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OFM listeners shared their insights about how their radio listening habits have changed during a pandemic in a research study, OFM brought to market early this year.

 

In the study, 54% of OFM listeners indicated that they are likely to consume more radio, and 16% indicated that they are likely to consume more streamed audio offerings than they did in 2020.

65% of the 1133 respondents indicated that they already listen to more radio, especially between 06:00 and 09:00 in the morning. The majority of respondents keep their radio tuned in between 06:00 to 18:00, in the car, at home and at work.

The study also asked pertinent questions about buying behaviours. 22% of respondents indicated that they are in the market for a new vehicle, and 15% indicated that they are in the market for a new home. When asked what OFM listeners would do with their free time, under COVID-19 regulations, 47% indicated that they intend to visit family and friends, 23% are looking forward to watching a movie, 17% want to study a new course and gain a skill, 21% need to break away on a holiday, and 28% want to get fit and lose weight.

Social media behaviours were also tested, and from the 1133 respondents, 20% indicated that they would consume more of WhatsApp, while with the pending changes to the terms and conditions for WhatsApp, 60% indicated that they are very unlikely to stop using WhatsApp. 19% of all respondents indicated that they would consume more of Facebook in 2021.

OFM listeners were asked to indicate what they are likely to spend more on in 2021 than they did in 2020. 46% indicated they would spend more money on groceries, 26% indicated they would spend more money on clothes, 16% indicated they would spend more money on DIY supplies, and 18% on personal care products, like toiletries, hair care products, and makeup.

The insights derived out of this research study indicate the absolute strength of radio and audio consumption, listener engagement, and the loyalty OFM listeners have toward OFM. In 2021 OFM turn 35 years young, and the station can be proud that radio and audio consumption is getting stronger.

The article was written by Nick Efstathiou, the Chief Executive Officer of the Central Media Group, the holding company of OFM.

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Starting today, Spotify is rolling out a new way for users to slice and dice their ‘Liked Songs’ collection.

Free and Premium users in South Africa with sizable collections will now be able to filter their favourite tracks by up to 15 personalised mood and genre categories.

As you remove and add favourites to ‘Liked Songs,’ your genre and mood filters will update based on the content of your collection.

 

Here’s how it works:

 

  • Go to ‘Your Library’ and tap on ‘Liked Songs’

  • Then, select a filter tag at the top of the playlist to display the tracks that fall under that mood or genre

  • Want to move to another mood or genre? Tap the “x” next to the genre or mood to disable the filter and return to your full ‘Liked Songs’ collection

 

So, head over to your “Liked Songs” and start your next listening session based on a genre or mood, you might even rediscover some forgotten gems along the way.

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Nasty C releases his seven-part podcast series

Posted by radio On February - 23 - 2021 ADD COMMENTS

AWARD-WINNING RAPPER NASTY C RELEASES HIS SEVEN PART PODCAST SERIES FEATURING BLACK COFFEE, SIZWE DHLOMO, J-KITS & TROY TAYLOR AMONG OTHERS!

 

Def Jam signed rapper and producer Nasty C is releasing his seven-part podcast series shortly after the release of his third studio album Zulu Man With Some Power. The podcast, which is also named after the album, features producers; Troy Taylor, J-Kits, Beat Butcha and Gemini Major. The series also plays host to featured artists Rowlene and Tellaman, as well as Nasty C’s co-manager Yvette Gayle from Africa Creative Agency and Justin Duran, Senior Director of Marketing for Def Jam. The inspirational and informative podcast series also sees celebrated DJs, Black Coffee and Whookid, along with radio and TV personality, Sizwe Dhlomo, Japan’s Kaz Skellington, Nigeria’s M.I Abaga and South Africa’s Slikour.

 

The Durban-born star has innovatively looked to share the raw and unfiltered details about his life, origins, and interests on the Zulu Man With Some Power podcast hosted by TV personality Moozlie. The production has been sponsored by AMPD Studios, powered by Old Mutual.

 

Officially launching on the 25th of February, the seven-week podcast series showcases the rapper speaking about the business of music, signing with an international label, his chart-topping music and experiences touring multiple countries across Africa. He also speaks candidly about growing an audience in Japan as well as planting his feet in North America. The 24-year old had a beautiful set built at the Universal Music studios where the interviews were recorded.

