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Ligwalagwala FM new line-up announced

Posted by radio On March - 27 - 2021 ADD COMMENTS

It has become a norm that radio reinvents itself continuously, hence the changes that are implemented in April every year. Ligwalagwala FM listeners can expect some changes to the programme line up mainly on the Midday and Graveyard shows this year. Up the sleeve is a couple of presenter shifts aimed at bringing some flair into the on air offering of Mpumalanga’s leading radio station.

 

Night time radio will not be the same again as the station introduces automation from midnight to the early hours of the morning. The shift to automation has necessitated an adjustment to the lengths on some shows (00h00 – 04h00 Monday to Friday and 00h00 – 05h00 on weekends). Listeners can however rest assured that daytime slots will retain their duration and show names.

 

 

Introduced changes will see Sweet-Mike bidding farewell to the Midday Show (12h00 – 15h00) headed to the ‘Hit Parade’ on Saturdays from 07h00 to 09h00.He will also continue doing what he does best, serenading audiences with soulful sounds every Sunday 12h00 to 15h00.

 

 

Hlengiwe Sindane, who has a traceable career path in radio, will drive the midday show, with ‘The Prince’ as her producer, together they are tasked with bringing fresh and innovative content ideas to serve the needs and interests of consumers.

The station has had to release the Midnight duo ‘Afrotellus’ after they have served 9 years following their scooping the ‘MP’s Finest DJ Competition’ in 2011.

We are repackaging the brand in line with operational cost containment measures to attain financial sustainability. The past year has been hard globally due to the covid-19 pandemic and its impact on businesses; the station is no exception, hence the basis for rationalising some time channels and exploring automation for the first time. This will definitely not impact our on-air delivery; listeners can still rely on the station for credible content, news and everything entertainment” said Ms Thembi Madubandlela, Ligwalagwala FM Acting Station Manager.

 

Ligwalagwala FM turns 39 years on the 1st of April this year; and there will be interesting programming and on air prizes to celebrate this landmark in the growth of the SiSwati station, listeners must stay tuned to the station to find out more.

With the exception of the shows listed below; all other shows remain as they are.

Shows and changes to be effected:

Weekdays

 

Show & Time

 

Current Presenter

 

Change/s

Asikalali Silalele

00h00-03h00

 

Carol Malumane

 

00h00-04h00: Automation

Vuka Sambe

03h00-05h30

 

T-Boy

 

04h00-05h30: Carol Malumane

Khibika Natsi

12h00-15h00

Co-hosted by

Hlengiwe & Sweet-Mike

Producer: The Prince

Presenter: Hlengiwe Sindane

Producer: The Prince

12h00-15h00

 

Saturday

 

Show & Time

 

Current Presenter

 

Change/s

Akulalwa

00h00-03h00

DJ Afro

Sir-Tellus

Together as:  ‘Afrotellus’

 

00h00-05h00: Automation

 

Kusa Kusa

03h00-06h00

 

Thandeka ‘TDK’ Tonga

 

05h00-06h00

Thandeka ‘TDK’ Tonga

Hit Parade

07h00-09h00

 

The Prince

 

07h00-09h00

Sweet-Mike

 

Sunday

 

Show & Time

 

Current Presenter

 

Change/s

Akulalwa

00h00-03h00

DJ Afro

Sir-Tellus

Together as:  ‘Afrotellus’

 

00h00-05h00: Automation

 

Kusa Kusa

03h00-06h00

 

Thandeka ‘TDK’ Tonga

 

05h00-06h00

Thandeka ‘TDK’ Tonga

Siyadvumisa

07h00-09h00

 

Pastor Portia

 

07h00-09h00

Thandeka ‘TDK’ Tonga

Weekend Wrap

22h00-00h00

 

Mawethu N

 

T-Boy

 

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East Coast Radio, together with Toys R Us Babies R Us, have unveiled the new and improved Langalibalele Primary School, which was upgraded using donations collected through the Toy Story campaign.

 

In late 2019, the station ran its annual Toy Story CSI campaign. Over 10,000 new toys were donated and over R700,000 raised through the 12-hour corporate day telethon.

