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“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.”

– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. 

 

Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that  brings the spirit of Africa alive around the world.

The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience.

 

Centered on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du.

 

By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists.

 

Taking African Heat to The Streets with the #africanheatchallenge

 

The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.

 

The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.

 

This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.

 

“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”

 

On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat in New York City and Toronto.

 

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Newzroom Afrika has marked its second year of operation with a bold move into the future as the channel takes up residence in its new studio, which has been fitted out with best-in-class broadcasting technology to set new standards in television news production.

“Our new home is an extension of our vision to be Africa’s leading and credible news and information service. Every piece of equipment and technology, every angle and every corner of our building exhibits what we are capable of,” said Newzroom Afrika CEO Thabile Ngwato.

 

“It represents a new chapter in our story and a dedication to giving our viewers the very best of everything.”

 

Working with Michael Gill Designs once again, the architectural design of the studio was further elevated. “We took all the features of our old set that made us stand out from the rest, and enhanced them even more,” said Michael Gill.  The 16:9 format was pushed and now includes a 45m long wraparound screen behind all anchors.  “We now also have three separate areas in studio which can be used individually or as a whole. We have added many more elements to the set to make it pop on camera, these include high gloss black floors and mirrored elements. The design of the lighting fixtures used is also a definite highlight.”

The new studio is also completely run by robotic camera systems from Vinten Radamac. These seven robotic systems are operated by a single operator and give pinpoint movement and camera accuracy. Newzroom Afrika is also running the best of breed broadcast camera technology and lenses that give the channel exceptional high-definition pictures.

 

The move was completed under challenging circumstances, during the COVID-19 lockdown and curfew regulations. “It was a daunting challenge,” said Adriaan Shipalana, CEO of Harambe Technologies who were responsible for the “transplant” of Newzroom Afrika’s critical infrastructure within three months, while the channel continued to broadcast live 24/7.

 

“Newzroom Afrika already had one of the most advanced IP-based platforms in South Africa from Evertz, as well as the latest newsroom computer systems from Avid. Moving the infrastructure was one thing, but also creating a temporary housing facility for Newzroom to continue broadcasting so that this infrastructure could be moved to a new facility was another,” Shipalana added.

 

The heart of the facility is built on the latest IP-based routing technology from Evertz Microsystems. The IP router is a future proof technology that is able to handle Newzroom Afrika’s current technical infrastructure and all its future requirements.

 

In building its newsroom of the future, one of Newzroom Afrika’s priorities was finding a versatile system that could adapt to whatever the future has in store for the industry. This system will allow the channel to add features and capacity as it grows—in effect “future-proofing” its newsroom.

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Spotify is proud to launch EQUAL – Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions.  Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support. To hear more, check out this video manifesto.

 

The full EQUAL campaign includes:

  • Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists. 
    • The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
    • Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
    • Some of our non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.

 

  • Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8.
    • A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too.
    • The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Jazzmyne Robbins and more.

 

  • Supporting women voices with our new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.

 

  • Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day. With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.

 

  • Extending our commitment to women creators beyond March. In April, we are launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK. We’ll also continue to build on the success of programs like Sound Up and EQL that provide new opportunities for women creators in audio.

We’re also excited to celebrate the top-streamed women artists and podcast creators globally (based on streaming data from January 1-February 22, 2021). Taylor Swift takes the top spot with more than 2.3 billion streams. Ariana Grande is up next, followed by Dua Lipa. Additional top streamed women artists include Halsey, Karol G and BLACKPINK.  Crime Junkie hosts Ashley Flowers and Brit Prawat are the most popular women podcast creators globally, followed by Call Her Daddy’s Alex Cooper. Additional popular women podcast creators include: Elise Hu, Host of TED Talks Daily and Karen Kilgariff and Georgia Hardstark, hosts of My Favorite Murder.

 

 

As the world’s most popular audio streaming subscription service, Spotify takes its responsibility of highlighting and amplifying women voices seriously by curating top audio destinations for women artists with global playlists like Women of Electronic, Women of K-Pop, Women of Rock, and Galdem Queens to name a few. And also women-led podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers

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OFM listeners shared their insights about how their radio listening habits have changed during a pandemic in a research study, OFM brought to market early this year.

