Google+
Subscribe to: Newsletter      Comments      News

COMMUNITY RADIO GAINS MOMENTUM

Posted by radio On November - 9 - 2012 ADD COMMENTS

It is that time of the year when SAARF releases the latest RAMS and while many trends since the last release have remained unchanged, there are some slight changes in pattern audience behaviour.  Overall time spent listening to radio has remained unchanged, time spent listening to radio in large urban areas continues to decrease. The opposite is true for many community radio stations around the country.

 

 

There have been some significant increases in listenership statistics from community radio stations such as Franshoek 87.6 FM in the Western Cape from 0.2% in August to 0.4% in October. In the Northern Cape more than one station has managed to show significant growth in listenership numbers, Bosveld Stereo listenership jumped from 0.6% in August to 1.7% in October, Moretele Community Radio 106.1FM jumped from 3.0 to 4.7 and Radio Mafisa went from 4.7% to 7.5%. The total increase in community radio listenership in the Northern Cape shifted from 34.3% to 40.1%.  This pattern of increase in listenership is also prevalent in the Free State with a total jump from 36.2% to 36.4%. Limpopo community radio listenership exhibited a different trend with a significant drop from 23.2% to 19.1. Ukhozi FM still leads as an audience favourite, sitting at 51.1%, followed by Umhlobo Wenene FM at 10.1%. Lisedi FM is third with 6.1% of audiences listing it as a favourite.

 

To see the complete presentation, go to: www.SAARF.co.za

 

 

 

 

 

 

 

 

Did you like this? Share it:

Community radio…For us, by us

Posted by radio On November - 5 - 2012 ADD COMMENTS

 

[by Abongile Zizi]

Community radio in South Africa is enjoying a strong foothold on audiences that is growing daily. SAARF RAMS released in August 2012 show that community radio listenership sits at 8720’000 listeners. Around the same time last year, total community radio listenership sat at 84466’000. These numbers indicated a slight growth from 24.8% to 25.0%. A single percentile might not seem like a drastic jump but the steady and consistent climb of this type of radio is very telling of the impact community radio is starting to have on audiences. The consistent growth of community radio is due to a myriad of factors that intrinsic to its very nature. The existence of agencies like the Media Development and Diversity Agency (MDDA) which give financial and structural support to community based media organisations has created a fertile environment for community radio to flourish. Earlier this year, the oldest community radio station in South Africa, Bush Radio experienced severe financial difficulties; this is not a unique situation. Many community radio stations experience financial difficulties because they are funded through grants, sponsorships and the little advertising revenue they generate.

Community radio is for the community, by the community. In this instance community is a broad term as it refers to both geographical communities and communities of interest. Catering to a niche market is part of the reason why there’s a growing listenership base for community radio.  Within communities localised media serves to create a common ground for the group to explore their shared concerns in depth and on their own terms be it through language, religion or shared geography. Within geographical communities, community radio further extends the already intimate relationship that radio stations share with their listeners as it speaks directly to their needs in a language they can understand.

While PBS and Commercial radio cater to a multitude of interests that are relevant to their target market, the ground level approach and localised content provided by community radio has a stronger appeal to audiences because of the localisation of the content. The foothold that Commercial and PBS stations had on audiences has been shaken by community radio because these stations compete with them for audiences and enjoy somewhat of an advantage.

Currently, there are over a hundred community radio stations in South Africa, these stations cater to multiple communities with multiple needs. In community radio not only is content aligned with national interest, content approach is focused on localised impact. Isolated communities have found a voice though community radio. Most community radio stations are made up of volunteers from the community who can be seen as a representation of the community within which these stations function. They also nurture raw talent by affording interested community members an environment to learn and grow as radio presenters, producers, reporters and newsreaders. Radio personalities like Metro FM’s DJ Sbu and 702 Talk Radio’s Niall Collie started off at community radio level. Community radio not only trains and produces media practitioners who can rival those of PBS and commercial stations, it gives communities a voice.

