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The explosion of various social media challenges and trends centred around a specific piece of music or simply a verse, specifically on short form videos, has not only driven discovery of new music and artists but has also helped catapult several African artists into the spotlight.

To celebrate the songs that have captured global attention,  Spotify unveiled its Internet Famous playlist – a compilation of the top songs driving the latest #challenges.

 

No internet famous collection for 2021 would be complete without the addition of love nwantiti by Nigerian Afrobeats and R&B singer CKay.  The song that has had the world making up their own lyrics while sound-tracking multitudes of videos across the world raked up over 152 179 500 streams globally on Spotify in 2021.

 

South Africa’s now famous gospel-influenced house song export from Master KG – ‘Jerusalema became a viral sensation in early 2020. The track gave rise to the #JerusalemaChallenge, which saw global personalities such as Christina Ronaldo, Janet Jackson, Leslie Jordan and more participating.  The perfect blend of African sounds was solidified when Master KG collaborated with AfroBeats star Burna Boy on the ‘Jerusalema’ remix.  This collaboration saw millions of fans singing along to lyrics in local isiZulu and Nigeria’s Yoruba languages.

 

The Jerusalema (feat. Burna Boy & Nomcebo Zikode) [Remix] and ‘love nwantiti’ are only two of the tracks featured on Spotify’s Internet Famous playlist,  which also includes several local hits that have been the creative driving force for music lovers and content creators alike.

 

Enjoy ‘66’ by Felo Le Tee, Myztro, ‘SQUIDE GAME – AMAPIANO’ by Kvng Vinci, Young Stunna and ‘Adiwele’ featuring Kabza De Small and fellow Scorpion King DJ Maphorisa and more

 

The dance challenge inspired by emerging DJ Lungile ‘Uncle Waffles’ Zwane also appears on the playlist.  And it wouldn’t be internet famous without the latest song to take South Africa by storm, ‘Nkao Tempela’ by Ch’occo, Mellow & Sleazy.

 

Stay in the know with the continuously emerging viral songs blowing up on social media by simply liking the Internet Famous playlist to save it to your library and discover why these tracks are being played on repeat worldwide!

 

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COVID catapults digital audio

Posted by radio On December - 14 - 2021 ADD COMMENTS

By Mark Botha, Head of Digital at Mediamark

 

Digital adoption globally has been accelerated as a result of COVID-19 and the ensuing lockdowns. With people having scrambled to improve their home connectivity, they are in my view now well set up to engage with more digital platforms than prior to the start of the pandemic.

 

Tracking metrics also show that people are using multiple devices to engage with media from an audio perspective. SharpStream, a measurement platform that we use for our audio streaming sites, shows that Mediamark’s digital audio audiences via mobile phone increased by 9% in the past year alone (November 2020 compared to November 2021). The uptake of home entertainment systems, in the form of smart speakers and TV’s, also had a positive increase of 6% (November 2020 compared to November 2021).

 

These somewhat ‘forced’ lifestyle changes have shot our listening habits forward by numerous years. Further indication of the accelerated rise of digital adoption, is reflected from data by SharpStream and Fabrik which reveals that live streaming of Mediamark’s digital audio platforms grew on average by 35% year-on-year (January – November 2020 versus January – November 2021).

 

Digital audio is the evolution of radio and reflects the shift in the way people are tuning in. Part of radio’s enduring popularity is that it is both simultaneously intimate, while remaining part of a collective experience, digital audio drives this experience forward. It is accessible across multiple devices and as such plugs into people’s lives and is available to listeners no matter where they are, or what they are doing. The array of devices available for people to listen to digital audio will continue to grow, driven by the increase in connectivity as a result of the pandemic.

 

 

According to Statista, just over 60% of the population are reported to be internet users in 2021. While connectivity may be limited by infrastructure and the cost of data, it is worth noting that the South African Government wants 80% of the population to have access to the internet by 2024. While it may seem like a lofty goal, it is in keeping with a digitally evolving world, especially taking into account the changes that the pandemic has brought about in terms of remote working.