 

“I am so thankful to all the people that contributed to the making of this podcast series. I had great conversations with a lot of people that I admire. I got to learn more about them as individuals and even more so, about myself in the process. The podcast series will give fans a glimpse into what my life is about and impart some of my own knowledge and experiences around my particular music-making process and how I handle my business. It’s definitely something to look forward to” commented Nasty C.

 

“As a corporate sponsor, through our AMPD studios, we, at Old Mutual, are delighted to support Nasty C and his seven-part podcast series. This partnership is a great example of working together for the greater good and reaching out to share the wisdom that can help many more aspiring artists amplify their musical and financial futures” stated Thobile Tshabalala, Head of Brand, Old Mutual.

 

“When we revised our Old Mutual sponsorship strategy in 2019 (to find ways to better connect with our customers and tap into their passions and interests), we had already begun a journey into the 4th Revolution and digital world. Covid 19 has just emphasised that we were on the right path and demonstrated how critical it is to move away from traditional sponsorships where branding and presence were key and move to a world that empowers, excites and reaches many more people. The digital world is now critical for us to make that positive difference and enable positive futures even more. Our support of Nasty C and his seven-part podcast series is just a prime example of making a changing world work for the benefit and the empowerment of us all.” She concluded.

 

The Zulu Man With Some Power podcast will be available from 18:00 on Thursday 25th of February 2021 on all streaming platforms.

 

  1. The official AMPD Studios site
  2. Apple podcast channel
  3. Spotify podcast channel
  4. YouTube Channel (Nasty C)
  5. and all other podcast platforms

 

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Spotify Launches New Markets in Africa

Posted by radio On February - 23 - 2021 ADD COMMENTS

Spotify (NYSE: SPOT), the world’s most popular global audio streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify expands its operations in Africa with its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists. The platform offers everyday new music discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localised experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”

 

Spotify’s most-popular feature “playlists” are made for Africa 

 

Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.

 

Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.

 

Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.

 

Spotify also offers:

 

  • Spotify Free to listeners: To build an experience that adds value to the rich African music industry and to amplify the music experience, the Spotify app is available for free to listeners in Ghana, Kenya, Nigeria, Tanzania and Uganda

  • Personalised music recommendations and discovery features: Spotify’s music recommendation engine allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).

  • Spotify Lite: Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify experience. Lite is a small, fast, and simplified version of our unparalleled music experience that works much like the main app. Listeners will still be able to search and play their favourite songs and artists, save them, share with others, discover new music, and enjoy personalised playlists, but with a few extra features making it ideal for older devices and operating systems.

  • Play everywhere: With Spotify Connect your phone can become your universal remote for all of your listening experience.

  • Spotify for Artists: The platform offers tools that help artists, managers, and labels to track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.

 

Over the coming days, listeners in more countries across Asia, Africa, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.

 

The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

 

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Expanding Accessibility with Samsung ② Audio

Posted by radio On February - 18 - 2021 ADD COMMENTS

A television is a portal that can connect us to the world. As the amount of diverse content users have access to continues to grow, the range of entertainment they can access through their TVs is also expanding. Yet despite this innovation, for those who are hard of hearing, the deaf, people with low vision and the blind, accessing basic TV features like sound controls and screen settings can still prove challenging.

Following the first installment in our series on accessibility in Samsung TVs, Samsung Newsroom looked at the company’s exclusive accessibility features for those who are hard of hearing and the deaf.

 

Sign Language Zoom

Sign language is a language for the deaf that involves conveying the meaning of spoken language using hand gestures and movements. However, as the same gesture can convey different meanings depending on mouth shape and facial expression, all of these factors must be taken into consideration in order to understand the exact meaning.

Samsung TVs utilise the company’s proprietary AI algorithm to automatically recognise sign language and magnify the person performing it by 200%. Users can also manually choose an area onscreen to magnify and alter the magnification ratio to get a closer look at details such as the questions on a quiz program or the scoreboard at a sports event.

 

Separate Closed Caption

Broadcasters already provide closed captions for programs to help the deaf consume their content. However, on occasions when the TV program itself also displays captions, the two sets of words often overlap with one another, obscuring the subtitles for the deaf.

 

In this situation, the Separate Closed Caption feature is a great help. This feature allows the closed captions for the deaf to be viewed in a separate area from the captions on the TV program. Users can additionally change the background and text colors for the closed captions in order to further raise visibility.

