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DStv Rolls Out Its Streaming Service

Posted by radio On December - 2 - 2020 ADD COMMENTS

As of today, entertainment fans can subscribe to DStv and watch all their favourite content via the DStv app without a decoder or satellite connection.


Announced earlier this year during DStv’s showcase, DStv streaming allows for existing and new customers to conveniently access content on their preferred device (mobile, tablet, gaming console or Smart TV) which should be linked to a consistent, high-speed internet connection for an optimum viewing experience.

Customers can access all the best in cutting-edge series, reality shows, documentaries, breaking news, live sport and a myriad of educational content anytime, anywhere.

Until recently, customers could only subscribe to DStv through a satellite connection, which meant customers needed a decoder to access DStv’s content.

DStv streaming allows customers to choose any one of the DStv residential packages, giving them the flexibility to opt for content that fits their interests and budget. The current packages available for streaming are: DStv Premium, DStv Compact Plus, DStv Compact, DStv Family, DStv Access and DStv EasyView. Streaming customers can also watch their favourite shows on Catch Up on four devices, with a maximum of two concurrent streams.

“We are led by our customers’ evolving viewing habits and how and when they choose to access our content. The option to use the internet to consume content speaks to how DStv continues to diversify its offerings with a clear intention to drive value and convenience for our customers,” says Nyiko Shiburi, CEO of MultiChoice South Africa.

Once signed up on, customers can download and log into the DStv app to instantly enjoy all of the benefits of their chosen DStv package – anytime, anywhere! Current DStv customers on select packages retain the access to DStv’s streaming service they have long enjoyed as a value-added service.

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Openview introduces People°s Weather channel

Posted by radio On November - 17 - 2020 ADD COMMENTS

Free-to-air satellite TV service provider Openview is thrilled to introduce Africa’s first and only 24/7 weather, environmental news and lifestyle channel, People°s Weather. Available on channel 115, the latest offering strives to make Africa’s nature more inclusive for all.

Whether telling impactful stories or providing insightful narratives, Openview customers will be served an extensive buffet of seasonal content that connects us daily.

Viewers can look forward to a wide range of programming that weaves its way through the documentary-style channel, focusing on nature and outdoors, food, travel and tourism, farming and agriculture, science and environmental matters.

For lovers of nature’s wild extremes, Lightning Pathologist is a new series featuring specialist South African Forensic pathologist, Prof. Ryan Blumenthal. The latter has made it his life’s work to study one of nature’s most prolific serial killers: Lightning. This new electrifying eight-part series is immediately available for viewing from Monday to Thursday at 6pm, with an omnibus on the weekends.

The much-anticipated Snake Season, a new riveting series of live-snake capture, rescue and release, featuring the celebrated and charmingly cool-headed Durbanite and snake expert, Nick Evans, follows at 6.30pm.



Launching in late November are episodes of one wild ride on Safari Sightings. Witness Nadav Ossendryver, the founder of Latest Sightings, South Africa’s most popular YouTube channel with over 1.8 million subscribers, visiting MalaMala Game Reserve where his most-watched and liked game rangers take him on epic game drives. Join them as they travel to spots where sightings that went viral were originally captured and, in the process, explore some brand new, unbelievable wildlife.



My First Weather Report is where your young one can be seen on TV – the perfect opportunity for kids to learn about the weather and how it connects us all. Join over 500 aspirant young weather reporters present the weekend weather in short informative segments every week.

The world consumes so much of Africa’s nature and wildlife. Yet, for so long, the nature and wildlife filmmaking genre has been an extractive industry, with most Africans unable to see the content produced on this continent.



The NEWF – Nature, Environment and Wildlife Filmmakers Short Film Festival offers a captivating array of impactful and punchy short films focused on conservation produced and directed by young African filmmakers. Exclusively screened by People°s Weather from Monday to Saturday 23 to 28 November. The films, which are all under 15 minutes long, include filmmakers’ personal journeys of discovery, investigative reports on illegal wildlife trade, educational revelations of species and game parks under threat, spiritual connections with marine life, attempts to overcome fears of nature in all its powerful majesty, and much more.



