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All too known story of interns

Posted by radio On March - 4 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

The recent downturn had with it a sweep of job losses the world over as well as an upsurge in companies not recruiting new graduates. The Washingtonian highlights this with staggering accounts of graduates, dubbed ‘permaterns’, who leap from one internship to the other because they cannot be retained long term. The local radios pace has been not averse to scourge itself with only a handful of stations having visible structures most to facilitate the bridge from higher learning to the workplace. The Y-Academy as the most recognised beacon of light- is one where a six month internship programme is offered for participants to learn about varying aspects of radio. This drive involves a call up for those interested to register and result being a call to a few that make the cut. Save for the woes of the economic climate, what else is done to stimulate growth through work force across the board so that there is sustainability? From a personal experience, very little.

 

An anecdote from my not so distant past had me applying for an internship at a news department of a talk radio wedged somewhere in in the high rises of Sandton. Good enough, one passed the phone litmus test via the stations HR- I had an impressive voice according to the lady. Came the start of my interning, a desk was given to me and hardly five minutes the much dreaded Monday morning editorial meeting was underway. The news items of the day where gone through and whatever follow ups needed to put stories to bed. I was not a stranger to the drill since I had done another week long stint at a paper earlier that same year. What would have any newcomer perplexed was the general lack of interest in the new guy on the floor. No brief or the slightest orientation on how a radio news department functions or even where the cool water urn is. Yes the recesses of one’s mind are screaming ‘show initiative’ at that moment but where does a new urchin start when he is far from confident about drafting a news bulletin or stepping into the editors office to ask about microphone technique.

 

This beckoned the question: are new graduates given the right tools to survive or are they left to speculate and at that do poorly so as to retain the appeal of already existing radio personalities? If audience retention and expansion are any indicators, it is a no-brainier what the answer to that is. The lack of legitimate training is one congruent to the concerns highlighted in JP Morgan’s SMME Development paper which states that “the country is significantly lacking in the delivery of high quality Business Development Services (BDS) to accompany technical skills development and access to finance for emerging business people.”

 

In the media environment skills such as interpersonal conflict awareness/resolution, content development, market relevant material and business administration skills are few and far between. The odd media school module only just scrapes the surface on these and their delivery is often not satisfactory. A step into the cauldron by a graduate without these skills is perpetual of the cycle of ‘permaternship’ from company to company because of shortage in the know how. And the obvious intervention by newsrooms and radio stations would be a needs assessment and orientation based on these important pillars.

 

 

Another of the hindrances evident in newsrooms is the second language dynamic. That a student did not mind their P’s and Q’s their entire lives using the English medium should be taken into account. Truth is editors would like to wish it away to the point of doing a disservice to their organisation and the new graduate. Media practitioners new on the job should be coached in writing for the web, print and broadcast.

 

And that are some of the things I wish had been taught as an intern and I believe so many others hopping from one place of employment to next in search of the holy grail of permanence and job security.

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Mbuli’s Lukewarm Mic at SAFM

Posted by radio On February - 28 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

An hour into SAFM’s Morning Talk between 09am-12pm weekdays,  host Vuyo Mbuli prompts listeners to call in with positive stories, which in talk radio territory is a rarity. What follows via a Facebook response is: “how can you talk positively when there aren’t positives for the majority of the people,” a seemingly bewildered listener replied. A tight rope walk by the presenter given the climate of perpetual violence in the country, an uninspiring SONA13 and a call for political game change by Agang and other opposition. Mbuli’s sunshine-like anchorage is what is to be expected of an interim presenter, he is holding the fort until a suitable replacement is found after Siki Mgabadeli’s departure. SAFM’s specs punts Morning Talk to be a one stop shop where “newsmakers and guest experts offer their insights and perspectives into the national and global discourse on a myriad of issues.”

 

If full circles are anything to go by, Mbuli’s radio career started at SAFM in 1995, which subsequently paved way for other accomplishments such as hosting Morning Live on SABC 2 and public speaking ventures. However his return to the stations comes at a time when SAFM’s editorial independence is being questioned across the media spectrum. After Mgabadeli’s show was cut in the run up to the ruling party’s elective conference, the general sentiment is that the station dances to the state’s fiddle.

