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After over a decade of success in the Sunday Times Top Brands Awards Samsung has continued cement its position in the hearts and minds of South Africans. Samsung was named as South Africa’s favourite Electronic Goods brand. This year Samsung was also recognised amongst the most popular cell phone and large kitchen appliance brands. Importantly, Samsung was certified as the brand with the most growth over the last decade.

The awards reflect the country’s affinity for Samsung’s diverse product range, from cutting-edge smartphones across price ranges to home appliances that empower people to do more. The Sunday Times Top Brands rankings have been awarding South Amsungfrica’s most recognised brands for the over two decades. However, due to the COVID -19 lockdown in 2020, Sunday Times research partners Kantar were not able to go out in the field to conduct the usual research.  Kantar, therefore, decided to understand the current brand landscape and to celebrate the success of brands within their categories over the last decade. Samsung followed years of recognition in a host of consumer categories with the Grand Prix award in 2019.

 

“Over many years we have continued to listen to the needs of South Africans and design products that make life infinitely better. We are humbled by these awards, which affirms our commitment to creating innovation for all. We will continue to create meaningful experiences through the power of technology and be a part of the moving the nation into a prosperous future” said Cambridge Mokanyane, Samsung South Africa, Chief Marketing Officer.

 

The Sunday Times Top Brands Awards were announced on 8 November 2020

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