On the decision to include People°s Weather channel as a part of the Openview platform, eMedia COO Antonio Lee explained: “A large part of our existence as the human race is dependent on what takes place within our environment. Therefore, it is imperative for us to look for ways to educate our audiences and entertain them. Conscious individuals and students alike who care and want to know more about how the world is being impacted by climate change will greatly benefit from this channel.”



Lee continued: “We welcome the partnership with People°s Weather, and look forward to continuing serving the needs of our Openview customers, through the provision of relevant content.”

Stephan Le Roux, CEO of People°s Weather, says: “We welcome this opportunity on the Openview platform to expose and educate a broader audience to the role weather plays in our day to day lives and how through the stories we share it connects communities and people to the environment. We truly believe that the more we have access to our own stories or experiences around wildlife, nature and conservation, the better informed and equipped we become to protect our rich natural heritage.”

“As a channel, we are fundamentally aligned with where conservation is in Africa, and the vision for its future,” concluded Le Roux.

Tune into People°s Weather on Openview channel 115 – Way more than just the weather.

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Movie lovers are set to enjoy the best of Indian cinema boasting an impressive selection of original and syndicated award-winning movies from Zee Entertainment’s Cinema Premiere, which is exclusively available on DStv’s BoxOffice from today. Cinema Premiere movies are available on BoxOffice just in time for the Diwali celebrations.


BoxOffice is South Africa’s leading rent-to-view service, offering the latest movies straight from the big screen into viewers’ homes. The addition of Cinema Premiere to BoxOffice, opens up a whole new variety of exclusive content to South African viewers and viewers across the continent (where BoxOffice is available).



Suraj Pe Mangal Bhari, Ka Pae Ranasingam and Khaali Peeli are just some of the blockbuster films entertainment fans will be able to watch on Cinema Premiere through BoxOffice. Movies are available in Hindi, Tamil and Telegu languages with English subtitles.



“After the successful launch of our Cinema Premiere service around the globe, we are expanding our presence into Africa. We are excited about this development and our partnership with the MultiChoice Group, who have the widest footprint across the continent. This not only enables us to reach the Indian community on the continent, but also gives us the opportunity to tap into other audiences. It’s a first-of-its-kind service for Indian cinema in Africa bringing the latest movies direct to viewers with a wide range of entertainment offerings,” says Vibha Chopra, ZEE Entertainment’s Head Global Syndication and International Film Distribution.



Yolisa Phahle, MultiChoice CEO of General Entertainment & Connected Video, adds: “At the centre of this exciting partnership between Multichoice and Zee Entertainment is our customer who will now enjoy more choice in the rich stories of Indian cinema exclusively on DStv’s BoxOffice. This talks to our commitment to make more world-class local and international programming available.”



Key highlights of the Cinema Premiere service:


  • BoxOffice is available to all DStv customers with a PVR / Explora decoder paying the PVR access fee.

  • The launch of Indian movies on BoxOffice will enable consumers to watch their new upcoming favorite blockbuster movies in the comfort of their homes.

  • Most of the movies will be released as Cinema Premieres while there will be a few that will release as standard Transactional Video on Demand movies from time to time

  • Upon successful rental of the movie, the movie will be available to watch for 48 hours. Customers may watch it as many times as they choose to within 48 hours.

  • Simple and easy to follow on-screen steps to rent while sitting on your couch.



The service will be available in South Africa and across select territories: Nigeria, Ghana, Kenya, Tanzania, Uganda, Angola, Mozambique, Zimbabwe, Zambia, Namibia, Ethiopia, Malawi, Botswana, Mauritius where BoxOffice is available

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Lebo M’s reality show to launch on Showmax

Posted by radio On November - 10 - 2020 ADD COMMENTS

Showmax has just released the first trailer for Lebo M – Coming Home, the next Showmax Original reality series, launching 2 December 2020. This comes as The Lion King (2019) returns to M-Net Movies 1 and Catch Up from 21 November.

