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Well loved for bringing great hair days to millions of women worldwide, Sofnfree has announced its sponsorship of the Female Artist of the Year Award at the 2021 South African Music Awards (SAMAs). This year’s event takes place virtually on 26 June 2021, themed Reinvent. Redefine. Reimagine.

Freestyling – the freedom of expression is one of Sofnfree’s key pillars whether through looks, lyrics or legacy. By sponsoring SAMAs Female Artist of the Year, the haircare brand is proud to represent a category that recognises girl power, excellence and creativity. The category for SAMA 27 will be known as the “SofnFree Female of the Year”.

 

The Sofnfree brand team celebrates the value of both hair and music as a powerful tool for self-expression, which is why the SAMAs partnership is an important part of Sofnfree’s purpose. Over the last year, many of us have found connections and comfort from music in a lonely and isolated world which is why there’s never been a better time to support the music industry, the strong women who help lead it, and the inspiration and joy that these talented artists spark in our lives.

 

The SAMAs, now in its 27th year, received more than 1 100 entries for 2021, a record in its history, and five nominees in the Female Artist Award category have been announced. These are Sho Madjozi, Reign Afrika, Bucy Radebe, Nomcebo Zikode and Hle. Previous winners in the category include Zahara, Shekhinah, Zonke, Ami Faku, Sho Madjozi and Amanda Black.

 

The 2-hour SAMAs show will be broadcast on SABC 1 on Saturday 26 June at 8pm.  Viewers stand a chance to attend the production of the SAMAs along with a meet-and-greet with musicians who will be performing at the show. For more information and to follow the conversation, head to the SAMA Facebook and Instagram pages.

 

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It’s that time of the year where we honour our mothers, and all the ‘mom figures’ in our life, for all that they have done and continue to do. Especially after the year that was, our moms deserve a special shout out for not only remaining our friends, comforters and confidantes but also becoming our teachers, chief entertainment officers and so much more… let’s not forget the banana bread extravaganza of 2020!

This year, as Mother’s Day edges closer, take some time to show your appreciation by gifting mom a personalised and sentimental gift that she will cherish. With the help of Spotify, you can sign her up for a Spotify Free account and start creating the perfect playlist that features all her favourite artists and tracks – tracks to drive to, cry to, cook to, dance to and most importantly tracks that celebrate her!

 

Take the personalisation a step further by putting together a playlist with tracks titles which, when read out, sends a special message. You can also include tracks that perfectly describe what your mother means to you and what she has done for you, with tracks such as DJ Zinhle’s Indlovu, a song of hope and perseverance,  ‘Hero by Mariah Carey’, Judith Sephuma’s loving ode to mother’s Mme Motswadi, the classic ‘A Song For Mama by Boyz II Men’ and ‘Superwoman by Alicia Keys’ – an anthem that is a reminder to all women that even when you’re struggling and are trying to figure everything out, you’re still a superwoman.

 

If mom already has a Spotify account or if you’d like to gift her the benefits of a Premium Spotify account with continued, uninterrupted streaming, look out for a year-long Spotify Premium Gift Card, making Mother’s Day more than just a once-off celebration.

 

Spotify also has a couple of curated Mother’s Day playlists such as Mother’s Day Love and Mother’s Day 2020 for all kinds of mothers because Mother’s Day is about celebrating both the conventional and unconventional mother figures that are holding it down right now.

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How Music Benefits Your Brain Frequencies

Posted by radio On May - 5 - 2021 ADD COMMENTS

For the past year, studying from home has become a norm, especially for the many students who usually attended class on campuses. Now, through the global pandemic, finding and maintaining a new study routine to stay on top of academic requirements has become more crucial than ever.

Fortunately, maintaining a productive daily schedule does not have to be difficult and you can use an everyday resource that is readily available to help you. Whether it is to relax and recharge, concentrate on your assignments, or study for exams, music can be used as a tool to successfully aid in completing a task. Over the years, research has shown that listening to music while completing daily tasks can help improve brain activity and the retention of information.

 

While exploring the benefits of music in completing tasks, it is key to note that music does not affect everyone the same way. So, instead of focusing on whether music is beneficial to you, rather focus on finding which music is beneficial to you.

“Music is the key to keeping your brain healthy and full of vitality. Listening to music provides a total brain workout and just like our muscles need to be stretched and strengthened, so do our brains,” says renowned sound therapist, DJ and producer: Vanessa Holliday.

 

“When you are completely immersed and engaged in an activity, feel energised by it and enjoy it, like listening to music while studying, this is what is referred to as being the Alpha state, also referred to as the Flow state,” says Vanessa.

 

Light background music such as the Spotify-curated Music for Concentration and Vanessa Holliday’s sound therapy track that features minimalism, electronica, and modern classical opera that can help with deep concentration.

 

For those that still want to listen to their regular playlists that feature house, electronic, trap, and hip-hop, there are variations of these genres that have been adapted for studying. Focus Flow and Gold Instrumental Beats offer uptempo instrumental hip-hop beats and beats inspired by the golden era of hip hop, respectively. The Beats to think to and Coffee Beats playlists offer a collection of deep techno & tech-house and electronic tracks to study.

