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The explosion of various social media challenges and trends centred around a specific piece of music or simply a verse, specifically on short form videos, has not only driven discovery of new music and artists but has also helped catapult several African artists into the spotlight.

To celebrate the songs that have captured global attention,  Spotify unveiled its Internet Famous playlist – a compilation of the top songs driving the latest #challenges.

 

No internet famous collection for 2021 would be complete without the addition of love nwantiti by Nigerian Afrobeats and R&B singer CKay.  The song that has had the world making up their own lyrics while sound-tracking multitudes of videos across the world raked up over 152 179 500 streams globally on Spotify in 2021.

 

South Africa’s now famous gospel-influenced house song export from Master KG – ‘Jerusalema became a viral sensation in early 2020. The track gave rise to the #JerusalemaChallenge, which saw global personalities such as Christina Ronaldo, Janet Jackson, Leslie Jordan and more participating.  The perfect blend of African sounds was solidified when Master KG collaborated with AfroBeats star Burna Boy on the ‘Jerusalema’ remix.  This collaboration saw millions of fans singing along to lyrics in local isiZulu and Nigeria’s Yoruba languages.

 

The Jerusalema (feat. Burna Boy & Nomcebo Zikode) [Remix] and ‘love nwantiti’ are only two of the tracks featured on Spotify’s Internet Famous playlist,  which also includes several local hits that have been the creative driving force for music lovers and content creators alike.

 

Enjoy ‘66’ by Felo Le Tee, Myztro, ‘SQUIDE GAME – AMAPIANO’ by Kvng Vinci, Young Stunna and ‘Adiwele’ featuring Kabza De Small and fellow Scorpion King DJ Maphorisa and more

 

The dance challenge inspired by emerging DJ Lungile ‘Uncle Waffles’ Zwane also appears on the playlist.  And it wouldn’t be internet famous without the latest song to take South Africa by storm, ‘Nkao Tempela’ by Ch’occo, Mellow & Sleazy.

 

Stay in the know with the continuously emerging viral songs blowing up on social media by simply liking the Internet Famous playlist to save it to your library and discover why these tracks are being played on repeat worldwide!

 

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COVID catapults digital audio

Posted by radio On December - 14 - 2021 ADD COMMENTS

By Mark Botha, Head of Digital at Mediamark

 

Digital adoption globally has been accelerated as a result of COVID-19 and the ensuing lockdowns. With people having scrambled to improve their home connectivity, they are in my view now well set up to engage with more digital platforms than prior to the start of the pandemic.

 

Tracking metrics also show that people are using multiple devices to engage with media from an audio perspective. SharpStream, a measurement platform that we use for our audio streaming sites, shows that Mediamark’s digital audio audiences via mobile phone increased by 9% in the past year alone (November 2020 compared to November 2021). The uptake of home entertainment systems, in the form of smart speakers and TV’s, also had a positive increase of 6% (November 2020 compared to November 2021).

 

These somewhat ‘forced’ lifestyle changes have shot our listening habits forward by numerous years. Further indication of the accelerated rise of digital adoption, is reflected from data by SharpStream and Fabrik which reveals that live streaming of Mediamark’s digital audio platforms grew on average by 35% year-on-year (January – November 2020 versus January – November 2021).

 

Digital audio is the evolution of radio and reflects the shift in the way people are tuning in. Part of radio’s enduring popularity is that it is both simultaneously intimate, while remaining part of a collective experience, digital audio drives this experience forward. It is accessible across multiple devices and as such plugs into people’s lives and is available to listeners no matter where they are, or what they are doing. The array of devices available for people to listen to digital audio will continue to grow, driven by the increase in connectivity as a result of the pandemic.

 

 

According to Statista, just over 60% of the population are reported to be internet users in 2021. While connectivity may be limited by infrastructure and the cost of data, it is worth noting that the South African Government wants 80% of the population to have access to the internet by 2024. While it may seem like a lofty goal, it is in keeping with a digitally evolving world, especially taking into account the changes that the pandemic has brought about in terms of remote working.

 

 

The increase in internet penetration and uptake of digital audio is starting to grab attention from marketers across the board. It is always important to bear in mind that while radio is a one-to-many platform, digital audio, currently provides a highly targeted one-to-one engagement. On the other end of this engagement is the immediacy of digital and the ability it provides to listeners to engage instantly. Audiences can click on a banner, visit the advertiser’s website or to participate in whatever call to action the advert is driving. It is this one-to-one interaction and the ability to encourage immediate action that marketers in South Africa are now starting to take advantage of.

