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Moja Centres, a South African social enterprise has announced the introduction of design thinking qualifications as part of its social enterprise development programme. The two qualifications, Design Thinking Lead and Design Thinking Practitioner are part of the seven qualifications that have been registered by the South African Qualifications Authority (SAQA) on 01 April 2022 as occupational qualifications. The programme has already been tested to 16 students from the Kwa-Thema township as part of the five phases of the Moja Centres enterprise development programme.

It has been shown that design thinking skills are important for addressing problems affecting the youth and for creating opportunities for startups, especially in townships and rural villages where youth unemployment is high. Design thinking can introduce new ways of finding simple questions for innovation. Design thinking can also be used to help come up with innovation to address real issues. The method can be applied to specific problems, commercialize innovation and design products and services targeted at people who are affected by the same issues.


The development of the qualifications was spearheaded by the MICT SETA 4IR department with Moja Centres actively taking part in the process. The MICT SETA is the Development Quality Partner (QDP) for the Design Thinking Lead and Design Thinking Practitioner qualifications. Design thinking has been embedded as a module in other 4IR qualifications such Robotic, Process Automation, Internet of Things and 3D Printing.


“As the MICT SETA, we are excited about partnership with stakeholders in the provision of 4IR qualifications in South Africa,” explains Matome Madibana, MICT SETA acting CEO. “I wish to thank all stakeholders and the Community of Experts (CEPs) who participated in the development of the 4IR qualifications” said Ms Gugu Sema. Moja Centres is one of the stakeholders in the Community of Experts that developed these two qualifications.

The first group of participants who completed the individual-to-entrepreneur transformation phase of the programme are 16 students from the Kwa-Thema township in December 2021 are now ready to enroll in the second phase of the programme, Entrepreneur Capacity Development as Startups. The programme is arranged in five phases, delivered weekly, in a workshop format with daily work activities to carry out at home. The participants are expected to collaborate amongst themselves, conduct interviews in the community, and present results in class. Participants are also encouraged to look at understanding problems in a different way from the norm and come up with innovation to address problems affecting their communities.

“Personally, it has helped me a lot to view things in a different perspective. I now know how to control my emotions in any situation and not react instantly.’ explains Ms Mathabo Morudu, one of the participants who completed the first phase of the programme.


Co-founder of Moja Centres, Andile Tlhoaele has this to say of the courses, “The Moja Centres programme uses design thinking to simplify questions for innovation in areas such as farming, digital technologies, and human capital development. It can also facilitate innovation to address social challenges facing communities living in underserviced areas, especially rural villages where we believe this kind of intervention would make the most impact.”


Moja Centres (Pty) Ltd was founded by Dr Frasia Karua, the former General Manager of Amref Enterprise and Mr Andile Tlhoaele, the former lead consultant for Amref Health Africa when they visited innovation centres in Bangalore and Hyderabad India in 2018. Moja is a Swahili word meaning one, in township communities of South Africa, moja refers to being well or “sharp”. Moja Centre was founded on the need to simplify questions for innovation.


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SABC welcomes Must Carry Regulations amendment

Posted by radio On April - 4 - 2022 ADD COMMENTS

The South African Broadcasting Corporation (SABC) welcomes the amendment of the Must Carry Regulations 2022 which now require subscription broadcasters to carry the public broadcasters’ channels “subject to commercially negotiable terms.” The SABC commends the Independent Communications Authority of South Africa (ICASA) for correcting a historical wrong which had given subscription broadcasters the right to carry SABC channels “at no cost” since the enforcement of the Must Carry regulations in 2008.

When the SABC Board was appointed in 2017, one of its first key deliverable was to call upon the regulator to review the Must Carry Regulations and align them with the Electronic Communications Act (ECA). This legislation clearly required subscription broadcasters to carry the SABC’s channels “subject to commercially negotiable terms”. Unfortunately, for the last thirteen years the ICASA regulations have conflicted with this provision. It has taken a concerted effort from the SABC Board and Management and the Minister to rectify this unfair provision through the regulatory review process.