 

SAFM commands a listenership of 550 000 and Mbuli’s show is said to “navigate the minefield of legislations and codes of practice, to give listeners news they can use” to appease this mix. But typical of the media machine ‘flavours of the month’ have shorter lifespans than moths, where you can be the ‘in’ for a while and before you know it much more colourful wunderkids such as Eusebius Mckaiser have trumped you.

 

A listen to Morning Talk has all the niceties of talk where listeners can call in with whatever they deem pressing on the day. It also features corporate relations where organisations are warranted space to divulge their latest maneuverings. A tit bit of on this morning (20th February 2013) just happens to be Nedbank and Old Mutual Budget Speech Competition, where an open call is made to University students to have a go at the budget speech. This lends the show a collaborative /crowdsourcing clout where issues affecting society are concerned.

 

If read into, Mbuli’s presence at SAFM does not smack of any major overhaul but rather a case of the station filling a gap with an experienced host. The move falls short of a seismic shift appeal when for instance compared to recent changes implemented at Talk Radio 702. The crux is that Mbuli is temporarily warming the mic and if taken permanently, even that won’t warrant a must-tune-in for listeners.

 

Lead so that we can listen

 

Thought leadership has given dynamism to so many industries across the sphere. A chef in Accra is able to relate insightful experiences about Ghana’s culinary heritage to people all over the world through the right positioning devices. Advice equates to commerce! To a certain degree local radio has also enjoyed the play of thought leadership, SAFM in itself has Business and Arts SA’s CEO, Michelle Constant, presenting a show on developmental issues in the arts. Others thought leaders include Ashraf Garda with a gaze on South African media matters. In this light a clear craft of a niche which takes context and needs into account can benefit Mbuli’s current campaign at SAFM. The range of issues tackled on Morning Talk are vast but with a singular arrow head in the form of a feature, the show can be top of mind. It all boils down to the clichéd business speak of recognizing opportunity. The same old does not cut it for modern day radio. With a country clearly going through puberty. South Africa has a lot of issue based narratives. Pick one as a flagship feature and start advocating Mr. Mbuli, a long time in the media space warrants you that.

 

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The math behind SABC Radio Ad splits

Posted by radio On February - 25 - 2013 ADD COMMENTS

[By Kagiso Mnisi]

 

As radio advertising rate cards would have it, a list of ad sizes and discounts that a station has to offer is made public knowledge. This information can be a useful determinant for a brand or company to place an ad within a perimeter that is favourable. SABC radio has on its rate card offers also put up ad splits, these are  indicators of advertising that can target specific geographical albeit the national broadcaster’s omnipotent reach. This means a company can advertise to Eastern Cape customers only via a station such as SAfm for instance.

 

The official position of the SABC to have MG5 group, which comprises of Metro FM, Good Hope FM and 5FM; is meant “to harness the power of these stations as a collective, and offer access to a tightly defined target audience”. Considering that these stations are garner  for an urban and technology savvy listenership, the SABC “is able to leverage on the individuality of each station and create a powerful vehicle to reach a lucrative target sector that this contingent intimately understands”, according to the release published last year in March..

 

Ad-splits for the MG5 group

Metro FM

The station boasts an excess of 6million listeners which it punts as “high flyers” and are comfortably placed in a multicultural South Africa. Metro’s weekly schedule between 7am-8am, which would typically be when folk are well in the swing of going to work, has a tee-totaling rate of R11, 040 per 30 seconds of advertising. The ad-splitting in the regions of Gauteng, Western Cape and KwaZulu Natal tips at R5,040; R3,090 and R3,090 of rating respectively.

 

As for ALS (African Languages Stations)

Stations that cater for South Africans who vary in ages and speak indigenous languages are positioned in a way that they educate, entertain, support and develop culture. These among others include Umhlobo Wenene, Motsweding FM and Ukhozi FM; which is the leading ALS station in listenership and caters for a Zulu speaking audience. Ukhozi FM’s ad-split rates charts at R2, 550 (Gauteng), 720(KZN) and R4, 920 (Mpumalanga) between 15h00-18h00.

 

The commerce

The commerce behind ad splits is effectively informed by reach, time of the week and slot. For instance a package which includes news during Metro FM’s morning drive; grosses at R20,490 per 30 second of advertising. This would also apply to items synonymous with that time such as weather, sports, traffic and economics.

