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MetroFM Takes Weekend Radio Seriously

Posted by radio On September - 3 - 2012

By Radiobiz

 

Let’s take a trip down into Metroville to see what they have to offer their listeners in the next year or so. In April we witnessed a few additions to the Metro FM line-up with a noticeable change of Minnie Dlamini joining Adil on the Saturday Top 40 countdown show.

The weekend team has more or less remained unchanged with the likes of DJ Sbu, Leko, Ismail Abrahams, LuloCafe, Naked DJ, Oskido, Dj Naves & Spectacula , Thami Ngubeni , Wilson B Nkosi the list goes on. While the weekday shows feature Paul Mtirara , Glen Lewis, Azania, Amon , T-Bo Touch  and Eddie Zondi, one could do a bit of DJ reshuffling to illustrate how weekend DJs could easily anchor weekday shows. Adil takes over the weekday afternoon drive show between 3pm and 6pm; Thami Ngubeni to anchor the mid-morning show, Sbu to take over the breakfast show and Oskido serves lunch between 12pm and 3pm.

 

 

This is an indication of the expansive talent MetroFM has in its possession; I also think that it shows how seriously they take weekend radio. At any given moment Metro can provide a high quality line-up to fit in a lot of stations around the country. You would commonly find that most radio stations use a weaker line-up on weekends because they don’t take weekend radio seriously.

 

The question remains whether Metro’s formidable weekend line-up prevents the station from introducing new and young talent. Paul Mtirara first joined in 2002 and has since grown and been progressive in the station. Should Metro not groom a new Paul or Glen in order to maintain their high standards? On the other hand, Yfm provides the most basic radio foundation which allows for the grooming and training of fresh talent that is ultimately pouched by MetroFM. There is a whole list of former Y-fm’s jocks that left the youth station for the commercial giant; this includes Thato Mataboge, William Lehong, Bad Boy T, Oskido, Unathi, Amon Mokoena, Adil and Chilli M.

 

Whatever it is that Metro FM’s management is doing to attract and retain exceptional talent, they should keep at it. This has translated into the station growing its weekly listenership to over 6,2million according to the latest SAARF RAMS.

 

What do you think is MetroFM’s secret strategy? Is it effective? Please share your views.

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