The SABC looks forward to negotiating in good faith with Multichoice and other subscription broadcasters which have thus far been carrying SABC’s channels and some of South Africa’s most watched programmes at no cost.

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MTN Bushfire Ignites the Digital Spa

Posted by radio On September - 16 - 2021 ADD COMMENTS

Bab L’Bluz (Morocco)

Bab L’Bluz is a Franco-Moroccan band whose name means “The Gateway to the Blues”. Formed in 2018, they are a uniquely Moroccan psychedelic Rock band inspired by Gnawa and Hassani traditions, which they combine with rock, contemporary music, and popular Moroccan music.

Bholoja (Eswatini)

Mbongiseni Ngubane has wowed MTN Bushfire audiences many times over with his multi-colored, intrepid voice and a talent for writing songs that reflect on the daily life and unique culture of the people of his homeland. A true Eswatini treasure who is always ready to bring his fire! His music, dubbed Swazi Soul, is a blend of alternative soul, gospel, jazz, blues and African traditional rhythms.


Catu Diosis (Uganda)

All about love, energy and good times, Catu Diosis is a Ugandan producer and DJ. She makes the dancefloor a boiling pot of vibes with her loud and tropical sounds. From Gqom to Kuduro, she will keep you dancing and smiling. She is a talent not to be missed, with her energetic moves and engaging performances that blew up the Boiler Room and the main stage at Nyege Nyege 2019.


Christine Salem (Reunion Island)

The iconic singer-songwriter from Reunion Island blends the percussions of her island with the melodies of a virtuoso violin. In her songs, tinged with Blues, Maloya and Rock, she gives thanks to her ancestors and sings of hope for a better world.




Jeremy Loops (South Africa)

From cult live act status in his hometown Cape Town, to a chart topping album domestically, Jeremy Loops’ career hass been characterised by breaking through glass ceilings. His international breakout saw him open for Twenty One Pilots on the road, and headline a sold-out 30,000-ticket tour of his own, soon followed by a sold-out headline show at London’s iconic O2 Academy Brixton. It’s the blend of genres that catches the ear – modern Folk with an urban edge, spanning gentle, rousing ballads to anthemic arena-ready bangers.



JOJO ABOT is a nomadic interdisciplinary artist exploring evolving themes of spirituality identity and community with self as the start point to collective evolution. JOJO ABOT continues a provocative, genre-bending dialogue with a growing global audience through her uniquely coined AFRO-HYNO-SONIC sound and otherworldly perspective. JOJO ABOT continues to develop and present her interdisciplinary practice through POWER TO THE GOD WITHIN and other curatorial projects.


Mayra Andrade (Cape Verde)

Mayra’s singing is a blend of radiant, dancing colours, velvet beats and spicy melodies. Her voice is subtly seasoned with pepper, as if the Europe of pop had always been a tropical archipelago. The songs conjure up an eternal summer that disperses the mists and chills, but never resort to the tinsel of exoticism. Sung in Cape Verdean Creole, English and Portuguese, they carry us away in their warm, adventurous unpredictability


Mighty Vibration & Azagaia (Mozambique)

From Mozambique comes Mighty Vibration, a spiritually conscious reggae artist also known as Texito Langa. Azagaia is an MC who became widely known for his songs of protest and intervention in 2007. They now have joined forces to perform mixed sounds of Conscious Reggae and Hip-Hop Rap, with the aim to bring about deep awareness of the various fields of human life.


Mpho Sebina (Botswana)

Born, bred and raised in Botswana, Mpho Sebina was labeled in 2018 as “an artist to look out for” by Global Citizen. She is a singer and songwriter whose vocal talents and hauntingly minimalistic and mystic visuals capture audiences and invite them to hone in on the messaging of her songs.

Ndlovu Youth Choir (South Africa)

One of the world’s most treasured music groups, the Ndlovu Youth Choir, with their unique musical arrangements and powerhouse vocals combined with mesmerizing choreography, have inspired millions across the globe. What started as an after-school programme for orphaned and vulnerable children is now an international recording and touring sensation!