Sources: MDDA, SAARF

Picture taken from: www.Bushradio.wordpress.com

 

 

Did you like this? Share it:

Radio evolution

Posted by radio On October - 25 - 2012 ADD COMMENTS

By Abongile Zizi

Immediate, live and area specific, these are some of the aspects of radio that have been drastically changed by the growth of radio podcasts, cell phones and PVRs. Internet access in South Africa has grown rapidly with the growing use of smart phones and the influence this growth has had on media consumption and production is unmistakable.

Researchers put the numbers of South Africans with access to the internet at roughly 39% of the urban population and 27% of the rural bearing in mind that these figures are growing daily. With the integral relationship being formed by radio stations with their audiences through social media, the ability to reach segments of these audiences who are outside the immediate broadcast area speaks directly to the rise of radio consumption because the location barrier is broken.  Cellphones and PVR are a driving force in the breaking of the broadcast location barrier. Growing internet access and the creation of cellphone applications allows us to listen to audio streams of our favourite radio channels on the go and from anywhere in the country. PVR has introduced a dynamic to media production that allows for audiences to record their favorite television programs and watch them at their own leisure; this creates an opportunity for them to catch live radio broadcasts while recording television content for later viewing.

Podcasting has introduced another dimension to the consumption of radio.  Traditionally radio broadcasts were live, thus making them immediate and limiting the impact of content to the people listening to the radio at that specific time. The ability to access segments of broadcast material long after the fact and at audiences’ own leisure has increased the “shelf life” of radio content. Content is easily accessible for download and reaches a wider audience and thus has the potential for greater impact.  Youtube has also revolutionized content consumption and content shelf life. Earlier this year, 702’s Redi Thlabi had an interview with President Jacob Zuma that was simulcast on air and youtube, the interview was then podcast and was available on a myriad of platforms after it aired live. This is just one example of how these mediums can be used to further influence the consumption of radio content.

The evolution of radio consumption has run parallel with the growing accessibility to the internet and modern technologies. The incorporation of online media into traditional ways of broadcasting is an evolution on its own when considering its implications on content production, branding and advertising. Accessibility plays a major role in the steady rise of radio consumers in the country at all levels and this has been demonstrated by the SAARF RAMS released in August 2012. These show a steady climb in radio consumption.  They also showed that the percentage of people listening to radio through other devices had increased by 24.7% for cellphones and 3.7% through the internet. Content production trends are evolving rapidly to cater to the changing radio landscape and the shifting consumption patterns.  It looks like radio is evolving and the transformation is a site to behold.

 

Did you like this? Share it:

Kagiso Media – The Emerging Giant

Posted by radio On September - 25 - 2012 ADD COMMENTS

By Helen Phushela

 

In the past year Kagiso Media has managed to purchase chunks of broadcasting and marketing company shares. This was a direct cause of their entire subsidiary. The media giant has since purchased 100% voting rights in Shinake Investments, which has direct shareholding of 24.9% at Kaya FM, the fastest growing radio station in Gauteng. The transaction was effective from the 3 June 2011 and the company’s interest in Kaya FM increased from 22.59% to 47.49%.

 

The growth in radio advertising enabled their broadcasting division to successfully deliver revenue of R575.2 million – this is an 18.3% increase in comparison to the previous year. According to reports by the Radio Advertising Bureau (RAB), the sector has grown 14.1% highlighting great performance from Kagiso Media’s radio stations.

 

In 2012 Kagiso Media managed to acquire a number of shares in marketing as well as rugby companies. This included acquisition of 90% of Kaufman Levin Associates (KML), a leading marketing research company, for R25 million. Included is also an offer to acquire EXP group of companies, which included Trinergy brand connections and 100% of the shares in Blue Bulls Rugby holdings (which owns 50% of the Blue Bulls Rugby Club); this was a R335 million contract with a R10 million loan, as detailed in the SENS report published 5 September 2012. This transaction has strengthened the marketing services of KML. Meanwhile, EXP has operations in 11 African countries, making communication and information distribution a breeze. Shareholders are often advised to tread carefully while trading in company shares.