 

Multi-output Audio

When watching TV with friends or family, those who are hard of hearing may need the volume to be turned up louder than the other viewers. To ensure everyone can enjoy the content at the appropriate volume level for them, Samsung offers the Multi-output Audio feature on its TVs.

 

With the Multi-output Audio feature, those who are hard of hearing can utilise a Bluetooth device to listen to the audio at their desired volume without affecting the viewing experiences of the other viewers. Bluetooth devices can be connected directly to the TV, then the user can set their own volume levels through the Bluetooth device.

 

In pursuit of its ‘Screens for All’ vision, Samsung will continue to work and innovate to ensure that Samsung TVs provide an enjoyable viewing experience for all.

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Durban-based tech company, immedia has invested R10-million to help African media entrepreneurs to build sustainable community radio by using Fabrik (www.Fabrik.cloud), a set of cloud-enabled digital tools that empower media entities to live-stream shows, grow and engage with audiences around the world, and benefit financially by monetising their audiences.

 

The 25-year-old company, which has the backing of Microsoft and the Industrial Development Corporation, has been developing their Fabrik technology since 2017. Fabrik allows media entrepreneurs to upend the traditional notion of “we broadcast and you receive”, by creating a feedback loop that directly helps the stations and listeners that use it to leapfrog old technology, to become citizen journalists, and find their strategic space in a digitally transformed world. It is already being used by 15 commercial clients, including radio stations Gagasi FM, Smile 90.4FM and YFM.

 

 

 

As part of its Digital Leap programme (https://bit.ly/2Z8oQme), immedia will be giving its platform to qualifying media entrepreneurs across Africa for free for a year. This includes consultation, training and support to help monetize the technology, cumulatively valued at R10 million.

 

 

 

Phil Molefe, a veteran of broadcast radio in South Africa, Fabrik’s Head of Business Development & Strategy, says the programme was key to the company’s vision to spearhead media transformation. He says the uptake of Fabrik by energetic entrepreneurs at community radio stations showed how empowering the suite of digital tools is. “It enables them to deepen their relationship with their audience and monetise it sustainably because the quality of their engagement with listeners is meaningful.”

 

 

Building stable, sustainable community radio across Africa

Molefe points out that while community media is often under-resourced and struggles to retain skills, the company’s case studies have shown that it is more than possible for them to thrive – and that the Digital Leap programme is the kind of opportunity they need, and can succeed on. Fabrik helps media entrepreneurs by solving key challenges for them, including:

  • Providing them with a mobile application that allows community and campus radio stations to live-stream shows, as well host podcasts, allowing them to reach audiences well beyond the geographic constraints of their traditional radio broadcast signal.

  • By shifting to a cloud-based tool, radio stations get access to archival and backup that is compliant with BCCSA and ICASA regulations. This helps them to significantly cut down on time and resources required to manually back up radio content to on-site servers or even tape.

  • Messaging functionality, including push notifications, so that stations can better engage with their communities, publish written or multimedia content, and even promote active conversation between listeners. Push notifications help drive engagement by bringing attention to active competitions, surveys and polls, recently published content, and more.

  • By encouraging listeners to register as a member and provide some of their personal information, such as geographics and demographics, stations are able to build audience profiles for their listeners, and gain a better understanding of their needs and preferences.

  • These detailed analytics provided by Fabrik gives stations the data they need to convince advertisers and marketers of the value of promoting their products and services through the station’s app, helping bring in much needed revenue.

 

 

 

Fabrik has a range of users, and about 60% of their listeners have an opt-in relationship with their broadcasters. By building and growing owned communities, stations then stand to benefit financially by serving highly relevant ads to their digital listeners. In addition, where sales conversions on social media are around 2%, Fabrik users enjoy 8%.

 

 

 

According to Tamie Mbombo, head of Marketing and PR at Izwi loMzansi, one of the largest community radio stations in South Africa, says that the platform has revolutionised the station’s engagement with its listeners, and has led the digital charge with featured podcasts and integrated advertising campaigns on the Izwi mobile app. “Community media’s aim is to provide trusted information and expression, and Fabrik has helped do that,” he says.

 

 

 

 

A change of mindset is required

The Fabrik team made some interesting observations based on the experiences of early adopters of the technology, including around community radio, where many advertisers and business decision makers are often dismissive of the audience. “For example, one of our clients is a station with an audience in the LSM 4-6 range. That audience is typically regarded as ‘too poor’ or too marginalised to go digital and yet our clients are proving that they are taking to it like ducks to water,” Molefe says.