 

Marketers should therefore come up with strategies that are fluid enough to reach a specific audience in different geographical areas. The ad-split concept offers opportunities for the field to be narrowed and leeway for better understanding of markets i.e. tailor made advertising.

 

 

Source :Sabc rate card

 

 

 

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Staying Soft Power: Azania Mosaka Part 2

Posted by radio On February - 22 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

We bring you the second part of out chat with Azania , enjoy. The interview (which by the way did the rounds mid a Total Bliss Broadcast)

 

You career has meandered over the years from presenting ground breaking shows such as Bassiq to your leap onto radio. What important lessons have you learnt throughout your career in media?

 

I’ve learnt that pacing yourself is important. Take time to learn your craft and everything that it involves. Become an expert at your chosen field and take time to be immersed in it.

 

What makes your current show, Total Bliss, the one to listen to?

We have made the show one that is a meeting place for friends around a common place. Our listeners own the show with us. They drive key features such as the Office Power Play (OPP), Music on Demand (MOD), Aaaaaaaaargh Aza…I’m in Agony!!! (AAA). We pride ourselves on being on the pulse what they think or where they are because we interact with them throughout the three hours. Our music also reflects the many moods and moments of life.

 

The mid-morning slot has been dominated by female presenters on local radio over the years, is there a method to this madness?

 

The 9am -12 midday slot has been packaged as a mellow part of the day with the understanding of people’s routines and the peaks and truths of the day. On Metro it’s been hosted by men and women. I think it’s about the mood that the show establishes more than the gender of the host.

 

What is your first love, television or radio and why?

Radio is my eternal love because it’s immediate, dynamic and its live nature keeps it number one. Television was my first love because that’s where I feel in love with media.

 

When emerged on radio, Yfm was the bastion youth culture. Did you ever harbour any desire to be part of Y team considering your links with the urban youth inclined Rage Productions at that time?

 

YFM was groundbreaking when it came into existence and there is plenty to admire about what the brand did for youth culture at the time. But Metro FM is the leader that other stations always copy and chase. The youth listenership on Metro FM is different from that of YFM in terms of attitude and outlook. Metro FM is national station and so was my TV presence; it was therefore the perfect fit for me. So No, the desire was not there.

 

You have been a judge on Popstars; do you think the instant-fame formula works considering the minute scale of South Africa’s showbiz?

I think talent search reality shows are a great springboard for aspiring artists. This however does not guarantee success because it’s a challenging industry.

 

What are your thoughts on the looming Protection of Information Bill?

I believe there are state secrets and information that must be protected but stories of corruption and government official misconduct should be exposed. So parts of the bill are acceptable and others aren’t.

 

Which radio personalities do you revere?

Glen Lewis and DJ Fresh

 

We live in a world of networks and integration, how has that changed the way you communicate with your audience?

We’re now able to interact with more listeners across different platforms. We’re able to meet them wherever they are. This means that we can now reach more people as they go through their day even if it’s not via the radio. This has broken barriers and makes the radio interaction 24/7. It also means we can compete for listener’s attention with other platforms (television, print, online, iPod etc.). I love it!!!

 

What book are you currently reading?

Forgive by Joyce Meyer

 

If you were to ransack anyone’s closet who would it be?

Zandile Nkonyeni Head of Marketing SABC 2 – I just love her style

 

Complete. The best communicators……..

Oprah, Pastor Mosa Sono

 

What aspirations do you still harbour?

To get published and to manage a radio brand.

 

 

 

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What is In-House Radio?

Posted by radio On February - 19 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

 

More and more in-house or in store radio stations are emerging.  The SABC is planning its own internal radio station similar to those in some of the country’s retailers like Pick n Pay or Ackermans.

 

Retail store, Game is also said to be planning a radio station in the pipeline.  This is in addition to existing and successful in-store radio stations like Red Cap Radio, found at all Mr Price stores, which is one the leading in house radio stations in the country. The organisation that has been instrumental in this revolution is Adsat, which has been running and managing private radio and television channels for corporate South Africa since 1998.

