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This category is open to the any presenter who plays the starring role in hosting the Afternoon Drive show typically between 16:00 and 19:00 (but not limited to these times) on weekdays. The time channel is in substantial demand by advertisers who aim to reach mobile and economically-active individuals and the key to presentation here is to present information and entertainment in such a compelling manner as to reduce stress during rush hour.



The breakfast presenter is the “flagship” presenter of any radio station, as this person not only sets the tone for the rest of the day`s broadcasting, but also sets and guides the style of the entire radio station. The presenter needs to be at the top of his/her game, and understand and be able to address the complex needs of the time-challenged morning audience with style, verve, confidence, ease and originality. The judges will look for someone who rises to this immense task, and will judge both their relationship with the audience, as well as their broadcast stamina.



The Sports presenter award is for a presenter who presents a sports-focused show and shows an in-depth passion for sport and an ability to translate this passion into presentation that informs, entertains and educates the listener and which adds value to the listeners’ experience.



Ask any person what their biggest gripe is, and on the list will be traffic snarl and gridlock. Commuters at all times of the day rely on up-to-date traffic information that is delivered clearly but, more importantly, interpretatively. In other words, am I being told of alternative routes and options. A good on-air traffic reporter will also reflect the mood of the moment. They need to understand our frustration behind the wheel.



This category is open to any news reader working on any radio station who is responsible for delivering a news bulletin of between 90 seconds and 7 minutes in duration. While authority and believability in reading, as well as the reader’s intrinsic understanding of the bulletin and the issues that it raises will be of significant importance, the judges will also appraise pace, style, nuance and ease on the ear.



Reporting on a news story; and in particular a developing story from the “field” is a challenging task. The reporter needs to capture the scene and to then report on this in an informative and compelling manner – one which allows the listener to be “transported” to the heart of the story. In many cases these reports are filed under extremely challenging and sometimes even dangerous conditions. This category is open to any field news reporter who is responsible for delivering concise, compelling informative reports from a remote location which is normally the source of the news story and which is used in the content of a news bulletin on the station.




This category is open to the unsung heroes of radio – those people who conceptualise and sustain a block of programming during the day or night. Producers have to have an intricate knowledge of their audience and make sure the presenter is delivering accordingly. At the same time, the producer needs to have the trust and confidence of the presenter/s in order to get them to deliver their best work. Judges can instinctively hear a well-produced radio show, but they will also look at new ideas, creative sustainability, and will look for seamless continuity from one idea to another. While music and speech formats are very different, good producers, in both genres, are critical to success. The judges will determine if the show is tight and crisp. If it is, often it is due to the “silent tiller work” of a great producer and THAT person/s will be our winner!




This is a category which will rely on brief written nominations from any Station Manager. The Candidate for this award must be 35 or younger – either on air, or behind the scenes – who is making his/her mark on the industry. The award is aimed at a person who has an intrinsic understanding and love for the medium, respects its past, but who also has great ideas about its future. The person would be someone who is a tireless worker and on whom the radio station has come to rely.



This is a category which will rely on brief written nominations. The judges would like to consider a person who has been in the industry for over 15 years, who is either still in the business, or has retired. (The judges would also be happy to consider a posthumous award). This person/s (more than one award will be made) needs to have made an indelible mark on the industry – either on air, or in management and, ideally, who is revered and talked about by the industry. The judges would like this person to have been a strong inspiration and mentor.



This category seeks to recognise and reward innovative, “out of the box” concepts in the form of programming and in any form of technology that serves to improve the radio industry and the radio experience for all stakeholders. This will include external organizations who innovate solutions that add value to the industry and that ultimately enhance radio’s business proposition.




Although it doesn`t always pull the same audience numbers as Breakfast, Afternoon Drive is critical to the station`s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures. The pace of the show is critical with a substantial volume of news and information having to be incorporated into the mix. Getting this show right requires a skilful mix of the ingredients that will keep the listener locked to the station and provide that mix of information and entertainment that shortens the ride home and reduces the stress of rush-hour traffic.



The adage – “If a station is not in profit by 9 a.m. then it never will be” – makes this particular award one of the most important. The judges will be looking for a show that captures the energy and essence of its target market both geographically and demographically. Morning radio can often sound the same in many markets, so the judges will look for style, content and presentation that is original, creative, exciting and enticing. Morning radio is often about team-broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another. The best morning radio, while often tightly packed and pre-produced, can be a meaningful vehicle for advertisers.



This category is open to all radio stations that have a dedicated business show of 15 minutes or more in duration. Not only will the judges take into account how the core business demographic is catered for in terms of programming choice, but also how the subject is covered for the broader audience in terms of ease of explanation. They will be looking for “penetrating interviews” and interpretation that get to the heart of the business debate in South Africa, as well as how business is covered in terms of the empowerment and developmental economy debate.




This category is open to all radio stations across all categories broadcasting typically from 09:00 to 15:00 during weekdays and over weekends. The show will be assessed on how well it understands the unique needs of the time channel and programmes accordingly, and judges will be looking for freshness in presentation, and how uniquely the broadcast hour is used. Consideration will also be given to whether advertisers have got value for money, and whether the show deserves the accolade of being a daily must-have appointment with the listener. High production values are a must.