 

 

He says that the take up by media entrepreneurs, either regarded as ‘on the fringes’ or as outliers, is the best showcase for Fabrik. “They are doing what they do because nobody told them they couldn’t – and it is proving to be a great leveller. We’ve seen how powerful this platform is in the community media space, which is why we are looking at boosting the rate of transformation.”

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This Black History Month, Spotify is launching a full slate of guest-curated playlist takeovers, brand new podcasts, and more to highlight Black culture, Black music and Black excellence. As the world’s most popular audio streaming subscription service, Spotify continues to highlight and amplify Black voices through curating top audio destinations for Black music and Black culture with playlists like RapCaviar and Feelin’ Myself.

As part of the playlist takeovers for Black History Month, Ghanaian Afro-fusion, R&B singer and songwriter Amaarae will be guest curating the Black to the Future playlist, which features and supports up-and-coming Black artists. As part of her takeover, Amaarae will help capture Afrofuturism—in all its wild, otherworldly musical dimensions. Amaarae will also be featured on Spotify’s Time Square billboard starting from today.

 

Additional takeovers and activities are listed below and you can also check out the Black History Is Now Hub for all of this month’s BHM content.

 

  • Playlist Cover Art: To showcase the wide spectrum of Black talent that pervades not just music, but visual art, Spotify will be licensing photography from 7 Black photographers to curate cover art for 8 playlists – all on a weekly rotation through the month of February.

  • Playlists Takeovers: Many of Spotify’s playlists, which can be found in the Black History Is Now hub, will be guest curated by influential Black curators, celebrities, creatives and more:
    • Black Lives Matter: American Jazz artist, Keyon Harrold Sr. and his son, Keyon Harrold Jr., who are no strangers to speaking out against injustice are now using the power of music to further the conversation by taking over this playlist in partnership with the organization, Color of Change.
    • I Love My HBCU: Celebrate the institutions that educate and uplift as 2Chainz guest curates the popular playlist complete with homecoming anthems.
    • Queen – Keke Palmer 
    • Black Love Mixtape: Launching on February 12th, ahead of Valentine’s Day, artists Lucky Daye and Ari Lennox will co-curate the new playlist dedicated to celebrating Black love.

 

  • New and Refreshed Hip Hop Playlists
    • Spotify’s four just-launched hip-hop playlists include:
  • New Joints: Simply put, these are the newest rap songs our editors think fans should know.
  • Door Knockers: A playlist celebrating trailblazing women in hip-hop history. Trophy Room: This mood-based playlist is for anyone who’s feeling celebratory.
  • City To City: This playlist features songs from the Drill scenes of New York, London, and Chicago.
  • Three Spotify playlists will be displaying their new looks and sounds today:
    • Westside Story: Formerly of the moniker “Cali Fire,” this playlist has expanded its scope beyond California to cover the entirety of the West Coast.
    • No Cap: Previously called “The Realest Down South,” this mix features Southern artists, old and new.
    • Out The Mud: “Off The Strength” fans can now find street artists on this refreshed playlist.

 

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DStv adds Amazon Prime Video to its Explora Ultra

Posted by radio On January - 18 - 2021 ADD COMMENTS

Prime Video joins an impressive list of streaming services and apps available on the Explora Ultra, including Showmax, Box Office, Netflix and Joox.

 

DStv has added global streaming service Amazon Prime Video to its recently launched DStv Explora Ultra decoder. DStv customers with a Prime Video membership can now access the entertainment service, ranging from movies and TV series, including Amazon Originals with a click of a button on the Explora Ultra.

Prime Video joins an impressive list of streaming services and apps available on the Explora Ultra, including Showmax, Box Office, Netflix and Joox.

 

Prime Video’s award-winning TV shows and movies includes leading Amazon Originals such as The Wilds S1, Homecoming which starred Julia Roberts in Season 1 and Janelle Monáe in Season 2. Other Amazon Originals include The Boys, The Marvelous Mrs. Maisel, Hanna and Upload.

Nyiko Shiburi, CEO of MultiChoice South Africa says, “The Explora Ultra is a one-stop-shop for entertainment fans looking to access a catalogue of dynamic entertainment from multiple content providers.

“We are excited to add Amazon Prime Video to the DStv Explora Ultra’s pot of exceptional content. This opportunity unlocks access to more quality global content for our customers and is another way to access Amazon Prime Video content, whilst complementing DStv’s promise to offer the very best in local content.”