 

Due to the impact of COVID-19, upgrades on the school were put on halt until lockdown levels permitted for renovations to commence.

After a two-year journey, Langalibalele Primary School is finally ready to welcome its students to a safe, COVID-19-friendly, and well-equipped learning space.

The school, which was identified by the Department of Education, received upgrades to its overall structure, including a new ceiling, new windows, paintwork, doors, tiling, plumbing, security facilities, a new library, and a prefab mobile kitchen.

 

East Coast Radio’s Managing Director, Boni Mchunu, said that she was so proud to see the efforts of ECR, Toys R Us Babies R Us, and KZN come to life.

“Today has been yet another milestone for us at ECR as we overcame so many challenges during this project, but made sure to follow through for the children of KZN who truly deserve to be educated in a safe and adequate learning environment. We are proud to be giving back to education because education extends beyond skills for economic growth, it can contribute towards nation building and make enduring change. We hope that the children and staff at Langalibalele Primary School will make many memories with their new facilities,” says Mchunu.

 

Catherine Jacoby, Marketing Manager at Toys R Us Babies R Us, adds that they could not be more excited to see the impact the Toy Story donations have made.

 

“Today is an incredible day. We are so proud to be partnered with East Coast Radio for Toy Story 2020 and to be here to see the difference that was actually made to the school is something special. Thank you, KZN, and thank you, East Coast Radio,” says Jacoby.

 

East Coast Radio would like to thank KZN for opening their hearts in the true spirit of Ubuntu and contributing towards the Toy Story 2019 campaign. The rebuild of the school would not be possible without their donations and support.

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YFM to refresh its line-up

Posted by radio On March - 26 - 2021 ADD COMMENTS

Gauteng, make way for The Lady on Drive as YFM, the province’s biggest youth radio station, announces a refreshed line-up from 6 April.

Khutso Theledi switches gears from Krunch with Khutso, the 9am to midday show, and takes the reins in the coveted 3pm to 6pm weekdays slot. She will be in the driver’s seat surrounded by only female voices on news, sport and traffic.

The Lady on Drive encompasses the ultimate afternoon experience with one powerful voice in charge, a fierce voice that seeks to inspire. The listeners add to the driving thrill of the show’s purpose.

Khutso will be serving music in large doses as well as energetic and thought-provoking conversations with experts and passionate young people challenging the status quo. She enthuses: ‘The listener is the engine of the show. I will be talking directly to those who I’ll be learning from, exploring and growing with.’

 

She calls this a profound moment of recognition. “I’m here for the girl who thought it could never be her, to inspire young women to embrace challenges, to take that leap of faith. I promise to serve my calling with all that I have and can give. I will forever be grateful to Y, my colleagues and my predecessors who have paved the way for the biggest move in my radio career. Change is inevitable, the move that we’re afraid of making could be the one that changes everything and I ask you to allow me to reintroduce myself… My name is Khutso Theledi, host of YFM’s afternoon drive show, The Lady On Drive. I am excited and filled with gratitude for this opportunity. A hi fambeni.  Let’s go.”

 

Khutso’s career has been on the expressway to stardom since joining the station 9 years ago at age 21. Khutso’s radio talent was discovered on a commercial as a voice-over artist. Faced with the decision, Khutso chose radio as opposed to a career in cabin attending.  After co-hosting and hosting almost 10 different shows at the station, she now takes charge in the driver’s seat.

 

DJ Ankletap and co-host Kandis Kardash continue in the popular Y Mornings slot, 5am to 9am. The show doesn’t miss a beat and is a trending hotspot because of its interactive and fun nature, relatable hosts and engaging content.

 

Supta, the A-Class DJ, alongside co-host Tshepi will host The A-List. The new brunch show between 9am and midday. Supta will continue to host The Plug on Fridays and Saturdays. Tshepi returns to YFM and will also host the Saturday 2pm to 6pm show, The Sweet Escape. The A-List is a well-balanced show that is vibrant, fun and speaks to our listeners’ daily lives.

 

Nia Brown and co-host Mthaux will continue to host The Shakedown between midday and 3pm. The show is popular with YFM’s listeners because of its quirky, witty and unconventional approach to life and radio.

