Google+
Subscribe to: Newsletter      Comments      News

As announced during last month’s Stream On event, Spotify has been working on a new family of personalised playlists: Spotify Mixes. These new personalised playlists were inspired by  Daily Mix, an incredibly popular part of the Spotify catalogue, and the most listened-to by Spotify’s existing users.

 

Beginning today, Free and Premium users globally will now have access to three new mix categories with clearer names that are easier to remember and evolve with the user: artist mix, genre mix and decade mix.

These mixes, built with Spotify users in mind, start with the songs users like and update with songs Spotify thinks they will love, ultimately growing with the user over time. Each mix category is updated frequently and will have several playlists featuring artists, genres and decades users listen to often – and are created with them at the core.

 

Users will be able to find the new artist mix, genre mix, and decade mix within Search in the “Made For You” hub.

 

To hear more about Spotify’s take on machine learning, check out the latest podcast episode of Spotify: A Product Story, hosted by Spotify’s Chief R&D Officer Gustav Söderström. The podcast series is designed to give users a glimpse into what decisions have guided Spotify’s product evolution.

 

Did you like this? Share it:

“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.”

– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. 

 

Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that  brings the spirit of Africa alive around the world.

The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience.

 

Centered on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du.

 

By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists.

 

Taking African Heat to The Streets with the #africanheatchallenge

 

The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.

 

The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.

 

This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.

 

“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”

 

On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat in New York City and Toronto.

 

Did you like this? Share it:

Spotify is proud to launch EQUAL – Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions.  Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support. To hear more, check out this video manifesto.

 

The full EQUAL campaign includes:

  • Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists. 
    • The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
    • Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
    • Some of our non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.

 

  • Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8.
    • A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too.
    • The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Jazzmyne Robbins and more.

 

  • Supporting women voices with our new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.

 

  • Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day. With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.

 

  • Extending our commitment to women creators beyond March. In April, we are launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK. We’ll also continue to build on the success of programs like Sound Up and EQL that provide new opportunities for women creators in audio.

We’re also excited to celebrate the top-streamed women artists and podcast creators globally (based on streaming data from January 1-February 22, 2021). Taylor Swift takes the top spot with more than 2.3 billion streams. Ariana Grande is up next, followed by Dua Lipa. Additional top streamed women artists include Halsey, Karol G and BLACKPINK.  Crime Junkie hosts Ashley Flowers and Brit Prawat are the most popular women podcast creators globally, followed by Call Her Daddy’s Alex Cooper. Additional popular women podcast creators include: Elise Hu, Host of TED Talks Daily and Karen Kilgariff and Georgia Hardstark, hosts of My Favorite Murder.

 

 

As the world’s most popular audio streaming subscription service, Spotify takes its responsibility of highlighting and amplifying women voices seriously by curating top audio destinations for women artists with global playlists like Women of Electronic, Women of K-Pop, Women of Rock, and Galdem Queens to name a few. And also women-led podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers

Did you like this? Share it:

Starting today, Spotify is rolling out a new way for users to slice and dice their ‘Liked Songs’ collection.

Free and Premium users in South Africa with sizable collections will now be able to filter their favourite tracks by up to 15 personalised mood and genre categories.

As you remove and add favourites to ‘Liked Songs,’ your genre and mood filters will update based on the content of your collection.

 

Here’s how it works:

 

  • Go to ‘Your Library’ and tap on ‘Liked Songs’

  • Then, select a filter tag at the top of the playlist to display the tracks that fall under that mood or genre

  • Want to move to another mood or genre? Tap the “x” next to the genre or mood to disable the filter and return to your full ‘Liked Songs’ collection

 

So, head over to your “Liked Songs” and start your next listening session based on a genre or mood, you might even rediscover some forgotten gems along the way.

Did you like this? Share it:

Nasty C releases his seven-part podcast series

Posted by radio On February - 23 - 2021 ADD COMMENTS

AWARD-WINNING RAPPER NASTY C RELEASES HIS SEVEN PART PODCAST SERIES FEATURING BLACK COFFEE, SIZWE DHLOMO, J-KITS & TROY TAYLOR AMONG OTHERS!