Nubya Garcia (United Kingdom)

Multi-award-winning saxophonist and composer, Nubya Garcia is a talent to be seen and heard. Her debut album, SOURCE, wascreceived with wide critical acclaim and described by The New York Times as “a life’s worth of experiences in an hour-long listen,” elevated her career and she has not come down since. She has gone on to secure a spot on UK Charts Top 30.


Oddisee (USA)

DMV rapper and record producer was born Amir Elkhalifa in Washington D.C. to a Sudanese father and African American mother. He bore witness to stark inequity early in life and became as political as the city he was raised in. Elkhalifa tackles the human condition with unwavering conviction and candour, merging elements of Jazz, Funk, and Go-Go into his Hip Hop-rooted productions.


Qhibo & Hanwah (Eswatini)

Qibho Intalektual, a poet, thespian and activist from Eswatini, uses his poetry to speak truth to power. Hanwah is a British vocalist, pianist and producer whose soothing vocals and unique production takes you into a new state of mind. Together, the duo create original sounds that reflect the current moods of Eswatini, along with what the landscape has to offer.


Sun-El Musician (South Africa)

Sanele Sithole, better known by his stage name Sun-El Musician, is a South African disc jockey, music producer and songwriter. Born and raised in Mooi River, KwaZulu-Natal, he was a producer for Demor Music before the establishment of his own record label EL World Music.


Tendaness (Eswatini)

Introducing his signature sound with his hit “Jika”, featuring Bholoja and LO, Tendaness has become an award-winning artist. Described as a “genre-bender”, Tendaness’ sound is a combination of a variety of genres, such as Jazz and Folk with Electronic elements, resulting in a sound with worldwide potential.


The Collab with The One Who Sings (South Africa) & Sands (Eswatini)

This year, The One Who Sings and Sands created a new song for the second event of the MTN Bushire 2021 Digital Series, The Collab, and now “Give Me Fire” will be screened for the very first time! Sandziso “Sands” Matsebula is a multi-talented guitarist, songwriter, performing artist and Afro-Soul singer, and one of Eswatini’s best-loved talents. The One Who Sings, Zolani Mahola, is most famously known as the former lead singer of the internationally acclaimed pan-African South African music group Freshlyground and has gone on to create a global reputation as an extraordinary singer, songwriter, actress and storyteller.





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Op-Ed:Building culture out of discontent

Posted by radio On September - 14 - 2021 ADD COMMENTS

By Wayne Bischoff – CEO at Mediamark


Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts prospective employees and clients to a company.

Ideally, all business leaders want to cultivate a company culture that supports employees and motivates them to be productive and find happiness and fulfilment in their careers. But thanks to the pandemic and ensuing economic strain, that is proving harder than before. Staff have been put under pressure with a new way of working, there are fewer employees working more hours with bigger workloads and revenue targets are looming.  It is no wonder that many employees feel overworked and underappreciated. It is the perfect storm.


When your workforce is feeling burnt out and stretched beyond capacity it is more important than ever before to focus on the company culture. A whole new approach is required to breed a positive culture out of discontent.


Act authentically


How do you show you care when you can’t even have a physical get together at the office? It feels to many like the fun and empathy is missing.


Building culture in 2021 really calls on us to blend authenticity and empathy. To show staff that you care, you need to meet their needs beyond just skills training. In cultivating culture, we can empower staff through campaigns such as an internal vaccine education drives or through mental wellness workshops.


Mediamark has not been immune to the mental health challenges that we’ve all faced due to these uncertain times, so we decided to stage trauma workshops for staff and clients. As part of a broader mental wellness campaign, we set up sessions with a professional counsellor who helped to equip employees with practical tools and tips to deal with stress and trauma.


Intentional connections

When working remotely you need to be deliberate and intentional about fostering connections. We can no longer rely on our team members picking up ideas through touchpoints in the office. To help individuals working in their own space feel part of something bigger, we need to meet them where they are at, and on multiple platforms; from virtual meetings, to mailers and personal WhatsApp voice notes.