 

 

The increase in internet penetration and uptake of digital audio is starting to grab attention from marketers across the board. It is always important to bear in mind that while radio is a one-to-many platform, digital audio, currently provides a highly targeted one-to-one engagement. On the other end of this engagement is the immediacy of digital and the ability it provides to listeners to engage instantly. Audiences can click on a banner, visit the advertiser’s website or to participate in whatever call to action the advert is driving. It is this one-to-one interaction and the ability to encourage immediate action that marketers in South Africa are now starting to take advantage of.

 

 

There are numerous success stories. One of our clients – OUTsurance – recently ran a campaign with a shifting playlist advertisement, which remains on the player after advert delivery, allowing listeners to engage in their own time. The insurer’s radio ads are focused on getting clients to contact them, so the additional option to click on the player and engage added a new dimension to their campaign. OUTsurance increased their share of voice and exceeded their KPI’s, with both audio and display advertisements.

 

 

While Mediamark has seen a significant growth in digital audio advertising revenues since January 2020, not everyone is buying into it just yet. There has been a somewhat slower adoption among some traditional radio media planners. When agencies work in silos there can be a tendency for the digital team to say digital audio falls under radio and for the radio team to say it falls under digital.

 

 

Education is key to addressing this and we are continuing to put a lot of energy into exposing planners to the platform through engagements and webinars. Experimentation is also important.  Nobody has all the answers, and we are all learning more about this new medium on a day-to-day basis.

As digital advances continue, new online audio formats – including livestreaming, internet radio and on-demand music streaming – are here to stay. The question is: will more brands evolve to embrace new digital opportunities, like digital audio?

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ICT entrepreneur and founder of Trenching Systems Pty Ltd, Andile Tlhoaele, one of the pioneers of micro-trenching innovation in South Africa announced an important partnership with the United Kingdom (UK) based Telmax Limited to acquire the Marias manufactured Sidecut SC3C micro-trencher machine to further enable the roll-out of fibre infrastructure in South Africa.

The installation of fibre using micro-trenching in South Africa was first done at Woodlands Estate, Bloemfontein in 2015. Micro-trenching innovation is a technique of laying fibre using specialised machines. These machines cut a narrow and shallow ditch on the road surface alongside the pavement where the curb and the tarmac meet without damaging the road infrastructure. Micro-trenching has been proven to be the quickest way to lay fibre. The technique prevents the damaging of municipal infrastructure including the road, has minimal disruptions to traffic and generally fewer complaints about the inconvenience during the roll-out.

 

4th Industrial Revolution applications can only be realized through access to high-speed internet. Access to high-speed internet through fibre is by far the most convenient way to access high-speed internet. Micro-trenching is the fastest way to deploy fibre infrastructure with minimum disruptions to services and whilst protecting existing infrastructure.

Tlhoaele is one of the first individuals who invested in the Sidecut SC3C micro-trencher machine to roll-out infrastructure installations using micro-trenching innovation in South Africa back in December 2014, with the second investment made by Telmax in July 2015.

 

“As the former chairperson and director of ICT committee for the Mooikloof Heights Home Owners Association (NPC) one of the estates in Pretoria east, I can attest to the benefits of access to high speed internet through fibre. Back in 2016, owners decided to roll-out fibre in the estate. Today with problems caused by Covid-19 and the need to work from home, residents are enjoying the convenience of high-speed internet through fibre. As a South African company, we also want to contribute towards reducing data costs, create employment and addressing the challenge of upskilling labour,” explains Tlhoaele, who goes elaborates further, “With one machine onsite, we are able to create ten labour intensive job opportunities,  from backfilling, landscaping and cleaning after trenching. The same labour skills can be  upskilled to fibre installations, terminations, floating, splicing and testing on other projects.”

 

Tlhoaele, has over 20 years experience in the ICT industry and is the founder of Inforcomm, Skillslab and Moja Centres. He is also the chairperson of the B-BBEE ICT Sector Council, the Electronic Waste Association of South Africa (eWASA) and MICT SETA 4IR Advisory Committee

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If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With “normal” thrown out the window, the world embraced the unknown and championed all the things that make everyone unique. Spotify’s 2021 Wrapped is a celebration of this, the millions of weird and wonderful ways to listen and live in a world that continues to keep everyone on their toes.

Today, Spotify is unveiling its annual 2021 Wrapped results and personalised user experience inspired by just that.

 

At the same time, Spotify is revealing the top artists, albums, and songs from the creators that helped soundtrack the year for more than 381 million users worldwide.