DStv currently hosts more than 140 channels that offer a wide selection of content ranging from sports, news, lifestyle and education.

How to access Amazon Prime Video on an Explora Ultra

Existing Amazon Prime Video Customers: DStv customers who already have a Prime Video account simply open the app on the Explora Ultra’s homepage, sign in with their account details and start viewing.

New Customers: Customers who wish to access Prime Video can open the app on the Explora Ultra’s homepage, and they will be directed to sign up for an account on the Amazon site. They will be billed directly by Amazon.

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Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music entertainment, today strengthened its position as the leading music company in Africa by announcing a strategic expansion of its Sub-Saharan Africa leadership team. These appointments underscore UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for African talent to reach new audiences globally.

 

UMG’s holistic approach to expanding operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco to complement UMG’s longstanding operations in South Africa. This presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists across Africa and globally.

 

 

To help lead this expansion, Sipho Dlamini has been promoted to CEO, Universal Music South Africa and Sub-Saharan Africa, effective immediately. Dlamini will continue to oversee all of UMG’s operations within English-speaking Africa. Since joining UMG in 2016, he has been instrumental in solidifying and growing UMG’s African infrastructure, increasing the visibility of African music around the world and delivering unprecedented artist success in South Africa. During this time, UMG has also led the industry with new initiatives across live music, brand partnerships and the adoption of licensed and legal streaming platforms within Africa.

 

Sipho is a member of UMG’s Task Force for Meaningful Change (TFMC), which was created last year as a driving force for inclusion and social justice within the global music industry and serves as chair for the TFMC’s Global Committee. In 2019, Dlamini was named in Billboard’s International Music Power list, the first African-based executive to make their list.

In his new role, Dlamini will continue to work closely with Adam Granite, UMG’s EVP, Market Development, to identify further opportunities for artists signed to Universal Music Africa to reach new audiences around the world, utilizing UMG’s unrivalled global network of industry-leading businesses spanning more than 60 countries worldwide.

 

 

Within South Africa, Dlamini has been joined by hugely experienced senior executive Elouise Kelly, who has been appointed Chief Operating Officer, Universal Music South Africa and Sub-Saharan Africa. She will be based in Johannesburg and will report to Dlamini. Kelly Joins UMG from global advertising and media agency Ogilvy, where she held the position of Managing Director, South Africa. With a proven and award-winning background in branding, marketing, communication and commercial business strategy, she will play an integral role in the further expansion of Universal Music Africa and its operations and label divisions. Prior to working at Ogilvy, Kelly held senior positions at SABC, Top TV, Viacom International Media Networks and M-Net.

 

 

In addition, Chinedu Okeke has been named Managing Director, Universal Music Nigeria and will lead the development and expansion of UMG’s existing operations within Nigeria, and further English-speaking markets in West Africa. He will be based in Lagos, Nigeria and will report to Dlamini. Okeke joins UMG having established himself over the last decade, as a successful business and live-music entrepreneur. He is the founder of Eclipse Live – A Live entertainment company focused on bringing live affordable entertainment to the youth of Africa and Eclipse Brand Agency, working with major clients, artists and commercial partners. He is also the founder and Executive Producer of Nigeria’s legendary Gidi Culture Festival, and a founding Trustee of Echo Music & Arts Foundation, and previously held positions at The Wicklow Group, Canvest Group & AP Moeller Maersk.

 

 

Announcing the changes, Adam Granite said, “I am thrilled to announce these strategic appointments, as we look to further develop our domestic infrastructure and label rosters within Africa. Most integral to achieving our long-term ambitions, is to build a strong leadership team on the ground, with deep foundations in each country to help grow a dynamic ecosystem for all to benefit in the future.

 

 

“Over the past few years, Sipho has shown great leadership, commitment and vision for music in Africa, helping UMG to introduce new talent to audiences around the world and identify opportunities to lead the industry in licensing and supporting new platforms to reach African music fans. Elouise and Chin both bring welcome new skills, proven entrepreneurship and important leadership experience that will only serve to bolster UMG’s position as the market-leader across Africa.”

 

 

Sipho Dlamini said, “There has never been a more exciting time for African music around the world, as it continues to influence and inspire culture and creativity, whilst reaching a wider audience globally each day through streaming. I am delighted to welcome both Elouise and Chin to the UMG family, their unique skills and experiences will only help to further establish UMG as a bedrock within the African music community, that will continue to put the interests and opportunities for artists first and help elevate African talent to new levels of success at home and abroad.”