The trailer starts, like The Lion King, with Lebo M’s distinctive voice singing, “Nants’ Ingonyama,” from The Circle Of Life, off Hans Zimmer’s Oscar-winning soundtrack to the animated classic.

“I’ve worked with some of the biggest and greatest, most talented people in the world,” says Lebo M, who’s won a Grammy, been nominated for a Tony for his work on the highest-grossing Broadway production of all time, executive produced the opening and closing ceremonies of the 2010 FIFA World Cup, had his songs streamed over 250 million times on Spotify alone, and won the 2020 DStv Mzansi Viewer’s Choice 1Life Legend Award.

But now, Lebo M says, “I’m re-entering a phase in my life as a family man… Family has always been the basis under which I function better.”

In the trailer, we see him throw a housewarming at his equestrian estate in Blair Athol, which he calls “our final home.” He shares the mansion with his 90-something mother; four of his children; and Angela Ngani-Casara, his third wife, who talks in the trailer of “a new era, a new dawn.”

But Lebo M also admits “the dysfunctionality of my family history,” which has seen him married three times, helping to raise nine children along the way, one of whom tragically passed away.

The tension with Tshepiso, his only surviving son, is particularly evident in the trailer. Tshepiso lives in Midrand and has just become a father himself, but Lebo admits in the trailer, “I’m in the worst relationship with my son that I’ve ever been, since he was born.”

But, as Lebo M says at the end of the trailer, “I’m ready to face the music.”


Lebo M – Coming Home is the debut reality series from Dopezuluboi Productions, founded by Teddy Geldart, who directed two seasons of Being Bonang and was executive producer of the SAFTA-winning Living The Dream With Somizi S4 and this year’s other hit reality show, Kwa Mam’Mkhize.



Lebo M – Coming Home is the third Original reality series this year from Showmax, after Somizi & Mohale: The Union broke the overall first-day viewing record on Showmax and Life With Kelly Khumalo became the fastest Showmax Original to top one million views.



Other upcoming Showmax Originals include Babes Wodumo and Mampintha’s reality series, Uthando Lodumo; the long-awaited second season of the SAFTA-winning comedy, Tali’s Wedding Diary; the nightclub-set murder mystery Skemerdans; and the small town psychological thriller Dam, all expected in early 2021.



The Showmax Original Lebo M – Coming Home is launching first on Showmax on 2 December 2020. Nants’ Ingonyama. Here comes a lion. 

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Anyone who has experienced Summer in sunny South Africa will tell you that there is nothing quite like it! This year, Spotify is giving listeners a summer experience from the comfort of their own home.

Part of enjoying the season means relaxing and socialising with friends and family and music plays such a big part in how we do this. Recently, Spotify launched a fun immersive experience that will transport users, digitally, to other summer locations with Wish You Were Here. Wish You Were Here gives listeners the opportunity to enjoy some of this year’s favourite tracks overlaid with captivating sounds often associated with summer including crashing coastal waves, a sizzling barbeque, a pool party and more.


Summer tracks to choose from in the experience include:

  1. Blinding Lights” – The Weeknd
  2. Savage Love (Laxed – Siren Beat)” – Jason Derulo and Jawsh 685
  3. Watermelon Sugar” – Harry Styles
  4. Rain On Me” – Ariana Grande


Local digital creator Thulane Hadebe says some of the  new releases that will top his summer playlist on Spotify includes Sam Smith and Ariana Grande’s albums – Love Goes and Positions. ‘’I have really been enjoying these right now and Rain on Me is one of my favourite tracks from Ariana Grande right now. These will definitely be on my summer playlist. ‘’


To experience Wish You Were Here, click through to the microsite and log in to you Spotify account. Then select the song you want to listen to and your location and Spotify will play your mix while to kick back and relax.


A summer playlist would not be complete without the inclusion of local hits that South African’s have enjoyed over the past few months.