 

 

There are numerous success stories. One of our clients – OUTsurance – recently ran a campaign with a shifting playlist advertisement, which remains on the player after advert delivery, allowing listeners to engage in their own time. The insurer’s radio ads are focused on getting clients to contact them, so the additional option to click on the player and engage added a new dimension to their campaign. OUTsurance increased their share of voice and exceeded their KPI’s, with both audio and display advertisements.

 

 

While Mediamark has seen a significant growth in digital audio advertising revenues since January 2020, not everyone is buying into it just yet. There has been a somewhat slower adoption among some traditional radio media planners. When agencies work in silos there can be a tendency for the digital team to say digital audio falls under radio and for the radio team to say it falls under digital.

 

 

Education is key to addressing this and we are continuing to put a lot of energy into exposing planners to the platform through engagements and webinars. Experimentation is also important.  Nobody has all the answers, and we are all learning more about this new medium on a day-to-day basis.

As digital advances continue, new online audio formats – including livestreaming, internet radio and on-demand music streaming – are here to stay. The question is: will more brands evolve to embrace new digital opportunities, like digital audio?

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ICT entrepreneur and founder of Trenching Systems Pty Ltd, Andile Tlhoaele, one of the pioneers of micro-trenching innovation in South Africa announced an important partnership with the United Kingdom (UK) based Telmax Limited to acquire the Marias manufactured Sidecut SC3C micro-trencher machine to further enable the roll-out of fibre infrastructure in South Africa.

The installation of fibre using micro-trenching in South Africa was first done at Woodlands Estate, Bloemfontein in 2015. Micro-trenching innovation is a technique of laying fibre using specialised machines. These machines cut a narrow and shallow ditch on the road surface alongside the pavement where the curb and the tarmac meet without damaging the road infrastructure. Micro-trenching has been proven to be the quickest way to lay fibre. The technique prevents the damaging of municipal infrastructure including the road, has minimal disruptions to traffic and generally fewer complaints about the inconvenience during the roll-out.

 

4th Industrial Revolution applications can only be realized through access to high-speed internet. Access to high-speed internet through fibre is by far the most convenient way to access high-speed internet. Micro-trenching is the fastest way to deploy fibre infrastructure with minimum disruptions to services and whilst protecting existing infrastructure.

Tlhoaele is one of the first individuals who invested in the Sidecut SC3C micro-trencher machine to roll-out infrastructure installations using micro-trenching innovation in South Africa back in December 2014, with the second investment made by Telmax in July 2015.

 

“As the former chairperson and director of ICT committee for the Mooikloof Heights Home Owners Association (NPC) one of the estates in Pretoria east, I can attest to the benefits of access to high speed internet through fibre. Back in 2016, owners decided to roll-out fibre in the estate. Today with problems caused by Covid-19 and the need to work from home, residents are enjoying the convenience of high-speed internet through fibre. As a South African company, we also want to contribute towards reducing data costs, create employment and addressing the challenge of upskilling labour,” explains Tlhoaele, who goes elaborates further, “With one machine onsite, we are able to create ten labour intensive job opportunities,  from backfilling, landscaping and cleaning after trenching. The same labour skills can be  upskilled to fibre installations, terminations, floating, splicing and testing on other projects.”

 

Tlhoaele, has over 20 years experience in the ICT industry and is the founder of Inforcomm, Skillslab and Moja Centres. He is also the chairperson of the B-BBEE ICT Sector Council, the Electronic Waste Association of South Africa (eWASA) and MICT SETA 4IR Advisory Committee

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Tickets are now on sale for the next installment of the popular Soul Ka Plata picnic parties. Created and hosted by iconic media personality T-Bose, the series of picnic events has gained an exciting following in Gauteng.

The upcoming Soul Ka Plata picnic party is confirmed for Saturday 20 November 2021 in Centurion. Tickets are on sale from www.webtickets.co.za and range from R150 – R200.

 

“I chose the vintage theme because of the amazing music associated with the classic hits,” says T-Bose. “Picture a beautiful Saturday afternoon outdoors with great food stalls and DJ’s spinning hits artists including (please suggest 5 artists T-Bose!) ”.

 

The venue is IdleWinds Lodge and Conference Centre, Plot 68, R511 Doornrandjies road, R511 William Nicol, Centurion. The event is supported by Gauteng’s popular radio station Kaya 959.

