NEW SMALL URBAN/RURAL SAMPLE FOR THIS RELEASE
- This March 16 RAMS release contains a New Small Urban/Rural sample, covering July-December 15 fieldwork
- The previous November 15 RAMS release contained a different Small Urban/Rural sample, covering January-June 15 fieldwork
SAME FIELDWORK PERIOD FOR URBAN AND RURAL SAMPLES IN THIS RELEASE
- The Urban and Rural samples cover the same fieldwork period for this March 2016 Release:
July to December 2015
POPULATIONS USED FOR THIS RELEASE
- Identical population figures to the November 2015 Release, have been applied to this March 2016 survey
NATIONAL LISTENING TRENDS
COMMERCIAL/PBS NATIONAL TOP 10:
Positions and 7-day incidences are almost identical to the November 15 release:
- Ukhozi FM – 7 532 000
- Metro FM – 6 856 000
- Umhlobo Wenene FM – 4 662 000
- Lesedi FM – 4 069 000
- Motsweding FM – 3 137 000
- Thobela FM – 3 001 000
- Jacaranda FM – 2 024 000
- Kaya FM – 1 832 000
- 5FM – 1 817 000
- RSG – 1 792 000
- Gagasi FM – 1 792 000
TIME SPENT LISTENING (TSL) has grown by 4 minutes per day
Growth is across all communities, both Urban and Rural.
INCIDENCE OF LISTENING has grown significantly across the week, in both Urban and Rural areas.
PROVINCE LISTENING TRENDS
| TSL | TSLChange | Number Stations | Number Change | 7-Day Listening | |
| Gauteng | 3h10 | +4 min | 2.2 | + 0.1 | Total and Commercial significantly upCommunity stable |
| Western Cape | 3h07 | +11 min | 1.8 | = | Total and Commercial significantly upSome growth for Community |
| KwaZulu-Natal | 3h08 | -1 min | 1.8 | = | Total and Commercial significantly upCommunity stable |
| Eastern Cape | 3h05 | +4 min | 1.7 | = | Total and Commercial stableCommunity significantly up |
| Mpumalanga | 3h21 | +16 min | 1.9 | + 0.1 | Stable, for both Commercial + Community |
| Limpopo | 3h34 | +17 min | 1.7 | = | Commercial and Community are significantly up |
| Free State | 3h52 | -11 min | 1.7 | = | Stable, for both Commercial + Community |
| North-West | 3h12 | -17 min | 1.8 | – 0.1 | Stable, for both Commercial + Community |
| Northern Cape | 2h57 | -14 min | 1.7 | = | Stable in Total + for CommunityCommercial significantly down |
NEW RURAL SAMPLE:
- Urban and Rural Samples cover the same fieldwork period: Jul-Dec 2015
INCIDENCE OF RADIO LISTENING:
- Listening levels are significantly up across the week – movements are two directional, station by station
TIME SPENT LISTENING:
- In total, there has been a small increase of 4 minutes per day, compared to the Nov 2015 release
- Growth is across both Urban and Rural communities
¼ HOUR LISTENING LEVELS:
- Very comparable in total for Mon to Sun audiences, compared to Nov 15 and Year Previous
OTHER TRENDS:
- 9 stations, per listener, per week – completely stable
- Profiles of listeners by gender, age and population remain extremely comparable
RECOVERY OF LISTENING:
- WCape: Listening has recovered, back up to Sept 15 levels
This supports the research premise that the Nov 15 RAMS lower levels were potentially a combined effect of Seasonality, coupled with an atypically eventful Jan-Jun 15 fieldwork period – fires, floods, bad weather, student protests, new DA leader
- Limpopo: Listening has recovered, back up to Sept 15 levels
This supports the research premise that the Nov 15 RAMS lower levels were possibly the result of the very eventful Jan-Jun 15 fieldwork period – strike action, municipal action/unrest, lead up to Julius Malema court case, ANC by-elections
EASTERN CAPE LISTENING REMAINS STABLE:
- The March 16 RAMS levels are almost identical to the Nov 15 RAMS levels – both surveys reflecting the Rural Eastern Cape radio audience
[Source:SAARF]