 

So, how did South Africans listen this year?  (A breakdown of most streamed lists included below).

 

  • International rappers led the list of the most streamed artists in South Africa. Certified Lover Boy, Drake remained a firm favourite locally as he took the top spot on the list. Drake’s popularity extends further into Africa as he also claimed the top spot in Kenya, Uganda, and Tanzania. Juice WRLD followed in second place with Justin Bieber, Kanye West and The Weeknd making up the top five.

 

  • A feat for the local music industry is the entry of DJ Maphorisa at number eight on the most streamed artists list for South Africa, the only local amongst the international acts.

  • AmaPiano creators dominated as the most streamed local artists in South Africa, claiming the first five spots on the list. Unsurprisingly, DJ Maphorisa led the pack followed by fellow Scorpion King Kabza De Small, with newcomers to the list Busta 929, De Mthuda and Mr JazziQ rounding off the top list.

 

  • Makhadzi has had a phenomenal year and it’s no wonder she is included in South Africa’s most streamed local artist list as well as being the most streamed female South African artist in 2021. Her star continues to rise as she received over 9 641 683 streams globally on Spotify in 2021.

 

  • When it comes to the most streamed songs in South Africa over the past year – ‘’STAY (with Justin Bieber)’’ by The Kid LAROI is at number one followed by Tiësto’s ‘’The Business’’ and ’’Bad Habits’’ by Ed Sheeran. Sicela nithi hooray for ‘’Umsebenzi Wethu’’ by Busta 929 as it claimed its spot on the top five list at number four followed by Olivia Rodrigo’s ‘drivers license’’.

 

  • AmaPiano continues its domination of streaming lists – AmaPiano Grooves was the most streamed playlist in South Africa. The genre also owned the most streamed local songs  The top five most streamed songs were ‘’Umsebenzi Wethu’’ by Busta 929 (#1), ‘’John Wick’’ by De Mthuda (#2), ‘’Izolo’’ by DJ Maphorisa (#3), ‘’Abalele’’ by Kabza De Small (#4) and ‘’Banyana’’ by DJ Maphorisa (#5).

 

  • Drake claimed another top spot with Certified Lover Boy as the most streamed album in South Africa in 2021. This comes as no surprise given the social media popularity and meme virality it garnered in the country since its September release. SOUR by Olivia Rodrigo followed in second, with Ed Sheeren’s ‘’=’’ , Justice by Justin Bieber and the late Pop Smoke’s Shoot For The Stars Aim For The Moon making up the top five.

 

  • Afrikaans vocalist Riaan Benadé’s Spontaan led the most streamed South African albums list with Blxckie – the new kid on the hip hop block – in second place with his debut album B4Now. Blxckie has also garnered popularity outside of local borders amassing 6 980 769 streams globally on Spotify in 2021. Today’s Tragedy, Tomorrow’s Memory: the mixtape by A-Reece (#3), Undisputed Vol 2 by Busta 929 (#4) and Kokovha by Makhadzi (#5) completed the list.

 

For even more on how the world listened in 2021, check out Spotify’s For the Record blog

 

 

Spotify Unveils Its Latest Wrapped User Experience

 

Starting today, eligible users can also access their personalised Wrapped experience exclusively in the Spotify mobile app (iOS and Android).

 

This year’s Wrapped experience is full of familiar favourites, mixed with surprising new ones that connect fans with each other and creators.

 

One of the best parts of Wrapped is sharing personalised Wrapped cards on social channels like Snapchat, Twitter, Instagram, and Facebook. This year Spotify is excited to announce that users can also now share their Wrapped cards directly to TikTok.

 

This year’s Wrapped experience includes new data stories to express your year in audio. 

In addition to your top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped experience includes several all-new features, including:

 

  • 2021: The Movie – your top songs paired with classic scenes from a movie that’s all about you!
  • Your Audio Aura – your audio aura based on your top two music moods – Spotify partnered with an aura expert to bring this feature to you.
  • Playing Cards – an interactive data-based game where Spotify will display several statements about your listening this year, and you’ll have to guess which are true. Once you’ve played you can then share with your friends.
  • 2021 Wrapped: Blend – tapping into the new Blend feature, launched earlier in the year, that gives Spotify fans the ability to see how their 2021 music taste matches up with friends. They can then stream their blended playlist and share their results on social media platforms.