 

Def Jam signed rapper and producer Nasty C is releasing his seven-part podcast series shortly after the release of his third studio album Zulu Man With Some Power. The podcast, which is also named after the album, features producers; Troy Taylor, J-Kits, Beat Butcha and Gemini Major. The series also plays host to featured artists Rowlene and Tellaman, as well as Nasty C’s co-manager Yvette Gayle from Africa Creative Agency and Justin Duran, Senior Director of Marketing for Def Jam. The inspirational and informative podcast series also sees celebrated DJs, Black Coffee and Whookid, along with radio and TV personality, Sizwe Dhlomo, Japan’s Kaz Skellington, Nigeria’s M.I Abaga and South Africa’s Slikour.

 

The Durban-born star has innovatively looked to share the raw and unfiltered details about his life, origins, and interests on the Zulu Man With Some Power podcast hosted by TV personality Moozlie. The production has been sponsored by AMPD Studios, powered by Old Mutual.

 

Officially launching on the 25th of February, the seven-week podcast series showcases the rapper speaking about the business of music, signing with an international label, his chart-topping music and experiences touring multiple countries across Africa. He also speaks candidly about growing an audience in Japan as well as planting his feet in North America. The 24-year old had a beautiful set built at the Universal Music studios where the interviews were recorded.

 

“I am so thankful to all the people that contributed to the making of this podcast series. I had great conversations with a lot of people that I admire. I got to learn more about them as individuals and even more so, about myself in the process. The podcast series will give fans a glimpse into what my life is about and impart some of my own knowledge and experiences around my particular music-making process and how I handle my business. It’s definitely something to look forward to” commented Nasty C.

 

“As a corporate sponsor, through our AMPD studios, we, at Old Mutual, are delighted to support Nasty C and his seven-part podcast series. This partnership is a great example of working together for the greater good and reaching out to share the wisdom that can help many more aspiring artists amplify their musical and financial futures” stated Thobile Tshabalala, Head of Brand, Old Mutual.

 

“When we revised our Old Mutual sponsorship strategy in 2019 (to find ways to better connect with our customers and tap into their passions and interests), we had already begun a journey into the 4th Revolution and digital world. Covid 19 has just emphasised that we were on the right path and demonstrated how critical it is to move away from traditional sponsorships where branding and presence were key and move to a world that empowers, excites and reaches many more people. The digital world is now critical for us to make that positive difference and enable positive futures even more. Our support of Nasty C and his seven-part podcast series is just a prime example of making a changing world work for the benefit and the empowerment of us all.” She concluded.

 

The Zulu Man With Some Power podcast will be available from 18:00 on Thursday 25th of February 2021 on all streaming platforms.

 

  1. The official AMPD Studios site
  2. Apple podcast channel
  3. Spotify podcast channel
  4. YouTube Channel (Nasty C)
  5. and all other podcast platforms

 

Did you like this? Share it:

Spotify Launches New Markets in Africa

Posted by radio On February - 23 - 2021 ADD COMMENTS

Spotify (NYSE: SPOT), the world’s most popular global audio streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify expands its operations in Africa with its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists. The platform offers everyday new music discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localised experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”

 

Spotify’s most-popular feature “playlists” are made for Africa 

 

Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.

 

Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.

 

Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.

 

Spotify also offers:

 

  • Spotify Free to listeners: To build an experience that adds value to the rich African music industry and to amplify the music experience, the Spotify app is available for free to listeners in Ghana, Kenya, Nigeria, Tanzania and Uganda

  • Personalised music recommendations and discovery features: Spotify’s music recommendation engine allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).

  • Spotify Lite: Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify experience. Lite is a small, fast, and simplified version of our unparalleled music experience that works much like the main app. Listeners will still be able to search and play their favourite songs and artists, save them, share with others, discover new music, and enjoy personalised playlists, but with a few extra features making it ideal for older devices and operating systems.

  • Play everywhere: With Spotify Connect your phone can become your universal remote for all of your listening experience.

  • Spotify for Artists: The platform offers tools that help artists, managers, and labels to track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.

 

Over the coming days, listeners in more countries across Asia, Africa, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.

 

The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

 

Did you like this? Share it:

As we head towards Valentine’s Day, Spotify and Tinder have shared some fun new data about how audio brings people together. In the age of being single all while spending more time at home, who doesn’t want to swipe right for someone who has the same taste in their favourite music? After all, you can learn a lot about a person based on what they are listening to.