 

Lula Odiba takes the seat between 7pm and 10pmThe Nightcap with Lula Odiba will focus on music and, for the first time, include a full hour of talk each night as Lula gives young people the platform to openly explore the issues they face.

 

YTKO, weekdays at 6pm, sees the inclusion of Venom, the Hip Hop DJ from Pretoria of #SummertimeVeezy.

 

YTKO is the station’s flagship music property, a first of its kind with live DJs mixing beats in studio in real-time covering various genres that set the mood for that particular day.

  • Mondays are with Legendary Crisp on the Amapiano tip.

  • Tuesdays are for Trap with Venom.

  • Wednesdays are R&B and Afrobeats nights with DJ FaeFae.

  • Thursdays feature Rap and Hip Hop with DJ Zan D; while

  • Fridays set the scene for the weekend with Afrotech and Commercial Amapiano with DJ Candii.

 

 

YFM MD, Haseena Cassim, congratulated the Y talent. “We are delighted with the changes we have made to our line-up and confident that they are perfectly in tune with our listeners’ needs. Khutso’s innate ability to authentically connect and resonate with the listeners brings a fresh perspective to afternoon drive radio. We know that the The Lady on Drive will deliver exactly what the audience expect.  We are eager to witness the positive influence of this carefully curated line-up on our listeners.”

 

Make sure to tune in to YFM on 99.2 or via streaming on www.yfm.co.za, the YFM app or DStv channel 859.

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New 947 line-up announced

Posted by radio On March - 12 - 2021 ADD COMMENTS

The new line-up:

 

 

Weekdays
05:00-06:00 Daybreak with Nick Explicit
06:00-09:00 Anele and the Club on 947
09:00-12:00 Msizi James on 947
12:00-15:00 Ayanda MVP
15:00-19:00 947 Drive with Thando
19:00-22:00 Mon – Thu: Nights with Zweli
19:00-22:00 Fri: 947 Bloc Party Part 1 with Chrizz Beatz

Saturdays
07:00-10:00 947 Weekend Breakfast with Hulisani
10:00-14:00 947 Top 40 with Zweli, powered by CTM
14:00-18:00 Tholi B Weekends on 947
18:00-21:00 947 Bloc Party Part 1 with Chrizz Beatz
21:00-00:00 947 Bloc Party Part 2

Sundays
07:00-10:00 947 Weekend Breakfast with Hulisani
10:00-14:00 947 Sundays with Nick Explicit
14:00-18:00 Tholi B Weekends on 947
18:00-20:00 947 New and Exclusive with Ayanda MVP
20:00-00:00 947 Date Night

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The South African Broadcasting Corporation (SABC) is pleased to announce the appointment of four Business Managers (BM) to oversee six of its radio stations. These critical appointments form part of the new structure of the corporation’s Radio portfolio that will ensure audience and revenue growth. The public broadcaster congratulates the following Business Managers on their respective appointments and wishes them well in their new roles:

–        Ms. Sbongi Ngcobo, Business Manager – Ukhozi FM. Ms. Ngcobo began her career at the SABC as Marketing Manager for trufm. Before this appointment, she was Ukhozi fm’s Acting Station Manager, a position she held from February 2018. Ms. Ngcobo holds a BA degree from the University of Natal (now University of KwaZulu Natal) where she majored in English and Media and Communication for her undergraduate degree and Cultural Media Studies in her Honours Degree. Ngcobo has also studied a People Management Programme at Gibs Business School.

 

–        Mr. JD Mostert, Business Manager: PCS Combo (5FM and Good Hope FM). Mr. Mostert, previously the Station Manager at 5FM, is a media enthusiast with more than 12 years’ experience in the media industry. He holds a Master of Business Administration (MBA) from the Gordon Institute of Business Science Gordon Institute of Business Science (GIBS), has a Post Graduate Diploma in General Management (PGDip) from Gordon Institute of Business Science (GIBS), as well as a Bachelor of Commerce in Business Management (BCom) from the University of Pretoria.