Radio is an excellent medium for telling stories and there are few better ways of telling a story than through a well-crafted documentary. Documentary programmes provide compelling listening and edutainment and remain imprinted on the listeners mind for a long time after listening to the programme. Masters of the documentary craft use the material at hand to evoke exceptionally powerful images in the listener`s mind, with the fabric of the story engaging the listener and keeping the listener tuned into the story to hear the conclusion. We are looking to acknowledge the best documentary programmes broadcast on radio.



Radio Drama is a specialized field. This is true exploration of “theatre of the mind”. A skilful drama producer will use all the tools available to bring the drama to life and conjure up vivid images within the imagination of the listener. Utilising voices, sound effects, stereophonic separation and a great deal of craftsmanship, the producer can play on the imagination and the emotions of the listener. Judges are looking for exceptional work in this arena – work that has captured the attention of the listener and kept the listener glued to the radio. This category comprises any full-length radio drama or radio sketch.



This category is open to any show in any music-only format across any time channel. The judges will focus specifically on how the show understands and interprets the format in a manner that is entertaining, engaging and compelling and adds real value to the core listenership. Special attention will be given to show production, which would include links and special features.



This category is open to all radio stations that have a bona fide news and actuality programme comprising original news and current affairs of fifteen minutes in duration or more, and broadcast at any time of the day or night. This excludes hourly news bulletins. The category would also be open to a broader talkshow that covers current affairs. The show will be assessed on the way in which stories and issues are handled in terms of presentation, immediacy, style and objectivity.



This category is open to all radio stations across all categories broadcasting from 19:00 in the evening to 06:00 in the morning, weekdays and over weekends. Night-time broadcasting typically requires a change of pace and mood, and the show must reflect this. Judges will also look at how the show best addresses the needs of the audience, as well as excellence in presentation and production. Given that night-time radio audiences tend to dwindle as it gets later, judges will be asking one key question: “What compels me to stay with this show?”



This category is open to all radio stations that have a dedicated sports programme or feature of 10 minutes or more in duration. Extended radio sports bulletins would be eligible to enter this category, as well as once-off reports. Passion and knowledge in presentation, and the ability to generate excitement for listeners will be key elements sought by the judges. Team, provincial or national partisanship would not be considered in a negative light. The judges will be looking for a show, or a bulletin, or a feature that goes beyond just the score line and the scorers – in other words, the human element, the drama, the pain and the sweat of the event, and how it`s articulated on radio.



This is open to all shows that air over weekends. Weekend radio is often overlooked and yet it plays a vital role in the station`s overall “past 7-day” audience figures. Whilst the pace and the style of presentation can be substantially different over weekends, the judges are looking for shows that make a difference – shows with which the listener will make an appointment to listen, shows that are seen as the highlight of a listener`s weekend entertainment diet.




This is the grand prix, the big kahuna, the mother of all prizes, the one staff will want to tell their mothers about and have the station logo tattooed on their bodies. We recognise four categories: commercial, community, campus and PBS station of the year. We need a detailed and comprehensive written motivation that would look at on-air success and innovation, audience growth, community outreach and that X -factor. If a brief audio presentation with key outtakes helps your cause, feel free to send us a disc. What, we ask, would give your station the right to call itself the Liberty Radio Station of the Year?



A great radio station is one that understands the community it broadcasts to and the contribution it can make. This category seeks to reward radio stations that do this in a meaningful and sustained manner and whose outreach makes a genuine difference to peoples` lives. The judges would look at both ongoing and one-off events, but those that are undertaken with real heart and not by expediency.



The Multi-Channel Promotion Award highlights radio’s ability to integrate new technologies to enhance the relationship between the station and its listeners. The award will recognize stations that develop- and creatively execute- campaigns that jointly feature the station’s brand and one or more of the following: vodcasts/podcasts; mobile phones; multimedia apps; electronic media; and social media/networking sites. Judges will be looking for campaigns that champion the station brand and the on-air product, whilst engaging the listeners and fostering a more intimate relationship between the station and its audience. You need to demonstrate how you have used multi-channel media platforms to encourage new listeners, increase TSL (Time Spent Listening), create on-air excitement, generate hype and broader exposure for the station and reward loyal listeners.



The “sound” of a good radio station is clear, impactful and, most of all, distinct. This category looks at well-constructed, jingles, stings and stabs and how they all fit into the overall construct and personality of the station. Judges would listen carefully to the craft of packaging and would be particularly interested to hear special packaging for dedicated on-air events.



This category recognises excellence in promotions and related activities that are designed to strengthen a radio station`s own brand, and to entrench it more deeply with its audience. Conventional on-air promotions commissioned by and for regular advertisers are excluded, as the focus here is on the station`s own brand. This does not exclude the possibility that third-party brands may be involved as secondary sponsors. The promotion or event could be anything from a charity drive or sports event to a treasure hunt, etc.


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RADIO AWARDS are back now with Liberty

Posted by radio On November - 17 - 2016 ADD COMMENTS

librawawToday Liberty announced the launch of the Liberty Radio Awards in 2017. Formerly known as the MTN Radio Awards, the awards are an industry-wide initiative that promotes and recognises excellence in radio journalism. The awards are renowned for their credibility and transparency. Importantly, radio is South Africa’s leading media platform and Liberty is proud to be associated with the awards.