Music and podcasts can connect people in a deep, personal way so, this Valentine’s Day, Spotify and Tinder are sharing some trends they’re seeing from their users. As people overwhelmingly want dating and relationship advice, Spotify saw an increase of 278 percent of South African listeners streaming love-themed podcasts compared to this time last year.

 

Tinder found that adding an anthem improves your swiping experience, leading to more matches. As music is the number 1 passion that members include on their profile globally, adding an anthem may just be the best way to spark a conversation in time for a V-Day virtual date.

 

To get you ready to swipe for love, Spotify and Tinder rounded up some of the top love-themed tracks streamed on Spotify.

 

Be sure to check out Spotify’s revamped Romance Hub, Tinder’s Valentine’s Day playlist on Spotify here and our For the Record post for more information.

 

Top 10 Tinder anthems, globally 

 

Top 10 Most Popular South African Love Songs

 

Popular Valentine’s Day love-themed podcasts globally

We’ve all been on a bad date or have dealt with an awful break-up and need to hear some real life stories that others have gone through in their journey to find love. These podcasts cover it all.

 

 Popular Valentine’s Day love-themed podcasts in South Africa

 

Did you like this? Share it:

This Black History Month, Spotify is launching a full slate of guest-curated playlist takeovers, brand new podcasts, and more to highlight Black culture, Black music and Black excellence. As the world’s most popular audio streaming subscription service, Spotify continues to highlight and amplify Black voices through curating top audio destinations for Black music and Black culture with playlists like RapCaviar and Feelin’ Myself.

As part of the playlist takeovers for Black History Month, Ghanaian Afro-fusion, R&B singer and songwriter Amaarae will be guest curating the Black to the Future playlist, which features and supports up-and-coming Black artists. As part of her takeover, Amaarae will help capture Afrofuturism—in all its wild, otherworldly musical dimensions. Amaarae will also be featured on Spotify’s Time Square billboard starting from today.

 

Additional takeovers and activities are listed below and you can also check out the Black History Is Now Hub for all of this month’s BHM content.

 

  • Playlist Cover Art: To showcase the wide spectrum of Black talent that pervades not just music, but visual art, Spotify will be licensing photography from 7 Black photographers to curate cover art for 8 playlists – all on a weekly rotation through the month of February.

  • Playlists Takeovers: Many of Spotify’s playlists, which can be found in the Black History Is Now hub, will be guest curated by influential Black curators, celebrities, creatives and more:
    • Black Lives Matter: American Jazz artist, Keyon Harrold Sr. and his son, Keyon Harrold Jr., who are no strangers to speaking out against injustice are now using the power of music to further the conversation by taking over this playlist in partnership with the organization, Color of Change.
    • I Love My HBCU: Celebrate the institutions that educate and uplift as 2Chainz guest curates the popular playlist complete with homecoming anthems.
    • Queen – Keke Palmer 
    • Black Love Mixtape: Launching on February 12th, ahead of Valentine’s Day, artists Lucky Daye and Ari Lennox will co-curate the new playlist dedicated to celebrating Black love.

 

  • New and Refreshed Hip Hop Playlists
    • Spotify’s four just-launched hip-hop playlists include:
  • New Joints: Simply put, these are the newest rap songs our editors think fans should know.
  • Door Knockers: A playlist celebrating trailblazing women in hip-hop history. Trophy Room: This mood-based playlist is for anyone who’s feeling celebratory.
  • City To City: This playlist features songs from the Drill scenes of New York, London, and Chicago.
  • Three Spotify playlists will be displaying their new looks and sounds today:
    • Westside Story: Formerly of the moniker “Cali Fire,” this playlist has expanded its scope beyond California to cover the entirety of the West Coast.
    • No Cap: Previously called “The Realest Down South,” this mix features Southern artists, old and new.
    • Out The Mud: “Off The Strength” fans can now find street artists on this refreshed playlist.