 

Exclusive experiences for top fans – Plus, we’re adding a special surprise: Videos from more than 170 artists and creators thanking fans for having them in their Wrapped. These thank you videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists.

 

Spotify has also rolled out its Wrapped creator experience for artists. With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists  to learn more.

 

Follow Spotify’s For the Record blog for all the details on Wrapped 2021.

 

 

Spotify Wrapped 2021 Top Streamed Lists in South Africa

 

Top 10 Most Streamed Artists

  1. Drake
  2. Juice WRLD
  3. Justin Bieber
  4. Kanye West
  5. The Weeknd
  6. J. Cole
  7. Ed Sheeran
  8. DJ Maphorisa
  9. Taylor Swift
  10. Doja Cat

 

Top 10 Most Streamed South African Artists

  1. DJ Maphorisa
  2. Kabza De Small
  3. Busta 929
  4. De Mthuda
  5. Mr JazziQ
  6. Joyous Celebration
  7. Nasty C
  8. Makhadzi
  9. Appel
  10. A-Reece

 

Top 10 Most Streamed Tracks 

  1. STAY (with Justin Bieber) – The Kid LAROI
  2. The Business – Tiësto
  3. Bad Habits – Ed Sheeran
  4. Umsebenzi Wethu – Busta 929
  5. drivers license – Olivia Rodrigo
  6. Heat Waves – Glass Animals
  7. Blinding Lights – The Weeknd
  8. John Wick – De Mthuda
  9. Peaches (feat. Daniel Caesar & Giveon) – Justin Bieber
  10. MONTERO (Call Me By Your Name) – Lil Nas X

 

Top 10 Most Streamed South African Tracks

  1. Umsebenzi Wethu – Busta 929
  2. John Wick – De Mthuda
  3. Izolo – DJ Maphorisa
  4. Abalele – Kabza De Small
  5. Banyana – DJ Maphorisa
  6. LiYoshona Main Mix – Kwiish SA
  7. Vula Mlomo – Musa Keys
  8. Woza – Mr JazziQ
  9. Mmapula – Busta 929
  10. Siyathandana – Cassper Nyovest

 

Top 10 Most Streamed Albums

  1. Certified Lover Boy – Drake
  2. SOUR – Olivia Rodrigo
  3. = ” – Ed Sheeran
  4. Justice – Justin Bieber
  5. Shoot For The Stars Aim For The Moon – Pop Smoke
  6. Planet Her – Doja Cat
  7. Donda – Kanye West
  8. Legends Never Die – Juice WRLD
  9. Future Nostalgia – Dua Lipa
  10. After Hours – The Weeknd

 

Top 10 Most Streamed South African Albums

  1. Spontaan – Riaan Benadé
  2. B4Now – Blxckie
  3. Today’s Tragedy, Tomorrow’s Memory: the mixtape – A-Reece
  4. Undisputed Vol 2 – Busta 929
  5. Kokovha – Makhadzi
  6. African Queen – Makhadzi
  7. Subconsciously – Black Coffee
  8. Party With The English – Mr JazziQ
  9. Hardwerkende Man – Appel
  10. To the World & Beyond – Sun-El Musician

 

Top 10 Most Streamed Playlists

  1. AmaPiano Grooves
  2. Today’s Top Hits
  3. Soft Pop Hits
  4. Mood Booster
  5. Deep Sleep
  6. Songs to Sing in the Shower
  7. Sleep
  8. Made in South Africa
  9. All Out 80’s
  10. Slow Jamz
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702’s well-loved daytime darling, Azania Mosaka has announced her resignation from South Africa’s premier talk station.

 

702 which serves over 740 000 listeners per week (according to BRC RAMS Amplify April-August 2021) will say goodbye to the seasoned media personality this Friday.

“As they say, all good things must come to an end. After twenty years of radio, I am stepping away from the microphone to pick up the active citizenry baton through my NGO, Peo Impact Gardens in Soweto. My next includes supporting four pillars in our communities: Health – through our vegetable garden, Body and Soul – through our breathwork offering and Mind – via the library program. I look forward to moving into a space of implementation, physically and actively doing community outreach and to use my voice to raise the profile of communities in need. I have so loved my time at 702 and will miss our loyal listeners,” said outgoing daytime host, Azania Mosaka.