 

“We created this industry. The Nando’s radio station was the first start. Our objective has been and still is to project-manage the building of all facilities; install reception systems in all outlets; assemble a team of qualified professionals; maintain a continued liaison with clients and stakeholders; to manage all related costs including distribution and royalties and to build on the content according to the vision of each station.  We promote disciplined delivery which is why in-house radio is a good way to learn about broadcasting. It’s a good training ground.  In house or corporate radio is a symbiotic product, there are a number of models that make it work. No ‘one size fits all’ applies here each station has its own feel and individual branding and we are not dictatorial on how that works,” says MD of Adsat, Damian Boyce.

 

You do not need a licence to have an in house radio station, and in other cases you may not even need a studio. The main purpose of in-house radio is being a great communicator. David Yapp, one of the founders of Red Cap Radio, says of the station, “It remains a powerful communication and motivational tool.” The communication and motivation go for both the sales associates and the customers and helps them keep in touch. “The station makes associates realise they are valued.  It’s an important way to ensure that our culture of dreams and beliefs is perpetuated, even in areas far from Mr Price’s headquarters,” adds Yapp

 

This is something radio powerhouse Phindi Gule knows all too well. She managed Score supermarkets’ Radio Siyaya in the late 1990s.“In-house radio helps to maintain a close relationship with directors, the staff and the customers. Because Score had so many stores extending to countries like Botswana and Swaziland, management could not reach everybody. So the station became a platform to talk to everybody and to encourage performance. On top of this it was to add a human touch by wishing a staff member a happy birthday for instance and to keep staff motivated,” Gule says.

 

In addition to providing a platform for communication and cohesion to management, staff and customers, in house radio stations are the extensions of the corporate companies or retailers they represent. They become practical by creating an environment to promote sales and discounts to the consumer. “An in house radio station uses the advantage of catching the consumer in the shop and influencing what they can buy. People come into a shop and they get to hear different brand adverts on air. So product advertising is one of the main ways the station generates its revenue,” Gule explains.

 

But she points out that when thinking of starting an in house radio station, it’s important to think about whether you need it, because the dynamics are never the same.

 

  

       

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Trish Taylor driving the east coast airwaves

Posted by radio On February - 19 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

As CEO of East Coast Radio, Trish Taylor is a force behind the airwaves and as well as an experienced business leader. She started her career at the SABC in 1992 where she was elected onto the SABC’s management programme. When East Coast Radio got its independence from the SABC in 1996, Taylor was approached to head the commercial side of the company. She was sales manager until 1999 when she was appointed sales and marketing director, a position she held for three years before being promoted to CEO.  She knows East Coast Radio like the back of her hand and she is still excited about working for the station as the first day she started. She tells Radiobiz why and what keeps her and the station going strong, revealing her warm and compassionate personality.  

I have been the head of the station for 10 years now and what I love about it is that it’s a business that is constantly evolving and that requires innovation. That is what makes the position and the brand exciting. East Coast Radio is more than just a media brand. We’re now a lifestyle brand in KZN.  We have become the biggest event organisers in the province. We do things like the Big Walk which attracts about 25 000 participants, and the Durban Day music event. We are South Africa’s leading radio website in terms of traffic. Our vision is to connect with and build communities and we have influence in the province.

 

The nature of my job is varied. It entails anything from corporate governance to brainstorming with clients. I’m also involved in the strategic planning and the architecture around content structure.

 

What makes ECR different is our involvement in the community and the way we see ourselves as one of the lifestyle brands in KZN. We recently launched FunSunZi, a play on the words fun, sun and see – recognising what a beautiful place we live in, and getting people excited and proud of their province.  Our vision is to positively influence KZN people. There’s a net migration to Johannesburg for business and our message is to make people see how much we have here. Our events are family oriented. We won an MTN Radio Award for Best Community Radio Outreach.  We have outreach programmes such as Toy Story where we collect brand new toys for 60 government hospitals. We also work with the rotary club in giving food parcels to orphanages and child headed households.

 

We are only as strong as our relevance to the market place. So we are constantly learning about our market through various research mechanisms. We have over 1.7 million listeners. We are a culturally diverse province so we play cross over music to cater to the variety of our audience. We’re not a Lotus FM or a Gagasi, we have a cross appeal and it’s a deliberate strategy that’s doable and goes to serve our multi cultured listenership.