 

Did you like this? Share it:

AZANIA Public reopens for 2021

Posted by radio On January - 8 - 2021 ADD COMMENTS

Johannesburg-based PR & Communications agency Azania Public has reopened for the 2021. Working with the likes of Kelly Khumalo, Shwi Nomtekhala, Boity, Nasty C, Rowlene, J Molley, Ricky Tyer, Major League, Nigeria’s Patoranking, Tems, Fireboy DML and L.A.X, Naima Kay, Nduduzo Makhathini, Simphiwe Dana, Prince Kaybee, Hard Rock Cafe and Nathi Mankayi as well as the Center for Less Good Idea, the female owned and led business is thrilled to be back in action.

The team is also known for its work with the Standard Bank Joy of Jazz, Universal Music, Blackbrain Pictures, Gauteng Department of Community Safety, Nelson Mandela Foundation,  Ms Noni Gasa with her Design Academy of Fashion, U.S rappers T.I and Megan Thee Stallion.

 

“We are excited to be working again. The last year was challenging and we hope this will be a fruitful year. We have amazing work in the pipeline and hope to achieve all we have set out to achieve this year. We are also thankful for the support of our media colleagues, our clients and partners. 2021 will be great!” commented Bonnie Meslane – Founder & CEO of Azania Public.

 

We are extending our offering to content production, events management and copywriting, creating more opportunities for other young entrepreneurs and unemployed youth. We are also blessed to be mentored by some of the best leaders in business and entertainment. “We are a small group of under 35, women and highly experienced in what we do. It makes sense for us to at this point expand our core offering to the various other things we have passionately and exceptionally done for other people” concluded Ms Meslane.

 

With a diverse and female only team in South Africa, Kenya and Nigeria, the Azania Public team is growing and excited about even the uncertain future.

 

 

Happy new year!

 

 

[Issued by: Azania Public]

Did you like this? Share it:

Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music entertainment, today strengthened its position as the leading music company in Africa by announcing a strategic expansion of its Sub-Saharan Africa leadership team. These appointments underscore UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for African talent to reach new audiences globally.

 

UMG’s holistic approach to expanding operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco to complement UMG’s longstanding operations in South Africa. This presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists across Africa and globally.

 

 

To help lead this expansion, Sipho Dlamini has been promoted to CEO, Universal Music South Africa and Sub-Saharan Africa, effective immediately. Dlamini will continue to oversee all of UMG’s operations within English-speaking Africa. Since joining UMG in 2016, he has been instrumental in solidifying and growing UMG’s African infrastructure, increasing the visibility of African music around the world and delivering unprecedented artist success in South Africa. During this time, UMG has also led the industry with new initiatives across live music, brand partnerships and the adoption of licensed and legal streaming platforms within Africa.

 

Sipho is a member of UMG’s Task Force for Meaningful Change (TFMC), which was created last year as a driving force for inclusion and social justice within the global music industry and serves as chair for the TFMC’s Global Committee. In 2019, Dlamini was named in Billboard’s International Music Power list, the first African-based executive to make their list.

In his new role, Dlamini will continue to work closely with Adam Granite, UMG’s EVP, Market Development, to identify further opportunities for artists signed to Universal Music Africa to reach new audiences around the world, utilizing UMG’s unrivalled global network of industry-leading businesses spanning more than 60 countries worldwide.

 

 

Within South Africa, Dlamini has been joined by hugely experienced senior executive Elouise Kelly, who has been appointed Chief Operating Officer, Universal Music South Africa and Sub-Saharan Africa. She will be based in Johannesburg and will report to Dlamini. Kelly Joins UMG from global advertising and media agency Ogilvy, where she held the position of Managing Director, South Africa. With a proven and award-winning background in branding, marketing, communication and commercial business strategy, she will play an integral role in the further expansion of Universal Music Africa and its operations and label divisions. Prior to working at Ogilvy, Kelly held senior positions at SABC, Top TV, Viacom International Media Networks and M-Net.

 

 

In addition, Chinedu Okeke has been named Managing Director, Universal Music Nigeria and will lead the development and expansion of UMG’s existing operations within Nigeria, and further English-speaking markets in West Africa. He will be based in Lagos, Nigeria and will report to Dlamini. Okeke joins UMG having established himself over the last decade, as a successful business and live-music entrepreneur. He is the founder of Eclipse Live – A Live entertainment company focused on bringing live affordable entertainment to the youth of Africa and Eclipse Brand Agency, working with major clients, artists and commercial partners. He is also the founder and Executive Producer of Nigeria’s legendary Gidi Culture Festival, and a founding Trustee of Echo Music & Arts Foundation, and previously held positions at The Wicklow Group, Canvest Group & AP Moeller Maersk.