–     Ms. Louise Jooste, Business Manager – RSG has been with RSG (and the SABC) for just over 14 years, where she played an integral part of the station’s strategy and illustrated through many successful marketing campaigns how powerful the Afrikaans radio station and its audience are. She has also been more involved in the daily operations of the radio station as acting Program Manager, working closely with the current Station Manager to continue driving one of the top brands of the SABC. Ms. Jooste holds an Honours Degree in Communications from North West University and complemented it with Business Management studies at Wits Business School.

–        Mr. Madikana Matjila, Business Manager – Limpopo Combo (Munghana Lonene FM, Thobela FM and Phalaphala FM). Mr. Matjila previously held the position of Station Manager at Thobela FM since January 2020. Mr. Matjila is a professional radio broadcasting manager, who possesses career experience and formal training in radio production, community media and broadcast policy and compliance. He holds a Master’s degree in Media Studies from the University of Limpopo, an Advanced Radio certificate from the University of Witwatersrand and a Performance Management certificate from the Turfloop Graduate School of Leadership.

The public broadcaster will announce the Business Manager’s for the Fortune Combo (SAfm, Radio 2000 and Lotus FM), Eastern Cape Combo (Umhlobo Wenene FM and tru FM), Inland Combo (Motsweding FM and Lesedi FM) and Mpumalanga Combo (Ikwekwezi FM and Ligwalagwala FM) once the appointments have been finalised.

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Argentina’s groundbreaking football radio show

Posted by radio On March - 11 - 2021 ADD COMMENTS
  • A team of women are broadcasting first division matches in Argentina
  • One of them is a veteran of the only similar initiative from 25 years ago
  • FIFA.com spoke to the people behind an inspirational programme

When Fabiana Segovia took over as the director of Radio Del Plata in November 2020, one of the major challenges she faced was finding a new direction for broadcasting men’s football matches on one of Argentina’s oldest radio stations.

“I’ve been a football fan since I was a little girl and I used to go to watch matches until I started working as a radio producer,” Segovia, who is 51 and has more than two decades of experience in the field, told FIFA.com. “I felt that Del Plata should, at the very least, cover River Plate and Boca Juniors, but I wanted to do something different to what everyone else was doing.”

The idea for a women-only programme came from Hernan Avella, a radio presenter she had been working with for a long time.

It was a revelatory moment for her in more ways than one, as she explained: “It was a Saturday and I said, ‘I love the idea. I’ll ask on Monday’. And it was then that I realised that it was my decision to make and mine alone. I still wasn’t used to that.”

She asked other people what they thought. “I spoke to Antonio Fernandez Llorente, my co-director, and he liked the idea too. And that’s how the idea of putting together a team of women to broadcast River and Boca games came about.”

 

 

A passion shared

Discussing her next challenge, she said: “There are plenty of women who know about football, but not so many who commentate on it. I asked a few people and got a couple of recordings. They put a lot it into but they were young and they didn’t have the right voice for it yet. And then I came across Laura Corriale. She’s the stadium announcer at Huracan and she was just what I was looking for.”

Corriale, 30, is a dedicated football fan too. “I always have been, so much so that I learned to walk on a pitch,” she told FIFA.com. She started working as a presenter at 21 and has long had links with Huracan, where she was the press officer. In 2016, she became the club’s stadium announcer, making her only the second woman to hold such a position with an Argentinian first division club.

“I did a commentating course in 2013,” she explained. “There were three women on it but the other two dropped out after a couple of classes. The only commentating I’d ever done, though, was during the 2018 World Cup, for a feminist initiative on a community radio station. That’s why I wasn’t sure about accepting. Fabiana gave me time to think it over, though, and here I am, delighted to be on board.”

One of the first people Segovia contacted was Elsa Silvestre, someone she knew well. “She’s pretty much the cornerstone of what we’re doing. She took part in the first women-only broadcast 25 years ago. And just as she was then, I asked her to be the main presenter.”

Though Silvestre is not so much of a football fan, the game formed part of her early days in both radio, working as a roving reporter during the 1978 World Cup, and on TV. And that was before her part in that pioneering experience a quarter of a century ago.

“There were seven of us and we went out on a FM station and a AM station, which were both local,” she told FIFA.com. “We were on air between 1996 and 1997, but it didn’t work because we lacked support. I haven’t done any more football work until now. I thought it was important to support this project.”