 

In addition to improved brain function, music can also reduce stress and anxiety which are the two most common emotions amongst students during exam periods. Listening to soothing music helps decrease blood pressure and heart rate, helping the body move into the Theta frequency – a meditative, deeply relaxed, and inward focus state. This then leads to the Delta frequency, the brain state for sleep.

 

Good quality sleep is a powerful stress reducer and key to increased productivity. A playlist such as Spotify’s Brown Noise can offer soothing, low-frequency soundtracks for relaxation and sleep.

 

“For a healthy functioning mind, it is necessary to visit these various brain frequencies on a daily basis,” concludes Vanessa.

 

If you prefer to curate your own playlists to motivate you, do it for free on Spotify, and if you’re a Premium user, you can also download them to listen offline.

 

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As announced during last month’s Stream On event, Spotify has been working on a new family of personalised playlists: Spotify Mixes. These new personalised playlists were inspired by  Daily Mix, an incredibly popular part of the Spotify catalogue, and the most listened-to by Spotify’s existing users.

 

Beginning today, Free and Premium users globally will now have access to three new mix categories with clearer names that are easier to remember and evolve with the user: artist mix, genre mix and decade mix.

These mixes, built with Spotify users in mind, start with the songs users like and update with songs Spotify thinks they will love, ultimately growing with the user over time. Each mix category is updated frequently and will have several playlists featuring artists, genres and decades users listen to often – and are created with them at the core.

 

Users will be able to find the new artist mix, genre mix, and decade mix within Search in the “Made For You” hub.

 

To hear more about Spotify’s take on machine learning, check out the latest podcast episode of Spotify: A Product Story, hosted by Spotify’s Chief R&D Officer Gustav Söderström. The podcast series is designed to give users a glimpse into what decisions have guided Spotify’s product evolution.

 

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“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.”

– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. 

 

Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that  brings the spirit of Africa alive around the world.

The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience.

 

Centered on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du.

 

By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists.

 

Taking African Heat to The Streets with the #africanheatchallenge

 

The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.

 

The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.

 

This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.

 

“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”

 

On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat in New York City and Toronto.

 

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Spotify is proud to launch EQUAL – Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions.  Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support. To hear more, check out this video manifesto.

 

The full EQUAL campaign includes:

  • Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists. 
    • The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
    • Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
    • Some of our non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.

 

  • Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8.
    • A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too.
    • The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Jazzmyne Robbins and more.

 

  • Supporting women voices with our new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.

 

  • Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day. With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.

 

  • Extending our commitment to women creators beyond March. In April, we are launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK. We’ll also continue to build on the success of programs like Sound Up and EQL that provide new opportunities for women creators in audio.

We’re also excited to celebrate the top-streamed women artists and podcast creators globally (based on streaming data from January 1-February 22, 2021). Taylor Swift takes the top spot with more than 2.3 billion streams. Ariana Grande is up next, followed by Dua Lipa. Additional top streamed women artists include Halsey, Karol G and BLACKPINK.  Crime Junkie hosts Ashley Flowers and Brit Prawat are the most popular women podcast creators globally, followed by Call Her Daddy’s Alex Cooper. Additional popular women podcast creators include: Elise Hu, Host of TED Talks Daily and Karen Kilgariff and Georgia Hardstark, hosts of My Favorite Murder.

 

 

As the world’s most popular audio streaming subscription service, Spotify takes its responsibility of highlighting and amplifying women voices seriously by curating top audio destinations for women artists with global playlists like Women of Electronic, Women of K-Pop, Women of Rock, and Galdem Queens to name a few. And also women-led podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers

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Starting today, Spotify is rolling out a new way for users to slice and dice their ‘Liked Songs’ collection.

Free and Premium users in South Africa with sizable collections will now be able to filter their favourite tracks by up to 15 personalised mood and genre categories.

As you remove and add favourites to ‘Liked Songs,’ your genre and mood filters will update based on the content of your collection.

 

Here’s how it works:

 

  • Go to ‘Your Library’ and tap on ‘Liked Songs’

  • Then, select a filter tag at the top of the playlist to display the tracks that fall under that mood or genre

  • Want to move to another mood or genre? Tap the “x” next to the genre or mood to disable the filter and return to your full ‘Liked Songs’ collection

 

So, head over to your “Liked Songs” and start your next listening session based on a genre or mood, you might even rediscover some forgotten gems along the way.

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Nasty C releases his seven-part podcast series

Posted by radio On February - 23 - 2021 ADD COMMENTS

AWARD-WINNING RAPPER NASTY C RELEASES HIS SEVEN PART PODCAST SERIES FEATURING BLACK COFFEE, SIZWE DHLOMO, J-KITS & TROY TAYLOR AMONG OTHERS!

 

Def Jam signed rapper and producer Nasty C is releasing his seven-part podcast series shortly after the release of his third studio album Zulu Man With Some Power. The podcast, which is also named after the album, features producers; Troy Taylor, J-Kits, Beat Butcha and Gemini Major. The series also plays host to featured artists Rowlene and Tellaman, as well as Nasty C’s co-manager Yvette Gayle from Africa Creative Agency and Justin Duran, Senior Director of Marketing for Def Jam. The inspirational and informative podcast series also sees celebrated DJs, Black Coffee and Whookid, along with radio and TV personality, Sizwe Dhlomo, Japan’s Kaz Skellington, Nigeria’s M.I Abaga and South Africa’s Slikour.