 

 

702 Station Manager, Mzo Jojwana reflected, “Azania has contributed significantly to 702’s success over the last six years. We will miss her and wish her well as she continues to Walk the Talk through her NPO work”.

 

Jojwana added: “We are thrilled to welcome Relebogile Mabotja back to the station. We know her voice, fearlessness, and ability to listen and really connect with our listeners will once again hit the right note with our audience.”

 

Mabotja, who makes her big return to the station’s airwaves on Monday 22 November from 1 to 3pm weekdays, is an accomplished radio, tv and news personality. The 702-audience will remember her as the 702 Early Breakfast show host from 2017 to 2019.

“I look forward to stepping back behind the 702 microphone and growing with the audience as we walk the talk together. Listeners can look forward to light, irreverent and meaningful conversations. I am happy to be back home.” said Relebogile Mabotja, the new host of #702Afternoons.

Azania Mosaka’s last show will be on Friday 19 November 1-3pm. Listeners are invited to tune into her farewell show to bid her a fond goodbye and then to welcome Relebogile Mabotja back to the station on Monday 22 November.

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Spotify has announced that it will now offer a Chart for Johannesburg, Cape Town, Durban, and Pretoria to track the most popular songs in each city.

The aim of the chart is to create a destination for fans to see which artists are trending in their area, and to give these artists the opportunity to delve into all the data and see what music is moving listeners around the world.

 

Every Friday, Spotify will update the charts for each city based on activity from listeners in that city.

 

In addition, Spotify is launching ‘Local Pulse’ charts that will rank the most uniquely popular songs each week across Johannesburg, Cape Town, Durban, and Pretoria compared to its popularity around the world, to show off the distinct taste of local listeners.

 

More information on new Spotify Charts can be found on the Spotify for Artists blog post here. You can also see the top 5 tracks in each city today, below.

 

Top 5 tracks in Johannesburg on Spotify Charts today

  1. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  2. Ngixolele by Busta 929, Boohle
  3. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  4. 66 by Felo Le Tee, Myzstro
  5. Mmapula by Busta 929, Mzu M

 

Top 5 tracks in Cape Town on Spotify Charts today

  1. Easy On Me by Adele
  2. STAY (with Justin Bieber) by The Kid LAROI, Justin Bieber
  3. Bad Habits by Ed Sheeran
  4. INDUSTRY BABY (feat. Jack Harlow) by Lil Nas X, Jack Harlow
  5. Cold Heart – PNAU Remix by Elton John, Dua Lipa, PNAU

 

Top 5 tracks in Durban on Spotify Charts today

  1. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  2. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  3. Ngixolele by Busta 929, Boohle
  4. Easy On Me by Adele
  5. Mmapula by Busta 929, Mzu M

 

Top 5 tracks in Pretoria on Spotify Charts today

  1. Abalele by Kabza De Small, DJ Maphorisa, Ami Faku
  2. Ngixolele by Busta 929, Boohle
  3. Adiwele (feat. Kabza De Small & DJ Maphorisa) by Young Stunna, Kabza De Small, DJ Maphorisa
  4. 66 by Felo Le Tee, Myzstro
  5. Mmapula by Busta 929, Mzu M
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The official evolution of Y

Posted by radio On November - 1 - 2021 ADD COMMENTS
YFM, iconic in its mere existence and fondly referred to as ‘Y’, has undergone an official evolution. The station synonymous with youth culture in South Africa will now also be visually identified as Y.
The official evolution of Y

In keeping with its digitally native young adult audiences – who don’t just play in the space of traditional media but create and develop digital spaces – it became apparent that the iconic YFM logo required an evolutionary step to mirror this dynamic.

As custodians of this inimitable brand that has signified opportunity, aspiration, elevation and connection, intense deliberation and care was taken in sculpting the visual representation of Y.

The Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context.

YFM is a content brand.

In addition to launching a refreshed logo, Y launches its new campaign ‘Y _NOT’ using a bold digital and on-air campaign coupled with a television commercial.

Y _NOT’ promotes and heroes individualism and supports young adults embodying their greatness.

Y believes that the most powerful catalyst for progress is when young people have an enabling space to pursue their ambitions and seeks to ensure that its platforms promote creation through collaboration.