Ayelen Pujol broadcasts football at Radio del Plata in Argentina
© Others

Ayelen Pujol was recommended to Segovia for the pundit’s role. A sports journalist, the 38-year-old Pujol is the author of two books on the history of women’s football in Argentina: Qué jugadora (“What A Player”) and Barriletas cósmicas (“Cosmic Kites”).

Pujol has been involved in the game for as long as she can remember and used to play before giving it up in her teens. “I’d get really upset about what they said about the women who play it,” she said.

“That all changed later and I channelled my love for the game by studying something that kept me involved. And through feminism I learned to analyse gender issues. I stopped feeling insecure about it, which was just because I hadn’t done it before, and accepted the offer. I put it all in perspective – it’s really important for women to get opportunities like this.”

Karina Vázquez broadcasts football at Radio Del Plata in Argentina
© Others

For the show’s co-presenter, Segovia chose Karina Vazquez, who happens to be the first female stadium announcer in Argentina, a post she occupied with Argentinos Juniors. “I didn’t have any connection with football until I studied broadcasting, and the first time I came into contact with the club was through a social initiative,” the 49-year-old told FIFA.com.

“In 2016, they offered me the job of stadium announcer, which was unheard of at the time. But Fabiana’s project appealed to me in so many different ways. I loved the fact that a long-standing radio station was giving its backing to a woman and that the woman in question was brave enough to get other women involved in the job of broadcasting men’s football.”

Rounding off the team is the journalist Delfina Corti, who provides stats on the women’s game in pre-match build-ups, at half-time and after the final whistle.

Elsa Silvestre broadcasts football at Radio del Plata in Argentina
© Others

Taking shape

The whole team acknowledges that the project would not exist without Segovia. They see it as part of a wider trend in which women are occupying more prominent roles. Yet, despite the sexism they have encountered in their careers, they made an important decision at their first team meeting, as Segovia explained: “We didn’t want the programme to be feminist. We said: ‘Now that we’ve got this opportunity, we want people to listen to us because we’re good, not because we’re women’.”

“We never make a point of the fact that this is the only women-only show out there but we do touch on issues relating to feminism, in our own way,” added Corriale. “For example, if there’s a player who’s going through a domestic violence case and she’s playing well, we’ll point it out and we’ll also give out the number for the national domestic abuse helpline. We can’t pass that opportunity up.”

The show aired for the first time in December. “Everyone’s got a different take on the game, their own voice, and the challenge was, is and always will be to fit them all in,” said Segovia. “The rehearsals we did were a starting point but we’re still working on the product, which is good, and the girls, who are trying to find their own styles.”

The feedback so far has been very positive, as Silvestre explained. “When we’re on air, I can see that we’re getting a lot of approval from women, especially on social media. Men tend to text more, and though some of them say we should talk a bit faster, the messages we get are generally supportive.”

Looking to the future

The team has covered only one women’s match to date, the final of the first professional league championship between River Plate and Boca Juniors. As Vazquez pointed out, it posed a challenge on several levels: “I’ve usually got more than enough back-up info but for that match it was really hard to find. I noticed a massive difference.”

Nevertheless, the results were positive. “We got messages from Spain, Holland, France and elsewhere. It was crazy. It was a rewarding experience that gave us lots of things to think about, such as bringing more people into the team. We don’t have a second commentator and we’ll have to train one because there aren’t that many around.”

It is a reminder to the team of the lack of female role models they had ahead of their involvement in the project. As a result, they are all aware of the parts they have to play, as Corriale explained. “I’m not sure I’m an example to others. The way I see it, some girls might want to commentate like me and others in a totally different way.”

Giving her view, Pujol said: “I think it’s really important that young girls can see and listen to women talking about football and say, ‘I can do it if I put my mind to it’. It’s really important to have role models.”

Rounding off, Vazquez commented: “I’m sure this project will lead on to others. People are already getting qualified. We’re leading the way and we’ve opened a door. You have to create an overall vision and have different qualifications feeding into it, not just dissertations and workshops. What we want for the people coming up behind us is for them to make it because they’re good, not because they’re women.”