Spotify’s AmaPiano Grooves playlist continues to dominate as does Master KG’s global hit Jerusalema featuring Nomcebo Zikode – which after the phenomenal worldwide success it has enjoyed this year  has surely secured Master KG a spot on summer 2020 playlists.


What will you be streaming this Summer?  Head to Spotify and discover your favourite tracks for the season.


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Anele Mdoda has big plans for 2021, and it’s starting with S2 of her laughter-filled reality quiz show Celebrity Game Night on E! Entertainment (DStv 124).

Anele will be inviting back her two team captains, actress Ayanda Thabethe and comedian Jason Goliath, as well as using her star power to draw in fame-game professionals like Minnie Dlamini-Jones, Boity Thulo, Maps Maponyane, Roxy burger and more. Because the more, the merrier, right?

Heavy hitter

Celebrity Game Night is based on the Emmy Award-winning US series Hollywood Game Night, but things are always better with an Mzansi vibe.

After the success of S1 in early 2020 – it took home the SAFTA for Best International Format Show – it was a no-brainer to greenlight S2, says executive producer Kee-Leen Irvine from the show’s production company, Rapid Blue: “We’re thrilled at the success of Celebrity Game Night, presenting an often unknown and incredibly funny side to many of Mzansi’s best-loved celebrities. We can’t wait to bring loads of new games and many giggles to your screens. Game-face on!”



The show hasn’t let COVID-19 lockdown hold it back, with S1 filmed and edited before the March lockdown before airing from April 2020. S2 of Celebrity Game Night will be heading into pre-production for S2, with all-new celebrity guests being lined up, as well as new games to go with fan favourites like Where Are You Going?, Popped Quiz and Clue Room, all taking place in the comfort of Anele’s “lounge”.



Safety for cast and crew will be paramount, adds Lee Raftery, Managing Director, EMEA and Chief Marketing Officer, NBC Universal International. “S2 of this South African Film & Television Award-winning production promises the same fun and hilarity while carefully following strict COVID-19 precautions, prioritising the health and safety of everyone involved.


Hostess with the mostess

While viewers tuned in during S1 to see which new celebrity friends Anele and her captains invited to play games and crack jokes every week, there was one clear favourite on social media: Anele herself. She even got a celebrity thumbs up – see if you can spot which star is an Anele fan!

S2 will consist of 10 1-hour episodes, with filming set to start in 2021.
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Snuggle in for #Shocktober with Natasha Thahane

Posted by radio On October - 12 - 2020 ADD COMMENTS

Natasha Thahane is ready to hold your hand as you watch Lifetime’s (DStv 131) creepiest movies together this #Shocktober

“A Lifetime (DStv 131) movie is an addictive movie,” says Natasha Thahane (Amo in soapie The Queen on Mzansi Magic, DStv 161). “The titles can seemweird, but they’re fun to watch, easy to watch. I would recommend them to anybody.”

This #Shocktober, Lifetime fans will be treated to a host of spicy, sexy, and oh so creepy movies, full of real-world horrors. They’re airing every Saturday and Sunday in October at 19:20, and throughout the week at 14:35.

“I love watching movies that speak to women’s fears and vulnerabilities. We’re human, and tapping into that space takes a lot of courage, and not everybody can just do it. That’s why women are called ‘izimbokodo’ (rocks),” Natasha says proudly.

Natasha’s movie night setup is scary-movie ready. “I always set it up. My popcorn, I just go buy snacks. Especially now because of lockdown, I’ve been watching a lot of scary movies because I’m a ‘G’ like that. I wear pyjamas normally or just a chilled outfit with sneakers, slippers, whatever it is. Make-up off, wig off, I want to be comfortable and just enjoy that space in that moment.”