“It has been an exhilarating journey to this point, and I am confident that this natural next step will strengthen our connection with our listeners and propel Y to new heights,” says Haseena Cassim, MD of YFM.

“Y is at the pulse of youth culture and as a content brand we create with our audience. The brand’s fluidity is a mirror of their mindset. We tried to capture this in our new CI and campaign, making sure the essence of what Y represents, to young people, continues to resonate with them. It was a task that we didn’t take lightly, understanding that we are responsible for an iconic South African brand. Involving our talent in the TVC was so important as they are the voices and faces of our platforms. We are very proud of what we have produced,” says Natasha Wadvalla, Marketing and Communications Manager at YFM.

In addition to these exciting new developments, the station this month relocated to its new studios in Hyde Park, Johannesburg, where it occupies space along with its sister brands e.tv, OpenviewHD and eNCA.

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SABC to air NBA games including a magazine show

Posted by radio On October - 31 - 2021 ADD COMMENTS

The South African Broadcasting Corporation (SABC), through SABC Sport has announced an exciting multiyear television broadcast rights agreement with the National Basketball Association (NBA).  As part of the partnership, SABC Sport will air more than 35 games throughout the season, including a Christmas Day game, NBA All-Star Saturday Night, Conference Finals and The Finals, broadcast live or delayed, on SABC 1 and the SABC Sports Channel on the DTT, TelkomOne and Openview platforms.  In addition, the SABC will host a weekly magazine show “NBA Action”, which covers the league’s news and highlights.

The first live broadcast will kick off with a pre-game live studio presentation at 22:30 on Saturday, 30 October at 23:00 SAST, followed by the inaugural live broadcast of the 75th Anniversary Season, where the Washington Wizards will host the Boston Celtics.

 

Due to the time difference between South Africa and the United States, the live or delayed broadcasts will start between 20h00 and midnight on the same Saturday on SABC 1 and the Sports Channel.

 

Mr. Gary Rathbone, SABC Sport General Manager stated: “SABC Sport is incredibly thrilled to add one of the world’s most exciting and respected leagues to its live sports offering, as we know that there is a sports audience which loves the game of basketball in Mzansi. In bringing this great global sporting spectacle to our viewers, the SABC will also be setting out to inspire and entertain a whole new generation of basketball fans all over the country. Exciting times for Mzansi sports fans, Fo’ Sho.”

 

Victor Williams, NBA Africa CEO said: “We are thrilled to once again partner with SABC, beginning with our milestone 75th Anniversary Season.  Through this partnership we look forward to bringing the excitement of the NBA to more of our passionate fans in South Africa as part of our continued commitment of making basketball more accessible across the continent.”

 

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APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, is delighted to announce a multi-year strategic partnership with the South African Broadcasting Corporation (SABC) (www.SABC.co.za), providing the public broadcaster with sports content from the whole of Africa.

SABC is South Africa’s national broadcaster and has been the home of quality sport in the country for many years. It broadcasts across 19 radio stations (AM/FM) and six television channels, and is one of South Africa’s largest state-owned enterprises. Now, APO Group is bringing sporting stories from the rest of the continent to South African audiences – much of it for the first time.

All video footage and soundbites produced or distributed by APO Group and related to sport in Africa, will be made available to SABC free of charge and for unrestricted news use. APO Group will also provide SABC with access to key stakeholders from sporting organizations in Africa and their associated world governing bodies for interviews and other media opportunities.

APO Group produces and distributes broadcast-quality content for some of the most prominent sporting organizations active in Africa, including FIFA, The NBA, The Basketball Africa League (BAL), World Rugby’s African association, Rugby Africa, Olympique de Marseille, and Africa’s first ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

“Every day, APO Group carries stories that demonstrate the passion and vibrancy of African sport,” said Gary Rathbone, Head of Sports for SABC. “This partnership  will provide us with new broadcast-quality content that brings more diversity to our coverage than ever before. It is a chance to show our audiences what is happening beyond our borders, and that is really exciting.”

“South African audiences are incredibly knowledgeable and passionate about sport,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). “They have seen their team reach the pinnacle of world rugby, and achieve many other successes at a national level. Now, SABC and APO Group in tandem can bring them the best sporting action the other 53 African countries have to offer.”