Convenor of the Liberty Radio Awards, Lance Rothschild said: “We’re thrilled to have Liberty on board to re-kindle the flame of the radio awards. The absence of the awards in 2016 was sorely felt by the industry, but we are now able to continue this important programme with Liberty’s support.”


Commenting on the sponsorship, Mr. Sandile Hlophe, Chief Executive of Liberty’s Group Arrangements, said: “More than 90% of the population has access to radio on a daily basis making it the widest reaching and most impactful medium in the country. Liberty’s involvement with the Awards will enable us to enhance the quality of radio journalism for the benefit of listeners, who are the very customers we service.”


Mr. Tshepo Matseba, Marketing and Communication Executive at Liberty Corporate added: “At Liberty we believe in empowering people to secure their financial freedom. Radio, in addition to being entertaining, promotes conversations and provides critical educational information on which people can base their financial decisions.  Our partnership with the awards recognises this important role of radio in our nation, while cherry picking the best the industry has to offer”.


The Liberty Radio Awards are open to all ICASA-licensed radio stations in the country and there are several award categories across the four pillars of radio: Campus, Community, PBS and Commercial. Entries are free and will open end November 2016 and close in late January 2017. The Award ceremony will be held on Saturday 8th April 2017.





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John, who turns 61 later this month, has been steering the 702 breakfast show for nearly 15 years during which time the station has evolved into one of South Africa’s most respected media platforms.


jrobbieHe has won numerous awards and interviewed significant news makers on almost every major news story to affect South Africa, often setting the Gauteng and national news agenda for the day.


John has been a part of the fabric of the station since 1986 and has guided audiences through some of the most tumultuous stories and changes in our recent history.


Terry Volkwyn, Primedia Broadcasting CEO

He’s gathered legions of fans, gotten into plenty of trouble and done an extensive amount of good for listeners and communities around Gauteng. He has become a part of hundreds of thousands of Gautengers daily lives and we are all going to miss him.


Terry Volkwyn, Primedia Broadcasting CEO

Reflecting on his time at 702, and his decision to leave, John had this to say…


Just as I ended my rugby career, I knew when it was time to go and informed my bosses. Thirty years at 702 has been a blast. I am proud of my contribution and proud of the station. It is one of the most transformed businesses in SA and has a massive role to play going forward. In thirty years, many on the morning show, I was never late once. Good luck to my dear colleagues and friends who are listeners and advertisers and to my family who have shared the journey. It has been a privilege to serve.


John Robbie

John’s retirement has created an opportunity to restructure the 702 line-up, and from the 9th January 2017, current afternoon drive host, Xolani Gwala will be taking over the breakfast slot from 06h00 to 09h00.


Redi Tlhabi, who has been with 702 in the mid-morning slot for 10 years, will take over afternoon drive from 15h00 to 18h00.


Her current show, 09h00 to 12h00 will be permanently hosted by Eusebius McKaiser who has been filling in for Redi for the past three months while she has been on maternity leave.


“When John first discussed his plans to retire, earlier this year, we were saddened by his loss to the line up but are in an exceedingly fortunate position to have the depth of talent on our station that we do,” said 702 station manager, Thabisile Mbete.


This new line up strongly reflects South Africa. It is balanced and will take the station into the future.


Thabisile Mbete, 702 Station Manager

Xolani has extensive experience on a breakfast show from before he re-joined 702, some four years ago. He’s an excellent broadcaster who we are proud to have on our station and as our new breakfast host.



Xolani is looking forward to this new challenge:


I have an immense respect for John and what he has done for 702 and South African radio in general. I know that taking over from him will be a great challenge, but I’m humbled by it and looking forward to it.


Xolani Gwala

Redi will take her tough but fair approach to afternoon drive and is thrilled to be taking over a new show:


The afternoon drive is perfectly placed to reflect the news of the day, capture breaking news as it unfolds and provide a platform for debate and reflection. I am looking forward to the show’s fast pace and unpredictability. I feel like I am going back to my newsroom roots with the added advantage of interacting with listeners.


Redi Tlhabi

She also wanted to pay tribute to John:


John Robbie has been a prolific broadcaster, always the consummate professional, ready to praise and teach others. I will miss him and his bad jokes!


Redi Tlhabi

Eusebius said he is ecstatic to be hosting his own show:


Our country and world cry out for debate, creating meaning, being silly, laughing together, disagreeing deeply, emoting openly, and all the while building community. It’s an enviable joy to have the privilege of being in conversation with our listeners daily in my favourite slot on the radio clock.


 Eusebius McKaiser

He too wanted to express his respect for John:


John Robbie has been one of the most hardworking broadcasters in the country with an incredible energy and passion that put our 702 community of listeners at the centre of his daily offering of breakfast radio. He never took the airwaves for granted, and approached everyday as if his career depended on it. His openness to self-examine his worldview is a characteristic many of us struggle to emulate.


Eusebius McKaiser

Mbete added that each of the new shows will create their own identity, while retaining all of the elements that audiences have become accustomed to.