Watch Lifetime now

Renting a nightmare

Natasha and her cousin, Lesego Mapeka, will be glued to Lifetime watching all their Shocktober movies, including their movie of the month, My Nightmare Landlord (on Saturday, 24 October at 19:20). Moving is stressful, expensive and difficult, and it can put women in a vulnerable position when someone they’re renting from pushes their boundaries. In this story, Lydia (Caroline Harris) is trying to make a fresh start in a new home after she breaks up with her boyfriend. And while her handsome, shirt-averse landlord, Drew (Ignacyo Matynia), might seem like something out of a romantic comedy dream, he’s a nightmare landlord, always creepy around, letting himself into her place while she’s out and sneaking through her stuff.



Natasha’s nightmare scenario as a renter would be “finding out if there’s cameras in my apartment, or finding out my landlord has an extra spare key and is then going through my stuff. Or my neighbours going through my trash. That is creepy,” she says. As to whether she’s ever had a landlord from hell, Natasha jokes, “Does my mom count?”



And you can bet Natasha will be giving her advice and commentary throughout the action. “I feel like I yell,” she admits, laughing. “‘No, don’t do it!’ I just guide them throughout the movie.” As a performer, though, she has her eye on more than just the action. “I also check other things as well, like the continuity and the frame… like ‘No! Why would you do that?!,’ So yes, I yell.”

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Amapiano undoubtedly continues to be one of Africa’s most prolific genres. Rooted in the Kwaito era the genre is seeing exciting cross-regional and diaspora experiments and collaborations, which have sprung up from Lagos, Accra, Johannesburg, London and New York signalling this genre is far from over. Rather it seems to be on the cusp of even more diverse and exciting global expressions in the future.

The rise of the genre is evident, with Amapiano hit makers Kabza De Small and DJ Maphorisa taking the top spots as the Most Streamed Artists in South Africa on Spotify in 2019. Amapiano was also the most streamed local genre on Spotify in South Africa, with a phenomenal 145% increase in global streams in the first half of 2020 to the previous year.

To explore the DNA of the Yanos sound, its impact locally and its international ascent, Spotify recently hosted an Amapiano virtual panel featuring key industry players including pioneers of the genre, artists, deejays and producers. Moderated by music journalist Helen Herimbi, Amapiano Keys featured Sha Sha, Focalistic, Don Laka, Semi Tee, Mfr Souls, Njelic as well as music and culture journalist Setumo-Thebe Mohlomi.


Where it all started

Legendary musician, composer and co-founder of Kalawa Jazme, Don Laka, kicked off the session by emphasizing that Amapiano is not a departure from Kwaito, but rather forms another branch of it. While Kwaito was born to ring in a new culture for the youth of the (then) new democracy,  Amapiano has done the same for its generation, giving today’s youth a voice and a sense of belonging that subsequently formed into one of the biggest music communities in South Africa.


Amapiano started to dominate the streets from as early as 2016 and has been claimed by several different players in the industry from various townships across South Africa.  While it’s challenging to pinpoint exactly when the sound began to dominate local dance floors, according to Setumo the pivotal moment came when Amapiano received radio airtime.  Nowadays with audio streaming platforms like Spotify amplifying the genre from the township streets where it began to a global audience, the reach is endless.


The Rise of the genre

Setumo-Thebe Mohlomi, who has been at the forefront of documenting the genre by immersing himself in its culture, supports the belief that Amapiano is not just a genre but a movement.  A common misconception is that Amapiano took off overnight, however East Rand based musical duo Mfr Souls are testament to the hard work that happened behind the scenes to launch and position the genre to where it is today and the ongoing work to grow it even further. Reminiscing on how they got started back in 2013 demonstrates in part the evolution of the genre – from layering Kwaito tracks with an instrumental sound including piano solos to now featuring more vocals.




Enhanced storytelling with an introduction of vocals 

According to ‘Ke Star’ hit maker Focalistic the introduction of vocals extended the narrative journey for listeners around what he was experiencing when the track was made.   Semi Tee agrees that lyrics are a way to showcase the culture through storytelling. Referring to his popular yet controversial track Labantwana AmaUber’, he explained how the lyrics were meant to tell a story that there is more to life for township youth.  Setumo summed up the idea perfectly by adding that  Amapiano represents real-life elements that form part of the youth’s lives – the socio-economic climate of the country and high unemployment rate that has caused the youth to look for an escape and outlet from their day-to-day existence and ‘’Amapiano is it.”