 

 

As part of UMG’s strategy, the company is helping African talent reach new audiences internationally. In 2018, UMG became the first major label to licence its catalog to Boomplay, Africa’s largest local streaming platform. Last year, UMG released several acclaimed albums by African artists globally, including:

  • Celia from Nigerian Afrobeats star Tiwa Savage (released in partnership with Motown Records U.S.) and South African rapper Nasty C’sZulu Man With Some Power (in partnership with Def Jam Recordings in the U.S., Island Records U.K. and other Universal labels around the world);
  • Midnight Train from Kenya’s Sauti Sol; and
  • Old Romance, the debut album release from Nigerian singer/producer Tekno, who is signed to Universal Music Nigeria in partnership with Island Records in the U.K. and U.S.

UMG also agreed a strategic partnership between Nigeria’s Aristokrat Records and Universal Music France and launched Def Jam Africa as a standalone label on the continent, with resources across five countries, dedicated to discovering the best in African hip-hop, Afrobeats and Trap music.

 

 

Under the new leadership structure, each territory will continue to focus on domestic A&R and talent development with a unique suite of services available to local talent including marketing, promotion, bespoke brand partnerships, recording facilities and live music promotion and booking through UMG’s ULive Africa division. In Africa, UMG has led the industry, working hand in hand with both domestic and international platforms and Telco’s to help bring the best in global music to music fans across Africa.

 

 

UMG remains committed to helping bolster the wider local ecosystem, with continued focus on building a fair and prosperous market for all through better understanding and management of copyright and royalty distribution, and through the development of strong partnerships with platforms throughout the region which will be integral to introducing African music to a wider audience in years to come.

 

 

All three will work closely with French-speaking operations in Côte d’Ivoire, Senegal, Cameroon and markets within the continent, which operate under the leadership of Franck Kacou, Directeur General, Universal Music Africa. UMG is also working closely in partnership with parent company Vivendi, and several of Vivendi’s divisions, including CanalOlympia, Olympia Production, Vivendi and Canal+ to support and develop the live music industry throughout Africa.

 

 

Tekno’s Old Romance, Tiwa Savage’s Celia, Sauti Soul’s Midnight Train and Nasty C’s Zulu Man With Some Power’ are all available now.

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Mondia (https://Mondia.com/), a leading mobile technology company specialising in the marketing and distribution of digital content, today announced its second African launch of the ground-breaking time-based entertainment platform Monsooq, in Nigeria. This follows on the heels of the initial launch in South Africa.

 

Monsooq is the first-of-its kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.

Entertainment anytime anywhere

Monsooq’s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform. New users to https://Monsooq.com/ng will receive 60 minutes complimentary access and a 50% discount on content during the launch, after which pricing is NGN20 per hour.

 

 

Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.

 

 

Nigeria houses incredible content

Dr Amadeo Rahmann, Mondia Group CEO, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content. Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.”

Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of number of movies[3]. The local industry employs about one million people and generates over US$7 billion for the economy3, and Mondia is excited to help provide another platform for this content.

 

 

The “new normal” brings new opportunities

“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much needed entertainment during these difficult times,” concludes Dr Rahmann.

Mondia sees exceptional potential in the continent. According to research conducted by PwC South Africa in 2019[1], entertainment and media (E&M) spend in Nigeria saw a 25.5% rise in E&M revenue in 2017 to US$3.8bn.

In December 2019 more Africans (526 million) accessed the internet than North Americans[2]. And there is still massive potential for growth: Africa has a total internet penetration level of just under 40%, as compared to penetration in the rest of the world of 63.2%. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.

Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.

 

 

Content is king

Monsooq features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.

The platform has partnered with leading regional content providers such as Viva Nation and Wi-flix, as well as well-known international TV channels, sports and games providers, and offers over 20 000 hours of entertainment including, Esport and EPIC ON. In addition, Mondia will also feature their own entertainment services which boast leading games and music titles.

Monsooq launched in South Africa (http://bit.ly/3nUHSr4) in November, which incorporates a deal (http://bit.ly/3o0p4XA) with LaLiga as a premium content partner, and now launches in Nigeria, with other markets to follow.

To access Monsooq simply click here (http://bit.ly/3aSgzKd).

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