 

What goes into running a successful radio station is a well articulated strategy and indicating that to the staff. Every year we take two with the entire staff where we go away. Some get to do outside broadcasts while there. This is where we get to unpack the strategy and brainstorm ideas.  Through that you bring your staff close to the strategy. Many businesses make the mistake of allowing management to make the decisions. By including staff you get them to be accountable for the results they’re meant to fulfil. Our culture is that we don’t micro manage people. We train them and give them the space and latitude to create. Radio has a lot of creativity and we don’t want to limit and box people’s creativity. We have an interesting dynamic: we have had 13 people rejoin the station after leaving, and we take them back. We have a high performing team, but a team that has fun.  We are a people business.

 

The challenges I see in my work include a lack of radio talent. We’re based in Durban and a lot of talent is in Johannesburg or it moves there. The radio industry does not have enough talent coming through. The other challenge is the advertising market which gets affected by the economic cycle.

 

There were not a lot of female CEOs in the industry before. There has been an increase in the last five years.  It is becoming better.

 

I’m a great believer in health and fitness.  I’m an outdoor kind of person. I enjoy scuba diving. I’m a Comrades Marathon runner, I have done it eight times, and this year will be my ninth.  I also did the Iron Man, which is an endurance triathlon. Being active keeps me balanced.         

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Staying Soft Power: Azania Mosaka

Posted by radio On February - 18 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

Part 1

Popular philosophy has been churning the phenomenon of Soft Power quite frequently in the past three years. This premise that leadership with feeling can yield better results than brawn is one that Azania Mosaka can so easily be a poster figure of. The current host of Metro FM’s Total Bliss, has had a graceful career in the media space. Mosaka’s interest worthy appeal can be traced back as a presenter on a music television show Bassiq in 2002. She gave off an air of a young person on the more edgy and cerebral side of popular culture. Bassiq was the brainchild of the Rage production team and was one of the few to break ground in the introduction of counter culture of those years to the mainstream. Azania has carried on in this vein by also being little fodder for the gutter press; this can be thanked on her repertoire as a ‘thinking woman.’

 

Aza, as fondly known, started off on radio as Glen Lewis’ producer for The Ride. She subsequently went on to fill the obligatory start up slot for first time jocks, the witch hour gig known as Midnight Oasis. From observation these were the golden years for another ‘cross town, Yfm was the station of everything that has to do with popular culture. For Mosaka to resist the lure of being one of Yfm’s jocks surely was a calculated thought. Why settle for what’s seen as cool, when you can have greater reach on Metro FM right? Besides she had previously done the gap year thing in London, where exposure to enclaves such as HMV record bars, SOHO, East end pubs and a thriving night life, which had given her license to being a culture vulture. This was to influence her career path as well.

 

Came 2003, Mosaka steered the reigns of Metro FM’s coveted afternoon drive show, Route 3 2 6. During that span, a call to be on Coca Cola Popstars panel of judges came. Her first season as judge had the urban chic group Adeela winning the contest. Mosaka’s run as a judge on the show had with it a mellow toned criticism at hopefuls. It can be pinned down somewhere between Maya Angelou’s rhetoric and the sisterly advise of a cousin you get to see once every year. Though a questionable feat whether instant fame reality shows are pockets where true talent can be harnessed, Aza’s involvement however offered Popstars a tinge of authenticity.

 

If a comment such as “with you we feel on top of the world” on her twitter time line by a Total Bliss fan is anything to go by, Mosaka must be tweaking the right knobs. On the other side of the social media divide is a note on the show’s facebook page which reads “Laughter so tasteful, a touch that’s naturally massaging. Naturally healing like two becoming one and remains everlasting. Spirit in Azania….” The tome is by Tumi Motswenyane which is revelatory of the kind of effect the jock has had in her listeners’ lives. The mid-morning show between 09:00-12:00, is a happy pill of balanced talk and music. Its foremost features are the Office Power Play and an agony segment. The former encourages professionals to make a request of ten songs of their choice and latter a tell-all purging experience about the listeners’ personal agonies. The mid-morning radio game has by default become a matriarchal; others who have stood firm include Unathi Msengana (during Yfm days) and 702’s firebrand Redi Tlhabi.

