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Metro FM reaches 1 Million Facebook Fans

Posted by radio On May - 20 - 2016 ADD COMMENTS

MetroMETRO FM, the biggest commercial radio station in South Africa, is proud to announce that it has reached the 1 Million Facebook Fans milestone! The brand has had the pleasure of watching the page grow and evolve into what it is has become today. In a year, the station has managed to increase its following organically. With the station’s new leadership METRO FM has employed 360 strategies that include a huge emphasis on developing METRO FMs online presence and digital offerings that resulted in an achievement of this magnitude.

“Over 30 years METRO FM has acquired brand equity. Since 2015 through the inclusion of 360 strategies the brand’s listenership enjoyed a significant growth. This strategy increased the brand’s presence in the minds of listeners awakening all senses of the brand. Listeners are able to touch and feel the brand, allowing conversations to live and continue beyond the radio medium.” Said METRO FM Marketing Manager: Ms Christinah Mazibuko.

The SABC has invested greatly in the development of the SABC digital platforms with a significant investment in the human resources that conceptualize and implement digital content strategies.
What do 1 million fans mean?

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Head of SABC Radio Digital Media Strategy: Mr Carlito Sheikh stated: “We as SABC Radio Digital Media are very proud of METRO FM for being the first radio station in the SABC radio network to achieve this milestone. It is testimony to the level of social media engagement that the station has with its tribe of fans online, making integrated media advertising campaigns a reality at SABC Radio.”
METRO FM boasts a Twitter following of over 600 000 on Twitter, 60 000 on Instagram and over 350,000 podcast downloads since the launch of the channel in 2015. The brand also launched the METRO FM VIP Club, a loyalty rewards programme, in March 2016 and it has attracted more than 15 000 registered users to date.

‘This is proof that Radio has a future in the digitally converged world, and METRO FM will continue to re-think and reshape how we play in this place in our quest to add value to the lives of South Africans’.

METRO FM Station Manager, Sibongile Mtyali

 

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Changes in Metro FM’s Dstv channel

Posted by radio On June - 10 - 2015 ADD COMMENTS

metrodstvThe South African Broadcasting Corporation’s (SABC) 19 radio services are now available on DSTV’s audio package from today. Previously METRO FM was the only public service broadcaster’s radio station on this platform.

 

 

 

 

 

Mr Leslie Ntloko, SABC Group Executive: Radio stated: “SABC Radio has over the years claimed its rightful space by dominating the airwaves and it is now the right time to further expand on our offering, by using alternative platforms. This partnership will ensure that our various radio stations’ spectrum is not confined to certain areas. Through the DStv bouquet our radio stations will have a wider national footprint.”

 

 

 

MetroFM will no longer be available on channel 881 and has since moved to channel 901.

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Get to know Mpho Maboi

Posted by radio On May - 29 - 2015 ADD COMMENTS

Mpho is first and foremost a Mother who is better known as a Sports Anchor for SABC Sport.

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Having started her career in radio with YFM and later joining Supersport, Mpho has come full circle, joining MetroFM from April 2015, doing sport on The Great Escape with Amon Mokoena and Pearl Modiadie the drivers of the show from 12-3pm weekdays. We caught up with her to find out more about the woman behind the voice.

 

Mpho complete the sentence: I am…

First and foremost a mother and then I am someone who loves life in all in different facets.

 

You were born in Wattville in the Eastrand and grew up in Daveyton, where did you attend school?

Wordworth High School in Benoni

 

You are very active on Twitter, what made you sign up?

FOMO and beyond that, I was just feeling a bit tired of how Facebook is structured and enjoyed the immediacy of Twitter.

 

You advocate for self-love and are well known for your self-confidence, was this always the case? If not, what was the turning point for you?

I’ve not always been the most confident of women, but getting to know one’s self helps improve this.

 

Describe 3 legitimate fears you had and explain how you overcome them.

The fear of failure, fear of success and fear of not living up to people’s expectations. Switching careers 3 times before the age of 30 made me realise that fear is all in the mind and one can actually be a success in your field as long as you are willing to put in the work. Also that one can NEVER live up to anyone’s expectations. Do you, people will talk anyway.