One other change was announced: Veteran journalist Karima Brown will be hosting Talk @ Nine on Sundays. Karima was the Friday Stand-In for Redi Tlhabi earlier this year, and took to the radio medium with positive response from the audiences. She will be hosting a current affairs show that discusses and analyses the stories and issues that come out of the Sunday newspapers.


Karima’s appointment and the new show format will come into effect from 20 November 2016.


We see ourselves as a platform for spirited conversations and we feel that all of these changes to the line-up will strengthen this positioning and help to take the big discussions in South Africa forward.


Thabisile Mbete, 702 Station Manager

The changes to breakfast and afternoon drive as well as 09h00 to midday will take effect in the new year, from 9 January 2017.




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WIN Your Wedding with Sunshine Radio 100.6FM

Posted by radio On October - 24 - 2016 ADD COMMENTS

New community radio station, Sunshine Radio 100.6fm, which hit the airwaves on the West Coast, Swartland and Cape Metropole in July this year, will be giving away a dream wedding to the value of R160 000.


Says Allan Barnard, one of the founders and Station Manager: “We’re super excited to be giving away a wedding to one lucky couple. All you need to do is take a selfie of you and your loved one with either a sunrise or sunset behind you, tell us briefly why you should win and post it on our Facebook page. Then share it with all your friends and ask them to vote for you. The competition is only open to full-time SA residents and closes on 31 December 2016.  The winner, to be announced towards the end of March 2017, will be selected with the help of the public, who will be invited to vote on our website and Facebook page.”


The prize is sponsored by Delsma Farm Accommodation and Function Venue. Barnard continues: “We’d like to thank Pieter and Elizma Smuts from the bottom of our hearts for their generous sponsorship of this fantastic prize. Delsma is a beautiful working farm on the banks of the Berg River, 10 minutes from Riebeek Kasteel en route to Wellington and Paarl. It’s here that the newest Smuts generation continues the tradition of hearty hospitality, fearless pioneering and entrepreneurial spirit that has been synonymous with their family since General Smuts was born in the Valley in 1870.”


Barnard says this is an opportunity not to be missed. “Who wouldn’t want to win their wedding? You could be humming ‘here comes the bride’ before we’ve had time to polish the champagne glasses!”


Broadcasting from Yzerfontein and Riebeek Kasteel, Sunshine Radio 100.6fm plays a nostalgic blend of light contemporary tunes and retro chic recordings from the 70s, 80s and 90s.  From Vredenburg to Langebaan, Blouberg to Malmesbury, Stellenbosch to Wolseley and Somerset West to Cape Town CBD, the station will keep you company!


Tune in at 100.6fm or online at

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Future of SA Radio Part C – PwC Report

Posted by radio On October - 19 - 2016 ADD COMMENTS

Programmatic radio ad buying


What could boost South African radio advertising in the future is the programmatic buying and selling of radio ads. While most people associate this form of advertising with the Internet, automated trading can also be applied to radio. Today, most radio advertising is sold via direct sales.


Some international broadcasters are already starting to sell radio ads automatically, where audience information is shared between seller and buyer. Today’s technology does not include real-time bidding (RTB), but buyers are able to plan, analyse and alter radio campaigns online in real time. Greater transparency allows brands to better target the right audience, given the market, station or time of day. The automated process also makes it cheaper and easier for stations to sell radio slots.


The US-based Katz Group (owned by iHeartMedia) and Jelli (a cloud-based tech company) are pioneers in broadcast programmatic buying. They created SpotPlan in April 2016, the first demand-side platform for broadcasters, allowing advertisers and agencies to buy radio ads on the go.


Programmatic buying and selling in radio is still in its infancy, and there are no signs that local broadcasters will embrace such technologies in the near future. But it represents what could potentially be an exciting longer-term growth opportunity for the radio sector. Blending rich data from first- and third-party data sets into the ad-buying process will allow for much greater targeting than just basic demographics. Examples include optimising adverts based on weather and traffic patterns, and targeting consumers based on their music preferences.


Needletime royalties set at 4%


In May 2016 SABC announced it would work toward “levy parity” between SAMRO and the four organisations – SAMRO, SAPRA, IMPRA and ARIC. Artists registered to any of these four organisations will now get royalties of up to 4% of net revenue, based on editorial versus music content. Yet, there are still issues regarding the effectiveness of monitoring and reporting of needletime, and many local artists are still waiting for their royalty back payments.


New and improved RAMS


Radio audience measurement is about to change in South Africa. Established in 2014, the BRC – a body tasked with commissioning and overseeing audience measurement research – has replaced Radio Audience Measurement (RAM) surveys previously run by the South African Audience Research Foundation (SAARF). TNS have been awarded a five-year contract to provide the new BRC RAM service. The new survey released its first data, comprising the first two waves, in August 2016. The field work for the full study, based on a 30 000 sample, will be completed in December 2016 and hence the industry will, therefore, have the complete data set in the first quarter of 2017.


According to Clare O’Neil, CEO of the Broadcast Research Council of South Africa, the new BRC RAM, based on a sample frame, representative of the South African population, seeks to ensure that the dynamism of radio listening is captured and analysed for the first time. While the new data is dynamic and accurate, it will not be statistically comparable to the audience data provided by SAARF. The new BRC RAM data will also add some additional layers of insight. For example, new diaries have been designed to explicitly capture cross-device and cross-location listenership as respondents now have to actually fill in where and through what device they are listening to the radio .