Within our organisation we’ve launched ‘Virtual Hyper Teams’ where teams have been formed across divisions and they meet virtually at least once a week. To break down silos staff share their department’s strategic focus and see where the priority areas overlap. The feedback from staff has been extremely positive. One staff member explained it best when saying that at first she felt it was merely another box-ticking exercise, but as time went by she realised that it benefitted the teams’ level of collaboration and understanding and she now feels it has been a remarkable success.


Two-way communication

Listening to staff and meeting them half way is key to fostering happiness among employees and boosting team morale. For example, we at Mediamark, will never go back to a full-time physical workspace. We’ve found that working remotely has really inspired and worked well for our staff. So, we are investigating several hybrid models, with the Office being the “centre of gravity”.


Another way in which you can listen to staff is being brave enough to do staff surveys and to confront the hard truths that may emerge, so that employees reap the benefits of their honesty. Something as small as profiling your team members on your social media platforms can also make them feel their voices and opinions are heard.


Company that cares


Building a positive work culture starts internally, first. Fully engaged employees are dedicated to an organisation’s purpose and excited about where the company is headed.  But more than that, once authentic, a company’s culture is evident to outsiders and people want to do business with people that care about its people.

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The entertainment industry – catalysts of change

Posted by radio On September - 13 - 2021 ADD COMMENTS

The R4,7 Billion Film & Television sector can provide employment and transformation in the real economic sense to change lives and uplift those participating in the entertainment industry. 




Despite the growth of black filmmakers who are producing excellent local content and Hollywood blockbusters being filmed on our shores, only R15.8 Million of that investment is going to black, female and previously disadvantaged people and companies.


This is according to actor and filmmaker Wandile Molebatsi who believes that the industry has massive potential for life-changing employment and transformation in the real economic sense, yet the question he asks is: “There is still an obvious disparity in the industry, what can we do about it together?” 


As the founder and Executive Producer of Coal Stove Pictures, Wandile has been creating stories that shape a positive narrative of Africa for 25 years. His expertise and reputation in the industry have made him uniquely qualified to be one of the drivers for this transition in the South African Film & Television industry. 


Wandile is passionate about seeing more black, female and previously disadvantaged people actively participating in the R4,7 Billion that is being spent in South Africa. His mission is to encourage international stakeholders to give newer black-owned suppliers an opportunity. 



“As an industry we have the potential to be real catalysts of change at this critical stage,” says Wandile. “With the revolution that is happening in the digital space due to powerful streamers like NetFlix, Amazon, Hulu & DisneyPlus coming to the continent, it is more important than ever for the rights of producers, actors and content creators to be protected.”


From an intellectual standpoint the way that Producers (I.P creators) have engaged with MNET, SABC and eTV has been very top down. However, with the importance that the South African government is placing on real, practical and measurable transformation, we have an opportunity to navigate this space and create an industry that is diverse,  inclusive, and resilient.” 


According to Wandile the second half of the challenge comes in shifting the spending behaviour of network executives and producers. Many have long standing relationships with their suppliers and believe that taking on new entrants is risky. This challenge is then compounded by the reality that many black suppliers do not have the liquidity of cash flow to float the initial costs of any work given by those who are willing to make the change. 


There are financial incentives available from the Department of Trade, Industry and Competition (DTIC) to convince international stakeholders to support newer black-owned companies. These incentives include a rebate system that allows producers to attract international producers to shoot their films in South Africa. The Rebate works in phases. For International Co-Productions, 25% – 35% of all spend that is spent in SA will be given as a rebate for “re-investment”. In the case of Local Film production, these rebates can go up to 50% if it is a production that qualifies in terms of the BEE requirements.



There are also entities like the Industrial Development Co-Operation (IDC) and the National Empowerment Fund (NEF) that are also actively investing in the film & television sector.


“What is wonderful to see in this shifting landscape is that intelligent, pioneering black women are taking the helm of massive productions,” he says. “Watching as resilient, innovative African women rise to the highest ranks despite historically embedded challenges fills me with excitement for the opportunities the future may bring for my own daughter.” 