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OFM listeners shared their insights about how their radio listening habits have changed during a pandemic in a research study, OFM brought to market early this year.

 

In the study, 54% of OFM listeners indicated that they are likely to consume more radio, and 16% indicated that they are likely to consume more streamed audio offerings than they did in 2020.

65% of the 1133 respondents indicated that they already listen to more radio, especially between 06:00 and 09:00 in the morning. The majority of respondents keep their radio tuned in between 06:00 to 18:00, in the car, at home and at work.

The study also asked pertinent questions about buying behaviours. 22% of respondents indicated that they are in the market for a new vehicle, and 15% indicated that they are in the market for a new home. When asked what OFM listeners would do with their free time, under COVID-19 regulations, 47% indicated that they intend to visit family and friends, 23% are looking forward to watching a movie, 17% want to study a new course and gain a skill, 21% need to break away on a holiday, and 28% want to get fit and lose weight.

Social media behaviours were also tested, and from the 1133 respondents, 20% indicated that they would consume more of WhatsApp, while with the pending changes to the terms and conditions for WhatsApp, 60% indicated that they are very unlikely to stop using WhatsApp. 19% of all respondents indicated that they would consume more of Facebook in 2021.

OFM listeners were asked to indicate what they are likely to spend more on in 2021 than they did in 2020. 46% indicated they would spend more money on groceries, 26% indicated they would spend more money on clothes, 16% indicated they would spend more money on DIY supplies, and 18% on personal care products, like toiletries, hair care products, and makeup.

The insights derived out of this research study indicate the absolute strength of radio and audio consumption, listener engagement, and the loyalty OFM listeners have toward OFM. In 2021 OFM turn 35 years young, and the station can be proud that radio and audio consumption is getting stronger.

The article was written by Nick Efstathiou, the Chief Executive Officer of the Central Media Group, the holding company of OFM.

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Gauteng’s biggest youth radio station, YFM, is proud to have the talented Phindile Ziqubu return to the station as newly appointed content manager.

Ziqubu is no stranger to the YFM brand, after graduating top of her class at Boston Media House, her career in radio began in 2010 as an intern in the Y Academy. She completed her internship and went on to produce and co-host some of YFM’s flagship shows. In 2016, she left YFM to join 5FM as a producer. Thereafter, she joined Primedia Broadcasting as 947’s execution specialist where she managed 947’s commercial and programming campaigns.

 

Says Ziqubu: “To be part of a brand that is one of the greatest pioneers of South African youth culture is monumental. Needless to say, I couldn’t pass up the opportunity to return to the place that ignited my love for radio. I look forward to rejoining the YFM family, breaking boundaries and taking the brand to new heights.”

 

Says YFM’s managing director Haseena Cassim: “In understanding the need for a more robust content development focus, Phindi’s name was top of mind when the position opened. I watched Phindi and her content wizardry, with awe, from afar in my early years at YFM. Her post YFM experience and natural rapport with talent and peers creates the perfect combination to take on the challenge of meeting the audience expectations. I am delighted to have such a fiercely passionate and driven woman working alongside me in creating great radio.”

Tune into YFM 99.2, on the YFM app or on DSTV channel 859.

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Durban-based tech company, immedia has invested R10-million to help African media entrepreneurs to build sustainable community radio by using Fabrik (www.Fabrik.cloud), a set of cloud-enabled digital tools that empower media entities to live-stream shows, grow and engage with audiences around the world, and benefit financially by monetising their audiences.

 

The 25-year-old company, which has the backing of Microsoft and the Industrial Development Corporation, has been developing their Fabrik technology since 2017. Fabrik allows media entrepreneurs to upend the traditional notion of “we broadcast and you receive”, by creating a feedback loop that directly helps the stations and listeners that use it to leapfrog old technology, to become citizen journalists, and find their strategic space in a digitally transformed world. It is already being used by 15 commercial clients, including radio stations Gagasi FM, Smile 90.4FM and YFM.

 

 

 

As part of its Digital Leap programme (https://bit.ly/2Z8oQme), immedia will be giving its platform to qualifying media entrepreneurs across Africa for free for a year. This includes consultation, training and support to help monetize the technology, cumulatively valued at R10 million.