 

Some of Azania’s noteworthy exploits include:

          a guest presenter on Top Billing 

          Cooking with Azania on SABC 3.

          an ambassador for Guiding light and National Book Week

 

Watch out for Part 2 of our chat with Azania in the next few days.

 

 

 

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[By Kgomotso Moncho]

 

Tuks FM won the 2012 MTN Radio award for community radio of the year, and this is among the many awards the station has bagged. It is one of the leading community radio stations in Gauteng and specifically in the capital city. What it has done exclusively is help unearth bands that now form part of the country’s live and recording music scene. Notable alumni from Tuks FM include Anele Mdoda, Gareth Cliff, Grant Nash, Poppy Ntshongwana and Hlogi Mampuru, aka, Joe Mann (of Metro FM). Marketing Executive at Tuks, Tony Graham speaks to Radiobiz about what keeps the station growing from strength to strength.       

 

 

 

Looking at the history of Tuks FM, what do you think makes it stand out among other community radio stations in Gauteng or the capital city specifically?

 

Tuks Fm has been a part and parcel of Pretoria for the last 32 years, inexorably threaded through the life of the University. While students make up a rather large proportion of our listenership, the largest part of our audience comes from outside the Varsity. A large proportion of them are Alumni. Tuks Fm offers a training ground for the radio industry. So unlike other radio stations that go through years and years with the same line up, Tuks FM is constantly changing as its student staff comes and goes; as their studies end and lives begin. This ensures that there are always fresh ideas and more importantly a constant desire and drive that might be missing from an industry that seems to do the same thing from week to week, and year to year.

 

Not only that but it’s also the youth speaking directly to the youth. Tuks FM also offers the one thing that no other station currently offers: Music for the people who listen to music. Unlike commercial radio stations that play the lowest common denominator music for the broadest audience, Tuks FM has chosen a specific genre of music that speaks to our audience’s core.

 

Which, taken all together, means that for a small little community radio station that broadcasts from the University of Pretoria’s main campus we punch way above our weight when compared to the Commercials. And they recognise that. This is why a huge proportion of our staff moves on to fill positions at commercial stations. They can see the excellence that we offer

 

What is the ethos that the station works with?

 

Our ethos is that all the people who pass through our doors should grow and change and discover who they are throughout their time with us. Tuks FM is not just a radio station that broadcasts awesome music to awesome people. It’s a place where people come to figure out who and what they are. On top of that Tuks FM likes to instil a sense of purpose and professionalism in everyone who comes through our doors. Oh, and Fun. Above all our ethos is to have fun.

 

The station has won many awards including the MTN Radio Award for Community radio of the Year for 2012. Is there a formula to getting this right?

 Passion.

We have a group of great volunteers who give up their spare time, holidays, sleep and numerous other things for us on a daily basis. Our listeners can hear that, and apparently so can everyone at the MTN Radio Awards. If there’s a formula, that’s what it is. Oh, and lots of training and late nights. That probably helps as well.

 

What is special about your programming?

 

It’s the fact that we have so many different voices. With an intake of volunteers twice a year, we’re constantly changing, just like our audience.

 

Besides putting a lot of DJs on the map, I have watched how Tuks FM has also put a lot of bands on the map and the station has become a leader in this. What is the importance of this?

 

Tuks FM has broken pretty much every band South Africa has produced. The Nude Girls, to Fokof to Prime Circle to the Parlotones, and lets not forget Saron Gas (who now call themselves Seether) as well as the Kongos. The importance of this is out of this world! Without Tuks FM there would be a lot of bands still trying to gain a foothold in the market. This means that South Africa would be poorer in terms of the voices being heard.

 

We’re a proudly South African radio station. We always have been. Here’s the thing: Our licence says that we have to play a minimum of 40% local music. That’s never been a problem for us and we always play way more than that. Of course commercial stations don’t have the same sort of terms. They have to play 20 odd percent, which means they limit themselves to only the current popular bands, which are only popular because we broke them and put them into the mainstream market. We on the other hand, are constantly looking for new music that reflects who our Fans are listening to, and who they’re seeing live.

 

 What bands can we look forward to in 2013?

 

Who knows? There are a bunch of upcoming bands that we’re currently playing who are definitely going places. But the bands to look forward to are the ones who are still out there, gigging, recording and practicing. But if you truly want to know what bands to look forward to the only thing you can do is listen. Just like we are.