“Often the challenge is that black women simply be given the correct platform and be allowed to excel. Something traditional corporate South Africa – who still has a hold on the Film & TV Industry – are slow to embrace.”


Whilst there is no doubt that the industry is still structurally flawed, steps need to be taken to ensure that the South African Film & TV Industry of the future is a more inclusive space for everyone. It is the combination of policy changes, the DTIC’s incentive initiative, and the passion and drive of trusted film authorities like Wandile that will see the industry progress to an inclusive future. 

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Entries for the Vodacom Journalist of the Year Awards (VJOY) 2021 will open on 20 August as the prestigious journalistic competition marks its 20th year in existence. Last year, for the first time, the Awards were hosted virtually due to the Covid-19 pandemic and a virtual format will also be followed for the 2021 Awards. The 2021 theme for the Awards is Resilience, which is a continuation of the 2020 VJOY theme of Reimagine, Reinvent and Rebuild, as South Africa’s media industry faces the ongoing impact of the pandemic.

Takalani Netshitenzhe, Chief Officer for External Affairs at Vodacom South Africa said: “Over the past two decades, hundreds of South Africa’s emerging and established journalists have been rewarded for excellence in recognition of their reporting efforts for the benefit of the South African public. Media plays a major role in contributing to the economic and political development of citizens in any country in the world, and Vodacom is proud to mark this milestone of 20 years of supporting democratic South African press freedom.”


Jermaine Craig, Ryland Fisher, Arthur Goldstuck, Patricia McCracken, Mapi Mhlangu, Collin Nxumalo, Jovial Rantao and Obed Zilwa are part of this year’s judging panel, along with three new judges in Professor Gilbert Motsaathebe, Advocate Robin Sewlal and Phindile Xaba. Franz Kruger and Elna Rossouw will not be able to serve on the 2021 panel due to prior commitments, while Mary Papayya has retired from the VJOYs after many years of dedicated service.


Ryland Fisher, convener of the VJOY judging panel, said: “We have an exceptionally talented and experienced panel of judges who are all South African media veterans and will no doubt add immeasurable value and bring diverse insights to the adjudication process. I would like to pay a special tribute to Mary Papayya, who for many years was one of the most hardworking and wisest judges on the VJOY panel. As a former convener of the judging panel, Mary had knowledge and wisdom that only come with experience. I will miss her friendship and camaraderie, as well as being able to call on her whenever I was uncertain about anything related to the rules of the competition.”


Professor Gilbert Motsaathebe teaches in the Department of Journalism, Film & Television at the University of Johannesburg. He is also the Editor-in-Chief of Communicare – Journal for Communication Sciences in Southern Africa. Advocate Robin Sewlal, a former Convener of Judges for the competition, has returned to the judging panel. He is the Associate Director: Journalism at Durban University of Technology and a Commissioner at the Broadcasting Complaints Commission of South Africa. Formerly the executive editor at Sowetan and editor at REAL magazine, communications consultant Phindile Xaba is a media practitioner and business rescue entrepreneur with multi-platform experience. Her experience spans a couple of decades wherein she has held various positions – including copywriter, writer, copy-editor, content producer, journalist, language advisor/trainer, researcher and scriptwriter.


Awards are given to the best journalists across various categories in five regions nationally. The 2021 categories are: Live reporting/breaking news; Investigative; Opinion; Lifestyle; Features; Photography; Sport; Financial & Economics; Politics; Sustainability, Innovation in Journalism, the Young Journalist of the Year Award and the Lifetime Achiever Award. For more information on what is expected in each award entry, and a description of each category, please visit Journalists will be able to enter their best achievements for work produced between 1 August 2020 and 31 July 2021. All entries must be submitted online at open on 20 August and close at midnight on 20 September 2021 and no late entries will be considered.


Each of the regional category winners receives R5 000, while national category winners take home R10 000. The overall Vodacom Journalist of the Year Award winner will receive R100 000. In the event of joint winners, the prize money will be shared. The winner of the Young Journalist award wins an all-expenses paid overseas trip to work in an international newsroom. Should the pandemic continue to interrupt international travel, alternative arrangements will be made.


