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SABC Radio Increase Audiences

Posted by radio On May - 28 - 2013

Following SABC Radio’s exceptional performance at the recent MTN Radio Awards, and  now the portfolio has also delivered a sterling performance in the May release of the (The South African Audience Research Foundation) SAARF RAMS data which covered the period Oct 2012 – Mar 2013.

 

SABC’s share of all adult listening increased to a substantial 68.8%. This represents a 1.3% share increase from last year’s 67.5% and is certainly the highest share SABC Radio has achieved since the early 2000’s

 

10 Stations posted healthy audience increases from the previous period, 3 remained stable while the remaining 4 experienced marginal declines. Share of LSM 7-10 listening remained stable from the previous year with SABC accounting for 52% of all listening in this lucrative market segment PBS Radio collectively delivered 36.3% and PCS Radio 15.7% share in the LSM 7-10 market.

 

Leslie Ntloko, GE: Radio says, “The SABC has a constitutional mandate as a public service broadcaster, to encourage the development of South African expression and to play an important role in shaping the future of South Africa. With the fight for the hearts and minds of South African Audiences, SABC Radio’s healthy audience performance is commendable and needs to be maintained especially in light of the new primary market commercial players recently launched in Gauteng, Western Cape and KZN. In today’s more complex media landscape, it is important for the SABC to continue to engage with the South African audiences both to ensure that these public purposes reflect what is important to them, but also measure the SABC’s contribution in these areas”.

 

10 SABC Stations recorded audience gains from the previous period with Ligwalagwala FM gaining a significantly higher 213 000 listeners after a recent period of declines.  Munghana Lonene fm, Lesedi fm, RSG and Ukhozi FM also gained new listeners in various demographics. The 2 national stations SAfm and 5FM also posted healthy increases. The stable set comprises of METRO FM, Umhlobo Wenene FM, Good Hope FM, Motsweding FM and Trufm. SABC Radio in total gained 353 000 new listeners over previous period and currently reaches 26 725 000 South African adults.

 

[Issued by:  SABC]

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