 

Anything you would like to add?

 

We’re not just a Pretoria based radio station anymore. We’re now broadcasting into Jo’burg as well, which means we’re getting commercial station reach. So to the big boys: You can take our staff to try and make your stations as good as ours. But you’ll never be us. So you better watch out, because here we come.

 

 

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[By: Kagiso Mnisi]

 

Business shows on radio usually bear the mark of market trends, money advice, socio-economic climate and the obligatory feature of an ‘industry shaker’. But these are just add-ons  in regards to a stations format and style.

 

Radio stations have to be aware of their listener’s preferences and of course advertising mandates. Another bearing for a finance show on radio is its ability to update listeners timeously so that they can be informed about goings on those potential implications on their businesses and livelihoods. So what does the barometer reveal when Talk Radio 702 and 567 Cape Talk’s The Money Show and Kaya PM Bizz are given a focused gaze? The former hosted by Bruce Whitfield abides by a talk radio format and the latter is urban-adult contemporary and has Steven Bacher as its anchor.

 

 

Here’s with the Money Show

It’s a scorching Friday evening and Bruce Whitfield is amid the Business Blunders of the Week segment on his show. The inductee to the hall of shame recently was FNB on its official backdown from an online campaign that angered the ruling party, [http://youtu.be/m7Vyj9b1NyY]. ANC’s Jackson Mthembu said, “the advert content is an undisguised political statement that makes random and untested accusations against our government”.

 

The jab from Whitfield was that the bank choked and caved in under pressure when beckoned by the waving finger of the ANC. It is this style commentary that has positioned 702 as the critical media bastion that it currently is. This sticks if scenario planner, Koffi Kouakou’s 2013’s forecast is anything to go by on Kate Turkington’s show when he said “Talk Radio 702 is a potential policy driver”. Whitfield’s show which broadcasts from   6pm-8pm, is also informed by the station’s policy in that it not only informs on market updates but also probes financial issues that affect industry.

 

The Money Show’s host is a decorated financial journalist who focuses on the day’s breaking business news stories, market analysis and opinion; this has it going in-depth into developments than other shows on local radio. 702’s Money Show has remnants which can be likened to Evan Davis’ The Bottom Line on Radio 4, BBC; in that it also has round table conversations with captains of industry to discuss the ins and outs of their respective trades. Bruce Whitfield’s show charts terrains that your ordinary financial news show would not dare, more than it breaks subjects it triggers thought.

 

Other features on The Money Show:

Financial global trends

Business wrap up

Indicators

Podcasts

 

Can Kaya PM Bizz hold its own?

 

After a frantic day of toil and hustle, to be blared at by The O’ Jay’s Money as a cue to Kaya Pm Bizz is sure signal that Steven Bacher is about to treat you to a Alice In Wonderland-like escapade of market oohs and aahs. The soul fuelled intro sets tone to what the listener can expect: a business radio that will have you musing on money matters just as you will on lifestyle. Kaya PM bizz is for the SME upstart who wants what the perks that come with a venture to work for him/her beyond the rigour of number crunching.

 

It is for the move-maker who yearns to make his next crusade all the way to Davos for the purpose of networking. On air between 17:00 and 18:00 Steven Bacher, has held the title of chief financial Guru on the station since 2005. As Kaya’s intent would have it-given the partnership with Afropolitan Magazine-the upwardly mobile black contingent has a well pool of financial knowledge that they can dip into for advice.

 

Other features on Kaya PM Bizz:

Personal Finance

Talking Tech

Business Classic

Interviewing an Entrepreneur every Wednesday

Crossing over every Tuesday to David Crook a South African who is now based in the USA

 

But on any given day of the weekly hustle and bustle, The Money Show takes all the accolades for its holistic approach on matters of dosh. The good thing is that listeners can catch both shows since they air at different time slots, so there is no direct competition as far as listenership goes.  However the two shows might be squaring off again on the MTN Radio Awards 2013, last year The Money Show walked away with the honours.

 

 

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Zandile Tembe (34) was awarded Best Content Producer for Non Commercial Radio at the 2011 MTN Radio Awards for her work on Ukhozi FM’s Vuka Mzansi breakfast show presented by Linda Sibiya.