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M-Net announces Legacy S2

Posted by radio On July - 25 - 2021 ADD COMMENTS

M-Net (DStv channel 101) has announced that the channel’s very first local telenovela, Legacy has been renewed for a second season and is set to hit viewers screens mid-September 2021.

“The manner in which viewers embraced Legacy as M-Net’s first telenovela made this whole experience wonderful, and we are indebted to our viewers who have gone on this rollercoaster ride with us,” Tshedza Pictures Executive Producers, Phathu Makwarela and Gwydion Beynon share.

The impressive, first-of-its-kind telenovela won a remarkable six SAFTAS for its first season, including Best Telenovela and the second season promises to be nothing short of exceptional.  A new family is introduced, enemies become allies and secrets from the past are resurfaced…because nothing can be hidden forever. 

“As we move towards Season 2, we can promise viewers a rebirth of the series and a big expansion of the story universe which will allow us to tell more compelling and addictive drama,” Phathu and Gwydion conclude.

The second season also brings an array of talent behind the scenes. Krijay Govender moves into a Series Producer role, the dynamic directing team welcomes Zimkhitha Maseko and Christo Davids and the talented Thami Magqoki joins as the Director of Photography. 

Visit theM-Net Websitefor exclusive show content and join the conversation on Twitter, Instagram and Facebook, using #LegacySA and #mnet101. 

Legacy Season 2 will premiere on Monday, 20 September at 19:00 on M-Net (DStv channel 101). The series is also available to binge from the beginning on Showmax. 

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As part of its aim to grow and nurture young talent, Sofnfree announced an exciting Youth Month initiative where one talented and aspiring TV presenter, videographer and journalist could bag a backstage pass to the South African Music Awards (SAMAs). Sofnfree is also this year’s sponsor of the SAMAs Female Artist of the Year Category.

The leading haircare brand has announced that the winner is Yolanda Buthelezi, 25, from KwaZulu-Natal, who will get the opportunity to meet, interact and interview the nominees and winners while building her media resume.


“The Sofnfree brand champions the freedom of self-expression, and through this Youth Day initiative, wants to empower an aspiring young person in the arts industry, giving them the tools and confidence to express themselves,” says the Sofnfree brand team.


“Our youth holds the key to the exceptional entertainment industry in the future, and the brand team is delighted to provide one young, aspiring person a chance to fulfil their dreams, and maybe even walk their own red carpet one day.”


About Yolanda


The talented presenter was born and raised in Ulundi and is an ambitious final year BCom Marketing student. She is passionate about modelling, TV presenting, and emceeing. She has been a guest presenter on SABC1 lifestyle show, HotSpot Seli and presented for Soweto TV.


“TV presenting is something I want to get into because I love telling people’s stories,” says Yolanda. “I love learning what motivates people, and I’m always inspired by people who go for their dreams, want to do better and never give up – whether it’s selling fruit on the side of the road or making big business moves.”


Yolanda’s favourite TV personality is Bonang, and as a child, she loved Zola 7. “Growing up, I idolised Zola for being able to change lives, and at the time, every girl wanted to have the class and tenacity of Bonang. I also look up to women like DJ Zinhle who are chasing the bag from all angles,” says Yolanda.



How to follow the SAMAs

The SAMAs, now in its 27th year, received more than 1 100 entries for 2021, a record in its history, and five nominees in the Female Artist Award category have been announced. These are Sho Madjozi, Reign Afrika, Bucy Radebe, Nomcebo Zikode and Hle.  Previous winners in the category include Zahara, Shekhinah, Zonke, Ami Faku, Sho Madjozi and Amanda Black.


This year the award ceremony takes place virtually and will be broadcast on 31ST July 2021 on SABC1. For more information and to follow the conversation, head to the SAMA Facebook and Instagram pages.

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Every Sunday, Thabo ‘T-Bose’ Mokwele casts a wide-angled lens and connects music that has influenced Soul; and is influenced by it.  Touch of Soul takes listeners into an audio journey of classics and musical gems to deepen their appreciation of good music.