DAB developments


Digital radio keeps making progress in South Africa. The NAB and the South African Digital Broadcaster Association (Sadiba) started running a digital radio DAB+ trial in November 2014. This trial was further extended to August 2016 and DAB now covers 21.5% of the population with 20 services. Another digital system, Digital Radio Mondiale (DRM), is also being tested alongside DAB. While DAB+ is looking to replace the analogue FM band, DRM will still operate on the same AM and FM bands. Although digital radio in South Africa has made great progress in a short time, there are currently no talks of any analogue switchover. What could hamper the development of digital radio is the growing Internet access in South Africa, and the advancements of online radio streaming. Easy-to-access radio streaming via the Internet might overtake digital radio due its wide reach, and other potential benefits such as offerings based on e-commerce.

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Ikwekwezi FM Studios upgraded 

Posted by radio On October - 18 - 2016 ADD COMMENTS

Every once in a while comes an opportunity to refresh and improve on certain aspects of life. In the case of IKwekwezi FM, this chance means getting a complete makeover as its programming and current affairs are getting brand new studio equipment. The long overdue upgrade comes to a total cost of around 8 million Rand.


kwekweziSince the station relocated from Auckland Park to Tshwane in 2004, it had been using old and outdated equipment. IKwekwezi FM Station Manager, Philip Mahlangu said with the imminent migration to DTT, it only made sense that the station’s studios be modernised as well. He added by saying ‘’These broadcasting facilities come loaded with all the latest technology features to facilitate seamless broadcasts and to mitigate against deficiencies which were becoming prevalent with the old studio system.’’


Radio Broadcasting Resources in Tshwane says the new studios are more digitized and offer better functionality. Even producers now have their own fully operational work stations from which they can communicate directly with the on-air presenters without interrupting the broadcast flow. With the old studios, everything went through master control but now both on-air and production studios can ‘’talk’’ to each other easily.


The biggest component of the new equipment, which is the mixing console, comes from a German company called DHD. South African broadcast equipment service provider Concillium is the sole provider and installer of DHD broadcasting systems in the country. This upgrade project was done by SABC Engineering Services on behalf of Radio Broadcasting Resources.


The presenter of the midday show, Nkosinathi Ntuli on whose show the new studios debuted said ‘’not only will this studio enhance the quality of our broadcast but it also shows that IKwekwezi FM is very much in the digital age.’’ He added that this is the continuation of the rebranding process that the station started six months ago and that the new-look studio is part of the many visual cues that emphasize the new payoff line that says ‘’Kukhanya bha’’ which means it is bright.

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The Future of SA Radio Part B – PwC Report

Posted by radio On October - 17 - 2016 ADD COMMENTS

Radio is a popular medium. Almost nine out of ten (87.7%) South Africans tune into the radio on a weekly basis and the number of radio stations continues to grow. Another 38 stations were created in 2015, and by March 2016, South Africa’s radio landscape consisted of 296 stations: 40 commercial/public broadcast stations and 256 community stations.


There has been a decline in daily listening over the historical period of almost half an hour, from 3 hours 42 minutes in June 2011, to 3 hours 16 minutes in June 2015. But recent data from SAARF indicates that the decline might start to level out. Time spent listening to the radio grew four minutes from November 2015 to March 2016, from 3 hours 11 minutes to 3 hours 15 minutes, pushing listening back to September 2015 levels. Listening increased across all communities, both urban and rural.


There are large regional differences in the amount of radio listening. The province with the most radio listening as of March 2016 is the Free State, at 3 hours 52 minutes per day. By contrast, the province with the lowest radio engagement is the Northern Cape, at just 2 hours 57 minutes.


Gauteng’s total time listening remains relatively unchanged compared to June 2015, but the Western Cape has seen an increase of 11 minutes over the same period. Gauteng is the province with the highest number of stations listened to per listener, per week, with 2.2 stations. This is above the country’s average of 1.9 stations.


Some of the decline in radio listening may be rooted in the growing popularity of online music streaming services, such as Spotify. Such services create competition for broadcasters as they attract music fans away from the radio listening audience base. But contrary to music streaming services, radio offers ‘the human touch’ through curated entertainment, news, talk shows and popular radio personalities. However, this may change. Apple Music, for example, launched its iTunes Radio service in July 2015. In addition to offering traditional music content, Apple Music introduced live spoken-word content with DJs and interviews via its Beats 1 channel, giving the service a traditional radio feel. If other music streaming services follow suit, they may pose a greater threat to traditional broadcasters.


South Africans spend less time on average listening to the radio daily than in 2011, but the percentage of listeners (15+) who tune into the radio every week was the same in 2015 as it was in 2011, at 87.7%. This is a positive sign for the South African radio sector, indicating a loyal and stable audience base.


Since SAARF began surveying radio listening locations in 2014, responses have been fairly consistent. “At home/other person’s home” remains by far the most common place to listen to the radio, followed by “own car/car pool”, or while taking a taxi or public transport.