This is a joint press release by APO Group and the South African Broadcasting Corporation (SABC).

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AmaPiano represents a truly South African sound rooted in the genre of electronic dance music influenced by kwaito, another popular South African genre that emerged in the early 1990’s. It also features elements of R&B and hip hop but deviates slightly with the inclusion of brighter jazz keys and vocal cuts.

 

The genre first found prominence in the ‘underground’ space of the pubs and taverns popular amongst South Africa’s township community. By 2016, it began to fully emerge in the form we currently know it as today and artists such as Kabza de Small, Gaba Cannal and MFR Souls began producing a slightly more ‘urban’ sound of the yanos, as it’s often referred to. By 2017 AmaPiano had gone from an underground sound shared predominantly on messaging apps to being in high rotation on commercial radio stations countrywide.

 

Spotify met the growing demand from AmaPiano-loving fans by launching its flagship AmaPiano Grooves playlist, the first official playlist launched for the genre in South Africa. The introduction of the playlist offered Spotify’s global audience of over 365 million active users access to the genre, beyond traditional audio platforms.

 

Through the power of its platform Spotify has not only worked with artists to showcase AmaPiano to an international audience but has supported its emerging and established artists through masterclasses that aim to upskill them to succeed on its platform, through tools like Spotify for Artists.

 

“AmaPiano has helped to accelerate the export of African music to the rest of the world and as a platform that immerses itself in the cultures of all the markets we are present in, it was important for us to help support the development of the creator’s community and in turn further elevating the genre and driving its discoverability,” says Melanie Triegaardt: Lead, Music Strategy and Operations, Sub Saharan Africa.

 

AmaPiano is currently one of the most talked about and consumed genres in the industry. Recent data released by Spotify indicates that streams of the AmaPiano Grooves playlist have increased by 210% globally over the past year and the genre has seen an increase of 170% over the same period. The rising popularity of AmaPiano outside of South African borders was evident with the UK and USA claiming the second and third spots respectively for countries who have streamed AmaPiano the most over the past 90 days.

 

The latest data released by Spotify is validated by the recent successful tour of AmaPiano hitmakers to the UK, performing to crowds dedicated to the homegrown, South African sound. Artists including DBN Gogo, Focalistic and Cassper Nyovest were amongst the many artists and producers that took to the stages at AMA Fest 2021.

 

With hits such as ‘Siyathandana’ by Cassper Nyovest, Abidoza, Boohle; ‘Sponono’ by Kabza De Small featuring the giants of African sounds – Burna Boy & WizKid with Cassper Nyovest and Madumane, and ‘Woza’ from Mr JazziQ, Kabza De Small, Lady Du and Boohle, topping the list for the most streamed AmaPiano tracks, it’s no wonder the genre continues to grow from strength to strength both locally and abroad.

 

Below is the complete list of the countries streaming the AmaPiano genre as well as the most streamed tracks of the genre.

 

Top 10 countries with the most AmaPiano streams in the past 90 days

  1. South Africa
  2. UK
  3. USA
  4. Canada
  5. Kenya
  6. France
  7. Australia
  8. Netherlands
  9. Germany
  10. Mozambique

 

Top 10 streamed AmaPiano tracks in South Africa over the past 90 days

  1. Izolo by DJ Maphorisa, Daliwonga, Madumane, Mpura, Tyler ICU, Visca
  2. Siyathandana by Cassper Nyovest, Abidoza, Boohle
  3. Banyana by DJ Maphorisa, Daliwonga, Kabza De Small, Sir Trill, Tyler ICU
  4. John Wick by Da Muziqal Chef, De Mthuda, Sir Trill
  5. Emlanjeni by Da Muziqal Chef, De Mthuda, Sir Trill
  6. Vula Mlomo by Musa Keys, Nobantu Vilakazi, Sir Trill
  7. LiYoshona – Main Mix by De Mthuda, Kwiish SA, MalumNator, Njelic
  8. Umsebenzi Wethu by Busta 929, Lady Du, Mpura, Mr JazziQ, Reece Madlisa, Zuma
  9. Mmapula by Busta 929, Mzu M
  10. Iyamemeza (feat. Drip Gogo & The Lowkeys) by DJ Sumbody, Drip Gogo, The Lowkeys

 

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