 

The changes brought by Kagiso Media have brought a new dawn for growth for all radio stations in its stable. After an increased economic interest of 47.4%, Kaya FM’s revenue increased to 24%. It is currently the fastest growing radio station in South Africa with a weekly listenership of 1.4 million. The station scooped two awards at the MTN radio awards. Thabo Mokwele aka T’Bose won Best Music Presenter and John Perlman won the Best News and Actuality award.

 

 

While East Coast Radio’s pressurised revenue saw the station suffer a shortfall in the first half, the second half performance passed expectation of recovering costs and backlog.

 

The following highlights attest to the Durban-based station’s growth:

 

  • Overall listenership grew by 13% to over 1,9 million underpinned by a 14% growth within the target market category.

 

  • Market share remains dominant in the lucrative LSM 7-10 with targeted age group of 25-49 at 40%.

 

  • The station completely revamped its line-up to ensure its long term relevance. Also publishing a cook book called East Coast Tables which is an innovative concept for radio. It sold over 5500 copies.

 

  • In effort to pull from below the line revenue, the station in association with Gordon Institute of Business Science (GIBS) launched the executive business breakfast, which has been declared an annual event.

 

  • The station also launched Fundzani a long term campaign to re-connect with Kwazulu Natal’s people and the East Coast way of life as well as tapping into urban pride through key events, activations and stunts. The goal was to entrench East Coast FM’s position within its target market.

 

Another station under the Kagiso Media umbrella is Jacaranda FM which has doubled its numbers in Johannesburg as a result of increased marketing investments. Despite their slight drop in profit line as compared to the prevision year, the station remained within expected profit line. Reaching first place in Afrikaans listenership in Gauteng market, with 28.3% increase in share and 9% increase in audience as compared to the previous year; Jacaranda has gained an outstanding 2.2 million listeners. The station achieved 21% growth in Gauteng, 29% in Limpopo, 24% in North-West and 18% growth in Mpumalanga. The station has plans underway to launch a new station at the Emnotweni Casino in Nelspruit; it is strengthening plans to penetrate Mpumalanga. Like most of the stations under Kagiso Media, Jacaranda also clenched a MTN Radio Station Award for best breakfast show in 2011.

 

 

More stations in the media giant’s backyard have produced good figures. OFM delivered on expectations with 9.4% revenue growth with stable listenership.

Heart FM is a commercial radio station attracting 59500 listeners weekly. Play listing predominantly contemporary music, Heart FM has Cape-town Metropolitan residents and surrounding areas bobbing to their tunes. The station’s target market stabilised during the year after they repositioned in the previous year.

 

The Kagiso Media Group reduced its economic stake and shareholding in the station from 33.3% to 20%. It has also reduced its interest in Gagasi FM with the same percentages as Heart FM. Gagasi FM showed a 12.8% revenue growth for the year with a small increase in audience to 1.87million listeners.

 

(The figures in the article were sourced from RAMS August 2011/3 – www.saarf.co.za)

Did you like this? Share it:

Recent RAMS Universe Update

Posted by radio On September - 19 - 2012 ADD COMMENTS
The May RAMS 2012 release used the new 2011 population updates from IHS Global Insight, which has taken over from the BMR as a new contractor to SAARF for the annual population updates.
Due to the change in contractor and also the introduction of some methodological changes for estimating the South African population, these updates, which see the adult 15+ population growing by 2.7%, had a significant impact on the RAMS results.

 

The industry should examine these population changes carefully, bearing them in mind when dealing with changed audience results as there can be some trend-line breaks. These are particularly marked when using audience numbers (thousands) as opposed to share percentages.

 

Although the new universe update makes it difficult to establish which movements are due to the population changes and which are not, it is possible to see movements above and beyond those imposed by the new demographic model when users drill down into the data.

 

Users cautioned

However, in general one can say that users can compare audiences across these breaks as the audiences were legitimately and correctly measured at each given point with the best possible measure at that time. Users must just be cautioned that they must do it while keeping the indicated changes in mind, and take care to establish whether significant audience shifts could have been due to the supplier change.

