By: Mpho Smart
Born in Musina, Limpopo, in 1966, Josias Ncube did not seem destined for big things in his early life. He was kicked out from several schools because of his crazy antics.
When Ncube was just twelve years old, he moved to Nzhelele where he schooled for a couple of years. The relocation proved too much of an upheaval for the teenager. The move was a shotgun that started the race for the radio personality. He remembers his uncle saying he started obsessing about radio when they moved back to Musina. From that point onwards, the Capricorn FM DJ and programmes manager made a promise to himself to make a success of his life. After leaving school, Ncube, studied at both the University of the North and University of Venda where he trained to become a teacher. From there it was but a short jump to Polokwane.
The job that really propelled him into the nation’s consciousness was his Love Zone slot on Sundays, a mid-day show. Ncube plumbed for Capricorn FM and months later was given carte blanche to front Love Zone, a show that has been running successfully for several years.
The radio bosses were so impressed with his wacky presenting style that he is able to pick and choose his next move. It was not Ncube’s presenting skills which netted him his position, however, but rather his fierce business acumen. He negotiated his shares in Capricorn FM and became its programmes manager.
Ncube has not always worked in broadcast media. He started out as a teacher at age 20. But after only 18 months of ‘repeating’ himself, and without any job lined up or in the pipeline he left teaching. He pursued his first love, radio, and in 1989 Ncube joined Radio Thohoyandou where he compiled music shows, produced and presented news bulletins. The radio station was later dismantled and incorporated into the SABC, where he worked for Phalaphala FM between 1998 and 2006. He left his gig at Phalaphala FM in 2006.
In 2007, Ncube’s dream of being part of an English radio station targeted at a black audience to fill in the gap left by the dismantling of former bantustan radio stations, became reality. He teamed up with a bunch of guys who had the same vision. This was the birth of Capricorn FM. “This was a platform which gave one control to determine what to put out there. Our people were fed radio that wasn’t necessarily suitable to their needs,” says Ncube.
Ncube is single and describes himself as ‘extremely private’. He says determination, passion for radio and hard work are attributes that best sum up his character. Capricorn FM is his home and he plans to invest more in the business.
Ncube is a natural communicator who loves talking. He says: “I have always loved attention and radio is an outlet for me to share my thoughts and experiences. Love Zone makes love sound sweeter than it actually is. But most importantly it spreads the love. I just love coming to work every day and being part of the decision making for what we put out there. Nothing beats that.”