From South Africa to the World

The growth of audio streaming has also been pivotal to the expansion of the genre. Phiona Okumu, Spotify’s Artist and Label Partnerships Manager, examined how through the power of data, Spotify was able to identify a demand for the tracks that were already popular on the streets but were not yet available for streaming. In response Spotify curated its flagship Amapiano playlist titled ‘AmaPiano Grooves’ – providing a space for artists and producers to connect and drive the genre on a global platform. AmaPiano Grooves was not only the most streamed playlist in South Africa by June 2020, but it transcended borders and was also popular with audiences in the UK and the US amongst others, with Njelic’s hit ‘Shesha’ featuring on the tracklist for the British comedy-drama series, I May Destroy You.


British-Ghanian producer Juls, who was first introduced to Amapiano when he heard ‘Love You Tonight’ by Mfr Souls, believes that the reason Amapiano has been able to garner international attention is because of the familiarity of the sound – the drums, percussion and house music to which music lovers gravitate towards.  ‘’The sounds of house music from across the world can be traced back to Africa this can also be a reason why sound has crossed over and been adopted so freely.’’


Creating a global movement

There was a time when South African and African music in general was enjoyed almost in isolation. Now with access to a global stage, the influences of Afrobeats and genres such as Amapiano are taking Africa to the world while also creating a space for African artists to influence and be influenced by one another.


As the Amapiano genre continues to reach different parts of the world it will need to be supported, as more of a Glocal movement with different collaborations and influences continuing to shape and broaden the genre. Phiona concluded by sharing Spotify’s vision for continued support of African artists and helping to grow Africa-centric sounds to its global audience of over 299 million active users.


“We believe in being a true partner to artists. We support artists, amplify their story and connect them to their fans across the globe. This is just the beginning, when we launched Amapiano Grooves last year, we visited the artists and producers who were immersed in the culture to showcase how Spotify could support them. We believe in staying close to the community and maintaining our drive to educate them on how the platform can help them connect and broaden their audience base, driving discovery and collaboration down the line.’’

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Two of Newzroom Afrika’s top journalists – Politics Editor Sbu Ngalwa and News Director Katy Katopodis – were elected to the leadership of the SA National Editors Forum (SANEF) at the weekend.



Ngalwa, who previously served as the SANEF Eastern Cape convenor, steps into the all-important position as SANEF Chairperson, while Katopodis, who has enjoyed two terms as deputy chairperson, was elected Gauteng Convenor and remains a member of the SANEF Management Committee.



Newzroom Afrika is proud of the contribution these journalism stalwarts make to the work of SANEF in promoting quality, ethics and diversity in the South African media and preserving freedom of expression – values which the channel strongly supports.





“These are extraordinary times for journalists everywhere,” said Ngalwa, “and the public relies on us more than ever for reliable and accurate information so they are equipped to make informed decisions that are critical to their wellbeing.


“At the same time, the journalism profession is under huge pressure in a rapidly changing media environment and the work of SANEF is absolutely vital to protect the core values of an independent media.


“It’s a big task, but a very important one and I’m honoured to serve as the SANEF Chairperson.”


Katopodis, who served her first term at SANEF 6 years ago as Secretary General, said while the media landscape was shifting profoundly with the rise of digital media and citizen journalism, the essence of newsgathering and storytelling remained the same.


“Democracy depends on the free flow of information and, most importantly, a commitment to truth, which is the primary purpose of the media. SANEF is a very important platform for media to stand as one in defence of these values and to make our voice heard. As representatives of Newzroom Afrika, we are pleased that we can contribute to this critical work.”