Today as the station’s programmes manager she still commands a lot of respect in the industry. When she is not brewing innovative ideas for radio, this driven career woman, is a wife, a mother to four kids and a lover of travel, food and adventure. She speaks to Radiobiz about the love for her work.

 

How did it all start for you?

I have always been a creative. I loved impromptu speech debates at school. I loved reading, writing and TV.  I studied Marketing Management at DUT, but I did not finish the course, so my brother could have a chance at university. By luck and determination I got to work for the MD of Ilanga newspaper as a secretary.  I did not realize it at the time but, working for him as his assistant taught me about the ins and outs of running a newspaper, which is valuable knowledge. While I was there I saw a gap through which the newspaper could garner new readers.  The newspaper went with my ideas and got me to help out in their promotions and marketing section.  I was moved to the newsroom in 2003 where I covered youth stories, fashion and lifestyle.  I joined Ukhozi Fm in 2007 as a content producer for Linda Sibiya’s drive time show.  It was nerve wrecking doing something I had never done before. And in the first year I had no one to show me the ropes.  Linda and I were given the Breakfast show in 2008, taking over from DJ Sbu and Nonkululeko Godana as producer. Those were big shoes to fill, but we set a tone that pushed the envelope and got the biggest numbers. I left the breakfast show at the end of 2011 and applied for the Programmes Manager position.

 

What does your job entail?

As programmes manager I have to ensure delivery of high quality programming aligned with Ukhozi FM’s strategy and target audience 24/7. This is from performance managing, developing and motivating the on air station team to delivering the business obligations required.  

 

 

What’s your take on social media breaking the news first? Is it a challenge to content producers?

It’s a tool and we couldn’t command such a listenership if we saw it as a threat.  We’re still the most trusted source of information. There’s no credibility in social media and it’s an opinionated platform. We have more listeners than twitter followers. I acknowledge the presence and power it has on improving our vision.  We need to use it right, in a way that’s in sync with where people’s minds are.

 

Which show has the highest listenership at Ukhozi?

The first one is the Breakfast show Vuka Mzansi, followed by the traditional music show, Sigiya Nge Ngoma on Saturdays from 9:30am to 12:30pm and then Indumiso on Sundays at 8:30am to 11:30am.

 

Which is the most profitable?

The Breakfast show is.  It varies. Prime time slots are also the leaders.

 

Do you think Chilli M is under utilized as a weekend presenter?

Chilli M comes from an English commercial radio background. It was strategic and important to give him time to get acquainted with the culture of Ukhozi, and for him to find his feet and voice. We want him to grow with the station. He’s already started standing in for other presenters, which is a good thing. We did not want to put him under any pressure.

                                                                                                                   

Do you think radio presenters should be given 5 year long contracts?

A presenter should be at a station for as long as they deliver and are relevant to the listener. The numbers should show. We shouldn’t box presenters into thinking they want to be on radio for a long time. Some have other plans. A true radio person will not worry about contracts – they know where their passion is.

 

What advice would you give to students interested in being programmes manager?

Go to school and be learned. You need to entertain and educate your listener. Young people think anyone can be on radio. But you have to have the passion for it. It needs heart.

 

Do you think PBS stations should help community stations by training some of their stuff or is it competition?

I find that there’s competition when we should be sharing. If we started sharing we could fix a lot of things in the industry. I ran a campaign at the end of 2011, where during the last week of the year we took daytime presenters and put them on night time shows and vice versa. In December 2012 we invited aspirant radio presenters from campus and community to co host with our presenters. It was so refreshing and made radio heads see that it was doable.

 

 

How would you like to be remembered if ever you leave Ukhozi?

I would like to be remembered as a person with integrity. Someone who loved what she did. There has never been a day where I left my home feeling like I’m going to work.

 

What are you reading?

Muzi Khuzwayo’s Black Man’s Medicine and Bonnie Henna’s Eye Bags and Dimples. I’m reading with my nine year old daughter. We switch off the TV for an hour just to read. I think it’s important.

 

Who are your influences?

I’m a die hard fan of Ryan Seacrest’s work. He’s a pioneer and as a creative I love what he does. I’m also inspired by Nkosazana Dlamini Zuma. She epitomises power without an emphasis on being a woman.    

 

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