 

“Soul Ka Platta has increased in popularity in part because of the opportunity to socialise with other people. We’ve all missed enjoying great music outdoors with our friends and family. Soul Ka Plata creates that magical opportunity whilst managing strict Covid protocols”, says T-Bose.

 

There are also accommodation packages available for guests wanting to spend the night. These packages range from R1200 to R2400.

 

Soul Ka Plata is presented by SoulMeetsHouse in partnership with Kaya 959.

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Spotify has announced that it will now offer a Chart for Johannesburg, Cape Town, Durban, and Pretoria to track the most popular songs in each city.

The aim of the chart is to create a destination for fans to see which artists are trending in their area, and to give these artists the opportunity to delve into all the data and see what music is moving listeners around the world.

 

Every Friday, Spotify will update the charts for each city based on activity from listeners in that city.

 

In addition, Spotify is launching ‘Local Pulse’ charts that will rank the most uniquely popular songs each week across Johannesburg, Cape Town, Durban, and Pretoria compared to its popularity around the world, to show off the distinct taste of local listeners.

 

More information on new Spotify Charts can be found on the Spotify for Artists blog post here. You can also see the top 5 tracks in each city today, below.

 

Top 5 tracks in Johannesburg on Spotify Charts today

  1. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  2. Ngixolele by Busta 929, Boohle
  3. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  4. 66 by Felo Le Tee, Myzstro
  5. Mmapula by Busta 929, Mzu M

 

Top 5 tracks in Cape Town on Spotify Charts today

  1. Easy On Me by Adele
  2. STAY (with Justin Bieber) by The Kid LAROI, Justin Bieber
  3. Bad Habits by Ed Sheeran
  4. INDUSTRY BABY (feat. Jack Harlow) by Lil Nas X, Jack Harlow
  5. Cold Heart – PNAU Remix by Elton John, Dua Lipa, PNAU

 

Top 5 tracks in Durban on Spotify Charts today

  1. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  2. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  3. Ngixolele by Busta 929, Boohle
  4. Easy On Me by Adele
  5. Mmapula by Busta 929, Mzu M

 

Top 5 tracks in Pretoria on Spotify Charts today

  1. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  2. Ngixolele by Busta 929, Boohle
  3. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  4. 66 by Felo Le Tee, Myzstro
  5. Mmapula by Busta 929, Mzu M
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The official evolution of Y

Posted by radio On November - 1 - 2021 ADD COMMENTS
YFM, iconic in its mere existence and fondly referred to as ‘Y’, has undergone an official evolution. The station synonymous with youth culture in South Africa will now also be visually identified as Y.
The official evolution of Y

In keeping with its digitally native young adult audiences – who don’t just play in the space of traditional media but create and develop digital spaces – it became apparent that the iconic YFM logo required an evolutionary step to mirror this dynamic.

As custodians of this inimitable brand that has signified opportunity, aspiration, elevation and connection, intense deliberation and care was taken in sculpting the visual representation of Y.

The Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context.

YFM is a content brand.

In addition to launching a refreshed logo, Y launches its new campaign ‘Y _NOT’ using a bold digital and on-air campaign coupled with a television commercial.

Y _NOT’ promotes and heroes individualism and supports young adults embodying their greatness.

Y believes that the most powerful catalyst for progress is when young people have an enabling space to pursue their ambitions and seeks to ensure that its platforms promote creation through collaboration.

“It has been an exhilarating journey to this point, and I am confident that this natural next step will strengthen our connection with our listeners and propel Y to new heights,” says Haseena Cassim, MD of YFM.

“Y is at the pulse of youth culture and as a content brand we create with our audience. The brand’s fluidity is a mirror of their mindset. We tried to capture this in our new CI and campaign, making sure the essence of what Y represents, to young people, continues to resonate with them. It was a task that we didn’t take lightly, understanding that we are responsible for an iconic South African brand. Involving our talent in the TVC was so important as they are the voices and faces of our platforms. We are very proud of what we have produced,” says Natasha Wadvalla, Marketing and Communications Manager at YFM.

In addition to these exciting new developments, the station this month relocated to its new studios in Hyde Park, Johannesburg, where it occupies space along with its sister brands e.tv, OpenviewHD and eNCA.