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Lerato Segadi Talks Influencer Marketing

Posted by radio On August - 16 - 2020 ADD COMMENTS

In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. The appointment appears aligned to the company’s stated effort to grow its innovative, diverse, and influential leadership team and demonstrate its commitment to, and understanding of, local markets, even as it continues its global expansion.

Lerato Sengadi is well known in the South African  advertising and entertainment spaces, with over 15 years-experience producing award-winning, ground breaking, culture shifting, narrative changing, and global best practice work for clients that range from grassroots to luxury, artists and events to FCMG.


“With a unique perspective on the content and influencer marketing space from both the client and influencer side, Lerato is uniquely positioned to assist Humanz as it continues to disrupt the traditional value channel.” comments Pierre Cassuto, Humanz global CMO.


“Future-forward marketers tap into credible influencers for deep collaborations, where they garner market insights, strategy ideas, creative work and targeted/impactful reach. Humanz is here to help fast-track this future, a mission which Lerato shares and can help enable” he adds.


Here, in her own words, is Lerato Sengadi’s take on the current state of influencer marketing and her excitement as she takes up her new role as General Manager at Humanz South Africa.


On being an “influencer”….


I am a marketer who is influential and not an influencer who is a marketer.


As for becoming an influencer, that was something that happened very organically through simply sharing authentic content that I believed in. It was not something I intentionally sought to become, and that for me sums up what true influence is.


Being on the both ends of the Influencer marketing spectrum, (as client and as an influencer) puts me in a unique position with an understanding that most people in the space will never have. These insights have enabled me to create impactful campaigns, foster long lasting relationships with influencers, and create a working environment where both parties are able to put their best foot forward.


On joining Humanz….


It was important for me to join a company that is diverse and inclusive and reflects the diversity of the country we live in so that our voices are heard and represented… correctly. And Humanz is exactly that.


On why there is so much criticism of the influencer marketing space….


Much of the criticism exists because the influencer marketing space is marred with many grey areas and there is still not enough clear understanding of the sector and how it works. It’s easy for people to criticize what they do not understand.


Many people, and even marketers think it’s just paying a celebrity to post brand content. But there is a whole other eco-system at play in order to make this kind of marketing work. Like any campaign, there needs to be research to understand your market and your spokespeople, planning and developing a well-timed roll out, development of creative content, and intensive follow up engagement.


Brands need to be less prescriptive in their briefs and need to leave some wiggle room that will empower influencers to create the necessary magic that they can do so well. Brands also need to refrain from viewing influencers as merely “paid for ad space,” but must partner with them as content creators and market experts in order to create successful campaigns.


Content creators – influencers- need to also become more professionalized and understand their role within the entire marketing mix. They need to see themselves as more than just digital billboards and understand that while they play a valuable role in the ecosystem, they also need to step-up in terms of professional and ethical behaviour.


On how is Humanz and their tech is  improving the situation…


I believe that the role Humanz plays in driving innovation in the social marketing space is essential not just by making credible data available to both influencers & clients, but more than just a data tool, it is also a much needed educational platform for influencer marketing.


Humanz enables  their clients to make informed decisions when selecting influencers to partner with on specific campaigns. It has also made it easier for agencies to be able to justify why they chose those partners and back it up with credible, detailed data for the client to view. The reporting tool has also made it easier for clients and agencies to gauge the success of the campaign based on credible and verifiable data.


This data, coupled with understanding of human behaviour, enables both parties to create engaging, tailored and impactful campaigns. Influencer marketing has moved from “the one with the highest following is best for the job” to selecting campaign partners who are best suited, and using credible data to support these decisions.


Humanz has enabled easy access to  credible and  accurate data from start (briefing), to campaign execution to completion (reporting).


On what the future of the influencer marketing space looks like…


Influencer marketing will not replace traditional marketing, in fact it should be viewed as an extension of the marketing mix. The space is still very new and will keep evolving. Our duty is to stay at the forefront of that change and help brands, agencies & influencers manoeuvre these uncharted waters and create successful work.

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