 

In the study, 54% of OFM listeners indicated that they are likely to consume more radio, and 16% indicated that they are likely to consume more streamed audio offerings than they did in 2020.

65% of the 1133 respondents indicated that they already listen to more radio, especially between 06:00 and 09:00 in the morning. The majority of respondents keep their radio tuned in between 06:00 to 18:00, in the car, at home and at work.

The study also asked pertinent questions about buying behaviours. 22% of respondents indicated that they are in the market for a new vehicle, and 15% indicated that they are in the market for a new home. When asked what OFM listeners would do with their free time, under COVID-19 regulations, 47% indicated that they intend to visit family and friends, 23% are looking forward to watching a movie, 17% want to study a new course and gain a skill, 21% need to break away on a holiday, and 28% want to get fit and lose weight.

Social media behaviours were also tested, and from the 1133 respondents, 20% indicated that they would consume more of WhatsApp, while with the pending changes to the terms and conditions for WhatsApp, 60% indicated that they are very unlikely to stop using WhatsApp. 19% of all respondents indicated that they would consume more of Facebook in 2021.

OFM listeners were asked to indicate what they are likely to spend more on in 2021 than they did in 2020. 46% indicated they would spend more money on groceries, 26% indicated they would spend more money on clothes, 16% indicated they would spend more money on DIY supplies, and 18% on personal care products, like toiletries, hair care products, and makeup.

The insights derived out of this research study indicate the absolute strength of radio and audio consumption, listener engagement, and the loyalty OFM listeners have toward OFM. In 2021 OFM turn 35 years young, and the station can be proud that radio and audio consumption is getting stronger.

The article was written by Nick Efstathiou, the Chief Executive Officer of the Central Media Group, the holding company of OFM.

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Starting today, Spotify is rolling out a new way for users to slice and dice their ‘Liked Songs’ collection.

Free and Premium users in South Africa with sizable collections will now be able to filter their favourite tracks by up to 15 personalised mood and genre categories.

As you remove and add favourites to ‘Liked Songs,’ your genre and mood filters will update based on the content of your collection.

 

Here’s how it works:

 

  • Go to ‘Your Library’ and tap on ‘Liked Songs’

  • Then, select a filter tag at the top of the playlist to display the tracks that fall under that mood or genre

  • Want to move to another mood or genre? Tap the “x” next to the genre or mood to disable the filter and return to your full ‘Liked Songs’ collection

 

So, head over to your “Liked Songs” and start your next listening session based on a genre or mood, you might even rediscover some forgotten gems along the way.

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Nasty C releases his seven-part podcast series

Posted by radio On February - 23 - 2021 ADD COMMENTS

AWARD-WINNING RAPPER NASTY C RELEASES HIS SEVEN PART PODCAST SERIES FEATURING BLACK COFFEE, SIZWE DHLOMO, J-KITS & TROY TAYLOR AMONG OTHERS!

 

Def Jam signed rapper and producer Nasty C is releasing his seven-part podcast series shortly after the release of his third studio album Zulu Man With Some Power. The podcast, which is also named after the album, features producers; Troy Taylor, J-Kits, Beat Butcha and Gemini Major. The series also plays host to featured artists Rowlene and Tellaman, as well as Nasty C’s co-manager Yvette Gayle from Africa Creative Agency and Justin Duran, Senior Director of Marketing for Def Jam. The inspirational and informative podcast series also sees celebrated DJs, Black Coffee and Whookid, along with radio and TV personality, Sizwe Dhlomo, Japan’s Kaz Skellington, Nigeria’s M.I Abaga and South Africa’s Slikour.

 

The Durban-born star has innovatively looked to share the raw and unfiltered details about his life, origins, and interests on the Zulu Man With Some Power podcast hosted by TV personality Moozlie. The production has been sponsored by AMPD Studios, powered by Old Mutual.