 

 

 

Phil Molefe, a veteran of broadcast radio in South Africa, Fabrik’s Head of Business Development & Strategy, says the programme was key to the company’s vision to spearhead media transformation. He says the uptake of Fabrik by energetic entrepreneurs at community radio stations showed how empowering the suite of digital tools is. “It enables them to deepen their relationship with their audience and monetise it sustainably because the quality of their engagement with listeners is meaningful.”

 

 

Building stable, sustainable community radio across Africa

Molefe points out that while community media is often under-resourced and struggles to retain skills, the company’s case studies have shown that it is more than possible for them to thrive – and that the Digital Leap programme is the kind of opportunity they need, and can succeed on. Fabrik helps media entrepreneurs by solving key challenges for them, including:

  • Providing them with a mobile application that allows community and campus radio stations to live-stream shows, as well host podcasts, allowing them to reach audiences well beyond the geographic constraints of their traditional radio broadcast signal.

  • By shifting to a cloud-based tool, radio stations get access to archival and backup that is compliant with BCCSA and ICASA regulations. This helps them to significantly cut down on time and resources required to manually back up radio content to on-site servers or even tape.

  • Messaging functionality, including push notifications, so that stations can better engage with their communities, publish written or multimedia content, and even promote active conversation between listeners. Push notifications help drive engagement by bringing attention to active competitions, surveys and polls, recently published content, and more.

  • By encouraging listeners to register as a member and provide some of their personal information, such as geographics and demographics, stations are able to build audience profiles for their listeners, and gain a better understanding of their needs and preferences.

  • These detailed analytics provided by Fabrik gives stations the data they need to convince advertisers and marketers of the value of promoting their products and services through the station’s app, helping bring in much needed revenue.

 

 

 

Fabrik has a range of users, and about 60% of their listeners have an opt-in relationship with their broadcasters. By building and growing owned communities, stations then stand to benefit financially by serving highly relevant ads to their digital listeners. In addition, where sales conversions on social media are around 2%, Fabrik users enjoy 8%.

 

 

 

According to Tamie Mbombo, head of Marketing and PR at Izwi loMzansi, one of the largest community radio stations in South Africa, says that the platform has revolutionised the station’s engagement with its listeners, and has led the digital charge with featured podcasts and integrated advertising campaigns on the Izwi mobile app. “Community media’s aim is to provide trusted information and expression, and Fabrik has helped do that,” he says.

 

 

 

 

A change of mindset is required

The Fabrik team made some interesting observations based on the experiences of early adopters of the technology, including around community radio, where many advertisers and business decision makers are often dismissive of the audience. “For example, one of our clients is a station with an audience in the LSM 4-6 range. That audience is typically regarded as ‘too poor’ or too marginalised to go digital and yet our clients are proving that they are taking to it like ducks to water,” Molefe says.

 

 

He says that the take up by media entrepreneurs, either regarded as ‘on the fringes’ or as outliers, is the best showcase for Fabrik. “They are doing what they do because nobody told them they couldn’t – and it is proving to be a great leveller. We’ve seen how powerful this platform is in the community media space, which is why we are looking at boosting the rate of transformation.”

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Radio professionals: you have been heard!
Entry deadline for The Radio Awards extended to 31 March 2021

With a whirlwind start to 2021 that has seen a more stringent lockdown imposed, we know it’s been quite a task to reorganise, work remotely, and overcome numerous tech challenges to keep everyone on air. Finding one’s feet in 2021 has not been easy.

After receiving industry-wide requests to shift the entry deadline for this year’s Radio Awards programme, we have agreed to extend the entry deadline date to 31 March 2021.

It remains, however, that only content broadcast from 1 January 2020 to 31 December 2020 is eligible.

Mark these NEW important dates…

16 February 2021 – Station Managers Choice nominations open
31 March 2021 – 2021 Entries close
14 April 2021 – My Station Competition closes
15 June 2021 – Finalist announcement (Part 1: general categories)
02 July 2021 – Finalist announcement (Part 2: nomination categories)
16 July 2021 – Virtual Winners Announcement

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