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SABC to air NBA games including a magazine show

Posted by radio On October - 31 - 2021 ADD COMMENTS

The South African Broadcasting Corporation (SABC), through SABC Sport has announced an exciting multiyear television broadcast rights agreement with the National Basketball Association (NBA).  As part of the partnership, SABC Sport will air more than 35 games throughout the season, including a Christmas Day game, NBA All-Star Saturday Night, Conference Finals and The Finals, broadcast live or delayed, on SABC 1 and the SABC Sports Channel on the DTT, TelkomOne and Openview platforms.  In addition, the SABC will host a weekly magazine show “NBA Action”, which covers the league’s news and highlights.

The first live broadcast will kick off with a pre-game live studio presentation at 22:30 on Saturday, 30 October at 23:00 SAST, followed by the inaugural live broadcast of the 75th Anniversary Season, where the Washington Wizards will host the Boston Celtics.

 

Due to the time difference between South Africa and the United States, the live or delayed broadcasts will start between 20h00 and midnight on the same Saturday on SABC 1 and the Sports Channel.

 

Mr. Gary Rathbone, SABC Sport General Manager stated: “SABC Sport is incredibly thrilled to add one of the world’s most exciting and respected leagues to its live sports offering, as we know that there is a sports audience which loves the game of basketball in Mzansi. In bringing this great global sporting spectacle to our viewers, the SABC will also be setting out to inspire and entertain a whole new generation of basketball fans all over the country. Exciting times for Mzansi sports fans, Fo’ Sho.”

 

Victor Williams, NBA Africa CEO said: “We are thrilled to once again partner with SABC, beginning with our milestone 75th Anniversary Season.  Through this partnership we look forward to bringing the excitement of the NBA to more of our passionate fans in South Africa as part of our continued commitment of making basketball more accessible across the continent.”

 

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APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is delighted to announce a multi-year strategic partnership with the South African Broadcasting Corporation (SABC) (www.SABC.co.za), providing the public broadcaster with sports content from the whole of Africa.

SABC is South Africa’s national broadcaster and has been the home of quality sport in the country for many years. It broadcasts across 19 radio stations (AM/FM) and six television channels, and is one of South Africa’s largest state-owned enterprises. Now, APO Group is bringing sporting stories from the rest of the continent to South African audiences – much of it for the first time.

All video footage and soundbites produced or distributed by APO Group and related to sport in Africa, will be made available to SABC free of charge and for unrestricted news use. APO Group will also provide SABC with access to key stakeholders from sporting organizations in Africa and their associated world governing bodies for interviews and other media opportunities.

APO Group produces and distributes broadcast-quality content for some of the most prominent sporting organizations active in Africa, including FIFA, The NBA, The Basketball Africa League (BAL), World Rugby’s African association, Rugby Africa, Olympique de Marseille, and Africa’s first ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

“Every day, APO Group carries stories that demonstrate the passion and vibrancy of African sport,” said Gary Rathbone, Head of Sports for SABC. “This partnership  will provide us with new broadcast-quality content that brings more diversity to our coverage than ever before. It is a chance to show our audiences what is happening beyond our borders, and that is really exciting.”

“South African audiences are incredibly knowledgeable and passionate about sport,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). “They have seen their team reach the pinnacle of world rugby, and achieve many other successes at a national level. Now, SABC and APO Group in tandem can bring them the best sporting action the other 53 African countries have to offer.”

This is a joint press release by APO Group and the South African Broadcasting Corporation (SABC).

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Spotify has confirmed the launch of Spotify Premium for Students in South Africa as well as 19 other markets around the world including the Middle East and North Africa.

 

Spotify Premium for Students allows all eligible students to enjoy Spotify Premium – and all the many benefits that come with being a Premium subscriber – for R29.99, a discounted price of a Premium subscription.

 

The launch of Spotify Premium for Students offers eligible students an unparalleled experience with access to more than 4 billion playlists, 70 million tracks and 2.9 million podcast titles.

 

Spotify’s impressive music catalogue spans a range of genres including Pop, Hip Hop and South Africa’s homegrown AmaPiano. Recent Spotify data* showcased that artists in these genres including Mr JazziQBusta 929 and A-Reece claimed the top three spots for most streamed artists by South African youth.

 

Additional Premium benefits include ad-free music listening. The Music downloads feature offers offline listening by simply downloading content directly to your devices, save on data wherever you are.  With On-Demand Listening simply hit “next” an unlimited number of times with no restrictions, listening to any song, playlist, album, or artist at anytime and anywhere.