 

Officially launching on the 25th of February, the seven-week podcast series showcases the rapper speaking about the business of music, signing with an international label, his chart-topping music and experiences touring multiple countries across Africa. He also speaks candidly about growing an audience in Japan as well as planting his feet in North America. The 24-year old had a beautiful set built at the Universal Music studios where the interviews were recorded.

 

“I am so thankful to all the people that contributed to the making of this podcast series. I had great conversations with a lot of people that I admire. I got to learn more about them as individuals and even more so, about myself in the process. The podcast series will give fans a glimpse into what my life is about and impart some of my own knowledge and experiences around my particular music-making process and how I handle my business. It’s definitely something to look forward to” commented Nasty C.

 

“As a corporate sponsor, through our AMPD studios, we, at Old Mutual, are delighted to support Nasty C and his seven-part podcast series. This partnership is a great example of working together for the greater good and reaching out to share the wisdom that can help many more aspiring artists amplify their musical and financial futures” stated Thobile Tshabalala, Head of Brand, Old Mutual.

 

“When we revised our Old Mutual sponsorship strategy in 2019 (to find ways to better connect with our customers and tap into their passions and interests), we had already begun a journey into the 4th Revolution and digital world. Covid 19 has just emphasised that we were on the right path and demonstrated how critical it is to move away from traditional sponsorships where branding and presence were key and move to a world that empowers, excites and reaches many more people. The digital world is now critical for us to make that positive difference and enable positive futures even more. Our support of Nasty C and his seven-part podcast series is just a prime example of making a changing world work for the benefit and the empowerment of us all.” She concluded.

 

The Zulu Man With Some Power podcast will be available from 18:00 on Thursday 25th of February 2021 on all streaming platforms.

 

  1. The official AMPD Studios site
  2. Apple podcast channel
  3. Spotify podcast channel
  4. YouTube Channel (Nasty C)
  5. and all other podcast platforms

 

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Spotify Launches New Markets in Africa

Posted by radio On February - 23 - 2021 ADD COMMENTS

Spotify (NYSE: SPOT), the world’s most popular global audio streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify expands its operations in Africa with its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists. The platform offers everyday new music discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localised experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”

 

Spotify’s most-popular feature “playlists” are made for Africa 

 

Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.

 

Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.

 

Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.

 

Spotify also offers:

 

  • Spotify Free to listeners: To build an experience that adds value to the rich African music industry and to amplify the music experience, the Spotify app is available for free to listeners in Ghana, Kenya, Nigeria, Tanzania and Uganda

  • Personalised music recommendations and discovery features: Spotify’s music recommendation engine allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).

  • Spotify Lite: Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify experience. Lite is a small, fast, and simplified version of our unparalleled music experience that works much like the main app. Listeners will still be able to search and play their favourite songs and artists, save them, share with others, discover new music, and enjoy personalised playlists, but with a few extra features making it ideal for older devices and operating systems.

  • Play everywhere: With Spotify Connect your phone can become your universal remote for all of your listening experience.

  • Spotify for Artists: The platform offers tools that help artists, managers, and labels to track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.

 

Over the coming days, listeners in more countries across Asia, Africa, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.

 

The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

 

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Expanding Accessibility with Samsung ② Audio

Posted by radio On February - 18 - 2021 ADD COMMENTS

A television is a portal that can connect us to the world. As the amount of diverse content users have access to continues to grow, the range of entertainment they can access through their TVs is also expanding. Yet despite this innovation, for those who are hard of hearing, the deaf, people with low vision and the blind, accessing basic TV features like sound controls and screen settings can still prove challenging.

Following the first installment in our series on accessibility in Samsung TVs, Samsung Newsroom looked at the company’s exclusive accessibility features for those who are hard of hearing and the deaf.

 

Sign Language Zoom

Sign language is a language for the deaf that involves conveying the meaning of spoken language using hand gestures and movements. However, as the same gesture can convey different meanings depending on mouth shape and facial expression, all of these factors must be taken into consideration in order to understand the exact meaning.

Samsung TVs utilise the company’s proprietary AI algorithm to automatically recognise sign language and magnify the person performing it by 200%. Users can also manually choose an area onscreen to magnify and alter the magnification ratio to get a closer look at details such as the questions on a quiz program or the scoreboard at a sports event.