In-car listening has seen the biggest increase between February 2014 and March 2016, while the biggest drop has been “at home/other person’s home”. Increasing urbanisation rates and growing car ownership are driving growth in car radio listening. According to Statistics South Africa (StatSA) there has been a small increase in the share of people using their own car or privately held vehicle to get to work over the historical period, from 32.5% in 2011 to 33.0% in 2015. The downward trend in at-home listening will likely continue, with in-car listening rising and radio listening over cell phones trending upwards, making it easier to tune into stations on the go. According to SAARF’s AMPS December 2015 report, 41.7% listen to radio via their phones, compared to 4.5% online via a website.


Radio listening via mobile devices is expected to increase along with greater smartphone ownership over the forecast period. This can be positive for stations with a strong online presence, as more listening is done on the go via radio apps. This can give rise to new advertising opportunities that would not have been possible on traditional FM/AM channels. A growing number of consumers are willing to share their locations on smartphones, and brands have a growing focus on reaching consumers out-of-home and close to the point of sale. As radio apps become more sophisticated, broadcasters can begin to explore features such as push notifications, and location-based advertising such as geo-targeting. Some stations in the US are already offering such services.


In 2011 there was greater variation in radio engagement between age segments, with the youngest age group accounting for the highest reach. Over the last five years this has levelled out. By March 2016, weekly listening engagement was more or less the same across all age groups, ranging between 24% and 26%.


The youngest age group (15- to 24-year-olds) has seen the largest drop over this period. This is in line with radio trends observed in other countries. Adults aged 25 to 34 have increased slightly, while the biggest increase has been in the 50+ age group. As a result, there is very little variation in the reach across age groups today.


Ukhozi FM continues to be the largest radio station in South Africa. The Durban-based station, which broadcasts in Zulu, had a weekly reach of more than 7.5 million listeners in March 2016. But other stations are closing in. The second-largest, urban contemporary station Metro FM, saw an increase of almost half a million listeners between February 2015 and March 2016. Third- and fourth-largest Umhlobo Wenene FM and Lesedi FM saw increases of 400 000 and 420 000 listeners each, while Ukhozi FM lost 200 000 listeners over the same period.


As of May 2016, the South African public broadcaster (SABC) brought in a new quota system, requiring 90% of the music played on its 18 radio stations to be from local artists. This will affect stations such as Ukhozi FM, Metro FM, 5FM, Lesedi FM and Thobela FM. The SABC particularly wants to promote jazz, kwaito (local house-style dance music) and gospel music. Responses from SABC’s stations have been mixed. Some welcome the quota, arguing that it will promote local talent and help to spread racial diversity, while others have objected, arguing it is too high and will damage audiences who might prefer niche listening. Commercial stations are required to up their quotas too, though less severe, from 25% to 30%.


Out of the top ten stations, by listenership, only Jacaranda 94.2 and Kaya FM 95.9 are privately owned and do not need to comply with the 90% quota. Both stations have witnessed a slight growth in listeners in the last year. It will, however, be difficult to accurately measure what effect the new SABC policy will have on listeners and station choices as the SABC policy coincides with the revised radio audience measurement figures being published by the Broadcast Research Council of South Africa (BRC). This will make it challenging to discern what listenership changes relate to the new measurement basis and which relate to the new SABC policy.


Highveld Stereo 94.7 (owned by Primedia) generated the most advertising revenue in 2015, according to Adex data. By March 2016, the station had a weekly listening base of 1.2 million. Ukhozi FM had almost six times the number of listeners compared to Highveld Stereo 94.7, but the leading station was only ranked seventh in terms of advertising spend. Metro FM was ranked second in terms of both audience and advertising revenue.


Within the top ten advertising stations, Metro FM has also seen the biggest jump in advertising revenues over the historical period. Between 2011 and 2015, Metro FM’s revenues almost doubled.


While eight out of the ten top radio stations based on audience reach are owned by the SABC, it only owns three out of the top ten based on advertising revenue. This is not unexpected as the SABC’s broadcast mandate is slightly different to that of purely commercial privately owned stations.



[Source:PwC Media & Entertainment Research Report]

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The future of SA Radio Part A – PwC Report

Posted by radio On October - 12 - 2016 ADD COMMENTS

South Africa’s radio market witnessed another year with slower growth in 2015. Total radio revenue grew by just 0.6% in 2015, reaching R4.3 billion. The market is expected to pick up and grow by a CAGR of 4.0% over the forecast period. By 2020, the market will be worth an estimated R5.3 billion.


There has been a small increase in listening time, but figures remain low from a historic perspective. Time spent listening to the radio grew four minutes between November 2015 and March 2016, from 3 hours 11 minutes to 3 hours and 15 minutes, matching the figures recorded in September 2015.


As of May 2016, the South African public broadcaster (SABC) brought in a new quota system, requiring 90% of the music played on its 18 radio stations to be from local artists.

Radio listening at home dominates, but in-car listening has seen the biggest increase between February 2014 and March 2016.


The new Radio Audience Measurement (RAM) survey to be released by the Broadcast Research Council (BRC) will replace the existing survey provided by SAARF. The new BRC RAM seeks to ensure that the dynamism of radio listening is captured and analysed and will add some additional layers of insight.


Forecasted Growth


Radio plays an important role in the South African advertising market, accounting for around one-tenth of total advertising expenditure in the country.