In every episode, T-Bose shares a unique selection of soul-infused genres like R&B, neo-soul, nu-soul, afro-soul and more. While the choice of musicians will be familiar, listeners will be pleasantly surprised at the selection of gems not usually heard on Sunday radio.


“Bringing Touch of Soul back is basically about taking back Sundays, reflecting and matching the listener’s mood, because that is what radio should do. We want to give people what they want to hear more of and restore the things that were lost along the way. ”


Touch of Soul promises to expand our listener’s musical horizons while bringing back memories through music that the whole family can relate to. The show covers a comprehensive catalogue ranging from the 70s with musicians like the O’Jays and Teddy Pendergrass to current artists like H.E.R, Brenda Mtambo and Jordan Rakei.


T-Bose has over two decades of radio experience and has hosted seminal shows on YFM and Metro FM before joining Kaya FM in 2006. Listeners will be familiar with hearing him on weekdays on The Best T in the City (Monday-Thursday, 09:00-12:00) and Platinum Fridays (Fridays, 09:00-12:00). T-Bose’s sharp-witted nature and impeccable knowledge of music have garnered him an impressive following with ordinary South Africans around the country. He is often the driver of trending topics on social media.


Listen to Touch of Soul with Thabo ‘T-Bose’ Mokwele every Sunday, 2 pm-6 pm on Kaya 959.

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How Music Benefits Your Brain Frequencies

Posted by radio On May - 5 - 2021 ADD COMMENTS

For the past year, studying from home has become a norm, especially for the many students who usually attended class on campuses. Now, through the global pandemic, finding and maintaining a new study routine to stay on top of academic requirements has become more crucial than ever.

Fortunately, maintaining a productive daily schedule does not have to be difficult and you can use an everyday resource that is readily available to help you. Whether it is to relax and recharge, concentrate on your assignments, or study for exams, music can be used as a tool to successfully aid in completing a task. Over the years, research has shown that listening to music while completing daily tasks can help improve brain activity and the retention of information.


While exploring the benefits of music in completing tasks, it is key to note that music does not affect everyone the same way. So, instead of focusing on whether music is beneficial to you, rather focus on finding which music is beneficial to you.

“Music is the key to keeping your brain healthy and full of vitality. Listening to music provides a total brain workout and just like our muscles need to be stretched and strengthened, so do our brains,” says renowned sound therapist, DJ and producer: Vanessa Holliday.


“When you are completely immersed and engaged in an activity, feel energised by it and enjoy it, like listening to music while studying, this is what is referred to as being the Alpha state, also referred to as the Flow state,” says Vanessa.


Light background music such as the Spotify-curated Music for Concentration and Vanessa Holliday’s sound therapy track that features minimalism, electronica, and modern classical opera that can help with deep concentration.


For those that still want to listen to their regular playlists that feature house, electronic, trap, and hip-hop, there are variations of these genres that have been adapted for studying. Focus Flow and Gold Instrumental Beats offer uptempo instrumental hip-hop beats and beats inspired by the golden era of hip hop, respectively. The Beats to think to and Coffee Beats playlists offer a collection of deep techno & tech-house and electronic tracks to study.


In addition to improved brain function, music can also reduce stress and anxiety which are the two most common emotions amongst students during exam periods. Listening to soothing music helps decrease blood pressure and heart rate, helping the body move into the Theta frequency – a meditative, deeply relaxed, and inward focus state. This then leads to the Delta frequency, the brain state for sleep.


Good quality sleep is a powerful stress reducer and key to increased productivity. A playlist such as Spotify’s Brown Noise can offer soothing, low-frequency soundtracks for relaxation and sleep.


“For a healthy functioning mind, it is necessary to visit these various brain frequencies on a daily basis,” concludes Vanessa.


If you prefer to curate your own playlists to motivate you, do it for free on Spotify, and if you’re a Premium user, you can also download them to listen offline.


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Anele Mdoda renews her contract with 94.7

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