 

Separate Closed Caption

Broadcasters already provide closed captions for programs to help the deaf consume their content. However, on occasions when the TV program itself also displays captions, the two sets of words often overlap with one another, obscuring the subtitles for the deaf.

 

In this situation, the Separate Closed Caption feature is a great help. This feature allows the closed captions for the deaf to be viewed in a separate area from the captions on the TV program. Users can additionally change the background and text colors for the closed captions in order to further raise visibility.

 

Multi-output Audio

When watching TV with friends or family, those who are hard of hearing may need the volume to be turned up louder than the other viewers. To ensure everyone can enjoy the content at the appropriate volume level for them, Samsung offers the Multi-output Audio feature on its TVs.

 

With the Multi-output Audio feature, those who are hard of hearing can utilise a Bluetooth device to listen to the audio at their desired volume without affecting the viewing experiences of the other viewers. Bluetooth devices can be connected directly to the TV, then the user can set their own volume levels through the Bluetooth device.

 

In pursuit of its ‘Screens for All’ vision, Samsung will continue to work and innovate to ensure that Samsung TVs provide an enjoyable viewing experience for all.

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Durban-based tech company, immedia has invested R10-million to help African media entrepreneurs to build sustainable community radio by using Fabrik (www.Fabrik.cloud), a set of cloud-enabled digital tools that empower media entities to live-stream shows, grow and engage with audiences around the world, and benefit financially by monetising their audiences.

 

The 25-year-old company, which has the backing of Microsoft and the Industrial Development Corporation, has been developing their Fabrik technology since 2017. Fabrik allows media entrepreneurs to upend the traditional notion of “we broadcast and you receive”, by creating a feedback loop that directly helps the stations and listeners that use it to leapfrog old technology, to become citizen journalists, and find their strategic space in a digitally transformed world. It is already being used by 15 commercial clients, including radio stations Gagasi FM, Smile 90.4FM and YFM.

 

 

 

As part of its Digital Leap programme (https://bit.ly/2Z8oQme), immedia will be giving its platform to qualifying media entrepreneurs across Africa for free for a year. This includes consultation, training and support to help monetize the technology, cumulatively valued at R10 million.

 

 

 

Phil Molefe, a veteran of broadcast radio in South Africa, Fabrik’s Head of Business Development & Strategy, says the programme was key to the company’s vision to spearhead media transformation. He says the uptake of Fabrik by energetic entrepreneurs at community radio stations showed how empowering the suite of digital tools is. “It enables them to deepen their relationship with their audience and monetise it sustainably because the quality of their engagement with listeners is meaningful.”

 

 

Building stable, sustainable community radio across Africa

Molefe points out that while community media is often under-resourced and struggles to retain skills, the company’s case studies have shown that it is more than possible for them to thrive – and that the Digital Leap programme is the kind of opportunity they need, and can succeed on. Fabrik helps media entrepreneurs by solving key challenges for them, including:

  • Providing them with a mobile application that allows community and campus radio stations to live-stream shows, as well host podcasts, allowing them to reach audiences well beyond the geographic constraints of their traditional radio broadcast signal.

  • By shifting to a cloud-based tool, radio stations get access to archival and backup that is compliant with BCCSA and ICASA regulations. This helps them to significantly cut down on time and resources required to manually back up radio content to on-site servers or even tape.

  • Messaging functionality, including push notifications, so that stations can better engage with their communities, publish written or multimedia content, and even promote active conversation between listeners. Push notifications help drive engagement by bringing attention to active competitions, surveys and polls, recently published content, and more.

  • By encouraging listeners to register as a member and provide some of their personal information, such as geographics and demographics, stations are able to build audience profiles for their listeners, and gain a better understanding of their needs and preferences.

  • These detailed analytics provided by Fabrik gives stations the data they need to convince advertisers and marketers of the value of promoting their products and services through the station’s app, helping bring in much needed revenue.

