MTN subscribers who purchase a Sony Xperia Z3 and Z3 Compact will receive a 12 month free subscription to access to simfy Africa.
This proposition will ensure that MTN customers who purchase either of these handsets will enjoy quick and easy access to music that only a streaming service can provide. With simfy Africa, customers can get access to a number of benefits including offline usage, the ability to synch their account automatically so that playlists and favourites are instantly available, access the radio, receive the latest recommendations and get a tailored ‘My Music’ section.
Larry Annetts, Chief Marketing Officer of MTN South Africa, says the offer makes perfect sense in the current technology landscape where consumers want to access music on the move.
“This is an incredible value proposition and unlike anything else on the market. Music streaming is the current trend in music services globally. Across the world, and now in South Africa, music lovers are enjoying the quick and easy access to music that only a streaming service can provide. At MTN, we are proud to bring value added services that are relevant to the needs of our customers. We believe that our world class network will provide a seamless experience for users who will benefit from this proposition,” says Annetts.
Adds Mark Fenzel, Country Manager for South Africa: “It was a logical move for us, as the Xperia Z3 and Z3 Compact featuring the latest Sony technologies in audio and video. To offer our consumers a world class simfy Africa service, brought to you by MTN, is the ideal way to show off the incredible Power of Sony in our devices whilst providing our consumers a seamless and cutting edge experience.”
In June 2014, simfy Africa was the first streaming service in South Africa to announce a partnership with a mobile operator when it launched its exclusive partnership with MTN.
A highly competitive monthly simfy Africa product also remains on sale via MTN, with a 14 day free trial enabling everyone to sample the simfy Africa library of over 27 million songs. MTN customers can then get a month’s access for R49.00, by far the lowest price in the market.
The latest simfy Africa platform, currently available to all customers, has been strategically and specifically updated for the African environment. With the recent “buy back” of simfy Africa from its German partner, simfy Africa now operates as a truly independent entity focused on the African market. This major step has greatly improved the company’s ability to innovate, as Simfy Africa CEO Davin Mole explains further:
‘Simfy Africa separated from simfy Germany in early 2014 as the companies were organically moving in opposite directions. We are working on localization of features and conservative use of data that is clearly not a concern in Europe. It was important for us as a company to be focused on African consumers. The fact simfy Africa is now independent and 100% locally based means we can do just that’.