can enjoy more of the auditions on the dedicated 24/7 Idols Extra channel (channel 199) and all the auditions will be loaded on the official Idols website: www.mnet.co.za/idols.

DStv’s mobile users can a be enjoyed Idols SA on their Drifta of Walka and DStv On Demand offers the shows for its PC users. Fans can also visit the Facebook page for Season 8 of Idols at “Idols South Africa”, or tweet on Twitter @IdolsSA.

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DStv Mobile Unveils The New iDrifta!

Posted by radio On June - 4 - 2012 5 COMMENTS

DStv Mobile announced today the launch of a brand new product: the iDrifta; a convenient little gadget that is set to enhance the mobile TV viewing experience on popular Apple mobile devices.
The iDrifta is a plug and play mobile DVB-H receiver exclusively for Apple mobile devices; it is portable, lightweight and designed to be simple and intuitive for users of these devices.

“Using the iDrifta is very easy, you simply plug it into an iOS device, the application opens automatically and viewing can begin right away” said Mark Rayner, CEO of DStv Mobile.

The device is compatible with iPod 4th generation, iPhone 4/4S and iPad 1/2/3. With a battery life of 3.5 hours, viewers are set to enjoy hours of music, sport, general entertainment, news and cartoons on the move.

“Remaining at the forefront of innovation is something important to us and we are continuously searching for ways to increase access to DStv Mobile. We acknowledge the popularity of Apple’s mobile devices, so launching the iDrifta was a natural progression in our strategy” concluded Rayner.

South Africans now have even more ways to make sure they stay tuned to two of the planets greatest sport events: the London 2012 Olympics which start on 27 July and UEFA Euro 2012 which kicks off on 8 June. The launch of the iDrifta comes just in time for Father’s day and would make the perfect gift for dads who can’t get enough sporting action.

The same great channels are available across all DStv Mobile capable devices and subscription is also the same at R49 per month. DStv Premium subscribers pay no additional subscription fee to access DStv Mobile.

The recommended retail price is R499 and the device will be available from MultiChoice service centres, select retail outlets and online stores from 11 June 2012. DStv Mobile coverage is available in the 9 major cities of South Africa: Johannesburg, Pretoria, Bloemfontein, Cape Town, Rustenburg, Mbombela, Polokwane, Port Elizabeth and Durban.

Source:  http://www.dstv.com/

 

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