When looking at RAMS data for the past year, however, users cannot do a direct year-on-year comparison on cost per thousand as that could be misleading.

 

However, a period on period comparison from the May 2012 RAMS release onwards can be done. A period on period analysis can also be done for the period up to Feb 2012. By evaluating these trends in combination, real movements can be noted across the universe update. Should the levels leading up to February and after May be relatively stable, then any movement between these months is likely to be the result of the population changes.

 

SAARF has recently written an article on how to deal with the latest RAMS universe update, which can be found on the SAARF website under “RAMS”.

Source: BizCommunity
Did you like this? Share it:

MetroFM Takes Weekend Radio Seriously

Posted by radio On September - 3 - 2012 ADD COMMENTS

By Radiobiz

 

Let’s take a trip down into Metroville to see what they have to offer their listeners in the next year or so. In April we witnessed a few additions to the Metro FM line-up with a noticeable change of Minnie Dlamini joining Adil on the Saturday Top 40 countdown show.

The weekend team has more or less remained unchanged with the likes of DJ Sbu, Leko, Ismail Abrahams, LuloCafe, Naked DJ, Oskido, Dj Naves & Spectacula , Thami Ngubeni , Wilson B Nkosi the list goes on. While the weekday shows feature Paul Mtirara , Glen Lewis, Azania, Amon , T-Bo Touch  and Eddie Zondi, one could do a bit of DJ reshuffling to illustrate how weekend DJs could easily anchor weekday shows. Adil takes over the weekday afternoon drive show between 3pm and 6pm; Thami Ngubeni to anchor the mid-morning show, Sbu to take over the breakfast show and Oskido serves lunch between 12pm and 3pm.

 

 

This is an indication of the expansive talent MetroFM has in its possession; I also think that it shows how seriously they take weekend radio. At any given moment Metro can provide a high quality line-up to fit in a lot of stations around the country. You would commonly find that most radio stations use a weaker line-up on weekends because they don’t take weekend radio seriously.

 

The question remains whether Metro’s formidable weekend line-up prevents the station from introducing new and young talent. Paul Mtirara first joined in 2002 and has since grown and been progressive in the station. Should Metro not groom a new Paul or Glen in order to maintain their high standards? On the other hand, Yfm provides the most basic radio foundation which allows for the grooming and training of fresh talent that is ultimately pouched by MetroFM. There is a whole list of former Y-fm’s jocks that left the youth station for the commercial giant; this includes Thato Mataboge, William Lehong, Bad Boy T, Oskido, Unathi, Amon Mokoena, Adil and Chilli M.

 

Whatever it is that Metro FM’s management is doing to attract and retain exceptional talent, they should keep at it. This has translated into the station growing its weekly listenership to over 6,2million according to the latest SAARF RAMS.

 

What do you think is MetroFM’s secret strategy? Is it effective? Please share your views.

Did you like this? Share it:

RAMS 2012 Release 3

Posted by radio On August - 17 - 2012 12 COMMENTS

The South African Audience Research Foundation released the latest RAMS on Thursday, 16 August at the Bryanston Country Club in Johannesburg.  A presentation highlighted the most important aspects of the latest RAMS release wave, conducted from mid-March to end-June 2012.

 

The following data is only a portion of the presentation highlighting radio station trends. Please visit www.saarf.co.za to see the complete presentation.

 

 

Did you like this? Share it:

Line-up changes at Power FM

As it enters its fourth year of broadcast, Gauteng-based commercial talk radio station, POWER 98.7 will refresh its on-air line […]

Amon & Pearl to host the MMA16

METRO FM is pleased to announce its hosts for the 16th edition of the METRO FM Music Awards.  The multi-talented […]

Radio & Digital: A one night-stand or a meaningful relationship?

There’s a certain twilight zone feel about life these days. All of our absolutes are no longer absolute.   And […]

Metro FM activates MMA16 in style

METRO FM BUILDS UP TO THE BIGGEST AWARDS SHOW OF THE YEAR WITH EXCITING ACTIVATIONS!   METRO FM, the South […]


TAG CLOUD

POPULAR