 

The Durban-born star has innovatively looked to share the raw and unfiltered details about his life, origins, and interests on the Zulu Man With Some Power podcast hosted by TV personality Moozlie. The production has been sponsored by AMPD Studios, powered by Old Mutual.

 

Officially launching on the 25th of February, the seven-week podcast series showcases the rapper speaking about the business of music, signing with an international label, his chart-topping music and experiences touring multiple countries across Africa. He also speaks candidly about growing an audience in Japan as well as planting his feet in North America. The 24-year old had a beautiful set built at the Universal Music studios where the interviews were recorded.

 

“I am so thankful to all the people that contributed to the making of this podcast series. I had great conversations with a lot of people that I admire. I got to learn more about them as individuals and even more so, about myself in the process. The podcast series will give fans a glimpse into what my life is about and impart some of my own knowledge and experiences around my particular music-making process and how I handle my business. It’s definitely something to look forward to” commented Nasty C.

 

“As a corporate sponsor, through our AMPD studios, we, at Old Mutual, are delighted to support Nasty C and his seven-part podcast series. This partnership is a great example of working together for the greater good and reaching out to share the wisdom that can help many more aspiring artists amplify their musical and financial futures” stated Thobile Tshabalala, Head of Brand, Old Mutual.

 

“When we revised our Old Mutual sponsorship strategy in 2019 (to find ways to better connect with our customers and tap into their passions and interests), we had already begun a journey into the 4th Revolution and digital world. Covid 19 has just emphasised that we were on the right path and demonstrated how critical it is to move away from traditional sponsorships where branding and presence were key and move to a world that empowers, excites and reaches many more people. The digital world is now critical for us to make that positive difference and enable positive futures even more. Our support of Nasty C and his seven-part podcast series is just a prime example of making a changing world work for the benefit and the empowerment of us all.” She concluded.

 

The Zulu Man With Some Power podcast will be available from 18:00 on Thursday 25th of February 2021 on all streaming platforms.

 

  1. The official AMPD Studios site
  2. Apple podcast channel
  3. Spotify podcast channel
  4. YouTube Channel (Nasty C)
  5. and all other podcast platforms

 

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Spotify Launches New Markets in Africa

Posted by radio On February - 23 - 2021 ADD COMMENTS

Spotify (NYSE: SPOT), the world’s most popular global audio streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify expands its operations in Africa with its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists. The platform offers everyday new music discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localised experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”

 

Spotify’s most-popular feature “playlists” are made for Africa 

 

Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.

 

Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.

 

Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.

 

Spotify also offers:

 

  • Spotify Free to listeners: To build an experience that adds value to the rich African music industry and to amplify the music experience, the Spotify app is available for free to listeners in Ghana, Kenya, Nigeria, Tanzania and Uganda

  • Personalised music recommendations and discovery features: Spotify’s music recommendation engine allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).

  • Spotify Lite: Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify experience. Lite is a small, fast, and simplified version of our unparalleled music experience that works much like the main app. Listeners will still be able to search and play their favourite songs and artists, save them, share with others, discover new music, and enjoy personalised playlists, but with a few extra features making it ideal for older devices and operating systems.

  • Play everywhere: With Spotify Connect your phone can become your universal remote for all of your listening experience.

  • Spotify for Artists: The platform offers tools that help artists, managers, and labels to track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.

 

Over the coming days, listeners in more countries across Asia, Africa, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.

 

The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

 

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As we head towards Valentine’s Day, Spotify and Tinder have shared some fun new data about how audio brings people together. In the age of being single all while spending more time at home, who doesn’t want to swipe right for someone who has the same taste in their favourite music? After all, you can learn a lot about a person based on what they are listening to.

Music and podcasts can connect people in a deep, personal way so, this Valentine’s Day, Spotify and Tinder are sharing some trends they’re seeing from their users. As people overwhelmingly want dating and relationship advice, Spotify saw an increase of 278 percent of South African listeners streaming love-themed podcasts compared to this time last year.

 

Tinder found that adding an anthem improves your swiping experience, leading to more matches. As music is the number 1 passion that members include on their profile globally, adding an anthem may just be the best way to spark a conversation in time for a V-Day virtual date.

 

To get you ready to swipe for love, Spotify and Tinder rounded up some of the top love-themed tracks streamed on Spotify.

 

Be sure to check out Spotify’s revamped Romance Hub, Tinder’s Valentine’s Day playlist on Spotify here and our For the Record post for more information.

 

Top 10 Tinder anthems, globally 

 

Top 10 Most Popular South African Love Songs

 

Popular Valentine’s Day love-themed podcasts globally

We’ve all been on a bad date or have dealt with an awful break-up and need to hear some real life stories that others have gone through in their journey to find love. These podcasts cover it all.

 

 Popular Valentine’s Day love-themed podcasts in South Africa

 

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