METRO FM, the biggest commercial radio station in South Africa, is proud to announce that it has reached the 1 Million Facebook Fans milestone! The brand has had the pleasure of watching the page grow and evolve into what it is has become today. In a year, the station has managed to increase its following organically. With the station’s new leadership METRO FM has employed 360 strategies that include a huge emphasis on developing METRO FMs online presence and digital offerings that resulted in an achievement of this magnitude.
“Over 30 years METRO FM has acquired brand equity. Since 2015 through the inclusion of 360 strategies the brand’s listenership enjoyed a significant growth. This strategy increased the brand’s presence in the minds of listeners awakening all senses of the brand. Listeners are able to touch and feel the brand, allowing conversations to live and continue beyond the radio medium.” Said METRO FM Marketing Manager: Ms Christinah Mazibuko.
The SABC has invested greatly in the development of the SABC digital platforms with a significant investment in the human resources that conceptualize and implement digital content strategies.
What do 1 million fans mean?
Head of SABC Radio Digital Media Strategy: Mr Carlito Sheikh stated: “We as SABC Radio Digital Media are very proud of METRO FM for being the first radio station in the SABC radio network to achieve this milestone. It is testimony to the level of social media engagement that the station has with its tribe of fans online, making integrated media advertising campaigns a reality at SABC Radio.”
METRO FM boasts a Twitter following of over 600 000 on Twitter, 60 000 on Instagram and over 350,000 podcast downloads since the launch of the channel in 2015. The brand also launched the METRO FM VIP Club, a loyalty rewards programme, in March 2016 and it has attracted more than 15 000 registered users to date.
‘This is proof that Radio has a future in the digitally converged world, and METRO FM will continue to re-think and reshape how we play in this place in our quest to add value to the lives of South Africans’.
METRO FM Station Manager, Sibongile Mtyali