 

Spotify also offers a reimagined library that is designed to get you the content you want faster and makes getting started on Premium a seamless and personalised experience.

 

Premium packs even more sound quality into every song with a quality streaming experience that includes more detailed audio output with quality streaming at 320 Kbps.

 

For those with friends on different campuses, Premium for Students lets you host group sessions where you and up to four friends can listen simultaneously to the same playlist or podcast from anywhere in the world.

 

The offer is open to eligible university students and is available immediately from today. Before subscribing to the plan, students must authenticate their student status and then visit spotify.com/student where they can sign up for the offer and start enjoying all the world’s audio wherever and whenever they want to listen.

 

“We are excited to be bringing our student plan to the region, since experiencing a great response from students globally. We always want to create a meaningful relationship with new potential users, many of whom are younger. With Spotify Premium Student we are providing them with a plan that gives them access to our extensive music catalogue and everything users enjoy about Spotify Premium at a value they will love,” Marwen Ben Massaoud, Growth Lead, Spotify Middle East and Africa.

 

For students who have not tried Premium before, they can also get the first month free.

 

Facebook: @Spotify |Twitter: @SpotifySA  | Instagram: @SpotifySA | #SpotifyAfrica 

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East Coast Gold launches national campaign

Posted by radio On October - 7 - 2021 ADD COMMENTS
East Coast Gold, an award-winning digital radio station that was launched by the team at East Coast Radio, is making headway in the South African landscape of online entertainment as it powers towards its second year of operation. East Coast Radio (ECR) is the first commercial radio station in South Africa to launch a digital music radio station.
For one of the country’s most pioneering entertainment mediums, the latter part of 2021 is gearing up to be eventful, with East Coast Gold launching a brand-new campaign aimed at savouring and celebrating the nostalgia that surrounds classic hits from the 60s, 70s and 80s. Currently, the station’s footprint extends throughout South Africa, with the majority of its listenership being in KwaZulu-Natal. With this soul-warming campaign, it aims to win over the hearts (and ears) of more listeners.

Under the slogan, “Times change, the music doesn’t,” East Coast Gold’s national campaign honours the timeless quality of classic hits. Ironically, in an evolving world that has changed beyond recognition from what many would refer to as the “golden years,” the messages behind classics by seminal artists like The Beatles, Elton John and Queen, remain relevant.

 

“We’re geared up to end 2021 on an iconic note with a new campaign that talks the language of the classics. The ‘Times change, the music doesn’t’ campaign will communicate the fact that good music never ages, and that’s something our listeners have come to appreciate and love. We’ve fine-tuned our offering to provide a truly unique online destination for music that topped the charts from the 60s to the 80s. It’s a musical trip down memory lane and we’re excited to take South Africa with us,” says East Coast Radio programme manager, Zane Derbyshire.

 

The campaign will be launched in October 2021 across a range of digital mediums. Currently, 53% of the audience listens via mobile devices and 16% via desktop devices, while the rest access East Coast Gold via smart speakers, Facebook, or through home entertainment systems.

 

“At ECR we are committed to innovative, cutting-edge offerings and East Coast Gold is testament to that. We’re excited to see how passionate our East Coast Gold audience is about the station and how word-of-mouth marketing has seen it grow organically. This national digital campaign will help to propel East Coast Gold into even more SA homes and office spaces,” says East Coast Radio managing director, Boni Mchunu.

The station is accessible via various platforms, including the East Coast Radio app, Radio GardenFacebook, Alexa and on the station website. Classic hits which would now be considered, “vintage” music are interspersed with up-to-date news, weather, traffic and talk show components by hosts like Dave Guselli, Alex Jay, Gordon Graham, Damon Beard and Guy McDonald.

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702 bids farewell to Azania Mosaka and welcomes Relebogile Mabotja back

702’s well-loved daytime darling, Azania Mosaka has announced her resignation from South Africa’s premier talk station.   702 which serves […]

The official evolution of Y

YFM, iconic in its mere existence and fondly referred to as ‘Y’, has undergone an official evolution. The station synonymous […]

East Coast Gold launches national campaign

East Coast Gold, an award-winning digital radio station that was launched by the team at East Coast Radio, is making […]

Kaya 959 turns 24yrs old – celebrates with cash giveaway for 24 listeners

Joburg’s iconic radio station Kaya 959 turns 24 in August. To celebrate the milestone, the station is awarding cash to […]


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