Total radio revenue, comprising advertising spend only, rose to R4.3 billion in 2015. This represents just a 0.6% year-on-year increase from 2014, a further decrease on the 3.6% growth observed in 2014. Last year thus marks the second year with lower growth which may indicate some of the pressure that traditional advertising mediums are experiencing as advertising budgets increasingly move towards the Internet. This recent sluggish growth in radio ad spend leads to a more modest future growth outlook, with a 4.0% CAGR predicted to 2020.



[Source: PwC Media & Entertainment Report]

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SABC Radio celebrates Heritage month

Posted by radio On September - 22 - 2016 ADD COMMENTS

As part of Heritage Month, the SABC as the Public Service Broadcaster, has lined up various activities in celebrate the nations heritage.


These will include:

5FM’s Cape Town Live Loud music event takes place on Saturday, 24 September at Kenilworth Racecourse and Nick Hamman Nick and Mike “Mad Money Mike” Bossenger will be road tripping throughout the Western Cape ahead of the event. Nick and Mike’s previous challenge, building up to Small Town Live Loud in May, included the pair walking 300km’s from Johannesburg to Polokwane. This time they’ve opted to drive and listeners can expect an epic road trip full of surprises. 5FM Cape Town Live Loud takes place on Heritage Day,24 September, and the duo will be showcasing some heritage sites along their journey.  Their road trip kicks off from Plettenberg Bay, stopping at several towns including Knysna, Mossel Bay and Hermanus before reaching Cape Town. Nick will keep listeners updated on the journey, the places they visit and the amazing things they see.


Metro FM:

SABC’s biggest commercial radio station, METRO FM will celebrate 30 years of excellence in broadcasting.  The station will host METRO FM Summerlife Festival at Marks Park, Emmarentia, Johannesburg on Heritage Day, 24 September 2016.  The festival will be an outing for the whole family and will boast a line-up of South Africa’s finest musical talent.  It will offer festival goers two stages with over fifteen acts and a mouth-watering spread of gourmet food and drinks to keep them in the 30 years of METRO existence.


Motsweding FM:


Motsweding FM is celebrating Setswana Heritage by implementing an edutainment competition for listeners.  The competition aims at educating listeners about the Setswana cultural heritage and encompasses digital elements and also rewards programmes that enhance the teachings of traditions in a fun and interactive way that attracts both the young and older market.  Two listeners with the correct answers about the Setswana tradition related question stand a chance to win R3000 cash prize weekly.




RSG will cover a wide variety of topics, snippets and promos that focus on heritage and tourism during September.  A special emphasis is placed on farming and sustainable food production in partnership with Syngenta. This see daily crossings for the week of 12-16 September for discussions about farming technology and excellence as well as a competition where listeners can win R2,500 cash each day.  On Thursday, 22 September a live broadcast will take place from Upington in the Northern Cape, where the focus will be on humour involving story-telling, traditional food and emphasise how humour is an integral part of the Afrikaans culture and heritage.



Ukhozi FM:


UkhoziFM in partnership with Unique PR and Events will host ‘Imvunge Maskandi’ Festival which is a traditional music festival in Kwadukuza Recreational Grounds, Stanger on 17 September.


‘Umkhosi WeLembe’ is an annual commemoration that celebrates the life and reign of the erstwhile King of the Zulus ‘Shaka ka Senzangakhona’. This year’s ‘Umkhosi WeLembe’ ceremony will celebrate and commemorate 200 years’ Zulu heritage. Ukhozi FM will support this event at Moses Mabhida on 24 September.


Ukhozi FM will support this year’s SATMA AWARDS which will be hosted on 30 September and 1 October in Richards Bay. The SATMA AWARDS speak to all races and cultural diversification through traditional music and heritage in our country.




SAfm Interactive Cooking Session – Join SAfm for an interactive cooking experience with SABC 3 Top Billing presenter Lorna Maseko and Jorge Vallejo’s sous chef, Orli Del Angel, at the world’s 12th best restaurant on 18 September at Freedom Park Pretoria starting from 10:00 till late. This event will bring people, food and music together, recapture and ignite an individual’s passion for cooking and food experience. Come and enjoy various activities happening throughout the day including special cooking session, tour of Freedom Park, kids build a burger and many more…


SAfm “My Heritage” – SAfm in partnership with KZN Tourism are embarking on a three day campaign starting from 23 – 25 September showcasing different heritage sites and the beauty of KZN.




truFM will be hosting a dialogue at Steve Biko Centre in Ginsberg under the topic “Cultural Practices in a Modern Context”.  The panel will include cultural experts as well as a trends analyst.  The dialogue will be moderated by Phethu Soga, the co-host of tru Afternoon (on Mondays to Fridays at 15:00 – 18:00).  The rest of the day will include indigenous games for the kids in attendance as well as a cultural music and dance performances from local groups.  The program for the day will be directed by’ DJ Mantofontofo’ who presents the cultural music show ‘Sigida Ngengoma’ on Saturdays 06:00 – 09:00).

Internally SABC will hold what is called a Heritage Day Cook-A-Thon! Staff, will be encouraged to form teams of not more than five and prepare mouth-watering traditional meals.  Meanwhile SABC Travel office will invite various SABC suppliers to share and assist with travel needs.