 

Who are the main people who have influenced you in your career? 

DJ Fresh – Very selfless and he takes care of those he cares about. He’s one person you want to have in your corner.

Robert Marawa – He’s an awesome shoulder to cry on and someone I look up to in the sporting space because he makes it look so easy.

My Mother – She’s an amazing woman.

 

You are very proud of being a mother, why is this so and what are amongst your other greatest accomplishments?

Motherhood is firstly my greatest accomplishment because having endometriosis and having had a miscarriage, I never thought this would happen. Secondly it would be joining MetroFM and lastly hosting studio shows during both the World Cup and AFCON, intense.

 

You’re a very talented woman, what is the thing you most wish you were great at?

Drawing. I love art and I wish I paid more attention in art class at school.

 

Where do you see yourself in 5 years? 10 years? 15 years?

Anchoring a sport radio show and making my girl’s foundation a success in 5 years. Being a force behind the scenes in sport TV in 10 years and travelling a lot more in 15 years time.

 

If you could have dinner with anyone in history, who would it be & what would you eat?

Maya Angelou because she is the epitome of wisdom.

 

What do you think people misunderstand most about you?

People mistaken my sarcasm for being rude. It used to bother me but not anymore. Wit is fun.

 

Lastly, what would you like to be remembered for?

Being someone who is unapologetically herself

 

 

[Source: Metro FM]

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Metro FM wins Coolest Radio Station Award

Posted by radio On May - 28 - 2015 ADD COMMENTS

Metro FM has again for the 3rd consecutive year retained its number one position as the Coolest Radio Station.

metronextThis was an award that was presented by the Sunday Times Generation Next youth awards which gathers the opinions and attitudes of young people to determine which brands they think are the coolest. The 11th Generation Next Awards were held on Friday, 8 May at the Sandton Convention centre and attracted marketers and different brands.

 

“The team at Metro FM is enlivened and inspired. This is validation that the hard work we put in continues to inspire. Being voted The Coolest Radio Station by consumers of the brand, three years in a row is just confirmation that Metro FM is still a mighty station on top of its game.  We do not take it for granted that in this tight and ever changing competitive environment, our listeners still make us number one,” said Sibongile Mtyali, Metro FM Station Manager.

 

Metro FM has plans to preserve this position for 2016 and this will become evident through its marketing and programming plans for this current year. The station has introduced a bold and vibrant new on air line-up that will realise an increase in listenership and will be visible to the country through a roll out of billboards and print advertisements nationally. In line with these on air changes Metro FM will introduce a new brand campaign that will talk to the aspirational, ambitious and progressive South Africans. These are some of the changes at the station that will see Metro FM walk away with this award for years to come.

 

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Metro FM,SABC 1 & 3 are finalists in the Loeries

Posted by radio On September - 20 - 2014 ADD COMMENTS

Everyone at the SABC will be holding thumbs on Saturday and Sunday evening in support of SABC1, SABC3 and Metro FM, to bring some of the “rare birds” home!

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SABC1 has been nominated as a finalist in the category for TV trailers, channel and station promos for its generic brand promo “Television Manifesto”, with the SABC’s own Orapeleng Lebethe being the Executive Creative Director.

 

Four SABC3 posters (“007”, “Star Trek”, “Ironman” and “E.T”), produced by King James II are amongst the finalists. Two commercials (“Bacon” and “Dreaming”) for SABC3’s breakfast programme “Expresso”, which were produced by King James II, have been nominated for a Loerie Award.

 

In the category for Internet and Mobile commercials, Metro FM boasts no less than three finalists (“Market”, “Bunny Chow” and “Taxi”) for the 2014 Metro FM Music Awards. The commercial “3 Deep Solo” (2014 Metro FM Music Awards), produced by King James II, also made it onto the list.

The Loerie Awards are regarded as the most prestigious brand communication awards on the continent and will take place in Cape Town on Saturday 20 September and Sunday 21 September.

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