 

 

 

Fabrik has a range of users, and about 60% of their listeners have an opt-in relationship with their broadcasters. By building and growing owned communities, stations then stand to benefit financially by serving highly relevant ads to their digital listeners. In addition, where sales conversions on social media are around 2%, Fabrik users enjoy 8%.

 

 

 

According to Tamie Mbombo, head of Marketing and PR at Izwi loMzansi, one of the largest community radio stations in South Africa, says that the platform has revolutionised the station’s engagement with its listeners, and has led the digital charge with featured podcasts and integrated advertising campaigns on the Izwi mobile app. “Community media’s aim is to provide trusted information and expression, and Fabrik has helped do that,” he says.

 

 

 

 

A change of mindset is required

The Fabrik team made some interesting observations based on the experiences of early adopters of the technology, including around community radio, where many advertisers and business decision makers are often dismissive of the audience. “For example, one of our clients is a station with an audience in the LSM 4-6 range. That audience is typically regarded as ‘too poor’ or too marginalised to go digital and yet our clients are proving that they are taking to it like ducks to water,” Molefe says.

 

 

He says that the take up by media entrepreneurs, either regarded as ‘on the fringes’ or as outliers, is the best showcase for Fabrik. “They are doing what they do because nobody told them they couldn’t – and it is proving to be a great leveller. We’ve seen how powerful this platform is in the community media space, which is why we are looking at boosting the rate of transformation.”

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This Black History Month, Spotify is launching a full slate of guest-curated playlist takeovers, brand new podcasts, and more to highlight Black culture, Black music and Black excellence. As the world’s most popular audio streaming subscription service, Spotify continues to highlight and amplify Black voices through curating top audio destinations for Black music and Black culture with playlists like RapCaviar and Feelin’ Myself.

As part of the playlist takeovers for Black History Month, Ghanaian Afro-fusion, R&B singer and songwriter Amaarae will be guest curating the Black to the Future playlist, which features and supports up-and-coming Black artists. As part of her takeover, Amaarae will help capture Afrofuturism—in all its wild, otherworldly musical dimensions. Amaarae will also be featured on Spotify’s Time Square billboard starting from today.

 

Additional takeovers and activities are listed below and you can also check out the Black History Is Now Hub for all of this month’s BHM content.

 

  • Playlist Cover Art: To showcase the wide spectrum of Black talent that pervades not just music, but visual art, Spotify will be licensing photography from 7 Black photographers to curate cover art for 8 playlists – all on a weekly rotation through the month of February.

  • Playlists Takeovers: Many of Spotify’s playlists, which can be found in the Black History Is Now hub, will be guest curated by influential Black curators, celebrities, creatives and more:
    • Black Lives Matter: American Jazz artist, Keyon Harrold Sr. and his son, Keyon Harrold Jr., who are no strangers to speaking out against injustice are now using the power of music to further the conversation by taking over this playlist in partnership with the organization, Color of Change.
    • I Love My HBCU: Celebrate the institutions that educate and uplift as 2Chainz guest curates the popular playlist complete with homecoming anthems.
    • Queen – Keke Palmer 
    • Black Love Mixtape: Launching on February 12th, ahead of Valentine’s Day, artists Lucky Daye and Ari Lennox will co-curate the new playlist dedicated to celebrating Black love.

 

  • New and Refreshed Hip Hop Playlists
    • Spotify’s four just-launched hip-hop playlists include:
  • New Joints: Simply put, these are the newest rap songs our editors think fans should know.
  • Door Knockers: A playlist celebrating trailblazing women in hip-hop history. Trophy Room: This mood-based playlist is for anyone who’s feeling celebratory.
  • City To City: This playlist features songs from the Drill scenes of New York, London, and Chicago.
  • Three Spotify playlists will be displaying their new looks and sounds today:
    • Westside Story: Formerly of the moniker “Cali Fire,” this playlist has expanded its scope beyond California to cover the entirety of the West Coast.
    • No Cap: Previously called “The Realest Down South,” this mix features Southern artists, old and new.
    • Out The Mud: “Off The Strength” fans can now find street artists on this refreshed playlist.

 

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