Heritage month, allows for SABC to bring a variety of cultural and travel offerings, through its programming on SABC TV channels and Radio.


Good Hope FM:


Good Hope FM will be supporting Northpine United Football Club’s Junior Football Tournament on the 24 September.  This football club services the surrounding low income community and encourages participation in sport.  Good Hope FM will be broadcasting live from the event from 12:00 – 18:00 (The Music Lab and The DJ Lloyd Show).



ThobelaFM, Phalaphala FM, MunghanaLonene FM:


Limpopo based SABC Radio stations will participate on the Indigenous games heritage celebration taking place on 24 September 2016 in Polokwane. SABC Limpopo partnered with National Department of Sports Arts and Culture through airtime sales. In the morning people will participate on 5 kilometres parade from Ngwako Ramatlhodi Sports Centre ending at the stadium where activities and the main event will take place. Listeners will be given an opportunity to compete on different activities such as fashion show, traditional food, traditional beer and many more activities.



Radio 2000:


Radio 2000 will host an on air and digital competition for Heritage Month for its loyal listeners. The station will request listeners to upload pictures of their Heritage Day celebrations using the #myheritage2000 and tag Radio 2000 on Facebook, Twitter and Instagram. Radio 2000 will post all photos to an album on their Facebook page and listeners have to encourage their friends and families to like their photos. During the last week in September, Radio 2000 will select the photos that received the most likes on Facebook and that listener will win a cash prize.


Lotus FM:


Lotus FM will run an on-air and off- air campaign encouraging its listeners, to upload their pictures (depicting their culture) onto the stations social media platforms with the hashtag #LiveYourHeritage.  On Heritage Day the station will select 16 of the best pictures; one lucky winner will walk away with a fully paid weekend stay at Msinzi Resort.  The remainder of the 15 winners will be invited to a traditional South African Breakfast and Morning Rush Broadcast, taking place on Durban’s Golden Mile at California Dreaming.

Internally SABC will hold a Heritage Day Cook-A-Thon! Staff members will be encouraged to form teams of not more than five members and prepare mouth-watering traditional meals.  Meanwhile SABC Travel office will invite various SABC suppliers to share and assist with travel needs.

Heritage month, allows for SABC to bring a variety of cultural and travel offerings, through its programming on SABC TV channels and Radio.

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New community radio station, Sunshine Radio 100.6fm, has hit the airwaves on the West Coast, Swartland and Cape Metropole. Broadcasting from Yzerfontein and Riebeek Kasteel, the station boasts a fresh line-up with anchors aiming to be the light in your life, according to the station’s slogan.


2016 Sunshine Radio - Allan BarnardVeteran radio personality, Allan Barnard and his novice co-host, Heidi Brand, host the Drive Show between 3pm and 6pm.  According to Barnard, he joined Sunshine Radio 100.6FM as station manager and anchor presenter, to “create a radio home for all those people who feel lost in the vast jungle of sausage factory radio stations in the Cape.  In my humble opinion, they all sound the same”, he says, “so we want to stand out for playing familiar music all the time and talking about bread-and-butter issues that matter to ordinary people without too much razzmatazz”.


He started his long career in radio at then Radio Good Hope in 1985, broadcasting local sports results for an hour on Saturday evenings. He joined KFM in 1997 and after more than a decade of presenting the Morning and Afternoon Drive shows alternatively, he moved to 567 Cape Talk and 702’s Solid Gold Weekends for an eight-year stint where, as he puts it, “they put me out to pasture, but I loved every minute of grazing on the hits of yesteryear”.


Barnard, who was born on the West Coast in Saldanha Bay and raised in Cape Town, presents his show from the satellite studio at Kasteelberg Country Inn in Riebeek Kasteel. “I thoroughly enjoy living here. It’s only an hour from everywhere and it’s a small town, where people truly still care about each other.”


His co-presenter, Riebeek Kasteel local Heidi Brand, made her debut as a radio presenter at the insistence of Allan, who says “she is absolutely a radio natural. She is fun, witty and has an approach to radio that is unfettered by previous radio experience. Listeners instantly connect to her down-to-earth humour.  We laugh a lot on the show”.


On work, Barnard comments that “it invigorates me. I want Sunshine Radio to become the favourite radio station for the whole West Coast and Swartland – a station that people call their radio ‘home’. I must admit that it’s a bit scary to be part of a brand new station – I’m already looking forward to my next holiday.”


In his free time, Barnard enjoys reading and is passionate about travel. “I absolutely love planning overseas trips and also really enjoy red wine, sometimes to my own detriment.” He gets his inspiration from the success of others. “Life lessons I’ve learnt is to always be direct and honest, and to demand the same from others. I was sequestrated in my early 30’s due to bad decisions, but overcame that and rebuilt my life successfully. It was a huge learning curve for me,” he adds.


Sunshine Radio’s broadcast reach extends to a combined region of more than 100 000 km² that is home to almost two million diverse listeners. Barnard concludes that “from Vredenburg to Langebaan, Blouberg to Malmesbury, Stellenbosch to Wolseley and Somerset West to Cape Town CBD, Sunshine Radio 100.6FM’s mission is to always be there to keep our listeners company with a familiar sound. Let the Sun Shine on your radio at 100.6fm!”



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