 

 

Announcing the changes, Adam Granite said, “I am thrilled to announce these strategic appointments, as we look to further develop our domestic infrastructure and label rosters within Africa. Most integral to achieving our long-term ambitions, is to build a strong leadership team on the ground, with deep foundations in each country to help grow a dynamic ecosystem for all to benefit in the future.

 

 

“Over the past few years, Sipho has shown great leadership, commitment and vision for music in Africa, helping UMG to introduce new talent to audiences around the world and identify opportunities to lead the industry in licensing and supporting new platforms to reach African music fans. Elouise and Chin both bring welcome new skills, proven entrepreneurship and important leadership experience that will only serve to bolster UMG’s position as the market-leader across Africa.”

 

 

Sipho Dlamini said, “There has never been a more exciting time for African music around the world, as it continues to influence and inspire culture and creativity, whilst reaching a wider audience globally each day through streaming. I am delighted to welcome both Elouise and Chin to the UMG family, their unique skills and experiences will only help to further establish UMG as a bedrock within the African music community, that will continue to put the interests and opportunities for artists first and help elevate African talent to new levels of success at home and abroad.”

 

 

As part of UMG’s strategy, the company is helping African talent reach new audiences internationally. In 2018, UMG became the first major label to licence its catalog to Boomplay, Africa’s largest local streaming platform. Last year, UMG released several acclaimed albums by African artists globally, including:

  • Celia from Nigerian Afrobeats star Tiwa Savage (released in partnership with Motown Records U.S.) and South African rapper Nasty C’sZulu Man With Some Power (in partnership with Def Jam Recordings in the U.S., Island Records U.K. and other Universal labels around the world);
  • Midnight Train from Kenya’s Sauti Sol; and
  • Old Romance, the debut album release from Nigerian singer/producer Tekno, who is signed to Universal Music Nigeria in partnership with Island Records in the U.K. and U.S.

UMG also agreed a strategic partnership between Nigeria’s Aristokrat Records and Universal Music France and launched Def Jam Africa as a standalone label on the continent, with resources across five countries, dedicated to discovering the best in African hip-hop, Afrobeats and Trap music.

 

 

Under the new leadership structure, each territory will continue to focus on domestic A&R and talent development with a unique suite of services available to local talent including marketing, promotion, bespoke brand partnerships, recording facilities and live music promotion and booking through UMG’s ULive Africa division. In Africa, UMG has led the industry, working hand in hand with both domestic and international platforms and Telco’s to help bring the best in global music to music fans across Africa.

 

 

UMG remains committed to helping bolster the wider local ecosystem, with continued focus on building a fair and prosperous market for all through better understanding and management of copyright and royalty distribution, and through the development of strong partnerships with platforms throughout the region which will be integral to introducing African music to a wider audience in years to come.

 

 

All three will work closely with French-speaking operations in Côte d’Ivoire, Senegal, Cameroon and markets within the continent, which operate under the leadership of Franck Kacou, Directeur General, Universal Music Africa. UMG is also working closely in partnership with parent company Vivendi, and several of Vivendi’s divisions, including CanalOlympia, Olympia Production, Vivendi and Canal+ to support and develop the live music industry throughout Africa.

 

 

Tekno’s Old Romance, Tiwa Savage’s Celia, Sauti Soul’s Midnight Train and Nasty C’s Zulu Man With Some Power’ are all available now.

Did you like this? Share it:

Munghana Lonene FM refreshes its line-up

SABC Radio station, Munghana Lonene FM is pleased to announce its line-up changes effective Monday 5 April 2021. The weekday […]

Metro FM changes see LKG getting her own show

METRO FM is proud to announce its lineup for the 2021-22 financial radio year. With the changes experienced in the […]

Brand new 5FM line-up is here!

5FM has announced their line-up changes for 2021, which includes a brand-new breakfast show, among other exciting changes. This year […]

trufm announce line-up changes

trufm will effect slight changes to its line-up on 1 April 2021. The station’s energetic and informative breakfast show truMornings hosted by […]


TAG CLOUD

POPULAR


For more information on COVID-19 and government regulation: Click here